Marketing Trends
Marketing Trends
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Mastering Category Design with Jennifer Johnson
47 minutes Posted Apr 18, 2019 at 7:41 am.
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Show notes

Jennifer Johnson is a category design expert. As the CMO of Tenable and a startup advisor at Play Bigger, Jennifer puts into practice the principles of category design every day.

In this interview, Jennifer discusses all things category design, from best practices and case studies to pitfalls and cautionary tales.

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