Nir’s Note: In this guest post, Abhay Vardhan, discusses how to measure the strength of user habits with cohort analysis and retention rate. Abhay is a founder of Blippy.com and blogs at abhayv.com. Follow Abhay on Twitter @abhayvardhan.
A common mistake entrepreneurs make is to focus too much on user growth. Instead, it is often more important to ask: “Is the product creating a habit so users keep coming back?” and “How do we measure the strength of such a habit?”
You can read the Nir and Far blog post on: Are Companies Too Obsessed With Growth? How to Measure Habits https://www.nirandfar.com/2013/12/are-you-focusing-too-much-on-growth-how-to-measure-habits.html
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