"Marketing is not fluff." Or at least it shouldn't be, according to Laura Luckman Kelber, SVP of Marketing at Flexera. According to her, not enough marketers focus on how to make themselves useful to the people they are trying to reach.

On this episode, Laura discusses how to be more useful as a marketer, as well as the power of aligning your entire organization around marketing, why good technology is essential for creating good work, how to rebrand a unicorn, and much more.

Links

Full Show Notes: http://bit.ly/30RBIMv

Laura's LinkedIn: linkedin.com/in/lauraluckmankelber/

Laura's Twitter: twitter.com/FreeRadicalSynd

Flexera Homepage: flexera.com/

5 Key Takeaways

- Marketing needs to be a lot of things. Most importantly it needs to be thoughtful and useful. It needs to share something consumers can learn from.

- Failure happens when product, distribution, and pricing aren't aligned and communicated clearly.

- Marketing needs to meet prospective customers where they are already at and speak to the pain points they're feeling at that moment.

- At the same time, you need to stay ahead of what your customers are looking for. This means thinking about the future and what your customers will want down the road.

- Over-communicate and never take for granted that your brand and your message are already known.

Bio

Laura Luckman Kelber is SVP of Marketing at Flexera. Laura is a creative and collaborative executive with extensive expertise in building and leading high-functioning teams. Laura excels at creating strategic plans, articulating vision, and ensuring flawless implementation to transform businesses. Laura enjoys unraveling complex problems and connecting dots in unexpected ways to accelerate growth.

Laura developed her unique approach through executive positions at a number of Chicago advertising agencies. Most recently she was EVP and Managing Director for Strategy at Merge. She has served as Chief Strategy Officer, Strategy Director and Client Service Director, applying her inspiring leadership and vision to B2B and B2C clients in a wide range of industries. Laura has a BS in Political Science and an MBA from the University of Illinois.

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