How Advertisers Are Abusing Users Data and How Blockchain Can Help with Reggie, Founder of Gath3r
Published May 24, 2019
26 min
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    Sign up for our newsletter at Evolvement is a podcast hosted by Nye that revolves around Bitcoin, cryptocurrency, blockchain technology, and how these play a role in the current financial models and economic systems of the world. In this episode, I sit down with Reggie of Gath3r to discuss the main issue that users face when dealing with ads - intrusiveness and abuse of users data. We discuss how he got started in the digital advertising realm and how these problems can be potentially solved by blockchain technology. Finally, we also chat about the major dilemma over the abuse of users data. Learn more about Gath3r at Thank you to Reggie for his time!! Also, thank you to our sponsors Travala and Unification. And thank you to all our listeners! You guys help make this possible. Disclaimer: Gath3r is one of my clients. This interview was NOT paid for. Timestamps: 1:45 - Who are you? 3:57 - What are some of the problems you see in the digital advertising realm? 6:00 - Where did you first see that our current model of digital advertising has failed? 8:00 - Why is it a problem for advertisers to use your data? 10:45 - How do we solve this problem? 13:39 - How is this different from other websites that do this like PirateBay? 15:00 - Are you utilizing people’s data in the background? 19:00 - What is the incentive for users?
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