Are Facebook Mobile Ads Really Better Than Desktop Ads?
Published April 22, 2020
8 min
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    A whopping 79% of Facebook users only access Facebook via mobile devices and 19% of Facebook users access the network via both phones and computers. In today’s Social Media Lab experiment we’ll test Facebook mobile ads vs desktop to see which one performs better.  Our Hypothesis: Facebook mobile ads have a lower CPC and result in more link clicks than desktop ads.
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