#95 - Eli Schwartz
Published September 27, 2018
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52 min
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    Eli Schwartz is the Director of SEO and Growth at SurveyMonkey. He came in to answer commonly asked questions about SEO.

    Eli blogs about SEO and growth at elischwartz.co

    You can find him on Twitter at 5le.

    The YC podcast is hosted by Craig Cannon.

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    Topics

    00:23 - Does SEO matter in 2018?

    2:23 - Where should a company start with SEO?

    3:53 - Who’s doing SEO well?

    4:48 - Why is Amazon doing SEO well?

    5:48 - How should you crosslink?

    7:33 - Paying for links

    7:58 - SEO don’t dos

    8:38 - Things that are no longer useful in SEO

    9:43 - Keywords

    13:08 - Reviews

    13:48 - Content

    17:48 - Images

    23:08 - Link building

    28:23 - How much time to give SEO?

    28:53 - Mobile

    30:58 - Ranking

    32:08 - International SEO

    34:18 - Translation

    37:38 - International search

    39:53 - GDPR

    42:13 - Hiring someone to do SEO

    44:08 - What to do when you organic SEO disappears

    46:53 - Metrics for an SEO hire

    48:53 - Tools for SEO

    50:23 - Getting started in SEO

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