Generate more gifts with less money and reduced resources with Engagement Fundraising. Join Greg Warner as he cuts through the noisy and confusing echo chamber of fundraising philosophies to help you become more efficient and effective generating more major and legacy gifts. Presented by MarketSmart, LLC. Learn more at www.imarketsmart.com.
We live in a world with endless inputs and channels: smartphones, tablets, television, email, and social media are just a few. Learn how to address all of these channels in a way that donors love and get value from.
Recently we surveyed a few hundred fundraisers to find out what they felt were the most (and least) important data points for qualifying and prioritizing major gift supporters for outreach.
Greg and Tim discuss the findings in this episode.
The survey results can also be found here - https://imarketsmart.com/the-top-qualification-and-prioritization-data-points-you-should-consider-before-you-reach-out-to-your-supporters-to-build-a-caseload/
Greg interviews Erin Troia about her “Engagement Fundraising” experiences. Erin recently finished reading an advanced copy of Engagement Fundraising and tried out some of the concepts she read about in the book.
Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more.
Joining Engagement Fundraising is Andrew Olsen, senior vice president of Newport One. If you are a fundraiser trying to find that silver bullet then this episode is for you. Andrew will be diving into why there are no silver bullets and unicorns and instead why it takes a lot of little things to make a big impact.
We are joined again by special guest, Jim Langley, president of Langley Innovations. Make sure to listen to the last episode to hear the first part of this conversation. Educational institutes adapting to donor needs and being fair to your donors are the main topics discussed.
We are joined by a very special guest, Jim Langley, president of Langley Innovations. Learn from the expert on taking a top down approach, working with board members, maintaining and building trust with your donors, and much more. This is just the first part of the conversation, stay tuned for the next episode for the rest!
On today’s episode we continue our discussion on phone calls. The big topic this week is why fundraisers are afraid to call major donors. Make sure to listen to the season 1 finale for the first part of this discussion.
Season 2 of the podcast kicks off with a special episode featuring Jeff Giannotto and Lizzie Weiland. This season is all about engagement fundraising in action. Learn about the power of surveys and hear some success stories about organizations that have implemented engagement fundraising.
On today’s episode we discuss creating a strong fundraising caseload. As you’ll hear, we dive pretty deep into this topic, so this discussion is split into 2 episodes. Stay tuned next week for the conclusion to this discussion.
On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me - email@example.com.
On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. This study is the first of its kind by focusing on major gifts. You can download the report at www.iMarketSmart.com/2017BenchmarkStudy.
On today’s episode we discuss our first user submitted question on cultivating relationships with donors and why it’s so hard to change the mindset at an organization that’s always done something a certain way. You can have your question discussed on the show by emailing -firstname.lastname@example.org.
On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser? Well you will soon!