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October 23, 2019
Social Media Specialist Brigette Muller shares tips on how to attract shoppers through your social channels during the busy season. Find out how to put that holiday shine on your photos, captions, and hashtags, plus learn how often to post and which trends to incorporate into your photography. Brigette also gives the inside scoop on how to increase your chances of getting featured on the Etsy social channels. Read our Ultimate Guide to Social Media Marketing on the Seller Handbook for more tips for promoting your shop on social. Watch the trend video Brigette mentioned for examples of how to explore the latest seasonal styles in your shop.
October 7, 2019
How important is it to offer gift wrap? Is it helpful to update your listing tags for the holidays? Do shoppers care about thank-you notes? Get the answers to these questions and more from Senior Market Researcher Rosa Levitan. Rosa joins us in the studio to share how, when, and why buyers shop on Etsy for the holidays, and what motivates them to purchase. Plus, find out how to use these insights in your business to reach more shoppers this season. Check out How to Get 5-Star Reviews for info on the customer service tips mentioned in the show, and read Keywords 101 to learn more about how to tag and list your items.
September 17, 2019
Attributes are one of the most important factors in helping items appear in relevant searches. That’s why this week we’re chatting with Senior Taxonomy Manager Jenny Benevento about best practices on how to use them. Jenny shares her top tips for adding accurate attributes to listings to help connect your items with the right shoppers, plus she dives deep on how and why attributes are created. Learn more about attributes in our new chapter of the Ultimate Guide to Etsy Search.
August 16, 2019
Hear Dayna Isom Johnson in conversation with education specialist and Etsy shop owner Isabella Diaz about what holiday shoppers will be looking for this season. Learn about rising trends like woodland wonder and starry nights from Dayna, then get tips from Isabella about how to bring these trends to life in your business. Find out more about holiday 2019 trends in our latest Marketplace Insights report.
July 23, 2019
Our team paid a visit to the workspace of Etsy shop Automic Gold to get a behind-the-scenes look at their fine jewelry brand. Co-founders Al and Kiera discuss their mission to make jewelry that’s accessible and inclusive for people of all genders and sizes, and how they develop products for their diverse buyers. Plus, listen in on their making process and hear from two employees about what it’s like to be part of the Automic Gold family. Meet the Automic Gold team and get a glimpse at a typical day in their New York studio by checking out our video on YouTube.
July 15, 2019
Experienced shop owners share insights on how to find a shipping strategy that works for your business and keeps customers coming back. Hear from leather bags and accessories seller Meital Lev about how great customer service and top-notch packaging ties into her approach to international shipping. Then get advice from the founder of eco-conscious furniture brand Year of None about shipping large, heavy items and packaging them sustainably. Get more tips in our Ultimate Guide to Shipping, where you’ll find more info on shipping challenging items and developing an international shipping strategy. If you’re interested in offering a free shipping guarantee in your shop, read our Site Update for more info on how to get started.
April 2, 2019
From burnt orange to maximalism, get Etsy Trend Expert Dayna Isom Johnson’s top tips for incorporating this year’s trends into your shop. Dayna shares how to stay up-to-date on fresh designs and styles, and how to know if these themes are right for your brand. Check out our Spring and Summer Marketplace Insights report for more data and tips about this season’s trends. If you’re a wedding seller, read 8 Fresh Wedding Trends for 2019 to find out how brides and grooms are looking to showcase their unique styles.
March 18, 2019
We gathered your most recent questions about Etsy search and took them straight to the experts for answers. Three pros dive deep on everything from titles, tags, and attributes to misspellings and plurals. (Don’t worry—we’ve got those typos covered!) For more insight into how search works, check out the Ultimate Guide to Etsy Search. Share your feedback about categories by filling out our taxonomy feedback form.
February 11, 2019
Chasten Harmon of Etsy shop Plush Armour discusses how she connects with buyers and earns repeat customers through excellent customer service. Plus, go behind-the-scenes of the custom order experience with a conversation between Chasten and one of her returning customers. Learn more customer service tips in our Seller Handbook article How to Get Five-Star Reviews.
January 22, 2019
Three Team Captains share their top tips for using Etsy Teams to improve your business and expand your network. Learn how to find a Team that’s right for you and get the most out of your experience in this roundtable discussion. Read our Site Update to learn about the exciting updates to our community spaces. Check out our guests’ Teams: JayDee’s Vintage Etsy Society Street Team Crystal’s Etsy Vancouver Team Rebecca’s SF Etsy Team
January 15, 2019
Get a sneak peek of what’s in store for our upcoming season. Head to the Forums and follow @EtsySuccess on Instagram for ways to get featured on future episodes. See you soon!
December 4, 2018
Jill Mescia and Tyler Stoddard are two senior members of our Trust and Safety team. Today they join us in the studio to share tips on how to prevent disputes and resolve cases swiftly. Find out their best practices for handling unexpected shipping snags, increased order volume, and other common challenges. Check out Just in Case: Resolving Disputes Through Communication for tips on resolving cases quickly and efficiently. If you need help with a customer service situation like the ones discussed in this episode, you can contact the Trust and Safety team at dispute-resolution@etsy.com. Learn more about the new personalization feature in our Site Update.
November 13, 2018
Etsy CEO Josh Silverman and Kruti Patel Goyal, general manager of seller services, return to the Etsy Success podcast to give you a behind-the-scenes look at our marketing efforts for holiday. Plus, hear Josh and Kruti discuss how you can use our new marketing tools to help attract buyers to your shop this season. You can send targeted offer emails for free through December 31, 2018. Go to your Shop Manager to create a targeted offer campaign today.
November 6, 2018
In this special episode, three European Team Captains take the stage to share top holiday tips for sellers at all levels of growth and discuss their proudest moments with their Teams. (Recorded live at Etsy’s European Captains’ Summit in Warsaw, Poland.) Check out the Captains’ Teams: Virginie Lykins’ Made in Norway Tania De Pauw’s Etsy Team Belgium + Etsy Team Gent Helen Gillespie’s Lancashire Etsy Team
October 17, 2018
Two seasoned shop owners discuss their approach to shipping cost, including how they set shipping prices that appeal to their target market and how to negotiate lower shipping costs with carriers. Take a look at what Melissa and Mike have to offer in their Etsy shops, Sweet Water Decor and Barn Wood Furniture. Find info about the free shipping sweepstakes in the Official Rules. Note: No purchase necessary. See Official Rules for alternate method of entry. Open to Etsy Sellers with Etsy Payments with legal residency in the U.S. and DC. Begins 12:00:00 AM ET on October 10, 2018 and Ends 11:59:59 PM ET on December 10, 2018. Void where prohibited. Subject to Official Rules. Learn more about pricing your shipping in the Seller Handbook article How to Price Your Shipping Competitively and check out the Ultimate Guide to Etsy Search.
October 10, 2018
You’ve got questions about search, and this week’s guests have answers. Taylor Combs is an editor on Etsy’s Seller Marketing team and Isabella Diaz is a Shop Optimization Specialist on the Community team. Together they worked on our Ultimate Guide to Etsy Search, and they’re here to bust some common myths about Etsy search. Plus hear Taylor and Isabella offer tips for improving keywords in a special lightning round of keyword critiques collected from the Etsy Forums. Read up on Etsy Search in our Ultimate Guide to Etsy Search and find more info about Search Analytics in our Forums Announcement. Learn how to make the most of Search Analytics in Using Analytics to Understand Your Search Performance. Follow along with Taylor and Isabella’s keyword critiques by checking out these shops (in chronological order): ScenicShoreCreations JillMakes TheWonkyFox Mikaart CBanningAccessories EverBloomingOriginal KentuckyStickChairs
October 1, 2018
Etsy’s resident trend expert and judge of NBC’s Making It Dayna Isom Johnson shares insights on fresh trends for holiday. Learn how to use these trends in your shop and ways to combine trends to maximize your impact. Plus discover Dayna’s process for forecasting trends and what it was like to star alongside Amy Poehler on Making It. Read our Marketplace Insights report or find it in your Shop Manager starting this week. Follow Dayna on Instagram to stay up-to-date about forthcoming trends and Making It news. Follow NBCMakingIt on Instagram for the latest developments about the show (and lots of crafting puns). Check out Dayna's trend guides to find out what trends are on the horizon across Etsy and the wider market.
July 3, 2018
Etsy leaders Josh Silverman and Kruti Patel Goyal answer your top questions about the recent changes to selling on Etsy and share more insight into our plans for the future. Learn more about the updates discussed in this episode in our announcement. To request a call for help with pricing, go to our contact page. Select Selling on Etsy > Payments and Billing > Understanding my Bill and Fees, and request a phone call. Member Support calls will be available only in English.
June 19, 2018
Hear the inside scoop on the ways our team is working to bring more buyers to Etsy, including the results of our onsite sales events and the strategy behind our paid marketing efforts. Plus get tips on how to use insights from our sales events in your shop. For tips on optimizing your keywords, listen to our “Brainstorming keywords for your Etsy shop” episode or read Brainstorming Keywords for Tags and Titles. Read about how to Craft a Killer About Section and fill out your shop policies to help build buyer trust. Promote your on-sale items at the top of your shop page by featuring up to four listings and sharing them with the social media tool. If you’d like to apply for our Affiliates Program and you’re located in the US, please fill out this form. If you’re outside of the US, shoot us an email at selleraffiliate@etsy.com.
May 15, 2018
Our buyer research manager shares insights into how people find Etsy shops, what motivates them to buy, and what keeps them coming back. For more photo tips, check out our Ultimate Guide to Product Photography. Learn more about how to use the social media tool to promote your shop. Help build buyer trust by filling out your listing pages, whether you sell physical or digital items, and by setting up your shop policies.
April 24, 2018
Etsy product manager Cambria Kline answers your questions about our new marketing tool for sellers in this special bonus episode. With this tool, you can send targeted offers directly to prospective buyers who’ve expressed interest in your products. If you want to try targeted offers for your shop, go to your Shop Manager > Marketing > Sales and Coupons.
April 17, 2018
Etsy’s advocacy and sustainability experts talk about our public policy efforts and the fight against net neutrality, and share buyer insights on how sustainability factors into purchase decisions. Take action for net neutrality now by signing this open letter to Congress. Read more about the amicus brief Ilyssa discussed in this blog post. Watch what happened when 20 Etsy sellers ventured to Washington, D.C. for the first-ever Microbusiness Caucus. Learn more about Etsy Solar and find out if you’re eligible for your own solar panel system at etsy.com/solar. Get inspired by other sellers’ eco-friendly packaging ideas in this Seller Handbook article. Stay up-to-date on the latest developments from our advocacy and sustainability teams by following Etsy Impact on Medium.
April 3, 2018
Etsy’s paid ads expert Maxwell Tang covers everything you need to know about launching a successful paid ads campaign, from bids and budgets, to running tests that will help you strategize. Read more about paid ads in our Marketing Ultimate Guide and check out the paid ads case study mentioned at the top of the episode. And for help with categorization, titles, and tags, take a look at this help article. If you have a moment, please take our listener survey and don't forget to rate and review us on iTunes. We really, truly appreciate it.
March 19, 2018
Alexis Clare sells natural bath bombs in her shop, Whipped Up Wonderful (whippedupwonderful.etsy.com). We chat with her about prepping for special occasions like Mother’s Day. Alexis shares tips on drawing in gift buyers, creating a charming gifting experience, and running promotions your customers love. Find out what Mother’s Day trends are on the rise in our 2018 Mother’s Day trend guide: etsy.me/2DCaqxO Learn more about how you can participate in the World of Etsy sales event: etsy.me/2FNlw86
March 6, 2018
In honor of International Women's Day, we chat with Kei Tsuzuki and Molly Luethi of Kei & Molly Textiles (keiandmolly.etsy.com) about how they launched a screenprinting business to provide jobs for immigrant and refugee women from all over the world. Is there a woman in your life who's inspired you as a business owner or maker? Send us an audio clip of your answer for a chance to be featured on an upcoming episode of the podcast. Learn how to submit your recording here: etsy.me/2oTeWCx
February 13, 2018
Angie Johnson of home decor shop Norwegian Wood (iheartnorwegianwood.etsy.com) discusses her approach to product development, including brainstorming innovative product ideas, determining if a new idea is right for your business, and keeping your shop fresh over time. Check out Angie’s Seller Handbook articles, How I Developed My Best-Selling Product: etsy.me/2mIKc67 and 6 Tips for Generating Fresh Product Ideas: etsy.me/2t6mk1o
January 30, 2018
Our social media specialist and Instagram extraordinaire Brigette Muller shares pro tips on creating an engaging Instagram presence, including everything from hashtagging to reach your target audience to mastering the art of Instagram Stories. Thinking about using our new social media tool to help promote your shop? Here's how: etsy.me/2DM9WK8 For tips on taking great photos to use on Instagram, read our Ultimate Guide to Product Photography: etsy.me/2DZnGAF
January 16, 2018
Jewelry maker Betsy of Betsy Farmer Designs (betsyfarmerdesigns.etsy.com) chats about marketing your shop for Valentine's Day and winning repeat buyers with delightful customer service. Thinking about offering gift wrap in your shop? Check out this article for more info: etsy.me/2mKOB9F
January 2, 2018
Etsy's trend expert and one of NBC's 'Making It' judges, Dayna Isom Johnson shares insider knowledge on what market trends to expect this year and how she selects products to feature on major TV networks. Check out Dayna's trend guides here: etsy.me/2hDpjuP Like the 'Making It' Facebook page for the latest developments about the show: www.facebook.com/NBCMakingIt Follow Dayna on Instagram to stay on top of forthcoming trends, her TV appearances, and updates about 'Making It': instagram.com/daynaisomjohnson Read our story on 2018 Valentine's Day Shopping Trends here: etsy.me/2CFolXt
December 12, 2017
Sarah and Ryan Parker of Milk and Honey Luxuries (milkandhoneyluxuries.etsy.com) chat about running profitable sales promotions, tips for paid advertising, and pricing for wholesale like a pro. *** If you haven’t already, please take our survey at etsy.me/podcastsurvey. We'll be back in January with new episodes to help you make 2018 your best year yet. See you then!
November 28, 2017
Jewelry seller Jenny Topolski of Etsy shop jtopolski (jtopolski.etsy.com) joins us in the studio to share expert knowledge on selling at craft fairs and holiday markets, and how one change to her product photography resulted in a major turning point for her business. —Learn how to build a photography light box like Jenny mentions in the episode by following this DIY: etsy.me/2y5aUKe —And if you haven't already, don't forget to take our survey at etsy.me/podcastsurvey. Thank you!
November 14, 2017
This week we talk with our merchandising expert about ways to curate your shop for the holidays, how to forecast trends, and what you can do to take part in Etsy's holiday campaigns. —Check out the persona-based gift guides mentioned in this episode here: etsy.me/2zARqBO —You can find more info on the gift guides and our weekly hashtag campaign in the 2017 Holiday Merchandising Guide: etsy.me/2AGYUR8 —For more info on the sales event happening November 20-December 1, take a look at our Etsy Success 2017 Holiday Guide: etsy.me/2yyW1ka —And if you have a moment, please take our survey at etsy.me/podcastsurvey. Thanks!
October 31, 2017
This week we talk with Etsy expert Amy Fierro about brainstorming effective keywords for your shop, using Shop Stats to reach your target customer, and optimizing your SEO for the holiday season. Get started by filling out our tagging worksheet: etsy.me/2gH2Qc1 and use this worksheet to help define your target customer: etsy.me/2zbeVBA And if you have a moment, we’d really appreciate it if you could fill out our survey by visiting etsy.me/podcastsurvey Thanks for listening!
October 17, 2017
This week, we chat with Anna and Juan Donado of Goose Grease (goosegrease.etsy.com) about managing custom orders, selling craft supplies, and running a purpose-driven business. Don't forget to take our survey at etsy.me/podcastsurvey. Thanks!
October 3, 2017
This week we chat with Etsy expert Taylor Combs about best practices for shipping during the holiday rush. You can read more about the new free shipping sales tool here: etsy.me/2wuOWQD and the new gift wrap services here: etsy.me/2fKoX0B
September 19, 2017
This week we talk with Jahje Ives of Baby Jives Co (BabyJivesCo.etsy.com) in Philadelphia about promoting your shop, including connecting with followers on social media and getting press.
September 5, 2017
Arounna Khounnoraj of the Etsy shop Bookhou chats with us about cohesive branding, shipping from Canada, and dealing with copycats. Find Arounna's handbags in her shop by visiting bookhoudesign.etsy.com.
August 22, 2017
In today's episode, Timea Gremsperger of Mighty Vintage and Mighty Paper Shop shares what she's learned about shipping, pricing, and photographing vintage. Find Timea's vintage shop at mightyvintage.etsy.com and her stationery at mightypapershop.etsy.com, and join an Etsy Team by visiting etsy.com/teams.
August 8, 2017
We chat with Cath Young, founder of Etsy shop My Bearded Pigeon in Bellingen, Australia, about how she started her successful homewares business while raising small children--and the important role other Etsy sellers have played in her life. Take a look at Cath's shop by visiting mybeardedpigeon.etsy.com and learn more about Etsy Teams at etsy.com/teams.
July 25, 2017
Today we sit down with Brandi Harper of the Etsy shop purlBknit, who taught herself how to take beautiful photos of her knitwear and be her own model. You can find Brandi's shop at purlbknit.etsy.com.
July 11, 2017
In this week's episode we chat with Etsy's senior social media specialist Jess Ulrich, who also runs her own Etsy shop. Jess shares advice on growing your social following, planning your posts, and turning followers into customers.
June 27, 2017
Today we talk to Lisa Congdon of the Etsy shop Lisa Congdon Art & Illustration about how she’s tackled the challenges of imposter syndrome, risk-taking, burnout, and building a robust online following. Go to lisacongdon.etsy.com to see Lisa's shop.
June 13, 2017
In this episode, we talk with Zac Little of the Etsy shop Hero King and indie-folk band Saintseneca about how he manages his shop on the road and maintained loyal customers through it all. Visit Zac's shop at heroking.etsy.com and learn more about Pattern by Etsy at etsy.com/pattern.
May 29, 2017
In our premiere episode, we talk about growth with Lane Huerta of the Etsy shop Lovelane, whose business took off and eventually led her to sell wholesale and hire employees. You can find her shop by visiting lovelane.etsy.com and check out Etsy Wholesale at etsy.com/wholesale.
May 22, 2017
Welcome to the Etsy Success podcast, your source for tips on improving your creative business and inspiration from the Etsy community.
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