<p>Oh sure, we could sell your favorite Trader Joe’s products online, but that’s not who we are. We could collect data about you, but that’s really not who we are. We strive to make shopping at Trader Joe’s an enjoyable experience, a fun adventure. For many, a Trader Joe’s store has long been the place to buy wine, and they ask us, “How do you do it – offer such great wines at such great prices?” We’ll show you the secret on a trip to Napa Valley, California. And why are Trader Joe’s Crew Members so happy, anyway? The answer is surprisingly simple. Also, the inspirational advice that one customer gave TJ’s CEO.</p> <p><a title="Episode 4 Transcript" href= "https://www.traderjoes.com/content/dam/trjo/pdfs/transcripts/InsideTJs-Episode4-Transcript.pdf"> Episode 4 Transcript (PDF)</a></p>

Episode 5: Please Won't You Be My Neighborhood Store

From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joe’s has grown to become a national chain of 545 (and counting) neighborhood grocery stores, employing more than 60,000 Crew Members.  How?  By being comfortable with being different. Every episode takes you Inside Trader Joe’s in a podcast series only Trader Joe's could deliver.  

Are you a Trader Joe’s fan?  Want to know what keeps people coming back? Hungry for all the new and exciting stuff coming to your neighborhood store?  Let's go Inside Trader Joe’s. Thanks for listening.