Problem Solvers with Jason Feifer features business owners and CEO’s who went through a crippling business problem and came out the other side happy, wealthy, and growing. Feifer, Entrepreneur’s Editor in Chief, pulls these stories out so other business can avoid the same crippling problems. 767392
Covid changed many people’s relationship with technology… so what comes next? We explore why technophobia always happens in cycles, why you shouldn't be so concerned about social media, and how we can be more open-minded in the future. This is a special rebroadcast of the podcast Pessimists Archive, also hosted by Jason Feifer. Subscribe to Pessimists Archive here: https://link.chtbl.com/pessarc
O2 is a fitness recovery drink sold at gyms. So when gyms closed during lockdown, founder Dave Colina wanted to find a way to drive sales while helping out his suffering partners. The result: Everybody won. Here's a lesson in how good values leads to good business.
Retail is not as simple as getting products into stores, as Tiffany Krumins learned the hard way. Here are her tough lessons, which she learned after scoring big on the first-ever episode of Shark Tank.
The most important question an entrepreneur can ask today: "If I were starting my business today, what business would I build?" We discuss this (and how to reinvent yourself too!) with Matt Higgins, a recurring shark on Shark Tank and CEO of the investment firm RSE Ventures.
The virus may have pulled us apart, but it's also shown us the power of connections. I explain our unprecedented new cover, and then have a conversation with Mustafa Nuur, founder of Bridge, whose job is to bring people together.
Four stories of entrepreneurs who rethought their business, and thrived. Featuring Nick Kenner of Just Salad; George G. Boyd, Jr., of Goldens' Foundry & Machine Co.; Sabena Suri of Boxfox; and Bill Holden of Rev Auto
Entrepreneurs can get through anything. Why? Because they've already been prepared for the worst. Hear host Jason Feifer's thoughts, and then a conversation with "The Soul of an Entrepreneur" author David Sax.
Every entrepreneur needs to write — to communicate with customers, with clients, and your team. So how do you do it well? In this special 150th episode of Problem Solvers, host Jason Feifer takes you inside his own writing process, and explains how you can become a better communicator today. (Bonus: He's also sharing advice on how to podcast remotely!)
This pandemic destroyed the idea of perfection... and that's a good thing! Jason makes the case, and then talks about the importance of confidence with "Creating Confidence" podcast host Heather Monahan.
Many entrepreneurs have pivoted online, offering new digital services in order to keep their business afloat. Now they’re wondering: Is this really sustainable? Small-business expert Amanda Brinkman offers a surprising answer: Not only is it sustainable — it might be better for your business! In this episode, we listen in on a coaching session she gives Leigh Ann Cannady, owner of a performing arts center in Georgia.
Stories of entrepreneurs who are making fast, important changes during this crisis. Featuring: Eric Morton of American Bench Craft, Lisa Janvrin of YouthfulNest, Brian Chen of ROOM, Todd Bellomy of Farthest Star Sake, and Kirsten Lambert of Beantown Bedding
The answer is yes... but you need to build a different pitch. In this episode, we let you listen in on a communications consulting session. Dwaynia Wilkerson, founder of Prose & Pens, normally gets a lot of business by cold pitching, but has been unsure of whether it's appropriate to send cold pitches now. She talks to Adam Bornstein, cofounder of Pen Name Consulting, who walks her through the new ways to approach potential clients today.
Leaders are made in a time of crisis—not just because they can step up to fix things, but because they're willing to look at their own flaws and become a better leader. That's the story of Eric Edelson of Fireclay Tile, who had to fix his company... and himself.
This is a bonus episode of Problem Solvers, brought to you by Asana.
There's plenty of opportunity in this crisis—but you need to act fast, and focus on value. We hear directly from six entrepreneurs who are doing that. Featuring: Jonathan Goodman, Wendi Weiner, Matt Hulett, Anne Hulett, Urmi Kothari, and Elizabeth de Quillacq.
How do you innovate? I’d argue that it’s the most important question anyone can ask today. As coronavirus upends our lives and our businesses, it’s creating a moment of unprecedented change. Yesterday’s solutions may not make any sense anymore. Tomorrow’s solutions are still in development. So to understand this important process, let's look at the story behind something we use every day: The refrigerator!
This episode is a special rebroadcast from the podcast Pessimists Archive.
How can entrepreneurs adapt to coronavirus, and set themselves up for a stronger future? In this episode, hear directly from five of them—as they share their thoughts about how to pivot, produce new products, and plan for the future.
Featuring: Meghan Asha, Cynthia Williams-Bey, Joseph Sommer, Monica Kang, and Natasha Miller
Angela Gennari's company, Titan Global Enterprises, was in major trouble. So she did something risky, and potentially crazy: She asked her largest competitor for help. What happened next is a testament to the value of truth and honesty.
It's a simple philosophy. But what does it take to actually achieve? We talk to Jesse Cole, owner of the baseball team Savannah Bananas, about the idea that transformed his business—and how it can work in any industry.
How can something so basic—so obvious!—be a competitive advantage? Here's why: Because too many people forget to build trust. I explain, and then discuss it with a guy who won my trust. It's Jay Sofer of Lockbusters, a locksmith whose approach to customer service is worth learning from.
When Ben Jabbawy launched Privy, he thought he knew exactly how to run a company: Grow fast, please investors, and focus on getting more and more customers. But when he was down to his last $1,000 in the bank, he realized he'd done it all wrong—and he had one last chance to fix it all.
Talkspace is a platform where therapists and patients can talk, and its first launch was a total failure. But then its founders noticed something strange: Users were sending lots of very, very personal emails to its customer service team. Why? The answer totally transformed the business.
Mark Lawrence co-founded SpotHero in Chicago, and investors told him he needed to expand across America fast. He wanted to take a different approach... even though he wasn't entirely sure it was the right one. Here's how Mark formulated a plan, stuck to it, and proved himself right.
Entrepreneurs are rightfully focused on delivering a great product or service, but they often forget to actually deliver a great experience too. They're not the same thing! In this episode, host Jason Feifer digs into some lessons learned from a bad restaurant experience, and then talks to customer experience expert Annette Franz about how companies can do better.
When the home security company SimpliSafe launched, it marketed itself entirely towards renters. But SimpliSafe wasn't growing as fast as its founders expected, so it dug into its customer data and discovered something surprising: Half its customers were home-owners, the people it explicitly wasn't trying to reach. Now it had a big decision to make: Does SimpliSafe keep going with renters, or change everything (including its product!) to court this new marketplace of customers?
Do you sometimes feel like a loser? So does legendary fashion designer Diane Von Furstenberg—and she admits it here! In this episode, Diane shares a healthy perspective on life... and how the most important thing is owning what you do.
Change can be scary, and entrepreneurs are at the forefront of that conflict. We invent things. We create change. But of course, that change can be scary… for other people, or for ourselves. What then? On this episode, we dive deep into what transformative change looks like—by examining the surprising, weird, often alarming history of the elevator. (Episode comes to us via the podcast Pessimists Archive, which is another show hosted by Problem Solvers host Jason Feifer.)
Neal Goyal ran a ponzi scheme, defrauded investors out of roughly $9 million, and spent years in prison for his crime. Today he’s out, and we have a frank conversation about what leads someone to make the kind of decisions he made, and the amount of soul searching and self-repair required to come back from it.
This is a story about change—and whether it’s something to resist, or an opportunity to take. And it all started when the founder of Edible Arrangements discovered that the word “edibles” had become associated with marijuana. It scared him. He tried to fight it. And then… something else happened.
Why are we not more comfortable selling ourselves? In this episode, host Jason Feifer reveals a common mistake he sees people make when pitching their work. Then, he turns to Jason Harris—CEO of the ad agency Mekanism, and author of the book "The Soulful Art of Persuasion"—for a plan on how to do better.
How do you build an exciting career? Does networking matter? Does it matter what you study? In this episode, the interviewing tables are turned: College student Danielle Kraidin asks me her most pressing career questions.
Most people work with family or friends, but is that wise? And what do you do when things go wrong? Celebrated fashion designer Rebecca Minkoff has plenty of insight on this, because she works with plenty of friends—and her CEO is her brother! In this episode, she explains how she balances it all.
We strive. We hustle. We reach. And when we finally achieve a major victory, it can be... alarming! Because now the pressure is on even more. In this episode, we hear from writer Paul Kix about how he nearly buckled under the pressure of a high-profile book and movie project, and how a therapist's advice changed everything.
Nick Mowbray thought he had a giant hit on his hands. His young toy company, Zuru, had locked in a David Beckham-themed gadget and Walmart ordered millions. But as it turned out, he'd done everything wrong... and it would take many years to recover.
How do you build a great company culture? You don’t lead by example. That’s what Ben Horowitz learned. He's one of Silicon Valley’s most revered investors, but years ago was a CEO who couldn’t turn his company culture around. Today he’s developed a wide theory about how to do it—and in this episode, he walks us through a few historical examples (including the first Great Khan!) that have a lot to teach today’s business leaders about how to truly lead.
Sometimes customers are unhappy. And sometimes they're PISSED. So what do you do when someone comes at you in full force? In this episode, Jason shares his own secret to disarming angry customers, and then talks to customer service expert Jeanne Bliss about how to truly connect with your consumers.
What happens when your original vision just doesn't work? That's what happened to Jesse Wolfe, whose company O'Dang Hummus totally failed to place its hummus onto store shelves. This is the story of how Jesse rethought what his company does, listened to his customers, and came up with an entirely new way to reach retailers—and is now in 10,000 stores and counting.
Learn more from our sponsor Masterclass at masterclass.com/problemsolvers
Robert Tuchman promised a client that he'd get 300 tickets to the Super Bowl. But with days to go before the big game, he only had six in hand. What do you do when your promise falls short? In Robert's case, you go all in to fix it. In this episode, hear how Robert turned his fortunes around—and then, tune in to his podcast How Success Happens, where he hears similar stories of success-making from the world's greatest entrepreneurs.
When you change your company name, can you change the way you relate to customers? That's what Neighborly (formerly Dwyer Group) is currently finding out. In this, the second in our two-part series about name changes, we learn how the country's largest home-services franchise company is redefining how it relates to customers... all because it changed its name.
Does a corporate name really matter? Yes, says Guru Gowrappan. And he should know. On this episode, we learn why Yahoo and AOL was merged into a company called Oath, why Guru changed the name to Verizon Media, and how renaming the company changed the entire company’s culture—leading to more sales, more collaboration, and a lot less drama.
Is what’s best for you also best for your company? That's the question Netflix's co-founder and first CEO Marc Randolph had to ask himself. And it ultimately led him to rethink what he's good at—and what success looks like.
Entrepreneurs should be life-long learners. They should constantly develop new skills, even if they don’t know the ROI on those skills. And that’s why James Altucher—the former hedge fund manager who’s built and sold many companies—dedicated himself to mastering stand-up comedy. In this conversation, he explains why he kept pushing himself to try something difficult and often embarrassing, and how stand-up has helped him in the most unexpected ways.
What do you do for a second act, when your first act literally changed an industry? That was the question facing makeup powerhouse Bobbi Brown, whose simple line of lipsticks blossomed into the billion-dollar company Bobbi Brown Cosmetics. She left it in 2016 with no plans for what to do next. But she’s since found an answer and the second act isn’t really so different from the first act, she says: At its heart, everything an entrepreneur does is just about doing.
Change will come to every business, but there’s an irony to it: The best time to embrace change is when you see it coming from far away -- when you still have time to plan, and when you aren’t hurting. On this episode, I make my case for making change, and then talk actor Justin Klosky, who switched careers and became a professional organizer.
Influencers can be a valuable marketing tool: Get your product into their hands, and they might send waves of new fans your way. But how do you actually do that? We talk to Will Ahmed, founder and CEO of a wearable fitness device called Whoop, whose product was almost immediately embraced by the world’s top athletes.
Can you give your customers too much choice? Vanessa Van Edwards learned that the answer is yes. She used to sell lots of different courses online, but eventually decided to throw them all away. The result was crazy: Profits spiked! Hear more.
Thanks to our sponsors:
Blip Billboards: Sign up for a free account & get a $25 credit at blipbillboards.com/problemsolvers
iDashboards: To learn more visit idashboards.com/problem
Policy Genius: To learn more visit policygenius.com
In this episode, leadership expert Scott Miller lays out a radical argument: Some people are just excellent individual performers -- and there's no shame in staying that way. But if you ARE going to become a leader, then it's time to think differently about everything.
Thanks to our sponsors:
Netsuite: Download your free guide "7 Key Strategies to Grow Your Profits" netsuite.com/problemsolvers
Blip Billboards: Sign up for a free account and get a $25 credit at blipbillboards.com/problemsolvers
It can be scary working with family! You're taking two of the most complicated relationship dynamics, and then intertwining them. So how do you make it work? On this episode, multiple entrepreneurs tell us the biggest challenge they've had working with family—and how they've overcome it, and built a stronger business together.
Thanks to our sponsors:
LinkedIn: Get $50 off your first job post, visit linkedin.com/problemsolvers
Policy Genius: Learn more at policygenius.com
SwagUp COO Artem Mashkov had a problem: His employees were miserable and making mistakes. But instead of blaming them, he looked internally—and discovered a hiring system that was recruiting the entirely wrong kind of employee. Then he made some big changes in how SwagUp hires... leading to sometimes strange interviews, where he challenges candidates to think creatively and tries to scare them out of the job.
When a company is in trouble and needs someone to make change, they call Matt Hulett. He's now the president of Rosetta Stone, and is in the process of rethinking the company's entire product offering. How does a guy like this operate? In this episode, Matt shares the three-step approach he takes to turning a company around.
Right now, as you listen to this show, someone out there might be thinking about hiring or partnering with you—but they can't, because you haven't put enough of yourself out there. On this episode, we discuss fear and self-promotion with Kassi Underwood, an author and coach who focuses on overcoming fear.
How do you regain your employees' trust? It was a question Eric Wheeler wrestled with after his company, 33Across, had to pivot and lay off 70% of his workforce. He needed to keep his remaining talent focused, and recruit new people to execute a brand new vision. So he tried something new: Radical transparency. He'd start sharing all the company's financial secrets. And it worked.
NerdWallet grew quickly -- within four years, it had hired 50 people and raked in a ton of cash. Founder Tim Chen thought it was going great. But then he uncovered a major problem: His company culture had gone rotten without him realizing it. And to fix it, he needed to rethink who he hired and the environment they'd come to work in.
OMG we've made 100 episodes of Problem Solvers! If you're interested in podcasting, this is the episode for you: Host Jason Feifer is going to explain how he conceived of the show, how he makes it each week on a shoestring budget, and how any entrepreneur can jump into the podcasting game.
Barefoot Wine is one of the largest wine brands in the world. But it was nearly destroyed in the very beginning, when it was forced to stop all sales for a month. Its founders panicked... and then used that suspension to create the greatest sales opportunity a young brand like theirs could ever hope for. This is the story of how Barefoot Wine grew by repeatedly turning errors into advantages.
We’ve all done it: We see someone score amazing attention, or win some award, or snag the perfect client, and we wonder, How’d they pull that off? It can seem random. What do they have that we don’t? How did luck happen to break their way? I used to wonder this all the time. But now, after meeting so many entrepreneurs who have triumphed in so many ways, I see a pattern in their success. Here it is: They make it as easy as possible to be rewarded.
Cameo is an app that connects celebrities with fans for a very specific purpose: Fans can pay for the celebrity to film a personalized video for them. Growth was steady, but then potential disaster struck: A group of white supremacists tricked one of Cameo's most famous celebrities into filming a video with coded hate speech. Cameo knew it needed to fix this problem quickly, before other celebrities started to distrust the platform. Here's how Cameo sprung into action.
Harry Overly got an unexpected call one day from Sun-Maid, the raisin company with the famous red box featuring a grapescarrying girl. It needed a new CEO—was he interested? “What is the appetite for risk?” he asked in response. Because Overly, a food industry veteran, knew the job wouldn’t be easy. Sun-Maid was in trouble: Raisin sales were down, and its brand voice had gone silent. What to do? In this episode, Harry explains the plan he’s enacting to turn around one of America’s most recogniza
Michelle Pfeiffer wanted the fragrance industry to change its ways. The fragrance industry said no. That's when she discovered what it really means to be an entrepreneur: If you want something done, you do it yourself. In this episode, Pfeiffer and host Jason Feifer (no relation!) have a conversation about her transition into entrepreneurship. It's one of the conversations that formed the basis of Entrepreneur magazine's June, 2019 cover story—find it on newsstands now!
Nobody can see the pathway ahead of them. We’re all blind. But the people who succeed are the ones willing to walk in the dark anyway. On this episode, host Jason Feifer shares his six-step plan for success (step one: start moving!), and then talks with Gregg Clunis, host of the podcast Tiny Steps, Big Leaps, about how to find the motivation and will to take those steps.
How does a company expand successfully? Sometimes it seems like pure luck—but it's not. In this episode, we look at how fitness franchise Orangetheory stumbled through its first expansion, hit pause, fixed everything, and then went on to open more than 1,200 locations.
Namogoo is an Israeli company that solves a problem most companies don't know exist. That became quite a sales challenge: Its founders needed to get clients' attention, and then convince them to pay attention to a problem they'd been completely overlooking. Here's how they did it.
It’s the case of the mysteriously popular growler! The e-commerce company Huckberry sold tons of growlers during the holiday season—but the people who bought the growlers disappeared afterwards. They never came back to buy more products, which was very unusual for Huckberry. What was going on? The answer forced the company to rethink its entire marketing approach. (Here’s a hint: The buyers weren’t who Huckberry expected.)
What do you do when conditions change, and your business starts to fail? You could try to save the business. Or, you could “kill your business with a better business”. That was the strategy employed by Adam Schwartz, who killed his t-shirt business called BustedTees with another one called TeePublic. (And “kill your business with a better business” is a direct quote from him.) On this episode, he walks us through the transition.
Be honest: What do you do when the world around you changes? Most people probably say they change along with the world... but few actually do. Most people resist. And resistance leads nowhere. That’s the big lesson of the rise of chain stores, a transformational event in American business that pitted entrepreneur against entrepreneur, and ultimately led to some big lessons in what it takes to be competitive. This episode comes to us from Pessimists Archive, another podcast hosted by Problem Solvers host Jason Feifer.
How do you get what you want—from customers, partners, investors, and more? You don’t just come out and ask for it! Instead, you focus on what THEY want, and how you can deliver it. In this episode, Mazda CMO Dino Bernacchi and host Jason Feifer (editor in chief of Entrepreneur magazine) and discuss how this works, and why entrepreneurs and brands must always stay relentlessly focused on value.
It’s a classic managerial mistake: You know an employee isn't working out, and yet you give them more time. You hope—foolishly, of course!—for some magical turnaround. And in the meantime, your company suffers from that employee's bad work. This is what happened to James Heller of the startup Wrapify, but at a bigger scale. On this episode, we learn what happened when James gave his employees more time... and how he finally learned to take control.
You know Smarties. It’s a classic American candy—and so classic, in fact, that its leadership became afraid to make any branding changes. As a result, decades passed and the brand looked increasingly stale. Then a new generation of leaders took over the company and had to wrestle with a big question: What’s worth changing… and what’s worth keeping the same? On this episode of Problem Solvers, Smarties co-president Liz Dee takes us through the change that’s rolling out onto stores now.
Mike Casey is a young jazz musician, and his jazz teachers were blunt with him: Making a living in this business is hard. So Mike decided to approach his jazz career the way an entrepreneur would—by embracing tools, testing out ways to optimize platforms, and seeking out opportunities that his peers hadn’t even considered. On this episode, Mike walks us through how he’s building his business, and how the entrepreneur's mindset can be applied to anyone.
Episode sponsored by Shapr - https://bit.ly/2
When things are going wrong, how do you know whether or not to keep going? That's the question that faced Kabir Shahani of Amperity, a company that, in its early days, missed a huge deadline and seemed unable to develop the technology it needed to thrive. And in the end, Kabir learned an important lesson—both about when to keep going, and how to measure success.
Episode sponsored by Shapr - https://bit.ly/2U0InkC
What’s the secret to having a great work partnership… with someone you’re also personally close to? That’s what we aimed to learn in this special conversation with the Property Brothers. We asked Drew and Jonathan Scott to counsel the husband-and-wife duo of Dean Praetorius and Kiki Von Glinow, founders of Toast Media Group. Kiki and Dean are actively learning to refine their working relationship, and the Scotts had a lot of wisdom to offer. Read more about the brothers in our March, 2019 issue!
Employers often discourage their team members from having side hustles. That's an insane policy, guaranteed to drive your most ambitious and creative people out of your company. Here's a better idea: Think of flexibility as a retention strategy. On this episode of Problem Solvers, we make the business case for embracing your side-hustling employees, and then talk to Jack Taylor PR founder Jon Bier—an employer who has completely changed his view on this subject.
Numbers can be deceptive: Just because you have more customers, locations, or dollars coming in, that doesn’t necessarily mean your brand is growing strong and stable. That’s what Jill Salzman discovered with her company The Founding Moms, a collective of meet-ups and resources for mom entrepreneurs. At first, she wanted to be in every city. So she expanded rapidly -- and although her membership numbers were going up, her brand was falling apart. This is the story of how she stepped back and fixed it.
After Groupon, founder Andrew Mason launched a quirky audio-guide company. That new startup didn’t thrive--but in the process of developing it, his team discovered a brand-new idea that was way bigger and more exciting. Now it exists: It's called Descript (and fun fact: Problem Solvers is produced using this software!). This is the story of how one failed startup can actually lead to the successful next one.
It’s become a truism of startup life: To grow a company, first go out and get investors. But is that true? Does every company need investment? Not really. That’s what Eric and Sasha of the men’s retailer Buck Mason discovered, after they went out to raise cash and were rejected by every investor they met. It forced them to step back and rethink who they are as a company, and how they can thrive. Their conclusion: They needed to grow smarter, not faster. And now they’re doing just that.
How do you find your first customers? It’s a question first-time founders are often flummoxed by. But Keith Krach has developed a tried-and-true strategy—starting during his days at Ariba and extending into his current time as chairman of Docusign. In this special live episode, taped at Entrepreneur Live in Los Angeles, Keith explains how to turn a company’s first customers into valuable ambassadors. (This episode originally aired 2/26/18. At the end, we catch up with Keith for an update in 2019.)
How do you turn a great idea into a great business? It’s an infinitely complex question. You have to build an infrastructure around that idea -- one that amplifies it and makes it compelling enough for someone to pay for. On this episode, we learn how Brian Kelly turned a grueling side hustle into The Points Guy, which is now arguably the most well-recognized and influential site in the credit card world. (This episode is a replay, and originally aired 8/28/17. An update from 2019 is included at the end.)
What’s it like when your company goes viral? Take it from Kristen Tomlan, the founder and CEO of a viral cookie dough company called DŌ: “It’s terrifying.” And exhausting. And it exacerbated every weakness in her business, including staffing, supply and production. We learn how she fixed it, and harnessed the kind of huge opportunity that may have sunk others.
There are a lot of Uber-like startups out there—companies that connect customers with some set of service providers, such as cleaners, lawn care pros, or, in the case of Storyhunter, companies looking for video freelancers. But these companies all face the same danger: They're at risk of disintermediation, or being cut out of the deal. This is the problem Storyhunter faced, and solved. Its solution: Understand its users, and then become incredibly valuable to them in every way possible.
IAC CEO Joey Levin told Problem Solvers host Jason Feifer that everyone feels like they're making things up as they go. On this episode, Jason dives deeper into that idea. At times when you feel intimidated, or worry you're not up to the task, or feel at a loss for the right answer, let this be your guide: It’s knowing that in actuality, nobody inherently belongs. Nobody is ready from the start. And nobody sees you as an impostor any more than they see themselves that way.
Lauren Berger was like many solopreneurs: She'd built a one-person business called Intern Queen, and it made her a good amount of money. But it wasn't scaleable. She could only do so much. In this episode, we learn how Lauren ultimately transformed her one-woman shop into a company that can scale... and in the process, discovered a new line of work that now makes up 90% of her revenue.
It can feel awesome to land a huge, company-changing client... until the day that client takes off, leaving you with a giant revenue hole. That's what happened to Thistle, a cold-pressed juice company that struggled to regain its footing after losing its biggest customer. The shock forced its founders to rethink the very foundation of the business—and eventually, to build a company that would never have to rely on one big client ever again.
When Maynard Webb became COO of eBay, he had a huge problem on his hands: The company had just acquired PayPal, and he had to not just fix what had become a dysfunctional culture at eBay, but now had to also integrate another company and create a shared mission for everyone. His first attempt to fix this totally failed. That's when Maynard learned the true secret of creating a great company culture: To fix the culture, you first have to fix yourself as a leader.
In 2015, Carrie Sheffield founded a live-streaming news service called BOLD. Two years later, a pair of gigantic public media companies announced that they, too, would be launching a live-streaming news service called BOLD. In this episode, we follow what happened next... and turn to an IP lawyer to help us make sense of it all.
When the home security company SimpliSafe launched, it marketed itself entirely towards renters. But after digging into its customer data they discovered something surprising: Half its customers were home-owners, the people it explicitly wasn't trying to reach. Now it had a big decision to make: Does SimpliSafe keep going with renters, or change everything (including its product!) to court this new marketplace of customers?
In 2014, Home Depot was hacked—and 56 million credit cards were compromised. It was one of the largest data breaches to befall a major corporation. Then-CEO Frank Blake wanted to preserve Home Depot's relationship with its customers, so he came up with a plan: Unlike other companies in this situation, who hid the breaches from their customers for months or even years, he was going to be radically transparent about the problem. This is the story of what happened next.
David Politis started BetterCloud in 2011, and its simple product was a big hit. But David thought he could go bigger. So he poured a lot of money and time into building this new product, launched it with great expectations, and... nobody was buying. Panic ensued. His staff began pointing fingers. And David wouldn't come to really understand the problem until he left the office and started talking to customers. That's what changed everything.
Andy Monfried's company Lotame was thriving, but he saw trouble on the horizon: His industry was changing. Lotame was a major player in the complicated world of digital advertising, and although there was plenty of growth still to be had and plenty of money still to be made, Andy knew that his company's long-term future was going to be rocky. So he made a difficult, gut-wrenching decision. This is the story of how he took such a big risk, and why it paid off.
Every entrepreneur struggles to manage their time, and Gen. Stanley McChrystal (Ret.) knows that challenge especially well. He previously commanded U.S. forces in Afghanistan, and now oversees a 90-person consultancy called the McChrystal Group. How does a guy this busy keep on schedule? In this episode, we learn how McChrystal uses a calendar with the level of rigor only a former military general would think of.
When Joshua Tetrick founded his plant-based food company JUST, his goal was to disrupt the entire food industry—and to do that, he decided, he'd hire industry outsiders. He didn't want people with lots of food-industry experience, who'd just carry all the marketplace's old assumptions with them! But then his company began having massive problems, and losing massive amounts of money. And Joshua came to a realization: He was totally wrong about who to hire.
In this special episode, host Jason Feifer gets personal. Whenever he tells people that he wrote a novel (Mr. Nice Guy) with his wife, their reaction is always the same: "You're still married!?" To celebrate the release of the book, Jason and his wife Jennifer Miller talk about how they built a healthy working relationship while also strengthening their marriage, and what it takes for everyone else to do the same.
When Ari and Gavi started Indiewalls, a company that wanted to manage sales of art on cafe walls, they hadn't fully thought through just how difficult it would be. But that turned out to be for the better: Because they were willing to dive into this crazy industry, they were able to meet people who wanted art, understand the marketplace, and then transform into an entirely different company. This is the story of how they began with an idea that didn't work, and pivoted into one that does.
Millions of people know Nicole Arbour as a comedian, actor, model, YouTube celebrity, and Instagram influencer—but until recently, she was afraid to reveal another side to her: Years ago, a car accident had left her with chronic, debilitating pain. She worried that if people knew, they wouldn’t want to work with her. But now she’s talking. This is the story of how Nicole learned to cope with the pain, surround herself with positivity, launch a new career, and be funnier and more popular than ever.