Friends,
The app we hate to love.
The app that we spend the most time on.
The app we obsess over and can't seem to ignore...you know...girl I'm talking about the good old gram.
Instagram has quickly become our generation's new 'hang-out' and while we are hyper-focused on using it for business, is it actually WORKING to grow our brands? Is the time spent giving us the return we THINK? The lost hours coming up with micro-blogs for the feed, to the dozens of stories we perfect...and filter...and post...what's it actually DOING for us?
I'm going to be the first, and probably the ONLY person you follow that is going against the grain by saying, NOT MUCH. Not today anyway...while IG used to be the place to grow a solid, engaged, organic following we've learned the hard way (once again) that when YOU don't own something, it can be taken away. BAM. Just like that.
From 6% engagement and thousands of new followers every month to -1% engagement, shadowboxed posts, hashtags that are hidden, followers that don't see my posts, and TONS of time wasted. Here's my unpopular theory...
Get ready, this one is juicy. But, I'm going to bet my bottom dollar it's worth the listen.
I pray this blesses you!
XO,
Stef
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