December 8, 2019
In the new era of the music industry, artists are taking control of their music careers through the power of the internet and social media, which means there’s more pressure on the artist to deal with their fans more personally. When you have to open yourself up to the world, how do you handle yourself and the interaction with your audience? How much of your personal life should you share? How accessible should you be? How do you deal with problematic fans? That’s why we’re covering in this episode of the Savvy Musician Show. Key Points From This Episode: Creating perceived value The importance of intangible qualities How to use culture in your posting Sharing your personal life The 3 P’s of what to share on social media Having personal and business social media accounts Why you shouldn’t use your personal profiles for business Avoiding controversial topics on social media When it makes to be political on your pages Dealing with trolls Toughening yourself up for social media Tweetables: “You need to help your fans understand that, that you are a farmer’s market and you’re not Walmart.” — @LEAHthemusic [0:07:40] “People pay for water, people pay for Starbucks coffee. They could easily make the coffee at home, but people are obviously paying these prices because of a perceived value.” — @metalmotivation [0:08:56] “I'm going to pay a lawyer more than I pay my landscaper because they just solve different problems, so it’s all in terms of value.” — @metalmotivation [0:11:09] “I’m one of those introverted extroverts where I want to be out there, I love people, but I also sometimes shy away from the spotlight and I don’t want to be in the spotlight all the time.” — @LEAHthemusic [0:14:50] “You don’t want to be airing your dirty laundry online, that’s not attractive, nobody wants that and it’s not professional.” — @LEAHthemusic [0:15:32] “There’s many reasons why you do not want to collect fans on a personal profile.” — @LEAHthemusic [0:19:46] “You cannot advertise from a personal profile, so you shouldn’t be collecting fans there.” — @LEAHthemusic [0:19:58] “You have a tremendous opportunity even as an artist to demonstrate leadership.” — @metalmotivation [0:24:32] Links Mentioned in Today’s Episode: Nazneen Rahman (Student Spotlight) — Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer
December 2, 2019
In Part 2 of our interview with Jens Hilzensauer, we dive even deeper into the state of the music industry—specifically record labels and record deals. We also discuss the huge learning curve that labels have in order to get up to speed to what we’re doing at the Savvy Musician Academy. As a musician, it’s important that you understand where things are so that you can make the best decision possible for your career. This interview will help what decision! Key Points From This Episode: You as a person is just as important as your music Thinking of your culture as a lifestyle brand How the music industry resists change What the record labels should do Confusing marketing with advertising Creating brand awareness The current approach to social media by record labels Why record labels will struggle with social media The importance of creating a relationship with your fans What Leah’s doing to secure her career and still without touring When you should consider talking to a record label The questions you should be asking yourself Current rates by Spotify What a typical record contract looks like Tweetables: “I think the record business side of the music business was always reluctant to change.” — @jenshilzensauer [0:04:10] “Basically the music industry made Apple rich because they let Apple, invent iTunes.” — @jenshilzensauer [0:04:57] “There is no call to action. That’s advertising. Marketing is based on a call to action.” — @metalmotivation [0:09:00] “You’ve never seen a Starbucks commercial. That’s pretty powerful brand awareness without any reliance upon traditional advertising.” — @metalmotivation [0:09:22] “The algorithm is completely indifferent. It’s going to follow basic principles that are based on psychographics.” — @metalmotivation [0:13:02] “You must treat your career as though no one will do anything for you. Just treat it as though it’s depending and relying on you alone.” — @LEAHthemusic [0:17:24] Links Mentioned in Today’s Episode: Jens’ Band “Planet Trompeta” — Schedule a Call with SMA —
November 24, 2019
In this episode, we go behind the scenes of Leah’s push for publishing and sync licensing her music by interviewing someone who is working intimately for Leah in this process. The results have been eye-opening as our special guest, Jens Hilzensauer, pulls the veil back on what’s going on now with record labels. And because Jens is an experienced digital marketer himself, the conversation gets deep into the cutting edge of what innovative artists like Leah are doing now to achieve levels of success that are challenging the beliefs of record label executives. And because the interview went so long, we’ve decided to break it up into two parts. Believe us, you won’t want to miss this interview! Key Points From This Episode: The new era of the music industry What European records labels thought of Leah’s success The reality of what A&R people see and sign to a label Why musicians need to take extreme ownership Applying marketing principles to music How effective are labels in their marketing? The power of culture in making sales Tweetables: “What good marketing actually is, relationship building. And I think that’s where a lot of labels, and publishing companies still fail.” — @jenshilzensauer [0:19:46] “But this is what makes social media such a revolutionary element, and a huge key to Leah’s success because you can now go direct to market.” — @metalmotivation [0:28:57] “You’ll really understand social media when social media disappears, and you realize you’re just talking to people.” — @metalmotivation [0:29:56] “It’s just simple offline relationship building in an online world. And you can scale it.” — @jenshilzensauer [0:32:26] Links Mentioned in Today’s Episode: Jens’ Band “Planet Trompeta” — Schedule a Call with SMA — Rich How (Student Spotlight) —
November 17, 2019
If you’re not planning and working for a specific, desired outcome, then you’re hoping or wishing for success—and it’s doubtful that you’ll ever achieve it. Just like artists would “hope” that they’d be discovered by a record label, so artists today are hoping they’ll be discovered on Spotify, or they’re hoping their video will go viral on YouTube. What they lack is a plan for success, and the consistent action that creates it. They fall prey to fatalism and wishful thinking. And to pacify their conscience, they engage in “busy work” that doesn’t move the needle in their music business, and this just leads to more self-defeat. In this episode, you’ll experience a challenge to that way of thinking and discover some powerful ways to move into an action-oriented outlook. Enjoy! Key Points From This Episode: Relationship marketing Planning vs hoping Are you dreaming or planning? Taking massive action Deceiving yourself with “busy work” The remedy to hoping is direct marketing The truth behind standard record contracts The power of conviction Tweetables: “The challenge is for you to create more engaging content with your audience, get them involved.” — @metalmotivation [0:04:34] “People are more hoping that life works out instead of making life work out.” — @metalmotivation [0:06:18] “A dream without a plan is just a wish.” — @LEAHthemusic [0:07:18] “You go from imagining and dreaming to planning.” — @LEAHthemusic [0:08:47] “Don’t think that massive action means it's always 100% you doing everything yourself.” — @LEAHthemusic [0:10:27] “The less you work, the more you hope things turn out.” — @metalmotivation [0:21:46] Links Mentioned in Today’s Episode: “Map Your Music Year Planning Guide” (Freebie) — John Thomas (Student Spotlight) —
November 11, 2019
Believe it or not, now is the time to start thinking about preparing for your holiday sales whether you’re working only to build your list, preparing your special offers, or hitting your holiday marketing full on. The only time it’s not conducive is during the holidays, but this powerful episode was created to equip you to maximize your profits during the next holiday season. In this episode, Leah goes into the radical preparation and marketing she did for her recent holiday sales campaign, and it’s NOT for the faint of heart! For an independent, non-touring artist like her, you have to maximize your efforts in order to maximize your profits. You’re going to get a lot out of this episode, so get something write on to take notes! Key Points from This Episode: What you should be thinking about when it comes to holiday sales. When you should start planning your holiday sales. Do you market to a cold or warm audience? What you should be doing throughout the year. Why you shouldn’t worry about sending too many emails. Segmenting your email list. How to handle shipping times during the holidays. Why more emails is better. Tweetables: “Last year, I made an extra $33,000 just from Black Friday sales and holiday, little holiday promos and the majority of that came from email.” — @LEAHthemusic [0:04:40] “Ideally, you would start planning your end of year sales in August and September.” — @LEAHthemusic [0:05:13] “I’m spending the rest of the year building my email list, building my following, building my organic following, building my email list, just building my audience all year long.” — @LEAHthemusic [0:06:50] “What we’re really going to focus on is honing in on the existing audience we already have and offering them really attractive deals.” — @LEAHthemusic [0:09:09] “If I conducted myself worrying about offending people, too many emails, I wouldn’t send any emails.” — @LEAHthemusic [0:11:15] “Don’t let your insecurity make the decisions…you got to do what’s best for your business.” — @LEAHthemusic [0:11:39] Links Mentioned in Today’s Episode: “How to Plan Music Promotions for the Holidays” (Freebie) — Lorena Dale (Student Spotlight) —
November 4, 2019
After completing her highly successful crowdfunding campaign where she raised $83,000+ in in 30 days, the work was actually just beginning. Leah still had to release her album, and there were still two more phases to doing this successfully. After crowdfunding—which is Phase 1—she still to do a pre-order launch and then the actual launch or album release. In this episode of the Savvy Musician Show, Leah and C.J. discuss the details of how Leah is going about the next two phases of her Ancient Winter album launch. A lot of great tips in this episode! Key Points From This Episode: The 3 phases of an album launch How long is the pre-order period? Making money before the album release Incentives for pre-orders Leah’s pre-order bundles The power of scarcity and urgency The advantage of using print-on-demand Giveaways and discounts Tweetables: “Any kind of promotion I run with built-in scarcity, built in urgency.” — @LEAHthemusic [0:09:10] “It takes this level of creativity and planning and forethought to do this kind of revenue.” — @LEAHthemusic [0:11:32] “Let's say I do a video or a photo and it just gets really good engagement that I wasn't expecting, I can then use that and turn it into an ad.” — @LEAHthemusic [0:15:04] “Organic social paid ads, especially Facebook and Instagram ads are what I'm focusing on. And email, email, email.” — @LEAHthemusic [0:17:03] “technical things to the unlearned can appear as magical or witchcraft but I can assure you it isn’t.” — @MetalMotivation [0:19:54] Links Mentioned in Today’s Episode: Leah’s Crowdfunding Page (Limited time) — FREE Planning Tool — Call Savvy Musician Academy —  Colin Caetano (Student Spotlight) —
October 27, 2019
As we reach the third and final episode of this powerful 3-part, in-depth series on the success of Leah’s recent crowdfunding campaign, Leah answer’s some of her student’s questions on crowdfunding. Having done a few crowdfunding campaigns during her career, Leah is always pushing the envelope and learning more, and even these three episodes on crowdfunding were not enough to cover everything. This is why being a part of her Elite program is so important for anyone desiring to have a full-time career in music by maximizing their music business through online marketing. Still, Leah goes even deeper in this episode by answering the most important questions she received about crowdfunding. If you haven’t heard the first two episodes, you should listen to those first, and the content of this episode will be far more fruitful for you. Enjoy the discussion! Key Points From This Episode: The difference between Leah’s crowdfunding campaigns. How social media has changed online marketing. The simple things you must focus on. Leah’s method of email marketing. Leah’s method of using surveys. How Leah keeps fans interested throughout her campaign. How Leah writes her email subject lines. How Leah managed her time. The importance of cleaning out your email list. Is there a certain time of year that’s best for crowdfunding? Leah’s “trifecta” for marketing success. Releasing singles. Can you manage a campaign by yourself? How Leah organizes her work. The ins and outs of product bundles. The breakdown of costs vs profits. Tweetables: “This isn’t the time to go after a whole new crowd, it’s the time to advertise to the people who are already following you, and so that’s really important.” — @LEAHthemusic [0:07:47] “My advice is do the simple things. Build your audience, build your email list, learn how to run ads.” — @LEAHthemusic [0:08:18] “I don’t treat surveys as exact data… It is to get a general feeling and sense for what you could potentially do.” — @LEAHthemusic [0:10:53] “You try it and you figure it out, what worked, what didn’t work, and then analyze it after and make it better next time.” — @LEAHthemusic [0:14:04] “You learn a hundred things to do, and a hundred things not to do.” — @MetalMotivation [0:14:10] Links Mentioned in Today’s Episode: Leah’s Crowdfunding Page (Limited time) — FREE Crowdfunding Guide — Call Savvy Musician Academy — Annelise LeCheminant (Student Spotlight) —
October 21, 2019
In this episode, Leah delves deeper into her successful crowdfunding campaign for her latest album, Ancient Winter, and now she reveals the mistakes she made and the lessons she learned. Leah has tried various ways to crowdfund her albums, and she’s always experimenting to find a better, more profitable way to market her music. In this recent campaign, she exceeded her financial goal by $30,000! Key Points From This Episode: The pros and cons of hosting a crowdfunding campaign on your own site. The astonishing amount of people who demanded vinyl. What makes crowdfunding easier. The difference between those who succeed and fail. Why you must expose yourself to marketing training over and over again. The importance of your email list and why email is still king. Leah’s amazing results in revenue in 7 days with email. The unexpected things Leah underestimated. How to create a successful landing page. Understanding the psychology of your fans. Tweetables: “Is it time for you to stop wondering about whether you're supposed to do music or not?” — @MetalMotivation [0:02:39] “This is literally just a skill. It’s about incorporating who you are, your personality, your authentic self, your authentic music, and just having these skills in place and then, then you can do anything.” — @LEAHthemusic [0:05:40] “You can’t just be exposed to it and expect something good to happen out of it. You must become a practitioner.” — @LEAHthemusic [0:08:38] “If Facebook died and disintegrated, turned into Myspace, I could still make a living just off of my email.” — @LEAHthemusic [0:10:17] “You don’t have to be a world-class marketer and learn how to market market everything else in the world, just your own stuff, your own music to your own audience.” — @LEAHthemusic [0:12:49] Links Mentioned in Today’s Episode: Leah’s Crowdfunding Page (Limited time) — FREE Crowdfunding Guide — Call Savvy Music Academy — Daniel Coates (Student Spotlight) —
October 12, 2019
In this episode, Leah and C. J. launch in an in-depth 3-part series on crowdfunding taken directly from Leah’s recent successful crowdfunding campaign for her fifth album, Ancient Winter, in which she exceed ALL her revenue goals! And to make this even more challenging, she decided to host the fundraising on her own website instead of using popular fundraising software such as Kickstarter, IndieGoGo, and GoFundMe. Her goal was to raise $50,000 in 30 days—ambitious in and of itself—but she exceeded that amount by over 30% for a whopping $80,000+ in just one month! Even though she’s done crowdfunding campaigns before, she still learned a great deal during this successful campaign. Her first thought was, “I should create a course on this,” but then decided, “No, I’ll share everything on the podcast for free, but it may take a few episodes!” Well, you’re in for a treat, because Leah holds nothing back in this episode. Sit back and enjoy! Key Points From This Episode: Success in crowdfunding is not determined by software or tools. Why Leah chooses to crowdfund her albums. The different approaches to all her crowdfunding campaigns. Why you should try crowdfunding. Being crystal clear on your WHY. Why crowdfunding is better than a record label deal. Leah’s crowdfunding is not begging. It’s pre-orders. Leah’s “three launches” for her albums. How Leah chooses the amount for her crowdfunding goal. Leah’s secret to surveying her fans ahead of the campaign. Warm vs cold audience. The power of creating scarcity and urgency. The key to crowdfunding is knowing how to sell. How Leah inspires her fans to support her. What Leah included in her crowdfunding offers. Tweetables: “It’s very, very important that you are crystal clear on why you are crowdfunding, what the purpose is, where the money is going and what you’re going to do with it.” — @LEAHthemusic [0:07:19] “My goal with crowdfunding like this several months before the album launch, is to launch my album with zero debt and zero anything owing anybody anything.” — @LEAHthemusic [0:08:08] “Typically an album or a record deal with a label is essentially a loan.” — @MetalMotivation [0:08:53] “The majority, like 97% of this campaign, the funds are raised from my warm audience, meaning people who already know me.” — @LEAHthemusic [0:18:02] “I’ve got the skill of copywriting. These are the reasons why it’s successful. It’s not because of the platform.” — @LEAHthemusic [0:18:58] “You don’t need a course on crowdfunding, you need training on how to sell your music.” — @LEAHthemusic [0:26:13] “If you’re going to have a career in music and you can have that career in music, you’re going to have to be the artist and you’re going to have to be the marketer.” — @MetalMotivation [0:46:46] Links Mentioned in Today’s Episode: Leah’s Crowdfunding Page (Limited time) — FREE Crowdfunding Guide — Call Savvy Music Academy — Inessa Hk (Student Spotlight) —
October 7, 2019
In today’s episode, we are talking about what you can do to grow your music career when you are not able to tour. Many musicians are unable to tour for various reasons, such as work, family or other commitments. This inability to tour is a far more common problem among musicians than many of us realize. This does not mean that your music career will not take off because there are many ways to get around the obstacle of not being able to tour. Leah is a prime example of someone, who due to family commitments has never toured, and yet she has still achieved tremendous success. For her, because she has never been able to hit the road, she had to make success happen within her means. Having the internet at your disposal opens as many, arguably more doors than going on tour ever could. There are so many different platforms and ways of reaching out to people than ever before, you simply have to find what works for you. This may sound simple, but it is not an overnight process. It is a long, hard slog that will eventually yield the results you want. You have to define your brand, as well as hone in on your super fan and learn how to speak directly to them. Once you are able to do this, the sky is the limit and you will never need to see the inside of a tour bus, ever! For all this and more, join us today.   Key Points From This Episode: This week’s student spotlight and some lessons to take from it. The Internet is the greatest tool you have if you are unable to tour. What lead Leah to create her first course, The Online Musician. Differentiating your music is the key starting point in launching your music career. Defining your niche gives you the clarity you need to build your brand. Why direct marketing is so important in growing your brand. Proactively engaging on social media extends far beyond posting your next gig. Show fans your vulnerabilities and the real parts of your life, rather than hiding it. Build a community around the culture that surrounds your music. An example of how Leah has tapped into what her fans like. To create passionate super fans, you have to celebrate the same things that they celebrate. Keep what you share within the same theme to maintain brand cohesion. Some things to steer clear of sharing online. Ways to generate money from your music career, if you are not touring. Take advantage of all the platforms and their strengths that are available to you. We are all salespeople in some way or another. Learning how to sell organically should come before working on paid traffic. Effective marketing is about answering providing an answer to a customer’s need. Entertainment and art have always and will always continue to be a fundamental part of life. Create as many opportunities as possible for fans to buy from you.   Tweetables: “The beauty of online marketing, is you're not trying to be commercial. You are trying to find your tribe of fans.” — @LEAHthemusic  [0:17:07] “People buy from those they know, like and trust.” — @LEAHthemusic [0:20:41] “Nobody cares about me. They only care about themselves, and what my product can do for them.”  — @LEAHthemusic [0:37:55]   Links Mentioned in Today’s Episode: Savvy Musician Academy Elite Progam — The Online Musician 2.0 — Savvy Musician Show Episode 065 — Call Savvy Music Academy — Jennifer Kessler (Student Spotlight) —
September 30, 2019
All of us struggle with fear: fear of rejection, failure and even fear of success. The only difference between those who are successful and those who are not is that successful people choose to pursue their goals despite the fear. It’s not that they don’t experience those same emotions, it’s only that their desire for the dream is bigger and they stop at nothing to get there. Today we continue with our psychological perspective on making it in the music industry, talking about those mindsets that cripple you and that you essentially give far too much power to. The first step to overcoming fear is to tackle them head-on instead of avoiding them, and by allowing yourself to go through those unpleasant emotions of trepidation. Not only are you giving yourself an opportunity to succeed, but you are investing in your personal development and building out your experience and skillset. The recipe of success is quite simple: to believe that the principles of success are out there in the world – that they exist and that you are able to apply them consistently. If you truly believe that, you will be unstoppable!   Key Points From This Episode: How fear is paralyzing you and stopping you from reaching your potential. Realizing that there are people out there who need to hear your music. Why fear is both a massively powerful yet powerless thing. The only thing that sets successful people apart from everyone else. The importance of taking little steps forward, even if you cannot see the full picture yet. Why you can sell anything once you understand the fundamentals of online marketing. The powerful effect of visualizing and mentally preparing before a big event. Making the decision beforehand not to be controlled by fear. The physiological reactions to something that happens in our imaginations. The difference between the fear of failure and fear of success. Believing that all the principles for success are out there and that you can apply them.  Accepting that you will mess up sometimes and that hard times will come. And much more!   Tweetables: “This fear, in general, is completely paralyzing you and it’s stopping you from reaching your potential, from doing the thing that you are supposed to do.” — @LEAHthemusic [0:05:12] “Fear is a powerless force but it’s still the most powerful powerless force you're ever going to face, and it’s robbing you of the only life you’ve got.” —  @metalmotivation [0:08:02] “Do not let fear make the decision. Your brain needs to make the decision and then you can train your body to do what you want it to after the fact.” — @LEAHthemusic [0:20:40]   Links Mentioned in Today’s Episode: Call Savvy Musician Academy — Savvy Musician Inner Circle — Welter — Tony Robbins — David Williams (Student Spotlight) —
September 23, 2019
Once believed to have been the archetypal starving artist, it was later revealed that Michelangelo was a millionaire and, in fact, the wealthiest Renaissance artist of all time. Many of us have the perception that being an artist – whether you are a painter, writer or musician – means that you will live a life of barely coming by and of always struggling financially. This is a complete lie, and in this episode, we dig into this topic, busting the myth of the struggling artist and helping you to re-evaluate your perspectives on money. We talk about scarcity versus an abundance mentality, and how your belief system can impact the relationships and opportunities that come your way. Now, we are not talking about the passivity that sometimes comes along with positive thinking and the law of attraction. While it is important to develop an optimistic attitude, it is equally important to act, to take intentional steps toward creating the future you dream of. Join us for another enlightening conversation and, if you were waiting for it, a permission slip to succeed!   Key Points From This Episode: Realizing that there are certain mindsets that could prevent you from being successful. The widespread belief in the “starving artist” story and why it needs to change. Looking critically at your beliefs and how you speak about the financial aspects of your art. Unpacking the term “poverty mentality” and the influences that shape your view of money. The false perception that money is a limited resource. Scarcity versus abundance; understanding that you must take action. How you might repel people and opportunities through your lack of belief. The fear of success and responsibility as another form of procrastination. Busting the myth that money is the root of evil that will invariably corrupt you. The importance of understanding that money is a necessary resource. Guilt, self-condemnation and your perceptions about what you ‘deserve’. And much more!   Tweetables: “Whatever you focus on is going to get magnified whether positive or negative. It all depends on what you are giving your attention to.” — @metalmotivation [0:09:51] “There is no lack. It’s just a lack of belief, right? And a lack of true belief is what we call doubt and that’s what limits us.” — @metalmotivation [0:15:43]   Links Mentioned in Today’s Episode: Call Savvy Musician Academy — Real Artists Don’t Starve by Jeff Goins — Savvy Musician Show Episode 7 — Singing Success Vocal Retreat — Quick Cash Generation Guide —  The Secret — Family Wealth by James E. Hughes Jr. — Lindsay Matheson (Student Spotlight) —
September 16, 2019
On today’s episode, Leah and CJ talk about creative ways to fund an album when you do not have the money. Often, people make excuses for why something is not possible, so before even tackling the issue of money, you need to tackle your mindset. Whether you have or don’t have money, following your passion requires sacrifice, be it money, time or energy. Once you have managed to sort your attitude out, the rest will unfold more easily. With smartphones and social media platforms, you can build an audience with very little financial capital. You can then leverage your fanbase and raise money for an album through something such as crowdfunding. There is a myriad of possibilities once you shift from a mindset of poverty to one of abundance. It is not necessary to take the traditional route of getting signed to a record label. You can and should do things on your own terms and if Leah managed to do it, then so can you. For all this and more, join us today!   Key Points From This Episode: Working towards your goal requires some kind of sacrifice. Mindset is more of an issue than money ever is. Why you should be cautious of using investors to fund your work. Leah’s preference for initially getting your music out there. Why you should release an EP rather than singles.  The reasons other than raising capital that crowdfunding is important. Why fans and not a record label are the real capital. Some creative ways you can raise money other than through crowdfunding.  Your biggest obstacle in this project! And much more!   Tweetables: “If you’re that determined, it’s not if, it’s how.” — @LEAHthemusic [0:05:19] “Even when you are broke or not broke, you should be thinking about how to involve your fans this way.”  — @LEAHthemusic [0:14:34] “You have a business when you own traffic - in other words, when you have an audience.”  — @LEAHthemusic [0:20:20]   Links Mentioned in Today’s Episode: Savvy Musician Show Episode 50— Call Savvy Musician Academy — Inner Circle Newsletter —
September 9, 2019
On today’s episode, CJ and Leah add another dimension to last week’s podcast, where they pulled back the veil on digital marketing, to talk more specifically about Leah’s own digital marketing journey. Having been a songwriter her whole life, music was present, but not always considered as a career. When her family was pushed into dire financial straits, she realized that it was now or never for her music career. This led her to try many different platforms and marketing tools, but nothing got her the results she wanted. The music industry in 2010 was what she called the Wild West, where Napster and peer to peer sharing had turned everything on its head, so she saw that she needed to take a different approach. It was not until she heard the idea of 1000 true fans that it clicked that she did not have to be world-famous to make a living as a musician. Instead, she needed simply to cater to these fans, so that they would spend money on her. Once she began to put these principles in action, she really started to see results, even paying off her family’s debt within two weeks of starting her fan club. Many of the marketing strategies came to Leah intuitively, but that did not stop her investing in her education. She always strived to keep learning more about the world of digital marketing, which lead to even greater long-term success. This does not mean that she was not afraid, she was terrified! But she believes that fear is necessary because it shows you how much you truly want something. She shares her story because she has made all of the mistakes that others do not need to. Your road to the top can be quicker and smoother than hers. To find out more, join us today!   Key Points From This Episode: What Leah’s family situation in 2011 was like. Why she called the music industry in 2010 the Wild West. How she found the motivation to continually write music despite constant rejection. What her initial marketing strategy looked like before she had any education. What the 1000 true fans premise is and why it was her ‘aha moment.’ The first two things she did to gain more traction after releasing her first album. Anger can be channeled in creativity and productivity when directed into work. What happened once she started her fan club? The moment she realized she had to start investing in marketing education. Why it is so difficult for newbies to filter out and discern what the correct advice is. The reason that she is choosing to share her story. What she spent her first royalty payments on and why. Although it is scary, spending money on yourself is the most important thing. Marketing and sales skills are necessary for everyone. What you can do today to kickstart you career today.   Tweetables: “Stop trying to be really world famous and just try to make your goal 1,000 true fans.” — @LEAHthemusic  [0:16:30]   “All of the success I’ve had since I validated my music is due to investing into myself and it was uncomfortable. It hurt to put that money there.” — @LEAHthemusic  [0:33:26]   “If you don’t have that skin in the game you are not really committed.”  @LEAHthemusic [0:34:41]   Links Mentioned in Today’s Episode: Leah on Twitter — Savvy Musician Inner Circle Newsletter — Online Musician 2.0— Call Savvy Musician Academy — Elite Program —
September 2, 2019
Whether you like it or not, you are always marketing. And you’re either doing a good job or a bad job at it! If you are going to have long term success, you need to learn how to market smart and when you do, your career as a musician will change forever. The Savvy Music Academy (SMA) is the best resource for musicians in the new industry with programs designed to level-up your music into a business and skyrocket your confidence. In this episode, Leah McHenry guides you through the thinking behind the SMA programs, what they cover, and how they differ from other resources out there today. Here, Leah uncovers the pain points of selling music and the common marketing mistakes she sees artists making, time and time again. If you want to learn how the SMA programs will help you discover your music brand identity, learn the secrets to online marketing for music, and create freedom on your own terms – then this is the episode for you!   Key Points From This Episode: Is SMA the most extensive version of music marketing today? The importance of diversifying your platforms to reach audiences. How to keep up with the changes in technology, marketing, and social media. Discover why click funnels don’t play nice with Shopify or Facebook. Why it’s not software that makes things work, it’s sales. Find out what an e-commerce society really expects from you. How SMA programs teach you to sell both physical and digital products. How the SMA programs benefit not only musicians but all creators and entrepreneurs. The basic business principles you can use to boost your income in just a few months. Why YouTube is a beast and best to be avoided when marketing your music. Discover why your email list is the best marketing asset you own. How to propel your sales strategy from Black Friday to the end of the year.   Tweetables: “Musicians are waking up and there’s a demand for knowledge, there’s a demand for leveling up.” — @LEAHthemusic [0:01:25]   “When people think that it’s the tool or the software that’s the magic pill for success, it drives me nuts!” — @LEAHthemusic [0:10:33]   Links Mentioned in Today’s Episode: Savvy Musician Academy Website —  Savvy Musician Inner Circle — Book A Call — Shopify —    
August 26, 2019
Today's show is focussed on the world of merchandising and selling this merch through an online store! For Leah, her merch and online sales have made up such a big part of her business and ultimate success and so her and CJ really want to impress upon all the listeners how important the way you approach this stuff can be. To start, Leah unpacks the impact it made when she started giving e-commerce its rightful dues and learning about it in a focussed and engaged way. From there she talks about the principles of increasing revenue in the online world and why she cannot recommend Shopify highly enough. The discussion also covers serving your fans and looking for their feedback as your number one directive in further products and offers. We also talk about photography and copywriting and these two seemingly small aspects are so pivotal in the sales process. To finish off, Leah shares her passion for adopting a 'print on demand' model for her shop and a few ways to improve conversion rates to completed sales. For all of this great information and more, tune in today!   Key Points From This Episode: Today's #win student spotlight message!  The hugely significant role that e-commerce and merchandise have played in Leah's work.  The three basic ways of increasing your revenue as an e-commerce business.  Why Leah recommends Shopify above all other platforms.  Leah's focus on serving her fans and why this is so important. Product photography and the impact that quality pictures can make. Taking care to properly represent your product through appropriate and thoughtful descriptions.   Abandoned carts and increasing conversion rates to completed sales.  Familiarity and trustworthiness as the two most important factors for an online store. The joys and wonder of the print on demand model!  And much more!  Tweetables: “This was an accidental coaching business in many respects. I was out there to make money with my music. That was the whole point of what I was doing.” — @LEAHthemusic [0:04:07] “Anything that applies online is going to apply offline. Not everything offline applies online.” — @LEAHthemusic [0:09:46]   Links Mentioned in Today’s Episode: Savvy Musician Academy — Savvy Musician Mastermind on Facebook — Savvy Musician Spotify course — WordPress — Shopify — Bethan Nia (Student Spotlight) —
August 19, 2019
On the Savvy Musician Show today, Leah and CJ are exploring the world of physical sales and how it is still alive in 2019! Not so long ago it seemed like the formats of CDs, tapes, and vinyl was a thing of the past. But thanks to a resurgence of younger audiophiles and music fans, sales of physical music have actually risen in the last decade. From the almost completely vinyl music stand in Barnes & Noble to new independent record stores and beyond, physical music is not dead and can make up a huge part of your earnings as an independent music business. Leah and CJ unpack just how this could work for you, focusing on touring versus online, how to find and target the right audience for physical products, merch versus music and more! We talk about the vital importance of the visual side of this work, artwork, and coherence can play a huge role in your success. Leah also stresses the value of product photography and testing out markets, so make sure to tune in for this great conversation!   Key Points From This Episode: Today's student spotlight; a special message from Jason! Barnes & Noble's music section and the current focus they put on vinyl. Leah's attitude towards physical merch from the standpoint of a non-touring artist. Reasons that Leah's fans buy her merch; unique, exclusive and part of something bigger. The shift back to deep appreciation for the quality of audio and music. Determining and targeting people who love vinyl or other physical formats. The importance of artwork and the visual language and style you use.  Product photography and making the most of displaying your physical products. Validation and product testing with the minimum risk necessary. Some information on the new Inner Circle monthly membership. And much more!   Tweetables: “To do a limited edition of something that would be so fun, because I grew up with cassettes and I always wanted to have my own tape.” — @LEAHthemusic [0:02:46] “Nothing is as inspiring, or reinforcing as results. It doesn't matter what they are, long as you see some light, little glimmer of hope that you're on the right path.” — @metalmotivation [0:03:32]   Links Mentioned in Today’s Episode: Savvy Musician Academy — Savvy Musician Mastermind on Facebook — Savvy Musician Spotify course — Leah on Twitter — CJ Ortiz — Inner Circle — Barnes & Noble — D&D — Bandcamp — Kings and Queens — Audible — The Rolling Stones — The Beatles — Game of Thrones — Stripe —
August 12, 2019
  What are some of the sure ways to fail? Now, this is not a question we hear very often, yet one that is very important to ask. We are so busy asking the feel-good questions about getting that big break or being successful, but we don’t confront ourselves often enough with the reverse – looking carefully at the real reasons why we are failing, reasons that are seldom related to the program, the coach or the economy! We love to make excuses, there’s something in us that wants to avoid responsibility, but if we ever want to be successful in the music industry, it’s going to cost a lot of straightforward sacrifices. Today on the podcast Leah and CJ talk about some of the mentalities that lurk behind unrealistic expectations and the mindsets that are guaranteed to make you fail. Sometimes we need to analyze our everyday habits to measure whether we are spending our time productively: Do you prefer staying in the comfortable safe zones and are you really willing to give up Netflix or whatever it is that is sucking up all your time? Are you truly willing to do what it takes? Join us for this episode for some more challenging, yet empowering thoughts!   Key Points from This Episode: Leah’s upcoming album and how her music business is the source for new curriculum ideas. The different mentalities that lurk behind people’s unrealistic expectations. Avoiding the hard work by depending on everyone else to provide answers to simple things. The power that comes along with having to figure out something yourself. The importance of taking advantage of the student community and the FAQs. Bad daily habits and people not wanting to make the necessary sacrifices. Taking a log of your activities for three days to measure productive and unproductive time. Having a low tolerance for discomfort and pain as a reason for failure. The problem of not being fully committed and not willing to put in real hard work. Multitasking and skipping through course content that you think you know. Why you should not stray from the curriculum by consulting other sources of information. Remaining an optimist even in failure and why skepticism and perfectionism are the enemies. And much more!   Tweetables: “That’s what Savvy Musician Academy is all about because we want to be a trustworthy resource for you, whenever you’re trying to build your music career.” —@LEAHthemusic [0:06:28]   “There’s something magical that happens when you do have to figure it out for yourself. At that moment, you also create a sense of confidence in yourself.” — @LEAHthemusic [0:15:39]   “Would you rather watch TV and play video games and drink with your friends or would you rather build a successful music business? You can’t do both, that’s not going to happen, you will not get off the ground. You need to examine your daily habits.” — @LEAHthemusic [0:22:47]   Links Mentioned in Today’s Episode:  Indiegogo — Kickstarter — Savvy Musician Academy —
August 5, 2019
As part of our few special episodes, we are talking about something that indirectly – yet profoundly – affects our businesses and music careers, and that is different personalities and leadership styles. Sometimes you just click with people and other times you bump heads with members of your team and you find yourself wondering what’s going on. The truth is, you need those people in your team. You need people to not only agree with you but to challenge you and stand in for you in those areas where you struggle, and vice versa. We are all wired differently and therefore we bring different things to the table and we need to recognize how our strengths and weaknesses function together to make a well-rounded team. Today Leah shares more about the different types of leaders and also about the relationally inclined synergist who we all need to become more like. We strongly encourage you and your team to do The Synergist quiz to see which kind of leader you are and how you can best work together. This is also a great tool if you’re thinking about getting a team together, so be sure to listen in for some really helpful information!   Key Points from This Episode: More about The Synergist quiz and the four different leadership styles. Why everybody needs to be a synergist or work at becoming more like one. Why you eventually need each one of the four leaders on your team. Examples of how the different leaders complement one another. A few humorous pointers for visionaries in the workplace. A brief description of each of the natural occurring leadership styles. How the synergist is fundamentally different to the other types of leaders. Playing all the different roles when starting off your business. And much more!   Tweetables: “Everybody needs to be a synergist in their business, in their workplace, in their home.” — @LEAHthemusic [0:04:33]   “I say, have all your band mates take this quiz too because then you know what you're dealing with as far as like just personalities and the way people are wired.” — @LEAHthemusic [0:11:53]   Links Mentioned in Today’s Episode: Superfan System Elite — Savvy Musician Mastermind on Facebook — Predictable Success Quiz —  The Synergist Book —  Airtable —  
July 29, 2019
Today our episode is going to take on a bit of a different format. We thought it so important to give you a backstage look at how we approach the in-depth aspects of the application of what Leah teaches in the phenomenal Elite Coaching Program. On this episode CJ Ortiz talks about the secret to understanding social media, something all of you can benefit from! Marketing in the music industry has drastically changed over the last two decades and, even if you get signed by a label, you would still have to pull your weight in terms of marketing your music. But, how do you sell your music when people have become so resistant to being sold to? The answer is in making sure that your social media posts are curated for the culture of your audience and that they are organic and personal, blending in with people’s social media feeds. And when you get the hang of it, it will happen without much thought at all, freeing you up to use your creative energy for other purposes. Still unsure about social media or just looking for a quick brush-up course? Be sure to tune in for this one!   Key Points from This Episode: How the changing music industry in demanding a lot more from musicians. Why you don’t have to have everything together, as long as you’re on the way. Intentional pain and what something like a 250-mile-run can teach you about yourself. Why you have to get to know the culture of your audience to get marketing right. How social media has largely replaced the need for the work of a label. The importance of social media posts being organic and personal. You really only understand social media when you don’t have to think about it anymore. Why conventional sales techniques no longer work. Facebook Marketplace and why it appeals to people. How funnels work and build the know, like and trust aspects that you need to sell your music. The stages of onboarding your audience: awareness, interest and commitment. The different ways in which you can raise awareness on social media. And much more!   Tweetables: “You can’t have music that’s great but a website that’s crappy, you can’t have a packaging that looks great and music that sounds terrible.” — CJ Ortiz [0:04:29]   “You’ll really understand this whole social media aspect of marketing when it completely disappears and you are not so preoccupied with it. You are just talking to people, that’s all you’re doing and they don’t want to be sold to.” — CJ Ortiz [0:12:50]   Links Mentioned in Today’s Episode: Superfan System Elite — Savvy Musician Mastermind on Facebook — Savvy Musician Spotify course —
July 22, 2019
Today on the show Leah and CJ are giving you the tools and motivation to start implementing your plans, no matter how big or small they are. The conversation starts off with an exploration and definition of the word 'implement' and how it is being used in the context. From there, our hosts go into getting down to action and putting a halt to the delays that keep us from achieving. Leah explains the process that led up to her becoming the action and result-driven person she is, making conscious decisions and focussing on the pleasure of attaining goals. The discussion covers the fear and pain around doing the work, how little is actually standing in your way, intentionality and consistency and the fundamental nature of follow-through. CJ makes a strong argument for rewiring your brain for achievement, something that may be eluding you if you are experiencing small defeats on a consistent basis, he believes that by getting in an achievement-oriented mindset you can grow from success to success. For all this and more super helpful strategies, be sure to tune in today!   Key Points From This Episode: A result-oriented mindset and how central that is to our work at Savvy Musician Academy. This week's student spotlight message! Defining today's all-important word: implement. Avoiding delay and getting into action on strategies How Leah became an action-oriented type of person. Weighing different pains and choosing the path that has results. Intentionality, envisioning your actions and consistent in your strategies. An imaginary exercise that can jumpstart your action process. Wasting time and money on programs while not showing up and following through. Rewiring your brain, your habits and the things you do day in and day out. Higher levels, bigger devils; the climb continues.  And much more!   Tweetables: “The word implement means to put a plan into effect. What good is a plan if you don’t implement and follow through.” —  @metalmotivation [0:06:32]   “If you study successful people in history and current successful people, billionaires and all that, you’ll find that they’re all action takers.” — @LEAHthemusic [0:07:56]   Links Mentioned in Today’s Episode: Superman System Elite — Savvy Musician Mastermind on Facebook — Savvy Musician Spotify course — Leah on Twitter — CJ Ortiz — Jaqueline Caruso —
July 15, 2019
Today on the Savvy Musician Show we’re talking about growing your music business with less stress by not doing everything yourself. At the start of your music career, you might have to fulfill multiple roles, which will give you the insight you need to delegate and oversee the tasks later on. But getting help will give you the freedom and breathing space to build out your business much faster, which in turn will provide the finances you need to further outsource and in this way, grow. We dive into the topic of delegation, advising you on the types of tasks that you should contract out and the ones that are important to do yourself, because there are certain things that only you, the artist, can do successfully. Fortunately, there is loads of stuff that you should not be filling up your time with, things that you are no good at and that won’t do your reputation any favors. Household duties are also an easy one to delegate, getting someone to give you a hand with cleaning and cooking so that you can spend your time more productively on the things that you are passionate about. Be sure to tune in!   Key Points from This Episode: A testimony from a student about his success with the help of SMA.  Some of the problems Leah encountered when she tried to do it all herself. The importance of initially doing things yourself so that you understand the various dynamics. Two extremes: those who don’t delegate anything and those who delegate it all. Mixing and graphics – the first two things you should probably farm out. Considering unnecessary expenses and why you can afford to contract out some work. The importance of artists themselves doing the course and not their managers. Why you should not be delegating the marketing early on in your business. Decision fatigue and lightening your load by delegating home tasks and chores. Giving others more decision-making power so that they can take things off your hands. Identifying the most important aspect that you need help with. And much more!   Tweetables: “In a lot of cases, it’s more expensive to do it yourself, all the time that you’re putting into it to not get it right and for it to not leave a good impression on somebody.” — @LEAHthemusic [0:10:02]   “That’s how delegation should happen, you need to know enough about it that you know if somebody is doing a good job or not for you.” — @LEAHthemusic [0:16:53]   Links Mentioned in Today’s Episode: Fiverr — Upwork — 99designs — Rob Hulford (Student Spotlight) —
July 8, 2019
On today’s podcast, we get into the serious topic of why we charge for the information we provide. In a world that is becoming increasingly entitled, some people do not always get why they have to pay for something like content. Today we give you a full explanation on why we give some information for free and others come at a cost. People wonder why they need to invest in their education when they can get it all on YouTube and off the Internet, but what they are forgetting is the immense trouble it is to sift through, organize and make sense of all the random bits of information they piece together. Paying for information, for somebody else’s hard-earned experience makes total sense when you consider the cost of collecting, curating and packaging all the information in a way that is easy for students to grasp – not to mention what those teachers have paid to gain the expertise they now use to teach others. In the broader sense, we talk about the importance of having the right attitude and a worldview that challenges you to do your part in order to be successful. This conversation is so empowering, so be sure to hear us out!   Key Points from This Episode: Measuring the value of information according to the size of the problem it solves. Considering the potentially devastating repercussions of wrong information. The particular problem that Leah solves for people – helping them realize their dreams. The issue with free information: having to sift through everything to find something of worth. The problem with people who know very little but then attempt to teach others. The customer journey and how that relates to the free information Leah provides. A culture of free information and the sense of entitlement it produces. The importance of having a teacher who communicates well and maintains the right pace. How the evolution of education might cause expensive colleges to become obsolete. And much more!   Tweetables: “The way I see it people have zero excuse today to fail because of all the amazing information they have.” — @LEAHthemusic [0:05:33]   “I hope if I can get people results with the free information, they might consider working with me later on. That’s absolutely the truth.” — @LEAHthemusic [0:12:36]   “In the world of the information age it’s easy to assume or believe, because of the sense of entitlement being created by this information age, that all information should be free.” — @LEAHthemusic [0:26:07]   Links Mentioned in Today’s Episode: Join Savvy Musician Academy — Berklee College of Music — Why Your Music Isn’t Making Any Money: Website —
July 1, 2019
Joining us today on the Savvy Musician Show is Suzanne Paulinski who is going to talk to us about something we’ve all experienced in trying to catch up to our fast-paced schedules – the feeling of being totally overwhelmed. Suzanne is a mindset coach for music professionals, particularly those who battle with anxiety around making their busy lives run smoothly while also trying to raise a family and advance their music careers. It is not easy, but everything is figure-outable! In trying to get down your work-life balance, Suzanne talks about time management, goal setting, time blocking and sometimes just breathing and giving yourself permission to take time out. We also discuss why we as people inherently fear success, how to avoid the shiny object syndrome and the paradoxical role that structure and routine can play in giving you artistic freedom. There is a lot of really helpful insight coming out of this episode, so be sure to tune in!   Key Points From This Episode: Suzanne's niche in the music industry outside of being a performer or manager. Using time management and goal setting as gateway terms to deal with mental health issues. The widespread sense of overwhelm and the pressure to be an expert in multiple fields. How Suzanne enables clients to organize and declutter their mental space. Reducing the overwhelm by differentiating between micro and macro tasks. Why we fear success more than failure and learning to celebrate the small wins. Batching tasks of similar mental focus together rather than switching from one to the other. Staying focused and avoiding the shiny object syndrome. Navigating feelings of resentment and guilt regarding family and making time for them. The role of a schedule, being adaptable and learning to live in the mess.  Why time blocks and boundaries can be adjusted, but shouldn’t be deleted. And much more!   Tweetables: “I have them just mind dump onto a piece of paper because writing, taking pen or pencil or paper is very effective and it just unlocks certain pieces of your brain.” — @RockStarAdvo [0:10:51]   “As humans, we don’t respond to vagueness. When we see something that’s big, we just avoid it. Getting as specific as possible with your to do list can be really helpful.” — @RockStarAdvo [0:14:09]   “No matter what team you have or what label signs you, the buck still ends with you.” — @RockStarAdvo [0:19:10]   Links Mentioned in Today’s Episode: Suzanne Paulinski — Marie Forleo — The War of Art on Amazon —
June 24, 2019
On today's show, we are breaking down the difference between a micro-niche and a brand! Leah and CJ systematically look at each and how it relates to your own music career and especially how to use them to your advantage. They talk about how to differentiate and categorize yourself with these concepts and how they should not be confused with each other. Leah makes the point that using her audience's own interests and ideas around genre has made a world of difference in her success. Owning a niche and taking charge of the conversation around topics can make impact how an audience responds to your content very meaningfully and really pursuing this path to the best of your abilities will have amazing rewards for you. The episode ends off with some reminders about the importance of support through these processes and why that is such a focus at the Savvy Musician Academy. For all this and more, join us today!   Key Points From This Episode: A special message of thanks from Chad! Defining micro-niches and sub-genres in the music world. Differentiating brand from micro-niche and genre. Tying your brand to an audience's interests and deeper desires. Owning your niche and the conversation and perceptions around it. The support that is offered inside of Savvy Musician Academy. Why Leah stays in the trenches of the music industry. Today's simple action step to do with your branding. And much more!   Tweetables: “I am not concerned about being world famous. It always makes me laugh.” — @LEAHthemusic [0:05:24]   “I am blessed with a little bit of intuition before I understood the theory of any of this. I’m still learning so much.” — @LEAHthemusic [0:17:59]   Links Mentioned in Today’s Episode: The Savvy Musician Academy on Facebook — The Superfan System Elite Program — Leah on Twitter — CJ on Twitter — Tony Robbins — Chad Anderson (student spotlight) —
June 17, 2019
On today’s episode, Leah and CJ talk about the commonly faced dilemma of how to release an album when you don’t have fans yet and take you through some of the steps to build this fanbase. You have to have some music, even if it’s not professionally recorded, in order to engage and grab people’s attention in some way. There are so many free tools at your disposal that allow you to be creative when starting out, that a small budget should not stop you. Instead, you have to start by putting yourself out there, without waiting for what you have done to be perfect. People will be drawn in by real life, vulnerability, and authenticity, rather than an overly polished person that is not easy to relate to. By being real, potential fans will feel involved in your life and much more likely to stick with you and show great loyalty throughout your career. Letting people into your life is not easy, but it is necessary to create a relationship and build rapport with your fan base. Once you have started putting yourself out there and begun to engage with people, it is important to use that momentum to actually record something professionally that fans can get their hands on and that you can use as a starting point for building your email list, your brand, and your culture. To learn how to get started on all of this and more, join us today!   Key Points From This Episode: You have to start with some music in order to build a fan base. Some things you can do for free to generate a fan base. You don’t have to be perfect to release your music. Realness, rawness, and authenticity are very relatable. What Leah does to let her fans into her life. Where to go after you’ve started building your fan base Why email lists are so important. How to start building your brand and creating culture after gaining fans. And much more!   Tweetables: “You're giving people a taste of something and they're going to follow.” — CJ Ortiz   [0:10:20] “Let people fall in love with you.” — CJ Ortiz [0:33:48]   Links Mentioned in Today’s Episode: Savvy Musicians Mastermind on Facebook — Join Savvy Musician Academy — Jessi Frey (student spotlight) —
June 10, 2019
On the show today, CJ and Leah look at what it really means to become an online musician in today's music industry, talking about what it takes, the buy-in and commitment to achieve the results you have always wanted. Leah starts off giving a brief definition of what she thinks being an online musician is and from there they look at ways in which you can add this branch of activities and income to your current setup. Leah runs through just how much this can help you and the multitude of benefits you can get from relatively low overheads once you commit to the goal of becoming an online musician. They talk scaling, social media formats, time constraints, and adaptability. All the things you should be clear and aware of going into this. Leah shares a bit of her personal story and how she overcame great odds and a difficult situation to get to where she is today, helping others do the same. For this, be sure to join us on the Savvy Musician Show!   Key Points From This Episode: A student spotlight message from Steven! Simply defining what an online musician is. How to add the online component to what you are doing right now. The amazing benefits of adding this dimension to your repertoire. Understanding the important concepts of scaling and adaptability.  Reports about the changing format of Facebook's newsfeed. Getting ahead of the game and becoming an online musician now! Common misconceptions and misunderstanding about this field. The time you put in contributes to the results you get. If Leah can do it, so can you! Some action steps that you can take today!  And much more!   Tweetables: “Without touring then, you are doing better than some of the more successful touring bands in terms of each member, what they earn.” — @metalmotivation [0:09:05]   “If you’re an indie artist, you don’t have a label with a huge amount of capital to do it for you. This is an easy, economical, affordable, doable way to do it.” — @LEAHthemusic [0:13:13]   Links Mentioned in Today’s Episode: The Savvy Musician Academy on Facebook — The Superfan System Elite Program — Savvy Musician Mastermind — Crossing the Chasm — Blue Ocean Strategy — Steven Vrancken (student spotlight) —   
June 3, 2019
Today on the show Leah and CJ are tackling your questions on Facebook ads! That's right they are fielding exactly what you asked and giving you the best answers they can muster so you can get rolling with better ad strategies and getting your music and merchandise moving! Facebook and other social media advertising done right can take you from floundering uncertainty to a blossoming career under your own personal control. Leah stresses the importance of copywriting, metrics and getting into the nitty gritty of what works and what does not, you need to learn your way around it all if you want to master it. We discuss the evolving algorithms and how best to stay up to date with them, how to balance your advertising strategy between what is happening now and long term goals and which shop platforms are best. Leah also answers questions on location targeting for events, marketing merchandise compared with music, calling it quits on an ad cycle and more! So be sure to join us today on the Savvy Musician Show!   Key Points From This Episode: A special student spotlight message from Mia! A little bit about Instagram ads and how to use them to increase purchases. Staying up to date with the ever-changing Facebook algorithms.  Balancing general, long term ads with specific new content promotion. The importance of copywriting in promoting and selling your products. Why use Shopify instead of Bandcamp. Targeting specific areas and Facebook's location targeting. Should you market your merchandise differently to your music? The different types of ads you can run and which are most effective. The basics of great Instagram ads! How to know when to end your running of a particular ad. Making the most of what you have and getting some skin in the game. And much more!   Tweetables: “hat’s most important is that you know and understand your audience and your brand and everything ahead of time.” — @LEAHthemusic [0:05:38]   “That’s the kind of stuff that you do in marketing and advertising is you just test this stuff.” — @LEAHthemusic  [0:11:03]   “Some people look at the Image and they don’t even read the text. You want to use all those different assets they’re giving you to the full potential.” — @LEAHthemusic  [0:14:58]   Links Mentioned in Today’s Episode: The Savvy Musician Academy on Facebook — The Superfan System Elite Program — Leah on Twitter — The Office — Pink Floyd — DotComSecrets — Exactly What to Say — Shopify -  
May 27, 2019
On today's show Leah and CJ are talking all about paid traffic. This is the last official episode in the five part series we’ve been doing called why your music isn’t making any money. We’ve been focusing on all the different ways you might not be marketing your music or implementing and hopefully, it’s going to help you.This last episode is all about paid traffic. Advertising. We’re discussing the dos and don’ts as well as some of the best performing ads that are killing it year round, why Leah is able to do all of this as a stay at home mom, five kids who are home schooled and an artist that never tours. This is the secret sauce. So for all this and more, keep listening!   Key Points From This Episode:   Defining organic reach versus paid traffic. When paid traffic is appropriate to use. What is meant by pixeling your audience. Targeting your bullseye audience. Using paid traffic for anything and everything related to the fan journey. The fan journey - awareness, engagement and then a sale. Reaching thousands of people through Facebook. The do’s and don’ts of paid traffic. Stop boosting your post - it not achieving anything productive. Why you shouldn’t be running ads from your phone - use a desktop. Keeping your ads separate - don’t run it from your personal profile. Marketing 101 - The importance of understanding Facebook Pixel. Don’t run ads unless Pixel is installed everywhere. Having a clear objective before posting ads. Why not run Instagram ads from Instagram. Using Chrome browser and Chrome pixel helper when creating ads. Getting proper training on exactly how to use ads for Facebook and Instagram. Understanding effective targeting and knowing your target audience. Using customized dimensions for different placements. Leah’s 3 main ads: a like campaign, an opt-in ad, and a video view ad. Building a page to create awareness, having social proof and a bullseye audience. The multi-touch point process. And so much more!   Tweetables: “Paid traffic is going to be your shortcut to the desired result.” — @LEAHthemusic  [0:05:03]   “It’s appropriate to use paid traffic anytime, any way related to the fan journey.” — @LEAHthemusic  [0:11:19]   “Get clarity on your niche and your brand and the culture of your music. You need this for effective targeting.” — @LEAHthemusic  [0:25:20]   “Don’t underestimate the power of social proof.” — @LEAHthemusic  [0:31:49]   “No matter what I’m doing I am constantly building my music business no matter what.” — @LEAHthemusic  [0:37:01]   Links Mentioned in Today’s Episode: The Savvy Musician Academy on Facebook — The Superfan System Elite Program — Leah on Twitter — Spotify — Deezer — Facebook Ad Manager — Facebook Pixel — Instagram — Fivver —
May 20, 2019
On today's show, we are talking all about email marketing, email in general and why it’s a huge missing ingredient for most musicians. This forms part of the series we have undertaken on the Savvy Musician Show, on how to make more money through your music! We all know how important marketing is, and marketing yourself and your own music even more so. People often have different ideas about whether something is relevant and how it actually gets done. But Leah and CJ are here today to help you realize why building an email list is so important and how to go about it in the correct way. They also go into extensive detail on all of the features inside of their programs. So for all this and more, keep listening!   Key Points From This Episode: The longevity of email, especially on a transactional level. How e-commerce is growing - as long as there is e-commerce there is email. Why you should be building your email list. Being able to control, customize and personalize the experience for your fans. Email being considered a powerful asset for you as a musician entrepreneur. Immersing people in what you’re all about and adding value to their life. Email as the number one source of revenue in e-commerce. Direct response marketing approaches in email. Uploading your email list to the Facebook platforms and showing ads. Methods that increase revenue - pre-purchase and post purchase campaigns. Using your email for cart abandonment - getting the buyer back. Best tools for email marketing. Using a professional email service provider and landing page provider. Why it’s all about optimization. And so much more!   Tweetables: “There should be a huge importance and urgency for every musician to be building their list.” — @LEAHthemusic [0:06:43]   “The longer someone stays with you on your list and is a customer with you, the greater the lifetime value.” — @LEAHthemusic [0:11:42]   “It’s really important that you engage with people on the platform the way people like to engage on it.” — @LEAHthemusic [0:18:26]   “If it doesn’t have pixel integration, run away. You need this to make money. It is online marketing 101. You always use a Facebook pixel, you always track the traffic on any of your pages or websites.” — @LEAHthemusic [0:34:18]   “Stop cheapening out on tools and trying to get free this and free that everything.” — @LEAHthemusic [0:34:49]   Links Mentioned in Today’s Episode: The Savvy Musician Academy on Facebook — The Superfan System Elite Program — Leah on Twitter — CB Baby — Shopify — Bandzoogle — Get Response — AWeber — Drip — Lead Pages —
May 13, 2019
On today's show, we are tackling the question of how to ask for a sale. This forms part of the series we have undertaken on the Savvy Musician Show, on how to make more money through your music and selling is as important a part as any! Leah and CJ are giving you the inside scoop on the simple ways to convert fans and admirers into paying customers, in ways that don't feel slimy or coercive. This is a big problem for a lot of musicians, feeling like they are not and do not want to be, salespeople. But with this easy to follow introductory episode you can see how easy it is to start turning a profit and take positive action towards it. The discussion covers direct and passive promotion, approaching a warm audience, email and copywriting and why so many of your audience will be excited to pay you something for the value you offer. For all this and a great conversation on the nature of selling, be sure to tune in!   Key Points From This Episode: A special student message from Wendy Nicole Hall. Leah's own journey to learning to be a better seller. The central role that selling plays in our lives. Direct promotion and response marketing. Pitching to a warm audience and leaning into your advertising. Why to treat your music career more like e-commerce. Taking control of your own musical destiny! Passive promotion and where to find your fans. The psychological desire to support someone who offers you value. What to look forward to in the next episode! And much more!   Links Mentioned in Today’s Episode: The Savvy Musician Academy on Facebook — The Super Fan System Elite Program — Leah on Twitter — CD Baby — Bandcamp — Nightwish — Epica — Game of Thrones  — Elder Scrolls —
May 6, 2019
On today's episode, Leah and CJ break down the next part of the question of why you may not be making more money from your music! They are focusing on the all-important aspect of your shop and how to make sure you are making the most of the platform. They are talking about which platforms are best and why, user experience, the checkout process, retargeting and more! Leah has her favored systems and she explains exactly why she recommends them over other services. We talk about the important things to keep in mind when linking to and setting up your shop and how to make sure you don't lose customers through abandoned carts and not following up. Leah also stresses the importance of clearly directing customers to your shop, a point a lot of independent musicians seem to gloss over. For all this and a bunch more, be sure to listen in!   Key Points From This Episode: Why you cannot neglect to talk about money A great message from Lauren from our Superfan System Elite program Considering the common questions that give rise to today's topic Putting yourself in the shoes of your customer during the buying process Remembering the mantra that people care about themselves What platform are you using and how responsive is it? Facebook pixels, marketing 101 and why Bandcamp is behind the curve Retargeting and making sure you do not lose sales The checking out experience on your online shop Walking through your own payment and checkout Creating a familiar and trustworthy feeling Clearly communicating where and how to buy your music Your shop page is for one thing! And much more!   Tweetables: “There’s some things that really, at the end of the day, are not really going to affect your bottom line and so forget about that stuff and start focusing.” — @LEAHthemusic [0:03:10]   “You’ve got to put yourself in the shoes of your fan and potential customer and actually walk through the process of buying something.” — @LEAHthemusic [0:06:58]   Links Mentioned in Today’s Episode: The Superfan System Elite Program — Shopify — WooCommerce — WordPress — Jeff Bezos — LeadPages — Stripe — Flag nor Fail — Quest Nutrition — Drip — AWeber — BigCommerce —
April 29, 2019
On today’s episode, Leah and CJ launch a five-part series to delve deeper into why your music isn’t making any money, starting with the website. They reflect on what they’ve discussed in previous episodes, talking about targeting the “superfan" as well as what success in the new music industry looks like and how crucial a website is in all of this. It is easy to think that because of the multitude of platforms available today that a website is not necessary, but as they show, it is clear that a good website is necessary. They talk about some of the misconceptions people have when they are not making money off of their music and how to overcome these mental blocks. Fixing your website and putting in effort and consideration in at the start, means you can fill gaps perhaps you weren’t aware of. CJ and Leah give some simple, yet vital points to help you kickstart a website that excites people and keeps them coming back for more. For all this and much more, join us today!   Key Points From This Episode: The five parts that will help you understand why your music is not making money. A success story from the student spotlight series. Why even today, with all social media websites, are necessary. What happens when you have a bad website. Websites are more predictable than other social media The importance of a great URL. The myths people believe when they don’t make money from their music online. Simple tips to improve the quality of your track. Being well connected is not the basis for success. Which things musicians do wrong on their website. Good reasons for using more sophisticated page building sites. The importance of thinking about the end user experience. Why having good graphic design makes a greater impression. Why being consistent across many platforms will help you succeed. The difference between mobile friendly and mobile responsive. And much more!     Links Mentioned in Today’s Episode: Leah on Twitter — Fivver —  Superfan — Callsma —  
April 22, 2019
Today we have such a cool guest joining us! His name is Sebastian Wolff, and he has been involved in the video game music industry for over a decade, modernizing practices of rights management, royalty collection and assessing music publishing opportunities for game developers, publishers, and composers. Sebastian also co-founded the US mechanical rights company called Loudr, which was acquired by Spotify in 2018. In addition, he founded Materia Collective which is a leading video game music group that manages soundtrack distribution and publishing and produces CDs, vinyl and sheet music. On this episode we get deeper into the business side of the industry, talking about licensing and rights and how artists should go about making sure that they remain on the legal side of things. Sebastian explains to us what metadata entails and why it should be a top priority for any artists, particularly because of its revenue implications. He has so much more knowledge to share with us, so don’t miss out on today’s episode!   Key Points From This Episode: A quick introduction to how Sebastian got started in the exciting world of video game music. Finding Loudr and recognizing a need for licensing and rights assistance in the industry. Sebastian’s view on streaming and how it is placing a higher demand on the quality of music. How song covers contribute to the industry and what their legal implications are. The strict regulations around uploading cover songs on social media platforms. How to get rights for publishing and selling and the best companies to consult. What metadata entails and why it is so relevant to all industry role-players. Embedding your metadata and advice and how to approach and manage it. Why artists still need to register copyright, even before releasing their music. What Sebastian is learning at the moment and the book he recommends to everyone. How artists can increase their revenue and why doing the not-so-fun bits is necessary. And much more!     Links Mentioned in Today’s Episode: Sebastian Wolff — Sebastian Wolff on Twitter — Loudr — Spotify — Materia Collective — Savvy Music Academy — Kingdom Hearts — Final Fantasy — Justin Bieber — Pentatonix — Easy Song Licensing — Harry Fox — Songfile — DistroKid — Soundrop — SoundExchange — Gracenote — Media Net — Ramit Sethi — I Will Teach You To Be Rich —
April 15, 2019
On the show today we are breaking down how you can set out your year and goals to make better progress in your music career! This means having a broad outlook for the year ahead and then sectioning it off into quarterly chunks, ready to be accomplished! The conversation covers a few of the questions we have been receiving from the Facebook Group and the common themes from these and balancing achievable goals with ambitions that stretch your abilities and reach. From there we go on to discuss just how to go about the process of goal setting from the early stages to some of the specific and nifty tricks to give you the upper hand on your tasks. We talk brainstorming, resources, tools, deadlines, categories and a whole lot more. If you are struggling to get around to setting goals or whether you need help with measuring and completing your to do list, this is the episode for you!   Key Points From This Episode: Some of the questions we received over at the Facebook Group. The importance of putting yourself out despite the discomfort. Small and important lessons to take away from everything. Why should you plan for the year in advance? The starting point for planning. Brainstorming, whiteboards and getting the ball rolling. Giving yourself enough time and runway to accomplish your goals. Leah’s list of goal categories. The brain dump for each of your goals! Implementing gradual habits and how this can help you.    Some tools to help you plan out your year and stay on track. Inspiring resources and the benefits you can accrue from reading. Quarterly deadlines and sticking to them! And much more!   Links Mentioned in Today’s Episode: Annual Planning Guide Download: Leah McHenry — Leah on Twitter — SMA Spotify Course — Savvy Musician Academy — Savvy Musician Academy Facebook — The Super Fan System Elite Program  — The Super Fan System Elite Program — Bulletproof Coffee — Crowd Funding Podcast Episode — Album Launch Podcast Episode — Rocket Fuel — Airtable — — The Synergist and Predictable Success — The Synergist Quiz — Voxer — Slack — Myers-Briggs — Excel — Evernote —  
April 8, 2019
On today’s spontaneous episode, Leah McHenry is joined once again by new co-host CJ Ortiz, an experienced branding and marketing expert, who works as a coach in the Elite Program. They delve into various topics related to the new music industry, such as the power of online marketing and how rather than being hopeless, aspiring musicians should see this new space as one full of opportunities. Leah shares some of the reactions she got when she put herself out there and how through perseverance, she is now able to support herself and her family with her music. She shares how, through learning about marketing, rather than music, she has been able to empower herself and create an authentic and sustained connection with her fans. If you’d like to find out how to start to do the same, join us today!   Key Points From This Episode: Groups on Facebook that you can join. How CJ and Leah’s friendship started. How much Leah’s career has grown. How to adapt when changes happen in marketing. Success in the new music industry is defined differently than before. Shifting your mindset in defining success is key. The music industry is shifting in an unprecedented way. Some success stories of people who have used these principles. If you learn the basics of online marketing, it can translate across various spheres. When Leah realized that she could take control of her career. Some pros and cons of record labels. What a Facebook pixel is and why it’s important. How Leah was able to find and target her ‘superfans.’ And much more   Links Mentioned in Today’s Episode: Savvy Musician Mastermind on Facebook — Savvy Musician Spotify course — Leah on Twitter — CJ Ortiz —
April 1, 2019
Today’s show takes on a new format where CJ Ortiz joins Leah McHenry as co-host. CJ has over 20 years of experience in marketing and helping both individuals and organizations to achieve their visions. Currently, CJ works as the mindset and branding coach at the Superfan System Elite Program run at The Savvy Music Academy. In this episode, Leah and CJ talk about what artist development really is, delving deep into the complicated topic. They discuss what some crucial aspects of the artist development process are and how they think most traditional artist development companies are falling short and failing their clients. Leah also gives some insight into the process she has used to develop herself as an artist and how she thinks The Savvy Music Academy is breathing fresh air into artist development. Join us today for this and a whole lot more!   Key Points From This Episode: The primary problem in the music industry since Napster. What is artist development? Leah’s five-year plan for Savvy Musician Academy and where she realized this.  The problems with traditional artist development agencies. Leah’s insight into artist development in the new music industry. Two things which are key to artist development. Musicians should see themselves as entrepreneurs. How Savvy Musician Academy is doing artist development differently. The role of the coach and how they should work. Leah’s own coaching style. How DIY management is different from traditional management An understanding of branding that goes beyond logos and fonts. The real meaning of online marketing. Making time to write or practice every day. Building a fan base is a perpetual activity. And much more!   Links Mentioned in Today’s Episode: The Savvy Musician Academy on Facebook — SMA: Superfan System Elite Program — SMA online —  
March 25, 2019
Today we are joined by Friedemann Findeisen, a songwriter and songwriting coach. He has written over 1,000 songs in more than 100 styles and also has his own successful YouTube channel, Holistic Songwriting, where he explores various topics related to songwriting. In addition to this, he has also written a book, The Addiction Formula, where he shares his insights into how to ‘crack’ the songwriting code. In today’s episode, Friedemann talks about the book as well as holistic songwriting, which looks at the at various aspects that affect the process of songwriting and the quality of the song that is produced. He also shares some of his success stories, his own songwriting process, and some tips and tricks of the songwriting trade. Join us today to learn some of the ins and outs of how to write a successful song.   Key Points From This Episode: Foundations of songwriting and why they are important. What holistic songwriting is; more than music. The pillars of creating a great song. How to know when a song is good and will be a success. Why the formula is not only for pop songs. Understanding that “commercial” does not have to mean pop. Most important tips to make your song addictive. Learning how to understand the energy distribution of songs. Importance of establishing an image. Success stories from Friedemann’s experiences. How Friedemann helps other people. The problem of incongruency. Examples of successful intuitive lyric writing. Finding out who your fan avatar is. His approach to songwriting. And much more!   Links Mentioned in Today’s Episode: Friedemann Findeisen — Friedemann’s Patreon page — Holistic Songwriting on YouTube — The Addiction Formula on Amazon — 
March 18, 2019
Welcome back to part two of our amazing conversation with Michael Elsner about licensing, how to get your music into TV, films and different mediums, the huge income potential there is around this and why it gets such a bad rap with so much skepticism around it. Michael is a guitarist, singer, songwriter, producer, as well as the creator of The 4 Step Plan to Licensing Success. During part one of the show, Michael shared a little bit about his background and some of the success that he has had in this industry. We’ve also talked about potential income streams and the importance of choosing the right libraries. On today’s episode, we hear from Michael all about his 4-step process and how we can make licensing work for us. So, for all this and more, keep listening!   Key Points From This Episode: Hear about Michael’s 4-step process in detail. Step 1 - Building your catalog: writing music you’re passionate about. Step 2 - Creating valuable content: Delivering a lot of alternative mixes. The difference between tracks and stems. Michaels recommendations for anyone wanting to get into licensing their songs. Metadata: the descriptive terms that describe what that audio file is. Step 3 - Mastering metadata: using very descriptive keywords to describe your songs. Step 4 - Getting your music heard: finding the proper end users for your music. Four paths to getting your music heard. Having consistency over the long term. Some good book recommendations from Michael. And so much more!   Links Mentioned in Today’s Episode: Michael Elsner — Michael on LinkedIn — Michael on Twitter — Michael on Youtube — Master Music Licensing — The 4 Step Plan to Licensing Success E-book — Everything you Need to know About the Music Business by Donald Passman — The Plain and Simple Guide to Music Publishing — This Business of Music —
March 18, 2019
Today we get a glimpse into the behind-the-scenes functions involved in licensing; TV, film, ads, and anything alike. We’re joined by, Michael Elsner, a guitarist, singer, songwriter, producer, as well as the creator of The 4 Step Plan to Licensing Success. Today Michael shares a little bit about his background and some of the success that he has had in this industry. Many people in the industry are huge skeptics of licensing and never want to even get into licensing. They always avoid it. Often you can feel like you have no control over it and you feel like you don’t even know the way in. There are tons of services out there where you pay fees and supposedly some executive is going to hear it. However, as many of us have found, you pay those fees and never hear anything, never get anything back and never hear any good stories about it. Today, Michael is here to completely change our perspective on licensing as a whole. So, if this is sounding all too familiar and you are also one of those skeptics, keep listening. This show has been divided into two parts so be sure to come back next time for part two with Michael Elsner where we hear more about his 4-step process.   Key Points From This Episode: Hear more about Michael’s background and how he got into licensing. Why licensing should be considered as a valid avenue for people with a music business. Being diverse with your styles of music when licensing. Money potential in licensing. The five kinds of placements. What the most favored nations clause means. The two contracts: a sync license and a master license. What a one-stop shop refers to. Giving away rights to administer your songs, not giving ownership of your music. Potential income streams that this could provide for musicians thinking about it. Michael’s approach to licensing; all about consistent placements. Understanding the different types of libraries. Quality libraries and how it works. Hear more about Michael’s 4 step process he takes each song through. And so much more!   Links Mentioned in Today’s Episode: Michael Elsner — Michael on LinkedIn — Michael on Twitter — Michael on Youtube — The 4 Step Plan to Licensing Success E-book —
March 11, 2019
Welcome back to the Savvy Musician Show. Today on the podcast we continue with part two of our interview with John B. Webster, an accomplished tour set designer and builder. In this episode, we continue our conversation about the layering effect that you can achieve by systematically introducing light, color, and haze onto the stage. John explains how to increase the theatricality of your productions to ensure an impactful ending to your show. He sheds light on the safety implications of using pyro on stage and cautions us against those elements that are best avoided and those that should be used sparingly. For those who favor a romantic atmosphere, John B gives pointers about the types of objects that effectively create that vibe on stage. We discuss the practicality of using LED technology and then jump to the all-important topic of finances. As any successful entrepreneur would do, he reminds us how crucial it is to stay within the budget and to keep tabs on what you are spending on each effect. We learn how lucrative merchandise sales can be on tour and that it’s never too late to adjust a stage element that isn’t working for you. We talk about the visibility of artists during a show and John B. dishes out some helpful tips in this regard. Tune in to hear it all!    Key Points From This Episode: How to create a layering effect in your productions Ensuring that your show builds up to a grand finale. How and when to use pyro. Why it is important to always consider safety first! Using candelabras and candles to create a mood. Making the most of LED technology. Respecting your budget. Profiting from merchandise sales. Optimizing your visibility on stage.   Links Mentioned in Today’s Episode: John B. Webster — Leah McHenry — Leah on Twitter — Savvy Musician Academy — Savvy Musician Academy Facebook — The Super Fan System Elite Program  — The Super Fan System Elite Program — Pulp Fiction — Shopify — Gene Simmons —
March 4, 2019
Today we get a glimpse into the behind-the-scenes functions involved in set and tour production. Having worked with artists such as Joni Mitchell and k.d. Lang, we are fortunate to have John B. Webster, better known simply as John B, with us today. He is going to share a bit about how he managed to land such impressive gigs and his philosophy that keeps all doors open. He touches on the nitty-gritty of set design, including the creative process and the importance of keeping the type of venue in mind. Those on a tighter budget would be delighted by his brilliant tips for introducing striking design elements, all available from your local Home Depot. We further talk about the effects of lighting and color on stage and hash out the difference between a fogger and a hazer. Tune in to find out what else you can do to put up a spectacular show.   Key Points From This Episode: Friends can be valuable contacts. Never burn bridges in relationships. Set design starts with a meeting with the artist. 3D CAD programs can be used to sketch set designs. Design elements must fit different venues. Banners are user-friendly, convertible and inexpensive. Digital printing has made logo printing much cheaper. Use mylar foil and lights to create atmosphere. Colored lights work well on screen door mesh.  Make friends with the light guy at the venue. Uses hazers rather than foggers. Lighting and music must correspond. Identify your primary color lights and communicate it. Create a story with your music.   Links Mentioned in Today’s Episode: Displays2Go — John B. Webster — Leah McHenry — Leah on Twitter — Savvy Musician Academy — Savvy Musician Academy Facebook — The Super Fan System Elite Program  — The Super Fan System Elite Program — The Tragically Hip — k.d. Lang — Diana Krall — Joni Mitchell — The Barenaked Ladies — The Tenors — Jane Siberry — Vectorworks — Stereophonics — Nightwish —
February 18, 2019
Today on the show we are joined by Dave Powers from the band MountainCity. Dave and his wife, Tara, formed the band as a folk and country duo a few years ago and have managed to grow their following and revenue impressively since then. In our conversation, Dave shares the ways in which he has approached these tasks on the different online platforms and the strategies that have helped him take the band to where they are today. We discuss a lot about Spotify and how to get onto the important playlists on the streaming platform. Dave even shares some extra special tactics that have helped them get millions of listens and a steady source of passive income. We talk systems and spreadsheets, generosity, guerrilla marketing, and building mutually beneficial relationships in the business. For this and a whole lot more, be sure to join us today!   Key Points From This Episode: A little bit about Dave and his band Mountain City. How Dave has approached growing on Spotify. Reaching out to people with playlists on the platform. Understanding Spotify’s algorithms and how to use them. Intentionality and the tracking of your systems. Guerrilla marketing and reaching out to strangers. Generosity and helping others through your network. Doubling down on relationships and solidifying your listens. How payment works on streaming platforms. And much more!   Links Mentioned in Today’s Episode: Leah McHenry — Leah on Twitter — Savvy Musician Academy — Savvy Musician Academy Facebook — The Super Fan System Elite Program  — The Super Fan System Elite Program — MountainCity — Jeff Walker — Spotify — Airtable —
February 4, 2019
Hey everyone and welcome back to the Savvy Musician Show! In this episode, we dive into Part Two of our conversation with Matty Chirichillo, as he tells us about touring, the music industry, and putting together a great show. Matty is a DJ, Songwriter, Music Producer and Production Manager/Systems Engineer at Pure Joy Productions. After covering some important topics in Part One of our interview with Matty, today we are jumping in and discussing hiring the right people according to your budget, funding your tour, organizing transport, and much more. Matty’s enthusiasm and young expertise is so inspiring and we are sure you will find a few of gems in our conversation that you can apply to your own career. For all this and more be sure to join us!   Key Points From This Episode: Putting together a skeleton crew for a great, low cost tour. Considering different ways of funding a tour and its expenses. Figuring out salaries and the going rates for different roles. The vehicle, the driver and the laws around these. Hiring a visual artist and the video and projection aspects of a show. Matty’s last little piece of advice to our audience. And much more!   Links Mentioned in Today’s Episode: Matty Chirichilo — Leah McHenry — Leah on Twitter — Savvy Musician Academy — Savvy Musician Academy Facebook — The Super Fan System Elite Program  — The Super Fan System Elite Program — Facebook For Musicians Mini Course — BVRLY — Excel — Eagles — Airtable —
January 21, 2019
Welcome back to the show everyone. Today we are joined by Matty Chirichillo who is here tell us all about how to put together a successful tour and all the different aspects that go into this. Matty has worn a lot of hats at his young age, having toured with the Eagles amongst other big names, traveled the world as a DJ, and worked in studio as a producer and musician. In this first part of the conversation, we cover Matty’s early years and how he got into the music industry. Matty then breaks down the logistical aspects of touring and offers tons of great advice for accounting, merchandise, and who to hire. The conversation continues in part two, so stay tuned for that too!   Key Points From This Episode: Some background on Matty, his work and area of expertise. Where to start when planning a first tour. Tour accounting and Matty’s own tips for this endeavor. Tickets, merchandise and logging all these numbers before paying anybody. The different roles and people you need to take along. And much more!   Links Mentioned in Today’s Episode: Matty Chirichilo — Leah McHenry — Leah on Twitter — Savvy Musician Academy — Savvy Musician Academy Facebook — The Super Fan System Elite Program  — The Super Fan System Elite Program — Facebook For Musicians Mini Course — BVRLY — Excel — The Eagles — Airtable —  
January 7, 2019
Welcome back to the Savvy Musician Show. Today on the podcast we are going to be talking about using Facebook as a platform and the strategies Leah has used that have led to some amazing results lately. Since implementing these strategies, Leah has gone from zero dollars, zero fan base, no knowledge about business or the music industry whatsoever, all the way to making $20,000 a month in music sales. Inside this episode, we will go over exactly how Leah did this, especially as a recording artist who doesn’t tour, which is absolutely unheard of! Stay tuned as we go over how to build your culture, why you cannot ignore Facebook as a platform, and how to micro-niche down to let your brand stand out. So to jump into the savvy side of Facebook, stay tuned to today’s episode!   Key Points From This Episode: The reason behind why Leah chose not to go on tour. What motivated Leah to become a savvy musician. Understanding that there is no cheap trick or tactic to success. Why it is important to build a culture around your music. Micro-niching down in order to stand out in a saturated industry. Importance of having a congruent brand across all platforms. Why knowing your audience is a precursor to your marketing strategies. And much more!   Links Mentioned in Today’s Episode: Leah McHenry — Leah on Twitter — Savvy Musician Academy — Savvy Musician Academy Facebook — The Super Fan System Elite Program  — The Super Fan System Elite Program — Facebook For Musicians Mini Course —
December 17, 2018
Welcome back, everybody! On the show today we have Martijn Westerholt from the symphonic metal band, Delain. Martijn is here to tell us all about his experiences as a successful full time touring musician over the last two decades. We chat about his early career and former bands before discussing the set up with Delain. From there Martijn unpacks what goes into a tour for him and the band and what the process looks like from start to finish. Through the interview, our guest is kind enough to offer advice to those only starting out on this type of venture and then compare it with the more seasoned set up that he has with his work currently. Martijn offers great advice on staging a spectacle, conquering new markets and the value of having a strong team to work with. He also gets into some financial advice and the best use of earnings when trying to build a future as a touring band. For a great conversation with an experienced professional, be sure to listen in!   Key Points From This Episode: A little about Martijn and his current band Delain. The song writing process for Delain. Some of the accomplishments of which Martijn is most proud. Planning for the future and focussing on building support. Thinking about the idea of conquering countries and picking the right markets. The importance of spectacle and putting on a great show. Presenting yourself appropriately on stage in accordance with the music. The order in which Martijn goes about planning a tour. Why you should find good people to sell merch and work the sound desk. Where to invest your earnings when you are starting out. Maximizing profit from live shows and cutting costs. Doubling down and selling more merchandise. And much more!     Links Mentioned in Today’s Episode: Leah — Savvy Musician Academy — Savvy Musician Academy Facebook — The Super Fan System Elite Program  — The Super Fan System Elite Program — Martijn Westerholt — Within Temptation — Delain — Orphanage — Nightwish — Rammstein —
December 3, 2018
Welcome back to the Savvy Musician Show and the second part of our conversation with Daniel Coates about going full time with your music career. Daniel travels and performs around the world as Suntara and in this segment we will continue our foray into how he made this a viable and profitable venture. We chat about capturing live shows on video and how Daniel uses this footage, and we get into taking a leap of faith to find your audience. Daniel also expresses his gratitude for his family who are always on the road with him before we think about the exponential growth of musicians following their dreams and finding their own magical way in the world. For all of this and much more, be sure to tune in!   Key Points From This Episode: The volunteer who films all of Daniel’s shows for his promotional use. Taking the risk before you can see the whole path. Daniel’s target audience and hitting it out of the gate. Building an audience out of a look alike profile. Daniel’s family’s involvement and the inspiration and motivation they give him. The ripple effect of following your dreams. Reconciling the calling for spiritual music and the business and marketing side of things. Using your own micro-niche and building events and experiences out of that. The power of retargeting and following up on interest. And much more!   Links Mentioned in Today’s Episode: Leah — Savvy Musician Academy — Savvy Musician Academy Facebook — The Super Fan System Elite Program  — The Super Fan System Elite Program — Daniel Coates — Suntara Music — Suntara on Facebook — Eventbrite —
November 19, 2018
In this episode of the Savvy Musician Show, we are joined by Daniel Coates from our very own Savvy Community. Daniel is a great example of someone who has taken some of the lessons we teach at the academy and applied them to making a living from what he loves, his music. Daniel is here to tell us all about how he did this and the unique way in which he applied these lessons to his own model and ambitions. We chat about the time leading up to his full-time career switch and how he then managed to make the change to an international touring musician. Daniel explains his live shows and the marketing strategy that goes into planning these. He also gets into life on the road with his family and how he has built this into his career. For an inspiring conversation with someone who has successfully created a viable music career, be sure to tune in!   Key Points From This Episode: A little bit of Daniel’s backstory and how he made the switch to full-time musician. The defining moment that forced Daniel to make his own way. Daniel’s advice to someone trying make a living from their art. Some information on Daniel’s live show and what it involves. Daniel’s basic marketing strategy for getting people to attend his events. The things Daniel tweaked to start making a profit from his music. Touring with family and making that work on the road. And much more!   Links Mentioned in Today’s Episode: Leah — Savvy Musician Academy — Savvy Musician Academy Facebook — The Super Fan System Elite Program  — The Super Fan System Elite Program — Daniel Coates — Suntara Music — Suntara on Facebook — Eventbrite —
November 5, 2018
In this episode of the Savvy Musicians Show, Leah will be talking about windowing and its usefulness as a launch strategy. First off, Leah unpacks exactly what windowing is and how it has traditionally been used in the film industry to try and maximize revenue for films across platforms. She then looks at who in the music industry the strategy might be applicable to and why you would actually consider employing it in the first place. From there she unpacks some of the fundamental pros and cons of windowing and how to navigate these for best results. The last part of the episode is spent examining Leah’s own experiences with this strategy, in her current album launch cycle. For a great and informative exploration of the idea and its utility, be sure to tune in!   Key Points From This Episode: What is windowing? And looking at how it has been used in the film industry. Who can successfully use windowing as a strategy? Basic pros and cons of windowing your album launch. The importance of communication and framing your choices to your fans. Considering piracy and losing revenue across platforms. Setting expectations and preparing for the unexpected. Leah’s own experiences with windowing in her current launch cycle. Why Leah has now chosen the accelerated windowing strategy for herself. Hitting six figures for the launch and revenue goals for the rest of the year. Exposure over windowing in building a following. Leah’s challenge to those looking to build a bigger audience. And much more!   Links Mentioned in Today’s Episode: Leah — Savvy Musician Academy — Savvy Musician Academy Facebook — The Super Fan System Elite Program  — The Super Fan System Elite Program —
October 22, 2018
In this episode, we are dealing with a fundamental part of running your brand in the current climate and that is how to utilize a particular area of social media, namely Facebook Groups.
October 8, 2018
If you’re a musician who has been looking for clarity on how to approach Spotify, this episode is for you. Listen as Leah creates a Spotify Ad and highlights the features the platform offers artists to market their music.
September 24, 2018
Leah just completed a wildly successful crowdfunding campaign. The campaign exceeded it's $50K goal by $37K.  In this episode Leah continues to break down how she raised 87K in a month, why this campaign was different than previous campaigns and how she organized the campaign to make it as effective as possible.
September 10, 2018
Leah just completed a wildly successful crowdfunding campaign. The campaign exceeded it's $50K goal by $37K.  In this episode Leah breaks down how she raised 87K in a month, why this campaign was different than previous campaigns and how she organized the campaign to make it as effective as possible.
July 23, 2018
How Health and Fitness Affect Your Music Goals - SMS021 When you study the habits of successful people, you’ll notice there are a few habits they all seem to share. One of those habits is a lifestyle that focuses on mental and physical health. In this episode Leah talks about how pursuing health can teach us lessons that will extend into the way that we approach our business and our music careers.
July 9, 2018
Brett is one of the worlds most sought after vocal coaches, largely because of his uncanny ability to “see with his ears,” and instantly invent exercises that get astounding results. His client list contains winners of the world’s most prestigious vocal awards, including the Doves, the CMA Awards, and yes, the Grammys. In Part 2 of this interview, Brett and Leah talk about the difference between amateurs and professionals.
June 25, 2018
Brett is one of the worlds most sought after vocal coaches, largely because of his uncanny ability to “see with his ears,” and instantly invent exercises that get astounding results. His client list contains winners of the world’s most prestigious vocal awards, including the Doves, the CMA Awards, and yes, the Grammys. In Part 1 of this interview, Leah and Brett talk about what it really take to be consistently great singer.
June 11, 2018
Brian Judy is the man behind behind Delta-S. He makes dark electronic music that focuses on storytelling and character building. He has found that the best way to find your audience and create moving music is to embrace what makes you unique.
May 29, 2018
Ben McGarvey, makes Folktronic music under the name Minute Taker. His music started out the traditional way - playing shows and flirting with record labels. After joining the Savvy Musician Academy, he started learning how to build his career online. Now he’s selling records and seeing his online engagement grow. In this interview Leah and Ben talk about focusing ads, data mining, the necessity of marketing and how marketing can build your confidence.
May 14, 2018
For nearly 20 years, CJ Ortiz has been consulting individuals and organizations on achieving, improving, communicating, and packaging their visions. Metal Motivation is about maximizing all that you are, and all that you can do, for a purpose greater than yourself and doing it with a metal mindset.
May 7, 2018
Lack of funds has always been a concern for musicians. In the past, artists tried to fix that problem but getting the attention of record labels. Now you can raise your own capital, involve your fans in the process, and not sacrifice your art or your profits. It is possible to launch and execute a successful crowdfunding campaign. All you will need is a strategy and determination.
April 29, 2018
Lang was trained in live performance when he worked for a company just out of high school. Since then, he has accumulated over 30 years of experience working in the music industry. His involvement in the Rock, Pop, Country and CCM music industries, has included work as a songwriter for BMG publishing, and as an artist with BlissBliss which brought the label their first #1.
April 23, 2018
If you are looking to build a fanbase and turn your music into a career, having a email list is a necessity. The great thing about an email list is that it helps you to break free from the algorithm and agendas of the social platforms. With a good email list, you have a direct connection to your audience that no one can take from you. In this episode Leah talks with her launch specialist, Garrett Gamble, about how to build an email list that works for you.
April 16, 2018
Andy Levine is the founder and CEO of Sixthman, the industry leader in themed destination events that focuses on building fan communities through unique vacation experiences. Sixthman breaks down the walls between artists, heroes, partners, and their passionate fan bases by creating exclusive, interactive, and intimate environments on board. Sixthman was named the #1 fasted growing travel company by INC 500 Magazine in 2011 and the #87th overall fastest growing company in America.
April 9, 2018
If you aren’t using Facebook to build your fanbase then you are missing out. Facebook can be a powerful tool that helps you find your fanbase. If that hasn’t been your experience then you are probably trying to figure out what you are doing wrong. You need to figure out what you are missing so you can fix them immediately. That’s why Leah walks you through three common mistakes she sees musicians make on Facebook.
April 2, 2018
Ty Richards is a father and graphic designer from Austin, TX. Last year he went from having a few Facebook friends to being on the college radio charts.  In this interview Leah talks to Ty about what works, what hasn’t worked, the difficulties of playing live and how to be the most effective with what little time we have.
March 26, 2018
There are an endless amount of social media accounts that an artist could create in order to connect with their audience. It’s tempting to throw yourself on all of them and hope for the best. Odds are that strategy hasn’t given you the return that you were hoping for. There’s a reason for that. Not all Social Media is created equal.
March 19, 2018
As an independent musician, you are responsible for your own success. There’s much more to do than just write and record your music. You also have to consider your marketing, your branding and your content creation. In order to handle your growing music career and still keep your personal lives in order, you will need to have a plan.
March 15, 2018
Some people think it’s “bad” to mix money and art, and those people are wrong. Why should artists need to suffer in order to create “real” art? We’re here to challenge the starving artist stereotype that has stunted our persistence and creativity as artists. In this episode, Leah walks us through her favorite highlights from Jeff Goin’s book ‘Real Artists Don’t Starve’ and shows us that it is possible to make both art and money.
March 7, 2018
Some are saying the new Facebook algorithm is a blow to brands that they may not recover from. It sent companies and content creators into a frenzy. Are these reactions justified? In order to figure out exactly how we should react to the changes, we need to look closer at the reasons for the change, and how to use those changes to our benefit.
February 26, 2018
If you are trying to sell to everyone, you are probably selling to noone. The best way to make a big impact is to start small. That’s why in this episode Leah walks you through one simple strategy to help you find your niche.
February 23, 2018
There are hundreds, maybe thousands, of tools out there that you could be using to help you take control of your online music career. In order to control your music career, you need to organize it. Knowing which tools to use and how to use them is imperative. These tools can help save you time, money and a lot of grief.
February 8, 2018
Nobody feels like waking up before the sun to go to the gym but when you make a decision and then follow through, eventually you see the results. The same can be said about your music career. If you wait on inspiration to plan the business side of your music career, you’ll be waiting a long time and you’ll be broke even longer. That’s why Leah walks you through WHY you should plan, and also HOW you should plan while using her own music career as the example.
February 7, 2018
Part 2 of our lesson on the sustainable music map that will help lead you out of struggling to survive and into thriving in the new music industry.
February 6, 2018
The musician's map to follow that will lead you out of struggling to survive and into thriving in the new music industry.
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