<pre><code>    &lt;p&gt;On Episode 78, Rob Weedn of DealSignal and Jeremy Middleton of Pramata join me. I had Rob on early in the series for a chat about data in marketing. I wanted to have him back, and when he mentioned he could get one of his customers to join him, I jumped at the chance to talk about account-based marketing, data, intent and marketing, plus the ever-present martech stack. We have divided this chat into two parts.&amp;nbsp;This is part one.&lt;/p&gt;&lt;p&gt;Cover photo is copyright 2019 Mark Reed-Edwards from a recent hike in Massachusetts.&lt;/p&gt;
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Making the Most of Intent

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.