Offering Solutions, Not Ads with Gay Gaddis, Founder of T3
Published March 11, 2020
44 min
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    Joining us today is Gay Gaddis, Founder of T3. 

    Gay started T3 using $16,000 taken out of her IRA during a downturn in the economy. It was a big risk, but thirty years later, it's one that has paid off several-fold. Today, T3 is helping clients build useful brands that reach consumers around the world.

    Chad and Gay talk about:

    • The importance of being an early adopter of tech and how this gave T3 an edge working with Dell
    • The future of marketing, original content, and product placement.
    • Personal brands and new forms of media
    • The business climate in Texas
    • Some of the business moves Gay had to make to keep T3 lean in recessions
    • How she avoids vision-diluting partnerships
    • And more!

    This episode of Mission Daily is brought to you by our friends at TriNet. TriNet makes HR easier, from payroll to benefits to compliance. AND they offer full-service solutions tailored to your industry and your company, whether your team is 10 people or 1,000. Check out TriNet today at

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