Should Text Be On Instagram Image Posts: Yes or No?
Published February 5, 2020
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9 min
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    Many sites recommend placing text on Instagram photos because it stands out, but have no data to back up claims that it will help your performance. You’ll find lots of articles on how to put text on photos and create eye-catching graphics, but nothing supporting or refuting the claim that photos with text on them outperform standard photos on Instagram. Our Hypothesis: Instagram images without text receive more reach and engagement. Let's test and find out!
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