Many of the listeners of this podcast have been building their wellness businesses for years which means that they’ve also been building their email list. Building an email list should be a top priority every day because your subscriber list will translate into more sales than anything else in your business.    If you’ve been at it for a while, you may have noticed that as your email list grows, your open and click-through rates go down. That’s completely normal as your list gets bigger.    A couple of years ago Karen did a major clean-up of her email list. Anyone that hadn’t opened an email in the most recent 4 months was sent two separate emails asking them if they wanted to stay on her list. If they didn’t reply or decided to leave they were removed from my list. Anyone that clicked the link indicating they wanted to stay was reactivated and continued on with her.    It felt great to get her list cleaned up and that definitely improved her open and click-through rates. Then she took it one step further by creating a 4-week re-engagement campaign to reinvigorate her list even more.   In this episode, you’ll discover – A 4-phase re-engagement strategy that can be implemented over a four-week period that your email subscribers will find irresistible Why running this rinse-&-repeat campaign two times per year will be instrumental in improving your delivery and engagement rates for the entire 12-month period Practical guidance on implementing a re-engagement campaign of your own to revitalize subscriber engagement Actionable tips for tracking and analyzing key metrics to measure the success of the re-engagement campaign Ready to dive in? Let’s do this!   Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

You’re probably very aware that not everyone is going to be ready to enroll in your 3- or 6-month coaching program as a first step with you. They may have doubts, reservations, or questions and/or they may not be sure about investing their time and money right now. When you have a 30-day program to offer, it allows more people to take a leap of faith and give it a try because it will be more affordable and it’s only 30 days - so it’s an easy commitment to make.  Once people have completed this shorter program, more of them will be ready to enroll in your 3- or 6-month program because they have just spent a month with you, and they now know you and trust you.    Today, we’re sharing 4 key elements that make a 30-day coaching program successful by focusing on addressing the most common problems your potential clients face, providing small wins for them, and creating desire to continue the journey with you.   Here’s what you’ll discover:  The critical element that is often missing that sets the stage for the success of your entire program How to create momentum and motivation with your program How to create desire for your longer-term program as the next step in the customer journey   Launching a 30-day health coaching program can be a great way to not only address a problem your clients have, but it can also lay the groundwork for a long-term coaching relationship. Tune in to learn how to put this into place.     Links/Resources mentioned on the show: 30 Day Fit and Healthy Jump Start [Done-for-You Coaching Program from Kathleen] https://www.healthcoachsolutions.net/30-day-jump-start/   Episode 341: How to Find Out What Your Ideal Clients Want https://www.thewellnessbusinesspodcast.com/episode341/   Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

There are so many things to do as a health coach and business owner, and sometimes, you may not be sure where to start or where to focus your time. Everything feels like it’s important, so what do you do so you feel like you’re actually making progress?      We always love having a formula to follow because we feel like there is a plan to guide us in the right direction. If you do too, we think you’ll find this episode super helpful because we’re sharing a blueprint for a profitable health coaching business.    Here’s what you’ll discover: How to set clear and actionable goals, so you know where to focus your time and effort A common mistake we see when it comes to reaching your ideal clients that’s keeping people from enrolling in your programs 6 proven strategies for marketing your wellness business One of our favorite goal setting and planning apps   Tune in to find out how to successfully navigate running and building your coaching business by following our 4-part blueprint.      Resources mentioned:  6-Part Formula for Growing Your Wellness Business https://resources.healthcoachsolutions.net/6_part     Episode 265: 3 Simple Steps to Validate Your Niche Marketing Message. https://www.healthcoachsolutions.net/niche-marketing-message/     Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

If you ever feel overwhelmed in your business, you are definitely not alone. You wear many hats as a health coach and business owner, so there are going to be times when you feel like it’s a LOT!  We’ve been there too and there are still times we feel overwhelmed, but we’re much better at managing it and dealing with it now. Today we’re sharing Our Top Tips for Conquering Overwhelm in Your Coaching Business,   Sometimes, feeling overwhelmed can prevent you from taking action or making decisions, so by implementing our 4 tips, you’ll feel less stressed and be more productive.      Here’s what you’ll discover:  How prioritizing tasks can reduce stress and help you get more done  How simplifying can be your best friend How to come up for air when you’re buried in a long to-do list    Tune in if you’re ready to kick overwhelm to the curb and feel more in control of your business.     Links/Resources mentioned on this episode:   Episode 308: Getting Help Sooner Rather than Later – 5 Steps to Take When Hiring a Virtual Assistant https://www.healthcoachsolutions.net/hiring-virtual-assistant-coaching-business/       Links/Resources:   Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

One of the things we hear often from coaches when we ask what’s holding them back from reaching their goals – IS tech.  Most often we hear them say that they are not techy or they refer to themselves as tech-challenged.  While having an online business does require a certain amount of tech, the platforms that you do need for the most part are as simple as can be to navigate once you familiarize yourself with the parts that make them work.   That said, we’ve often found that while we could probably figure out the tech that is challenging us, it isn’t always the best idea to spend the time to do so. In a lot of situations hiring a VA to take on that one-off project makes more financial sense than trying to figure it out on our own.  In this episode of The Wellness Business Podcast, you’ll discover – A 5-step strategy that will help you determine whether it makes financial sense to stick it out to overcome the tech-challenge yourself or instead, hire a virtual assistant The importance of analyzing the cost implications of choosing between DIY solutions and seeking external assistance A super-simple strategy that allows you to hire someone to help you that won’t cost you a single penny The best approach when hiring a virtual assistant to guarantee that you get the results you’re looking for within your allotted budget   Okay, time to click into your favorite podcast app and let’s dive in!     Links mentioned in this episode:   Free Guide: 10 Steps to Hiring Virtual Support That Save You Time and Money.  https://www.karenpattock.com/outsourceguide/   Virtual Assistant Savvies Facebook Group:   https://www.facebook.com/groups/vasavvies   Link for episode 308 - Getting Help Sooner Rather Than Later; 5 Steps to Take When Hiring a Virtual Assistant https://www.thewellnessbusinesspodcast.com/episode308/     Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

AI is everywhere it seems. Many health coaches are using it which is great, but it’s crucial to be aware of potential pitfalls and mistakes that are easy to make without even realizing it.    Since tools like ChatGPT are relatively new, it feels a bit like the wild west right now, so we invited our favorite legal expert, Lisa Fraley, to clarify some important things we all need to know and to help us navigate using AI in our businesses.    In this enlightening interview, Lisa shares valuable insights on: 3 main issues and potential areas of concern to be aware of before using AI How to avoid plagiarism and copyright violation (and the difference between the two) The current surprising statistic on the accuracy of medical information being shared by ChatGPT Best practices for using AI safely as a health coach right now What to do if you discover someone has copied your original work   Tune in to this must-listen episode as Lisa provides essential guidance every health coach needs to know.     Links mentioned on this episode:  Lisa’s website:  https://lisafraley.com   Lisa’s DIY legal templates (affiliate link) https://bit.ly/48TANyh   Lisa’s Legal Masterclass that goes into more detail on the topic of AI:  What do I need to Know When Using AI in My Business? https://bit.ly/3vtblAZ

Today we’re sharing some behind-the-scenes prep we are doing for an upcoming photo shoot we have coming up in Scottsdale, Arizona. Photo shoots aren’t just about the clothes you wear or whether you’re having a good hair day. There are several key factors like location, props, etc. that need to be taken into consideration.    We’re also diving into a trending topic related to offering a free download on your website. We’ve seen a trend lately of coaches only having popups on their website vs. a static opt-in opportunity and in this episode, we’re sharing why we believe it’s important to have both.    In this episode you’ll discover –  Our behind-the-scenes tips and strategies to have a successful photo shoot complete with a list of props to make your pictures more interesting A list of places in your local area that make fantastic backdrops for casual photos on social media or B-roll opportunities for Instagram Reels Our recommendations for the best place to locate your opt-in opportunity on your website and whether pop-ups are still a good idea   Grab your favorite headphones and let’s dive in!     Links mentioned in this episode: Link to past episode #344 - Top 3 Reasons Why Your Free Offer Isn't Converting Well and How to Fix it - https://www.thewellnessbusinesspodcast.com/episode346   Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

A few weeks back I posted a few tips about marketing a wellness business in my Health Coach Client group and one coach shared this in her post…   “Oh my gosh! I struggle for sure at marketing myself! For some reason I randomly cry when I think about marketing myself or practicing. What the heck is that? I’m gonna need to figure that out.”   We often talk about making offers and selling programs without feeling salesy on this podcast, but for some coaches it goes beyond just feeling salesy. Some are actually having physical reactions like nausea, sweating, and in the case of this coach, even crying. On this episode, we want to explore this topic and offer some strategies that we believe will help if you fall into this category.   While imposter syndrome is one condition that can hold you back from marketing your coaching business full on, what we’re discussing today is something completely different. It’s more of a physical reaction brought about by the feeling of vulnerability. What we want to do today is to explore what’s causing that vulnerability.   In this week’s episode you’ll discover - The real reason you feel vulnerable when marketing your coaching program and why understanding the root cause brings the opportunity to increase confidence Five ways to separate your personal connection from the outcome of every sales conversation and feel really good no matter what answer you receive Why experiencing imposter syndrome is different than marketing vulnerability and how you can conquer both though a single weekly practice     Links mentioned in this episode: Crushing Self-Doubt How to Tackle & Overcome Imposter Syndrome https://www.thewellnessbusinesspodcast.com/episode333/ How to Lead a 1 on 1 Discovery Call that Results in the Client Saying Yes https://www.thewellnessbusinesspodcast.com/episode24/     Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Growing an email list full of potential clients is still one of the most effective marketing strategies you can use for your wellness business.  But how do you troubleshoot your free offer when the results aren’t what you had hoped?  Since we know this can be tricky to figure out, we’re sharing the top 3 reasons why your free offer isn’t converting and how to fix it.    In this episode, you’ll discover: Our favorite resource for coming up with the perfect title, plus examples you can use Common mistakes made on the landing page that will affect the conversion rate What to include on your landing page for high conversions   Whether you’re getting ready to create a free offer or you have one you’d like more people opting in for, this episode will be helpful.    Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

There are a few key elements to creating and running successful health coaching programs, and today, we are covering 3 of the most important ones. When you have a system or process to share that you can also rinse and repeat, your clients will be more successful, and you’ll be able to help more people.   In this episode, you’ll discover:  Why it’s important for you and your clients to have a blueprint to follow How to come up with topics to cover to help your clients get the best results A common mistake that’s easy to make (that often causes clients to give up)   If you want to launch a challenge or coaching program for the new year, and you don’t have time to create one from scratch, check out the sale Kathleen is having on all of her done-for-you programs through Jan. 11th.    SAVE 40% on ALL Kathleen’s done-for-you coaching programs from Jan 9 – 11, 2024.   Use code: JAN2024 for your instant savings.   https://www.healthcoachsolutions.net/store/   Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/