As a marketing leader, getting to know your target market is crucial. Marketers who know and understand their customer-base are able to unlock exponential growth. So how can marketers get in sync with those they seek to reach? To find out, we talked to Marie Rosecrans, SVP of SMB Marketing at Salesforce.

On this episode of Marketing Trends, Marie also talked about how to build a great marketing team, her favorite ad campaigns, and much more.

Links:

Full Notes & Quotes: http://bit.ly/2m6XmNz

Marie’s LinkedIn: http://bit.ly/2lOXi5e

Marie’s Twitter: http://bit.ly/2kv5V4F

Salesforce: https://sforce.co/2lLV86l

3 Key Takeaways:

- Surrounding yourself with a great team is one of the most important things you can do as a leader.

- “You absolutely have to know who your customer is, in and out. Don't bother with any marketing - don't spend a penny - until you've done that.” - Marie Rosecrans

- Consider showcasing your customers and promoting their successes.

Bio:

As senior vice president of SMB marketing at Salesforce, Marie Rosecrans focuses on empowering small and medium businesses with the tools and resources they need to grow. Before joining Salesforce in 2008, she held positions in customer support, professional services, product marketing, and program management at Oracle, Peoplesoft, Evolve, and Primavera. Marie lives in the San Francisco Bay area and enjoys hiking and traveling with her husband and family.

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