How can we help sustainability as a topic get more attention in spaces where people already consume a lot of content online, such as on YouTube? How can we lessen the amount of in-fighting going on within environmental activism so we can join forces to inspire whatever action and change we can together?
Sharing her wisdom here is Immy Lucas, a YouTube content creator and Founder of the Low Impact Movement. You'll hear about what made her most watched videos go viral, how to be more inclusive of all types of people in our communication, why it's so important for eco-advocates to come together, and more. Let's dive in!
[7:18] Immy shares one of the most difficult parts in her transition towards a zero waste lifestyle.
[10:56] Immy: "Just make the best decision you can without worrying about it too much."
[14:10] What's at stake when we communicate in ways that may exclude a certain group of people.
[14:46] Kaméa: "If you had to start all over again, what would you do differently, if anything?"
[15:28] Immy: "Sharing your weaknesses and mistakes can be incredibly rewarding and it can be helpful for other people."
[25:13] Immy: "What's important here is that you're trying. Even if it's a tiny step... for us, that's good enough and we want to support that."
[28:34] Kaméa: "How do you see waste reduction being related to fighting climate change?
[31:08] Immy: "We need to let go of judgment and any negative in-fighting that there might be within the movement. I think it's so important that we come together."
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