Ethical Influencer Marketing with Melanie Mohr of WOM Protocol
Published January 14, 2019
37 min
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    Sign up for our newsletter at Evolvement is a podcast hosted by Nye that revolves around Bitcoin, cryptocurrency, blockchain technology, and how these play a role in the current financial models and economic systems of the world. Melanie and I sat down to discuss how advertising and marketing is currently failing in this new era of technology and what the future of this will look like, especially with blockchain technology. Melanie has years of experience in this area and she has extensive knowledge around influencer market. In this episode, she she shares a bit of that knowledge with the audience. Melanie and I also talk about the importance of ethical influencer marketing and how unethical behavior is currently clouding the blockchain and cryptocurrency space in terms of advertising, marketing, and exposure. Melanie shares her opinions on what it means to work within the ethical structure for influencers and how that can be effective AND ineffective for brands. Finally, we also discuss a bit about fake engagement and how to spot someone who has just been buying fake followers. You can learn more about Melanie and WOM Protocol at Timestamps 1:11 - Melanie, Welcome, How are you? 1:24 - Who are you? What’s your background? And how did you get started in crypto? 4:35 - What does the future of marketing and advertising look like? 8:40 - what are you thoughts on influencer marketing? 15:45 - What are your thoughts on ethical influencer marketing? 19:00 - What is ethical influencer marketing? 23:20 - Do you agree that influencers have to have a belief in the product or company they are promoting? 26:30 - What do you think about the metrics systems behind influencer marketing? 29:35 - How do you differentiate between bots and someone who is sincere about a product on social media? 34:28 - Where can people learn more about WOM Protocol?
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