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September 16, 2019
Will cutting the number of posts you publish to Instagram hurt your performance?  A lot of people think so. Let’s find out, on today’s social media lab!
September 3, 2019
Today, we’re examining a social ads experiment gone wrong. And we’re hoping you’ll learn from our mistakes. Are the link clicks you’re getting from your social ads high quality?  Let’s find out on today’s social media lab.
August 19, 2019
Does the length of your Instagram post captions affect your performance?  Let’s find out, on today’s Social Media Lab.
August 6, 2019
Does the format and content of your Facebook live show really matter? It turns out, it does! Scott’s got data on how to best secure a Facebook live audience on today’s social media lab.
July 22, 2019
Today, we’re testing Mike Stelzner’s theory that shorter videos under 2 minutes are highly favored by Facebook. Let’s find out, on today’s Social Media Lab.
May 13, 2019
When a major industry leader suggested publishing fewer characters on Facebook than the typical tweet, we got really interested. Will shorter posts produce more engagement?
April 30, 2019
Today, an awful lot of people are trying to get around Instagram’s ban on link posts by asking Instagram users to click on a link in their bio. But, is this really an effective way to drive traffic to your website? Could this potentially hurt your performance? Let’s find out, on today’s social media lab.
April 18, 2019
Today, we’re comparing graphics against photos in our Ultimate Instagram Showdown. Which format will get more engagement?  Let’s find out on today’s social media lab!
April 2, 2019
Today we're exploring Instagram Stories and Story Ads to see which type will get you the most attention.
March 19, 2019
Today, we’re spending $4,500 to see if subtitles can get more substantial views on video ads. Are video ads with subtitles worth it? Let’s find out, on today’s social media lab!
March 5, 2019
Today, we're exploring new ways to increase engagement on Instagram. Will more Instagram users engage with B&W photos than color? Let's find out!
February 25, 2019
We surprised ourselves with this test on how an emoji can affect a Facebook post's performance. Maybe we'll surprise you too!
January 29, 2019
Today, we’re asking how to get the most views on LinkedIn - with long form posts, or short form. Does it really matter? Let’s find out, on today’s social media lab.
January 14, 2019
Some marketing experts have claimed one simple hack can drastically improve your email performance. Will emojis in your subject lines really result in 50% higher open rates or, whoah, get ready for this number, a 93% increase in clicks? Really? We’ve teamed up with Jamie Turner to find out on today’s social media lab.
December 19, 2018
We've proven that Instagram story ads outperform feed ads by a wide margin. Now we're out to discover which type of Story gets the most attention.
December 5, 2018
It turns out each network has its own sweet spot when it comes to the number of hashtags you should include in each post for the best performance. We've found that sweet spot on Instagram and Twitter!
November 6, 2018
We ran across a study which claims adding emojis to tweets can boost their performance by 25%. We ran our own test and discovered something totally different.
October 22, 2018
Will 3rd party publishing tools have a negative impact on your Facebook reach in 2018? Let's find out!
October 9, 2018
Are your Tweets TLDR or is more really better?  Let's find out on today's Social Media Lab.
September 24, 2018
Will posting hashtags boost your LinkedIn performance like the other networks?  Let's find out on today's Social Media Lab.
September 12, 2018
Facebook Pages in some industries are actually reaching more people since the Facebook Reachpocalypse! We're analyzing reach across 30,000 active Facebook pages and the results may surprise you a little!
August 29, 2018
They're a cool feature, but they can have a significant negative impact on your Instagram performance. More details on today's episode.
August 14, 2018
How does user generated content affect each aspect of your engagement metrics?
July 31, 2018
Twitter claims it can get you 30 new followers and reach 30,000 more people for a hundred dollar bill. But, can they?
July 25, 2018
Instagram carousels are a cool feature with lots of possible uses but, how well do they perform? WE conducted rigorous tests to find out.
July 9, 2018
Is there a magic number of Hashtags we can put in our posts to get maximum performance on Instagram? We found 2 and we have proof!
June 27, 2018
Will users leaving positive and negative comments on our Facebook ads increase the amount of clicks and conversions? We have data you'll want to see!
June 12, 2018
Hashtags are crucial to your Instagram content strategy, but should you include them in the post, or bury them in the comments?
May 28, 2018
It's an old tactic. Following other Twitter or Instagram users in order to get a follow back then, unfollowing them. We tried and the results were NOT what we expected.
May 14, 2018
Are people really watching your Facebook Live and uploaded videos? Today's results might surprise you and sting a little.
April 30, 2018
Facebook ads are becoming more expensive and YouTube's popularity is on the decline. Is this an opportunity for advertisers? You may be surprised by our results as Scott compares Facebook and YouTube ad performance.
April 25, 2018
We're analyzing Twitter chats from 9 organizations to find out if they produce results?  Madalyn Sklar joins us to find out!
April 18, 2018
Does Facebook Live really live up to all the hype? We're comparing data to find out on this Social Media Lab episode.
April 3, 2018
Mike Gingerich joins us in this experiment to discover the best way to drive organic traffic from the Facebook newsfeed to your website.
March 27, 2018
Are visitors who spend more time browsing your website more likely to click on your Facebook ads and convert?  If so, at what cost?  Jason How joins us for another paid ads experiment.
March 13, 2018
Evergreen content is all the controversy these days. Will repeated tweets really benefit your business? What about the risk of losing followers? Let's find out!
March 6, 2018
Melonie Dodaro, the world's most sought after LinkedIn consultant joins us to find out which type of content performs the best on the professional network.
February 27, 2018
Have you tried running Instagram ads in the Stories format? We did! Jason How helped us compare their performance against ads in the feed and the results were pretty drastic!
February 15, 2018
Despite much criticism, the Facebook boost button is widely used, and the topic of many rumors. Who should use the boost button and how will it affect your reach? Let's find out together.
February 12, 2018
Jason How joins us to see which option is better for our Facebook ads traffic.
February 6, 2018
Today we're reviewing an experiment from Mike Alton's Social Media Hat to discover if republishing evergreen content on Facebook is still a viable strategy.
January 30, 2018
Do emojis have a tangible business value on Instagram?  In this short episode, we analyze over 5.5 million posts with our friends at Quintly to find out.
January 23, 2018
Will 3rd party publishing tools have a negative impact on your Twitter impressions? Ian Anderson Gray joins us to find out!
January 19, 2018
We tore through 3 months of data from one of the most successful Twitter business profiles in the world to find out if evergreen content is still useful.
December 19, 2017
Today we're going behind the scenes to discuss why we started the Social Media Lab, the challenges along they way and our results so far.
December 4, 2017
A lot of influencers certainly think so. Jason How joins us to find out, on today’s social media lab.
November 29, 2017
Will 3rd party publishers like Hootsuite, Sproutsocial, Buffer and Agorapulse have a negative impact on your Facebook reach? Everyone has an opinion. We have facts, and we used the scientific method to find them.
November 15, 2017
You have a great product that customers love and one day, someone influential writes about it. The result- lots of visibility that you can't track or retarget. Jason How joins us to test replicating an influencer's article on our site, then driving traffic from a Facebook Ad to it.
November 7, 2017
Jenn Herman, award winning blogger and renown Instagram expert asked us to test Instagram pods to see if they really boosted impressions. Should you join an Instagram pod? Let's find out!
October 30, 2017
We all know that posting with hashtags can boost your reach and engagement on Instagram. We even conducted a test to prove it. But, how many hashtags should you post? Is there a magic number? Let's find out!
October 25, 2017
Instagram business accounts provide you with some additional tools and benefits, but is there a downside and how will it affect you? Let's find out!
October 17, 2017
Facebook and Google have the largest advertising networks available, but which one converts better? Let's find out on today's social media lab.
October 10, 2017
Facebook Live is all the rage these days, but will it perform as well as other types of content on Facebook? Let's find out!
October 3, 2017
Quora Ads can lead to massive ROI. But should you send that traffic to a blog post or a landing page? We'll dig into the numbers and tell you.
September 26, 2017
Have you heard some influencers have theorizing that crossposting from Instagram to Facebook will improve Facebook engagement? We have too, and we conducted tests to find out.
September 12, 2017
Instagram carousels are a cool feature with lots of possible uses but, how well do they perform? We conducted rigorous tests to find out.
September 6, 2017
We sought out to test a strategy we found that claimed to get us 100 Instagram followers in 24 hours, for free. Were they right or wrong?
August 10, 2017
Twitter is one of the most difficult networks to get engagement on and everyone has an opinion on the best way to it. We're using the scientific method to pitch Twitter Cards against Tweets with images and analyzing the engagement results.
August 10, 2017
Will posting with hashtags really increase your reach and engagement? If so, by how much? We're using the scientific method to find out.
August 10, 2017
Will 3rd party publishers like Hootsuite, Sproutsocial, Buffer and Agorapulse have a negative impact on your Facebook reach? Everyone has an opinion. We have facts, and we're using the scientific method to find out. For real.
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