The International Champions Cup is the worlds premier annual summer soccer tournament featuring the top European clubs playing across North America, Europe and Asia. In this episode, Matt Higgins, Co-Founder and CEO of RSE Ventures, discusses the creation of the tournament, and what it means for European Soccer, both in America and the World. They also discuss Matt's role in the creation of the Drone Racing League, which has been profiled on this podcast often. Also, Daniel Sillman, CEO of ICC and RELEVENT, joins the show to take the soccer discussion and its brand impact even further.