<pre><code>    &lt;p&gt;On Episode 71, I continue my discussion with Elle Woulfe. What is the key to B2B marketing? It&#39;s simple--think of everyone as a person. That&#39;s the main conclusion of my discussion with Elle. There&#39;s a lot more to it than that, though. So you&#39;ll have to listen to get the whole story. As always, a fun chat with Elle.&lt;/p&gt;&lt;p&gt;Cover image from &lt;a href=&quot;https://www.flickr.com/photos/78423546@N06/34618601533/in/photolist-UK8o9e-S3MrYN-D7LkS-ZjBbz3-23E3HXj-JRRGFa-2aCdKUu-ZRUzsP-Yf59XH-29S4CSf-oqfc4w-R8xF1G-29EYwPm-cfr8BU-6cgUW8-496BGu-255wKRa-YkLnJ3-2b1gioW-qJMXbg-VXNV2j-pRqz27-UoXjYz-24jLtSb-d3QDmG-Rrm5sQ-27L59rX-rjEnhm-22WmLyp-U4ozmV-2dMQpGK-2313UHr-WmhT64-Nw2Vim-ESmf21-SS6k68-2fGnMeS-bzq2E4-NrfNgj-MsnWNC-Sh5b2s-28t5y4y-2f7rvkx-k5Rx6s-Jzpu78-W9yzww-nFqvE2-X1rR9p-8cGJjp-25vosUY&quot; target=&quot;_blank&quot;&gt;Flickr&lt;/a&gt;, public domain.&lt;/p&gt;
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Marketing Your Career

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.