As a Father and POC, Jelani Memory, founder at A Kids Book About, knew first hand how hard it was to have difficult conversations with your kids on racism.  But if he found it difficult and other adults had the same issue dealing with emotions and sensitive subjects, imagine what kids are going through? That's why he created a new kind of publisher that addressed big topics such as racism, anxiety, empathy, Feminism, belonging, depression, body image, and more to help grownups have fearless conversations with kids

  In Part 1 of this episode, Jelani discusses The brand's origin story, Jelani's entrepreneurial journey, Why he wrote the first book for his kids, Why product at its core is about Story, Why Kids are ready to discuss challenging topics, Why he wants his brand to have meaning, Why they sell conversations not books, The two choices for an Entrepreneur, How the Writing a Book in a Day process works, and so much more. Join us while Ramon Vela interviews Jelani in Part 1 of this episode and listen to him share the inside story of a brand.   For more on A Kids Book About visit: https://akidsbookabout.com/     The Shoppy Awards: https://theshoppyawards.com/ (20% discount use SOB20) Attentive - https://www.attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com