In Part 2 of this feature, Jim Huether, CEO of Hyperice, continues sharing the inside story of building the world's leader in recovery and movement enhancement technology, utilizing ice, heat, percussion, and vibration.   In part 2, Jim discusses What makes Hyperice different than competitors, Why they use Aerospace concepts in their Engineering, What questions they ask themselves when designing products, How they marry sophisticated technology with simplicity, Why Jim feels they are just at the beginning of this market, Why the recent acquisition was like two great industry giants joining forces, Why he wants Hyperice to be remembered as an innovator, Why they don't sell products but a movement, How they dealt with Tariffs, How they dealt with COVID-19, How they build the Hyperice culture, Why Jim is learning Mandarin, and so much more.    Join us while Ramon Vela interviews Jim in Part 2 of this episode and listen to him share the inside story of a brand.   For more on Hyperice visit: https://hyperice.com/   Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com