In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more have all shared their wisdom with Mark. Now in its second season, and covering everything across the marketing landscape--from brand to product to privacy, and everything in between--the podcast has become a must-listen for marketers around the world.Episodes go live most Mondays and Thursdays.
On Episode 94, Mitch Duckler is back to discuss brand strategy. Mitch has a book out called The Indispensable Brand. In part one, we touched on the premise of his book and the value of brand equity. This time, we cover the five key components of brand strategy—brand positioning, brand portfolio strategy, brand experiences, brand extension, and brand story.
Episode NotesMitch's firm: FullSurgeMitch's book: The Indispensable BrandMitch on LinkedIn
On Episode 93, we're joined by Mitch Duckler to talk about differentiating your brand in this era of sameness. Mitch has a book out called The Indispensable Brand. In this first part, we talk about the premise of his book: that brands are very much copycats these days, what's lost in the effort to measure everything, the value of brand equity, and the keys to standing out in this crazy world. It's fairly simple: what, how, why, and who.
Episode NotesMitch's firm: FullSurgeMitch's book: The Indispensable BrandMitch on LinkedIn
On Episode 92, we chat more with fellow podcaster Ben Shapiro. I read something recently that said, with some 700 thousand podcasts, we have reached peak podcast. I wanted to run that by Ben. He thinks we’re not even close. We talk about that and a few other geeky podcast things.
Episode NotesBen’s Podcast: The MarTech PodcastA Long Road Home, the podcast Ben mentions that started in his Lyft rideBen on LinkedIn
On Episode 91, we take a different approach--collecting wisdom on brand, creativity, the words we use, and the value of a good creative brief from some our our guests over the past two years.
We're joined by Elle Wolfe talking about her secret weapon during a rebrand at Path Factory, Tony Temple on how to approach the work, Alex Withers on creativity throughout an organization, Ben Afia on the power of words and and how it's really about culture, he says. And then there's the dreaded creative brief. Greg Quinton has an idea on the purpose of the brief and how to write it.
On Episode 90, Benjamin Shapiro, host of the MarTech Podcast, joins us. Ben and I have bumped into each other a few times over the past year. We chatted on the phone a while back about our shared experiences as podcasters. In this first part of our chat we get a look at Ben’s background, and how he came up with the idea of starting a podcast. He says he started it as an art project and that it can all be traced back to a few too many beers and a ride in a Lyft.
Episode NotesBen's Podcast: The MarTech PodcastA Long Road Home, the podcast Ben mentions that started in his Lyft rideBen on LinkedIn
On Episode 89, Joe Martin of CloudApp is back to finish our discussion about video, visuals, and marketing. We learn about what CloudApp has been up to, the kinds of customers they have and how they use it to enhance productivity. Then we turn to the future, and Joe sees video and mobile at the center of the marketer's universe in the years to come. And, we agreed, we need to do better with mobile--much better.
On Episode 88, we're talking video and visuals in your marketing. Joe Martin is GM, VP of Marketing and Strategy at CloudApp, which helps you share video, screenshots, and gifs. He has a heritage of working at Adobe, and when I started thinking about having an episode about videos and visuals in marketing, he seemed like the obvious choice. In this first part, we talk about the way people respond to visuals, how Joe employs them in his marketing, and the lessons he carries with him from Adobe.
On Episode 87, Victor Machado and I continue our chat about Google My Business. This time, we examine the role it plays in the life of a business, plus we also discuss some quirks we’ve all seen in searching for businesses, how to go about hiring an agency to help you with GMB, and lots more.
Episode NotesVictor Machado on LinkedInPost&Wall Digital Marketing AgencyGoogle My Business
On Episode 86, Victor Machado joins me to dig into Google My Business. When he was in last, we dug into SEO and SEM and touched briefly on it. Now, he’s back for the first of two episodes to get a bit more detail on GMB, as we like to call it.
Episode NotesVictor Machado on LinkedInPost&Wall Digital Marketing AgencyGoogle My Business
On Episode 85, AJ Wilcox is back with me to chat about mastering LinkedIn marketing. AJ Wilcox. We go deep on how he sets the expectations of clients, how he uses LinkedIn to nurture prospects, and some trends he’s following. We start with a discussion about how he talks with clients about targeting specific job titles and industries, and the metrics he uses.
On Episode 84, I'm joined by social media advertising expert AJ Wilcox. AJ is founder of Founder B2Linked - The LinkedIn Advertising Agency and he's an expert on social media advertising, with a particular focus on LinkedIn. In this first part of our discussion, we look into what makes a good social media ad, how Facebook is doing as an advertising medium, how LinkedIn has been developing its marketplace, and how he advises his clients to utilize social media advertising.
Episode NotesB2Linked: This is AJ's LinkedIn ad agency.
I'm thrilled to be sharing the first episode of Mondays with Roger, with renowned telecom expert Roger Entner. In this episode, Roger deconstructs the events of the past week, including the DOJ's approval of the T-Mobile/Sprint merger and the resulting divestiture to Dish of Sprint's pre-paid business. Lots of moving parts here and Roger goes beyond the headlines to get the real story--something you can expect every week.
FierceWireless: Entner: The skinny on the T-Mobile/Sprint/Dish deal
On Episode 83, Angel Hollis Vaccaro, digital practice lead at Hux by Deloitte, is back. Last time, we were discussing the Deloitte report Beyond Marketing: Experience Reimagined and talked a lot about how the CMO and CIO are close partners now. We then delved into the key findings of the report, which center on data, decisioning and delivery. We covered a bit about data in the previous episode, and we pick up with a point I made about data being at the core of that blossoming CIO/CMO relationship.
Episode NotesBeyond marketing: Experience reimagined CMOs and CIOs partnering to elevate the human experience. In the new world of marketing—personalized, contextualized, and dynamic—CMOs are partnering with their technology organizations to bring control of the human experience back in house, with a fresh arsenal of experience-focused marketing tools.
On Episode 82, Angel Hollis Vaccaro, digital practice lead at Hux by Deloitte discusses the report Beyond Marketing: Experience Reimagined. I read it a while back. It painted an interesting picture of how marketing has changed, and how it is still changing. There are two keys: the connection between the CIO and CMO is tighter than ever and treating your customers like humans (not lines on a spreadsheet or targets in a campaign) is the only way to go. This is part one of two.
Episode NotesBeyond marketing: Experience reimagined, from Deloitte Insights: CMOs and CIOs partnering to elevate the human experience. In the new world of marketing—personalized, contextualized, and dynamic—CMOs are partnering with their technology organizations to bring control of the human experience back in house, with a fresh arsenal of experience-focused marketing tools.
We're taking one more episode to peer back into the archives--this time with Peter Horst, longtime CMO and new author when we chatted in the fall of 2018. He'd just come out with a book called "Marketing in the #FakeNews Era." To say it was timely was an understatement. With decades of experience as a global marketing exec and CMO working with market leaders such as Capital One, Hershey, General Mills, and Ameritrade, Peter approached things with a unique perspective. Some things don't age well. But it seems like fake news will be with us for a while. So whether you like it our not, it makes sense to figure out how to deal with it.
We're still digging into the archives. This time, we've come up with a short chat I had with Duncan Chapple, the world's foremost authority on analyst relations. He's a great guy, and when he was in Cambridge, Mass. for a conference back in late 2017, I grabbed a few minutes with him to chat about marketing and analyst relations. We had a fun discussion. And, as I was packing up my gear, we started to talk about the evils of PowerPoint. I knew I had to record it, so I set things up again and we had at it. Herewith, Death by Powerpoint. Enjoy!
We're digging into the archives for the next few days. This time, we return to ground zero for Confessions of a Marketer and give you Episode 1. I was new at this, and wanted a first guest who I knew well. And I also wanted to be confident that the guest could chat for more than a few minutes. That person was the inimitable Tony Temple. Back then, Tony was working solo as a brand consultant. Now, he's executive creative director at DirectionGroup (https://www.directiongroup.com) in the UK, where he's evangelizing about the death of B2B. When we had our chat, he was noodling around with the idea that it's You and Me, Not B2B. I hope you'll like this view back to October of 2017, when I brought CoaM from the drawing board to reality. Enjoy.
A look at an episode of The Innovation Podcast: We're focused again on Opportunity Zones--this time with Lane Jost. Lane is an expert in both corporate social responsibility and corporate sustainability, having held leadership roles over the last 10 years in the consulting, financial services and food service sectors. He currently serves as part of PwC’s national Responsible Business Leadership team, helping the firm and its clients leverage human capital capacity to drive social and environmental impact. This is the first of two-parts, as we zero in on Opportunity Zones. Plus, we discuss redlining--the systematic denial of services in racially diverse neighborhoods and communities.
A look at an episode of the Innovation Podcast: How do you create, bootstrap, innovate and keep going at a startup based in Kaliningrad, Russia? We were curious, so we talked with Daniel Ray, director of the innovation labs at Ultimate Guitar and MuseScore. Daniel has a fascinating background in music that led him from playing bassoon and contra bassoon in symphonies, to rocking out with bands, then into the tech world, and finally combining his love of tech and music at Ultimate Guitar. Join Garnet and Mark to hear the story behind it all, and where UG is headed.
Cover image from Flickr, public domain.
On Episode 59, I’ve got Eric Smallwood of Apex Marketing Group in to chat about the marketing value of Tiger Woods winning the Masters. Eric was quoted far and wide about the marketing value of Tiger’s Masters win. I got in touch with him to get to the root of the numbers. We had a great discussion about it, and he shed some light on the way he calculates the value, plus we discussed his other focus—naming rights.
Cover image from 123RF, Standard License.
On Episode 58, we're talking with Chris Clegg, president and research director of PortMA, which is short for Portland Marketing Analytics. His firm works with some of the world’s biggest brands on using data to drive communications strategies and make better marketing decisions. Chris posted on LinkedIn a while back about how to create stronger marketing with data—and that got my attention. So I asked him to come on the show to share his ideas with you.
Cover image from Flickr, public domain.
On Episode 56, Cahil Puill joins me for a chat about short attention-span marketing, or the attention economy. Cahill thinks the attention economy is nearing an end, and we’re moving to, as he puts it, the visiconomy. We’re inundated with information—messages flying at us every minute of every day—and that’s just not sustainable. So, how should marketers deal with it and what’s next? We get to that in part one of my chat with Cahill.
Episode LinksByte Media Group — We help blockchain and tech companies unlock their full potential with marketing & branding strategy.Simon Sinek’s Ted Talk: How Great Leaders Inspire Action — Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers.Colin Kaepernick Nike Spot
Cover image from Flickr, public domain.
On Episode 54, we're talking in-house creative management with InMotionNow (https://www.inmotionnow.com) CMO Alex Withers (https://www.linkedin.com/in/awithers/). Last year, in Episode 17 (https://www.confessionsofamarketer.com/17), we chatted with Alex about why CMOs should listen to creative. It was a powerful episode and I’ve wanted to have Alex back to chat again, and the release of the In-House Creative Management Report (https://www.inmotionnow.com/project-workflow/in-house-creative-management-report-2019/) gave me a good reason to ring him up. We cover the background of the report, the key conclusions, how a closer creative and marketing relationship can benefit both sides, the always-fun creative brief, and how creatives can use data. Lots packed into this chat.
On Episode 53, we've got Adam Fairhead—founder of Fairhead Creative—here to discuss his new book. Adam’s firm, Fairhead Creative, focuses on cause-driven companies. And he bills his new book as a marketing and communication blueprint for companies with a cause. It’s called Marketing Isn’t About You: The Two Things that matter if You Sell Things that Matter. He’s distilled a lot of his thinking from years of helping companies.
A look at an episode of the Innovation Podcast: This week, Garnet and I continue our chat with Peter Stuart of Outlier Capital about Opportunity Zones -- we learn the three most important things to know about them, how Peter is capitalizing on them at Outlier Capital, some common mistakes, and we get a broader understanding of opportunity zones in general.
On Episode 52, we talk with Francesca Gino, the Tandon Family Professor of Business Administration at Harvard Business School. She has been honored as one of the world’s top 40 business professors under 40 by Poets and Quants. And she has a new book out called Rebel Talent—Why It Pays to Break the Rules at Work and In Life. You fancy yourself a rebel, or have some rebels in your company? Listen closely to my chat with Francesca.
On Episode 51, I continue my chat with Beth Monaghan about fear and the future of PR. Beth and I started our talk about her thoughts last time. This time, we journey into the real world and her thoughts about the power of community, finding common ground, what’s happening in PR in the era of fake news and me too, and what she sees happening in marketing in the coming months and years. Hope you enjoy the rest of the chat.
On Episode 50, we have Beth Monaghan in to talk about fear and the future of PR. Beth runs InkHouse—one of the brightest PR agencies in the land. She wrote a post (https://www.linkedin.com/pulse/fear-future-pr-beth-andrix-monaghan/) a while back that got my attention. In today’s world, there is lots of fear in the marketplace. And Beth deals with that every day. So she came up with a guide on how to think a bit differently. Beth is a thoughtful person who has built a great business—so it’s worth a listen. Here’s part one.
On Episode 49, we have more with Jon Chang of IBM Watson Marketing about the IBM Watson 2019 Marketing Trends Report. We talk about agile marketing, the blending of MarTech + AdTech, customer centricity, and the emotion economy. Plus, we get Jonathan’s takeaways from the report and trends he’s watching in 2019 and beyond.
A look at an episode of the Innovation Podcast: Facial recognition is taking the world by storm. So we found the most innovative mind in the business--Panos Moutafis, who founded Zenus Biometrics in Houston--to tell us what he and his company have been up to. Zenus has a unique technology, which Panos describes in our chat, focused on facial recognition for event check ins. The company heralds it as the world's fastest checkin, which requires no ticket scanning or wearables.
On Episode 48, we have Jon Chang of IBM Watson Marketing in to chat about the 2019 Marketing Trends Report. This is the first of two episodes with Jon. In this episode, we cover the first five of the top nine trends that IBM covers in the report, including the emergence of the tech-savvy "martecheter," how the director of marketing is hottest new role in marketing, making hyper-personalization a reality with AI and machine learning, how digital marketing agencies transform into "consulgencies," and how GDPR actually helps marketers. Hope you enjoy the chat.
On Episode 47, we’re talking growth hacking with Taylor Ryan, CMO of Valuer (https://valuer.ai). Growth hacking is one of those terms that people just toss about. But Taylor has hacked himself to success at Valuer, a firm that matches startups with corporations, accelerators, and investors. We share some LinkedIn war stories, explore techniques you can employ in your marketing right away, and Taylor shares some trends he's watching for 2019. And we also bat around SEO and Google. So, get ready to hack your marketing. Hope you enjoy the chat.
On Episode 46, we're back with Tim Burke of Affinio (https://www.affinio.com). Last time, Tim and I discussed his thoughts about marketing being broken. One week later, and it's still broken. There's a massive disruption happening that is leaving few parts of our business untouched--there’s consolidation happening everywhere. He sees a lot of pressure for media agencies, as enterprises take over that task as part of the in-housing trend. So, to start part two of our chat, I asked Tim why enterprises—drowning in data—think they can take on that task. Plus, we look ahead into the rest of 2019.
A look at an episode of the Innovation Podcast: We're back with Geralyn Breig (https://www.linkedin.com/in/geralynbreig/), founder of AnytownUSA (https://anytownusa.com). In the first part, we talked about Geralyn’s back ground and career. In this episode, we get into her new venture—something Garnet knows well—and then we take a peek at the future.
On Episode 45, Tim Burke joins me all the way from Halifax, Nova Scotia, where he runs Affinio (https://www.affinio.com)—a firm that tries to understand people at a deep level. That takes data and AI, machine learning, and all that. But Tim isn’t just a data jockey. He has a real point of view on marketing—that it’s broken. And the only way to fix it is to seize on the power of the data we’re all collecting and put it at the fingertips of the marketers who need it. Lots to unpack there, so we’re giving this chat two episodes. This is part one.
A look at an episode from the Innovation Podcast: In this episode, the first of two parts, we interview Geralyn Breig (https://www.linkedin.com/in/geralynbreig/), founder and CEO of AnytownUSA.com (http://AnytownUSA.com), which launched in June 2018. Geralyn has a storied career. She was President of Clarks, Americas from 2014 to 2016. Geralyn's career in consumer products spans 35 years in executive, marketing and omnichannel business development roles. In this part of our discussion, Garnet explores the early days of Geralyn's career and all the stops along the way to her current venture.
I don't know about you, but one of the things over the course of my career that I've run into is an inability for an organization to stick with something. Whether it's a marketing initiative, maybe the design of the website, maybe a TV campaign. Doesn't really matter what it was. But there's often a level of impatience or an inability to stay with something to give it time to work. Herein, my thoughts on that.
On Episode 44, we have have Greg Quinton, chief creative officer of WPP’s design powerhouse Superunion, on to talk about all things design. When I met Greg a decade or so ago, he was executive creative director at The Partners—a great design house based in London. He's now the chief creative officer at Superunion—which was formed with the combination of The Partners, Brand Union, Lambie Nairn, Addison and VBat last year. We talk about what it takes to get great design, and also about the book he cowrote—a Smile in the Mind—a kind of design source book that I recommend you pick up.
Special Guests: Chris Clegg, Garnet Heraman, and James Kern
A look at an episode from the Innovation Podcast: In the second part of our chat about experiential marketing, we get into the future with James Kern and Chris Clegg. Garnet noted something he read in Ad Age recently about companies, in the wake of the data backlash, deemphasizing digital marketing and focusing on real-time face-to-face experiences. No people better than Chris and James to chat with about the implications of such a trend.
On Episode 43, we have Jeremy Goldman, host of the FUTUREPROOF podcast in to talk about the future of marketing. Jeremy does a lot of thinking about the future of marketing. We talk about how data is disrupting marketing, how marketers can futureproof their careers and marketing approaches, and what 2019 holds for we marketers. Hope you enjoy the chat.
Special Guests: Chris Clegg, Garnet Heraman, and James Kern
A look at an episode from the Innovation Podcast: In this episode, we chat with James Kern of XISM and Chris Clegg of Portma about experiential marketing. It's the first part of a two-part chat. 2018 was the year of experiential marketing and the notion of engaging through experiences. Garnet frames the discussion with a quote, VP of marketing strategy and communications at Adobe, that was in CMO Magazine. Martinet posits that, "It’s all about refocusing your strategy around experiences and an ongoing relationship with your customer, rather than just vying for a single transaction.
Special Guest: Garnet Heraman, Laura Haykel, James Kern, Bart Jacobcz Rosier
A look at an episode from The Innovation Podcast: We visit again with Laura Haykel of Language Line, in a chat recorded at the Connected Home, Transport Innovation Space. Garnet asked Laura what she really liked at CES this year. Then Garnet reconnected with CES Insider James Kern, Founder and CEO of XISM, to see what the highlights were for him. James and Garnet strolled over to chat with Bart Jacobcz Rosier, the guy behind the scooters we mentioned in the first episode. He’s CEO of Etergo—the Tesla of scooters.
On Episode 42, we continue our chat with Bill Burkart. In the first part, we had a wide ranging chat about turning data into stories. This time around, we discuss some real world examples and peer into the future of data. Hope you enjoy the chat.
Thought I'd share the first full episode of my collaboration with Garnet Heraman--The Innovation Podcast. In this episode, Garnet goes on location to CES and chats with with Flo Miniscloux from Extraordinary Events in Los Angeles, the company that designed the Indiegogo Space about what she liked and what she expected from CES this year. Then, he moves to the Medialink opening night party, that legendary event that hosts dealmaking between old media giants from Hollywood, Inc. and new tech from Silicon Valley. He was joined there by Bill Westcott of Medialink, our friend James Kern of Xism and Laura Haykel of Language Line—who started off by describing the Lamborghini massage chair. Head over to theinnovationpodcast.co to subscribe and listen to other episodes.
On Episode 41, we have Bill Burkart, president of Wunderman Data Management, in to discuss turning data into stories. Bill joined me from chilly Omaha, Nebraska, where he was visiting a Wunderman client. As the amount of data has grown exponentially, there's so much hidden behind the numbers. Bill shares how to take those mounds of data and create a story that resonates with individual customers.
On Episode 40 of Confessions of a Marketer, we go deeper on rebranding with Elle Woulfe. We covered the rebrand pretty deeply last time. This time, Elle tells me her secret weapon, how long the process was, what she learned that might help you if you’re contemplating a rebrand, and what—if anything—she’d do differently.
On Episode 39, I've got Elle Woulfe in for the first of two episodes on the rebrand she undertook with her company PathFactory—which used to be LookBook HQ. I’ve worked with Elle on a couple of occasions and have known her since the early 2000s. Elle’s rebrand wasn’t a new coat of paint. It was a top-to-bottom rethink. I wanted to get to the origins of the rebrand, what the process was, what the thinking was, and so forth. It was such a great discussion, we’re extending it to two parts. Here’s part one.
Special Guest: Garnet Heraman
I've got a special episode to share--a new podcast I'm producing with Garnet Heraman. It's the Innovation Podcast, and in this preview, we share our plans for the subjects, the guests and the discussions to come.
On Episode 38, we're ending the year in style, with Ro Bhatia, chief product and marketing officer at Limelight -- a Bay Area eCommerce SaaS platform. He’s worked at Yahoo, eBay and a host of other companies. He has an interesting point of view about planning. And, as we near the end of this year, it’s a good thing to keep in mind. He thinks you shouldn’t get too wrapped around the axle on strategy. Hope you enjoy the chat.
On Episode 37, we're having a conversation about conversational marketing. It's a hot topic, and I knew exactly the right person to give me the download. Kevin Flanagan and I have known each other for a while. He's one of the steadiest marketing hands I know. He’s worked in a number of neat sectors and is now Director of Marketing and Public Relations at Boston-based Micronotes, a leader in AI-driven conversational marketing for financial institutions. I hope you enjoy the chat.
On Episode 36, we've got Jacques van Niekerk back in. Jacques and I have chatted a few times -- mainly about GDPR and its effect on marketers. After the last episode, I rang him up to chat about some events we saw in the news, and we decided to commit the discussion to the hard drive and share it with you.
On Episode 35, we’re revisiting GDPR with Jacques van Niekerk. Jacques and I first chatted last May about GDPR and what we could expect. Now, about 5 months out from GDPR, I thought it would make sense to check in with him to see what the effects of GDPR have been. Of course, Jacques is the CEO of Wunderman Data -- the very firm that invented direct marketing, so he speaks from experience and broad client roster. This chat was so interesting -- and there was so much to talk about in the news -- that I asked him back for another chat, which will be out next week. But hope you enjoy part one.
On Episode 34, we’re talking marketing in the era of #FakeNews with Peter Horst. Peter's a global marketing exec and CMO with a few decades of working with market leaders such as Capital One, Hershey, General Mills, and Ameritrade. He’s recently turned his attention to a major trend in the world -- fake news. He’s got a book called "Marketing in the #FakeNews Era." It’s a very timely look at the challenges marketers and brands face. It was a very engaging read, and a terrific chat.
On Episode 33, we have Duncan Chapple in to discuss PR agencies and how they can boost analyst relations. Maybe no one on the earth has thought as much about analyst relations as Duncan. He's written a book on influencer relations, plus he’s a managing partner at Kea Company, which has trailblazed influencer research and analyst relations for tech and telecom firms. If that weren’t enough, he’s also a PhD candidate in management at the University of Edinburgh, which is where he was when we spoke. Duncan has the acumen of a business person and the insight of an academic. I wanted to talk to him about how PR agencies can add value to analyst relations, and our discussion took off from there -- as it always does.
On Episode 32, we're talking with Matt Solari, creative director at BRC Imagination Arts. Matt’s worked with some great brands, and tells some stories about creating authentic experiences for Jameson and NASA.
On Episode 31, we talk with Scott Monty, principal at Scott Monty Strategies. He’s the former head of digital at Ford, and is now a popular keynote speaker who advises clients and writes regularly on customer experience, leadership and marketing. Scott wrote a piece on the need for corporate empathy that caught my eye. I wanted him to come on here to talk about it and give our first—and hopefully not last—poetry reading.
On Episode 30, Beth Comstock, author of Imagine it Forward and former vice chair and CMO of GE, is back with us to share the 3D budgeting secret she has used. Plus, she gives us a peak into the future.
On Episode 29, we’ve got Beth Comstock in for a two-part discussion about her new book, Imagine it Forward. In part one, we talk about what it was like when she took on the CMO role at GE, how confidence plays a role, and how she dealt with feedback. Plus, we learn how she got GE to adopt a marketing mind. It was a fascinating discussion. Hope you enjoy it.
We're getting ready for the second season of Confessions of a Marketer. We're lining up some great guests, including Beth Comstock, former vice chair of GE; Scott Monty, the first head of social for Ford; Jacques Van Niekerk, CEO of Wunderman Data--and lots more. Listen to this brief preview and tune in for the start of season two on September 19.
On Episode 28, we talk with Whitney Johnson about her new book, Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve. Whitney is all about disruption, and we marketers love that word. And, if you’re like me, you’ve hired a lot of people over the years. So building an A Team is what you aim for. But how do you do it? Whitney’s book is a great guide and I had a fun discussion with her. Hope you enjoy it.
On Episode 27, we’re quizzing the quizmaster. My guest is Josh Haynam, co-founder of interact, which is a company that does quizzes. He’s a lifelong entrepreneur who found that asking the right questions was the secret to success--whether he was doing lawn work at age 16 or working as a web consultant. So he made it his full-time occupation and he has now done more quizzes than anyone else. So, let’s quiz the quizmaster.
On Episode 26, we're talking about the next generation of marketers. And we have hope for the future. My guest is professor Bob McCullough, who worked in marketing and as an analyst before striking out into academia. One thing that always struck me was how glowingly he talked about his students—how bright they were and how they were brimming with ideas. So—interested in talking about the next generation of marketers, I turned to Bob for guidance. Hope you enjoy the episode.
On Episode 25, we're talking GDPR, which takes effect on May 25. Are you ready? Are you saying, what the heck is GDPR? Either way, you need to listen to my guest--the CEO of Wunderman data, Jacques van Niekerk. Of course Wunderman trailblazed direct marketing in the late 50s and remains at the leading edge of the business. So I couldn't think of anyone more qualified than Jacques to tackle all the marketing issues surrounding GDPR--and there are a lot. Hope you enjoy the episode.
On Episode 24, we're talking with Joe Kashurba about design in an era of sameness. Everything looks the same. And it’s not just the web. Logos, signs, you name it--they all have a prepackaged feel to it. That’s because they are prepackaged. So I asked Joe, who runs his own design firm, to help me understand what’s going on.
On Episode 23, we're talking with product marketer Josh Martin. He runs product marketing for LogiAnalytics, the leading embedded analytics software firm. He started his career as an analyst and made the move to product marketing a few years ago. I wanted to get the inside scoop on product marketing—how it should work, why it’s important, and so forth. And I knew Josh would be the ideal person to discuss it with, because I knew he’d have a unique perspective.
On Episode 22, we’re cutting the crap with tone of voice guru Ben Afia. Ben has a new ebook out. It's a great guide to better writing. Whether you have "writer" in your title or not, you need to listen to this episode and grab the ebook and BenAfia.com. Enjoy the discussion.
On Episode 21, we're talking funding and marketing. Garnet Heraman is a renowned investor based in New York. He started his career in marketing, so he has an appreciation for it. I wanted to find out the role marketing should play in securing funding. So I knew he’d be the one to turn to. Hope you enjoy the discussion.
On Episode 20, we take a deep dive into data with Rob Weedn, founder of DealSignal. We all live with data around us all day, every day. And we know it’s critical to our marketing efforts. But what does it all mean? Rob's firm is all about data--the freshest, most accurate, most relevant data. With that background, Rob has a unique perspective on data in marketing. Hope you enjoy the chat.
On Episode 19, we're talking with Chris Dayley, VP of testing and site optimization at Disruptive Advertising. Our discussion centers on psychology and marketing--what’s going on between our ears. Chris is steeped in this stuff and told me that one of the things he loves about his job is being proven wrong almost every day. Hope you enjoy the chat.
On Episode 18, we chat with David Meiselman about MarTech. David is CMO of ezCater, which is the only nationwide marketplace for business catering. A while back I thought of doing an episode on MarTech and asked around about who would be an ideal guest. A couple of people--including David Cooperstein, an early guest on the pod--said I had to talk with David M. And I'm glad I did. He really distills MarTech to its essence. It was a great chat. Hope you enjoy it too.