Welcome to The Future Of Fashion Business, a podcast with weekly episodes where we help aspiring fashion entrepreneurs and designers start their own fashion brands and businesses by learning from the best, most experienced people in the industry.The Future Of Fashion Business is hosted by Esteban Julian. A passionate fashion entrepreneur that went from folding shirts in clothing stores to starting his own fashion brand. If you want to learn more about how he did it, make sure you follow his journey on youtube @estebanjulian.
In this week's episode. We sat down with Hedoine fashion brand founders Anna & Alexandra and talked about some of the challenges every fashion entrepreneur has to go through. If you have ever started a fashion brand, you probably will quickly realize how difficult the beginning stages are. This applies to everybody in every business. What are some of those challenges? And how can you continuously adapt and overcome them?
In this week's episode, we sat down with a creative fashion executive, Loic Molina. To talk about the unusual relatedness of different aspects of the fashion industry. The industry is a machine, and the better understanding you have of the different pieces that make it up, the better.
In this week's episode, we sat down with senior design director at Michael Kors, Rob Price. Rob talked about the overall principles required to build a design team. What does it take? What does the process look like? How do you communicate and strategize efficiently? And what challenges can you expect?
In this week's episode, we sat down with Senior Vice President of Human Resources & Head of Global Executive and Creative Recruitment at LVMH, Gena Smith. Just by looking at Gena's background, experience, and the incredible company she represents, you can already expect this to be an incredible episode. There's very little this description can do to put into words the amount of value shared in this conversation. So we will let the episode speak for itself.
In this week's episode, we sat down with Global Head of URBN International at Urban Outfitters, Stefan Laban. Stefan is a senior executive with a proven track record of driving billions in revenue for major global brands and an extensive history of operating owned retail and building franchise organizations from the ground, spearheading international growth. Given Stefan's expertise, we based out chat around international expansion. How can brands do it efficiently? And what are the principles that guide successful international expansion?
In this week's episode, we sat down with Merchandising Director at Banana Republic, Kelly Bernal. This was a conversation about finding market opportunities grounded in consumer needs and market trends that can help businesses regain their ground in the marketplace and set conditions for success. And how these factors have changed and evolved in the last 20 years.
In this week's episode, we sat down with Chief Product Office Wendi Goldman. In her long career, Wendi has been able to see firsthand how the approach to product has changed & evolved over time but, where is going next? Where are we now? And what does the past say about the future of product?
In this week's episode, we sat down with the Co-Founder and CEO of one of Mexicos most successful fashion brands, Acapella. We always hear of the importance of learning from others, but it's easy to forget that some of the most successful brands started in some of the most unconventional ways and unconventional places. Sometimes, this is how you come across the most valuable lessons.
In this week's episode, we sat down with UX design director Constantine Gavrykov to talk about the importance of UX design in fashion. This is a very dense episode on the importance and direction of user experience, so make sure you have a notebook in hand!
In this week's episode, we sat down with Asian market expert Yuri (Rui Ou). Yuri has first-hand expertise in carrying out on-the-ground business development projects for foreign companies entering the Chinese market. Due to the complex and vast nature of this topic, we thought it would be important to have a simple introduction episode that would make the information a little bit easier to digest and also prepare you for future, more complex episodes around this same topic,
In this week's episode, we sat down with sourcing and supply chain director and entrepreneur Russell Hammond. Russell has more than 20 years of executive experience in the luxury sector. His experience in working as a connector of creative and business talents has given him unique insights on the importance of communication and efficiency between disciplines and different business sectors.
In this week's episode, we sat down with Fashion Lawyer Biana Borukhovich to talk about the importance of trademarking. Why is having legal protection so important? When should you start worrying about trademarking your brand? What can you do to protect your brand?
In this week's episode, we sat down with Founder and CEO of Lone Design Club, Rebecca Morter. It can be very important for fashion entrepreneurs to design and host experience led concept stores that really communicate what their brands are all about. However, nothing in this industry is as easy as it seems, so what do you actually need to do to successfully open your first pop up shop?
In this week's episode, we sat down with Malikah Kelly, a seasoned fashion professional with experience in brand development, e-Commerce, digital marketing, social media, and strategic brand partnerships. Social media has been around for a while now, it's no secret that every fashion brand needs social media presence, but with so many possibilities, what should you be focusing on? Does influencer marketing still work? Should you invest in ads? There are so many questions that you need to know the answer to, and we hope this episode will help you start in the right direction.
We are very happy and excited to be back after our Christmas break for a new episode! With sustainability being such a big topic, we wanted to make sure people start this new year with correct information and expectations, so we had Co-Founder and CEO of PositiveLuxury Diana Verde Nieto to talk about the current state of sustainability, the direction it might be taking in the future, and the natural challenges that will come with progress.
In this week's episode, we sat down with Vice President of Merchandising at Tommy Hilfiger Lindsay Sword to discuss the importance of merchandising, how merchandising has evolved in the last 2 decades, and what direction it is most likely to go to in the future
In this week's episode, we sat down with talent strategist, coach, speaker and culture builder Bridgette Corridan. Bridgette is not only the senior manager of talent acquisition for portfolio stores at Gap Inc, but a passionate leader that focuses on building talent strategies that support employee engagement, transparent cultures, customer satisfaction, and stellar business performance. We spoke about how to build teams who connect with their purpose. In today's world, it is very important for fashion entrepreneurs to learn of their importance of supporting their business partners/talent and to lead them with intention and authenticity
In this week's episode, we sat down with talent strategist, coach, speaker and culture builder Bridgette Corridan. Bridgette is not only the senior manager of talent acquisition for portfolio stores at Gap Inc, but a passionate leader that focuses on building talent strategies that support employee engagement, transparent cultures, customer satisfaction, and stellar business performance. We spoke about how to build teams who connect with their purpose. In today's world, it is very important for fashion entrepreneurs to learn of their importance of supporting their business partners/talent and to lead them with intention and authenticity.
Before anything, we would like to apologize for our 2-week holiday absence. That being said, we are very excited to come back strong with an incredible guest, and an incredible episode. Ben Ewy is the Vice President of Global Product Design and Research & Development at Carhartt. We talked about how over the decades, Carharrt's brand and products have never failed to continuously implement a unique and original brand story that translates into an incredible product, content, and a story that has kept Carhartt as one of the most relevant brands for more than 100 years. As a fashion entrepreneur, what can you learn from Carhartt?
In this week's episode, we sat down with the Director of environmental and social responsibility at Credo Beauty, Mia Davis. Mia is leading the movement of the clean product by setting the most meaningful ingredient and product standards. So it was a pleasure to have her on and talk about the ethical standards that every entrepreneur should consider if they want to start a beauty brand with ethical and environmental practices.
In this week's episode, we spoke with Co-founder of FOLK Maggie Smart about the importance of developing your creative identity. Lots of people want to start fashion brands, but very few actually manage to stand out from the rest. What makes those fashion brands different? It's hard to believe how easily this topic is overlooked by the industry. You can't believe the level of importance this has when building successful fashion brands.
It all begins and ends with company culture, at least that's what a lot of fo people say. With the rise of social media, integrity and transparency become increasingly important factors in determining not only a successful company but a company that the best talent wants to work at. Unfortunately, building such an incredible culture is a daunting task, and the difficulty can throw a lot of entrepreneurs of the track. Julietta Dexter is Founder & CEO of The Communications Store, one of the UK’s leading strategic brand development and communications partners to some of the world’s best brands. Not only is Julietta an incredible entrepreneur, but she also managed to transmit her personal ethics of kindness and care to her companies culture. As a result, the company is on the forefront of communication companies with incredibly high rates of client and staff retention. Her story, her lessons, and her advice on building such an incredible company culture, were all covered in today's episode. Hope you enjoy!
Technology is one of those things that has the power to completely disrupt an industry from one day to the other, this includes how brands are able to communicate and share their story with their customers. Luckily in this week's episode, we sat down with digital storytelling expert Alison Bringé to share some very valuable insight on what brands can do nowadays to successfully share their story digitally with their consumers.
Knowing what products to design for your collections, and at what price point to sell them at is a very important step when starting a fashion brand. That's why in this episode, we sat down with Melanie Smallwood who is the international buying director at Global Fashion Group. Melanie shared a lot of valuable advice that fashion entrepreneurs can start implementing in order to build stronger, and more successful collections.
What is CRM? We know this is probably the first thing that came up when you looked at the title. The good thing is that CRM is a very easy thing to understand. That being said, we are lucky to have the Director of Digital & CRM at WSN Jon Lipfeld talk to us about what CRM actually means, and how it can help fashion business owners make better decisions for their brands. Jon is not only a fashion executive that has been around the industry his entire life but an entrepreneur at heart with a lot of incredible insights. Hope you enjoy this conversation as much as we did.
In this weeks episode, we sat down with Executive Director of Global Sales and Marketing at Soorty, Ebru Debbag. Being on the field for 26 years and counting, Ebru has been globally connected to the supply chain and has developed infrastructures of new territory sourcing, manufacturing, growth, and training. We were lucky to have her talk to us about one of the technologies she shes a lot of future in.
In this weeks episode, we sat down with fashion journalist Madeleine Holth. Madeleine's story is proof of the diligence and persistence that is required to break through as an individual or brand in the fashion industry. We talked about what fashion brands have to do in order to get magazines attention, and how in today's world being unique is not the only thing that gets the attention of fashion editors. Hope you like it!
In this weeks episode, we sat down with the Co-founder of fashion e-commerce platform Seam Lab, Jake Woolf to talk to us about some of the strategies behind his eCommerce platform successful launch. From brand outreaching strategies to branding and customer experiences. Hope you enjoy this episode!
In this weeks episode, we sat down with the founder of the marketing department of one of Brazil's biggest fashion businesses, Carmen Steffens. Gabriel talked to us about how he created one of the largest Brazilian fashion online stores of shoes, handbags, and accessories, starting back in 2007 by being able to spot marketing opportunities early. He also shared the strategy and insight he used to make Carmen Steffens one of the most successful e-commerce based fashion businesses in Brazil.
On this weeks episode, we sat down with Perry Ellis Director Of Innovation, Issac Korn to talk more about recognizing the value of innovation for future growth. With today's environmental problems, innovation and technology-driven apparel companies are breaking into the industry with exponential growth. What are some of these new technologies? What is the importance of up and coming fashion entrepreneurs continuously innovating their business model? And how can they adopt some of these strategies into their fashion brands?
In this weeks episode, we sat down with Primadonna's Head of Digital, Erika Finkelberg. As you probably know, Italy has always been a country that is continuously at the forefront of design and quality innovation, but is this level of innovation being applied to other very important of the industry? And what can fashion entrepreneurs in countries like Italy do to build their brand in accordance with the customers increasing demand for new digital and marketing experiences?
On this weeks episode, we sat down with the Creative Director and Co-founder of Beyond Retro, Steven Bethell. This episode will be particularly interesting to you if you are thinking of starting a vintage brand, or just curious about a vintage fashion vintage brand works. We were lucky to have one of the people who are leading the vintage fashion movement to share his personal story and his advice for starting fashion entrepreneurs.
In this weeks episode, we sat down with the Vice President of Marketing & CRM for the Techsyle Fashion Group. You better get a notebook for his one. There's so much advanced information in this episode that you will most likely have to listen to it a couple of times. We talked about the importance of CRM, how to use it to interpret data, how to use that data to create successful email marketing strategies, and how to optimize those email strategies. Hope you enjoy it as much as we did.
In this weeks episode, we had a really good conversation with Marcus Chung. Marcus is the VP of Manufacturing & Supply Chain at Third Love. We spoke about the importance of understanding the supply chain of any fashion business, its challenges, and some of the expectations you should have from your own supply chain. Marcus has a very unique and inspiring story, as he took a complete 360 turn to develop a career in the fashion supply chain, so there are definitely a lot of things to be learned from his personal story. We also spoke about the importance of developing good partnerships, and how to actually start developing those partnerships.
In this weeks episode, we sat down with fashion consultant Maria Pesin. She is a senior apparel industry executive with an outstanding history of achievement and over 25 years of field experience. Knowing what to focus is one of the biggest struggles for starting fashion entrepreneurs. So we had Maria share the most important insights strategies that all fashion entrepreneurs must know when they are starting out.
In this weeks episode, we sat down with Brazilian fashion entrepreneur Michelle Lima. She is the Co-founder and CEO of Blue Bird Shoes. Michelle has been working in the shoe industry since she was 17 years old. There are still a lot of questions in regards to starting a fashion brand in developing countries. So we feel very lucky to have somebody like Michelle sharing her valuable advice and experience with us.
In this weeks episode, we sat down with entrepreneur and ex-creative director of Supra Footwear, Ace Rice. It was fascinating to hear Ace's story. Its not every day that we have the opportunity to sit down with somebody that knows how to represent culture so well. From basketball, to music, to art to fashion, to fashion entrepreneur, he really has done it all. Stick to the end to catch his advice on the importance of the right collaborations, and how to reach out and get in front of these collaborators. Also, don't forget to follow our podcast to stay update don our future episodes.
In this weeks episode, we sat down with CEO of Bodyblock AI, Greg Moore. Greg has been leading the 3D fitting movement for a lot of different industries, including the fashion and retail industries. Therefore, we were very happy to have him share the type of impact this technology is having in the fashion industry, and how it will work as a gateway for future technologies in the industry.
In this weeks episode, we sat down with digital and fashion entrepreneur Oscar Eriksson. He was also the Co-founder of H&M's subsidiary brand Nyden. Oscar shared a lot of special insights on growth & viral systems strategies for fashion businesses that most brands out there continue to get wrong. So be prepared to start applying them in your business! We also talked about the birth and strategy with Nyden as H&M's celebrity collaborator incubator.
In this weeks episode, we sat down with fashion sustainability expert Jeanine Ballone. We spoke about the importance of new fashion entrepreneurs building sustainable fashion brands and how they can apply those principles in their business, right now. After all, the future of not only the fashion industry but our planet is in the hands of the up and coming fashion entrepreneurs with a burning desire to make our world a better a place.
We want to apologize for our almost 3-week podcast episode release delay, we experienced a lot of issues transferring podcasting platforms, but that it all done and handled with. We are very excited to continue bringing you your weekly dose of fashion business information!
In this weeks episode, we sat down with the CEO of Diane Von Fürstenberg, Sandra Campos. We spoke about the importance of building a brand’s heritage, and the importance putting your customer at the center of everything that you do. From things like decision making to brand strategy. We recommend you listen closely and avoid playing it at more than 1x speed, as this is an advanced and very informative episode, Even our host was having issues catching up!
In this weeks episode, we sat down with the Creative Director of BCBGMAXAZRIA Bernd Kroeber to discuss the creative processes responsible for continuously creating innovative designs, while still staying true to your brands DNA. We also talked about the ego, how it hinders most fashion entrepreneurs creativity and the importance of knowing who you are designing for.
In this episode of The Future Of Fashion Business we sat down with the Vice President of Product management at Crocs, Michael Pao. Michael has a fascinating story, as he went from being a professional football player to working for one of the biggest and most influential footwear brands in the world. We spoke about what makes a unique product unique, the most important features a footwear product must have, and the main things you have to consider if you want to start a footwear line. Hope you enjoy this one and dont forget to follow our podcast for future episodes.
In this weeks episode we sat down and spoke with the Co-Founder of Cala, an online platform that helps aspiring fashion entrepreneurs and designers build their first collections and product lines by taking care of all of the logistical and operational activities. We talked about the most common mistakes and challenges fashion entrepreneurs face when it comes to creating their first products and delivering them to their customer, and how they can leverage technology platforms to help them with the early challenges of starting a fashion brand.
In this episode of The Future Of Fashion Business, we sat down with Jodie Udzenija. Jodie is the Director of Apparel Product Development at 5.11 Tactical. This was a very special episode and one of our favorite ones to this day. We talked about the common mistakes fashion entrepreneurs make when making their first clothing samples, how to avoid these mistakes, what entrepreneurs should expect when making their first products, and about the different stages of development a product has to go through so that it is ready to sell. There was so much valuable information in this episode, so make sure you have a pen and paper nearby!
In this episode we sat down with Emily Li Mandri, a digital marketing consultant for fashion and retail businesses. We talked about the importance of having a digital strategy, and Emily also gave us a lot of tips that anybody can start applying online to have an edge over their competition. Digital has increasingly become one of the most important places for your brand to be at, so as a fashion entrepreneur, we hope you can start applying these concepts into your fashion business.
Just after having one of the largest investment rounds for a female-founded fashion started, we sat down with the Co-Founder and CEO of Cuyana Mrs Karla Gallardo and talked about how a passion project turned into an extremely successful fashion brand that inspires intentional buying through pieces that are crafted with integrity.
In this episode, we spoke with the founder and managing director of aussieBum, Sean Ashby. The story of Sean Ashby and aussieBum is a fascinating and very unusual one, and it shows just how much is possible by believing in yourself and what you are doing. We hope you enjoy this wonderful episode and learn a lot from how Sean managed to start his company from nothing, against all odds, and still became a global success story.
On this episode, we are talking to a Mexican entrepreneur called Diego Lira that started an e-commerce sock brand called Noma Outfitters. We talked about the challenges that e-commerce is facing due to the lack of development in third world countries like Mexico, but also, about the amount of opportunities for entrepreneurs and designers in these countries.
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