<pre><code>    &lt;p&gt;On Episode 81, we&#39;re back with Scott Horn, CMO at PrismHR. In the first part of our chat, we looked at how how he approached his new job and interviewed candidates. Now we get a bit deeper. How does he run the marketing machine? He uses OKRs—a term that made the hair on the back of my neck stand up. Plus, we chat about the creative side of marketing, and a possible brand refresh for PrismHR. Then we look at how the CMO role is evolving and get Scott’s perspective on trends he’s following.&lt;/p&gt;
</code></pre>

Beyond Marketing

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.