When Dino Ha first founded Memebox seven years ago, he wanted to find a way to bring K-beauty to new audiences, especially in the United States. But as time went on and his company grew, he realized that there was a disconnect between the brand's product offering and the consumers it was trying to reach, so he decided to do something about it. On this week's episode of The Glossy Beauty Podcast, Memebox founder and CEO Dino Ha sits down with Priya Rao to discuss why he is not afraid to evolve his business model, how he is tapping into pop culture to push discovery and why he decided to launch the first K-beauty line of color cosmetics.