Ep #56 - Mary Kay Scholtens, a product experience pro, marketing strategist, and speaker, joins the show today to talk all about data and analytics in marketing. Mary Kay has 15+ years of experience in online/offline data product development, data integration, product metrics, analytics, and data modeling for business and consumer data products in a variety of industries. She has an uncanny ability to identify market needs, provide competitive analysis, develop product roadmaps, design go-to-market strategies, and execute a strategic performance management process.
Mary Kay is currently the director of strategic data sourcing for the Allant Group. Allant provides marketing technology services that help businesses effectively acquire new customers, retain and grow existing customers, and win back lapsed customers.
Marketing is not just about creativity, headlines, and sales copy. Math, data, and analytics play an integral role in the process. Mary Kay is going to break down how she uses data in her marketing processes and explain some of the key metrics and factors to look at. It's a great interview with lots of info so be ready to take notes.
Connect with Mary Kay Scholtens and Learn More About Allant
LinkedIn: https://www.linkedin.com/in/mary-kay-scholtens-simpson-1455773/
Allant Group Website: https://www.allantgroup.com/
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