Christopher Lochhead Follow Your Different™ is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends who’s name you know. And every day legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky”, Fast Company Magazine calls him “a human exclamation point”, The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.
Best selling authors of Tribe of Millionaires, David Osborn and Pat Hiban, joins us to share the story behind their new book. We also have a no BS conversation on making money and why its an important fuel to your life.
Beyond money, we also talk about the power of building a tribe of like-minded people — who will support you in your dreams, goals and a lot more.
Tribe of Millionaires
Entrepreneurs, real estate investors, and authors David Osborn and Pat Hiban talk about their new book and the story behind it. Pat candidly shares that Dan Clements helped them put together this book.
“Dan Clements flew to Japan with 27 billbros, members of our mastermind. He listened to each of these members talk. During that time, we masterminded on how to make money and he heard personal stories that we shared.” - Pat Hiban
Dan created Ethan Martinez, the protagonist in the book, from listening to the stories of GoBundance members. GoBundance is a mastermind group for businessmen, who are millionaires. These men get together and share ideas to improve their net worth, health and/or their marriages.
The book Tribe of Millionaires is a fable about Ethan Martinez. He receives a mysterious invitation after the death of his father. He then embarks on an adventure not only to save his struggling business but to discover his past.
“Basically, what happens was, his father dies and he goes to his Dad's funeral to settle the estate. He hasn't talked to his father in over 20 years. When he gets there, his father's pallbearers are all millionaires and multi-billionaires.” - Pat Hiban
Ethan needed to spend a week with these pallbearers on an island before he could inherit the Estate. He then discovers what makes these men successful. Ultimately, he figures out how he can apply these learnings to his life.
Money Fuels Life
David shares how people are more receptive to stories, rather than hard facts. He also adds the importance of spending time with like-minded people who share the same dreams and aspirations.
“You can choose it yourself and put yourself around a lot of people who are on the same journey. That will remind you on a perpetual basis of the greatness you’re choosing. It’s way easier to be great when everyone around you is great.” - David Osborn
Furthermore, he laments how the whole system does not teach kids and adults about making and keeping money. He stresses that money is not everything. However, it allows an individual to create a life that he or she desires.
“Some people think you are a jerk because you talk about money. If you're doing it with your financial planner, they've got an agenda. Me and Pat just have that ability to talk about that wide range of topics including money and being genuinely interested in each other's well-being. That's what we've created in the tribe too.” - David Osborn
To hear more about how to Build A Tribe of Millionaires and more relevant information about David Osborn and Pat Hiban, download and listen to the episode.
After sticking out his thumb and traveling the world, David returned home to Austin, Texas broke and unemployed, at the age of 26. Though his travels may not have yielded wealth, they instilled the key motivation that he brings to every part of his life to create it -- freedom.
Because to have everything you ever wanted takes the opportunity to design your life and believe it can happen.
As we continue our run on legendary VCs, we feature today Bruce Cleveland, an entrepreneur, executive, venture capital investor and best selling author of Traversing the Traction Gap. We have a fun and insightful conversation today about the state of enterprise tech and why its the best place to create enduring value. We also touch important points on digital transformation and a lot more!
Joining our list of legendary VCs that we have featured on Follow Your Different is Bruce Cleveland. He joins Randy Komisar (Episode 106) and Heidi Roizen (upcoming episode). He is the founding partner of Wildcat Ventures which has been rated in the top 1% of enterprise technology investors on the planet.
At the moment, he is taking up his Masters Degree at John Hopkins University, America’s first research university. He took up Digital Communication, which he feels would be beneficial for writing content for his succeeding books.
Enterprise Tech Scene
Bruce shares a number of important insights into the enterprise tech scene. Furthermore, he shares that the valuations of companies of public SAS companies or tech companies selling into enterprise using a subscription model are reflective of the enduring value.
Additionally, he cites examples of consumer companies that require a tremendous amount of capital, as opposed to enterprise companies, which require much less.
“Consumers require so much capital, not a fund to build a product but to build the market share.” - Bruce Cleveland
Enterprise vs. Consumer Company
Bruce shares what investors are looking for enterprise and consumer companies. The MOIC or The Multiple On Investment Capital is nominally better in an enterprise. However, he mentions that the issue is these enterprise companies take longer to build up.
“You don't get those big mark up in the first 2 years, as the company began to scale and show minimum viable traction. The important part here is a lot of limited partners, people who invest in venture firms. They want to see early mark up in your funds.” - Bruce Cleveland
These investors want to see great markups to show the committee that the firm is of great financial health. However, they don't inform the committee how much money they need to get the company “out of the door.”
“They are extraordinarily capital intensive, and the multiple uninvested capitals are high. A lot of these things are faddish. They may work initially, I don't know, they can move in other areas. Then they'll be okay, but a lot of times, these things can come and go.” - Bruce Cleveland
To hear more about the Top 1% of Enterprise Technology Investor Bruce Cleveland, download and listen to the episode.
Bruce Cleveland is a Founding Partner at Wildcat. He focuses on investments in AI marketing, EdTech, enterprise software as a service (SaaS) and the Internet of Things (IoT).
He’s also the author of Traversing the Traction Gap.
His specific areas of interest include enterprise automation, education and training, and general business applications. Bruce likes working with early-stage companies that use technology and data to increase revenue and decrease costs.
An avid adventurer and sailor, Bruce enjoy the challenge of creating new companies and navigating new markets.
He is interested in growing entrepreneurial hubs o...
Our guest is the legendary entrepreneur Nigel Eccles. He’s the founder of Fan Duel, the category king in Daily fantasy sports. We go deep on how Fan Duel created and ultimately dominated this mega category.
We also talk about how they created a super-engaged community and how they explored podcast advertising to promote the brand. Nigel explains why he thinks podcasting is a massive new opportunity. In fact, it is one of his motivations why he started his new company, Flick.
FanDuel Fantasy Sports
Forbes reports that daily Fantasy Games is growing at 41% annually, and will be $14.4 billion category in 2020. This brought together five lads from Edinburg Scotland to join this trend. They created FanDuel back in 2009 as they wanted to create a simple platform for fantasy sports enthusiasts.
“We wanted to build something that is so simple and even we can play and I think actually is a big part of the success of the company.” - Nigel Eccles
Nigel narrated how they started FanDuel 10 years ago. When they started FanDuel, Fantasy Sports was played by 25 million people in North America. Their main motivation was creating a sort of community with the same interests — a platform that would connect individuals, not only with friends but with tens of thousands of people.
“It started to connect people who were players. It started to build a community. People want to do it more and more because they want to show they were the best in the community.” - Nigel Eccles
Nigel shares his tips for entrepreneurs when building a community. He advises to first, think about the direct connection you can have with customers and what mechanism can you use to establish that connection. Secondly, entrepreneurs must think about how these customers can connect with each other.
As FanDuel was starting, Nigel and the other founders realized the user base is not growing. Their CMO planned to execute several advertising campaigns, mostly focusing on radio and podcasting. With a great product and innovative advertising, the business grew largely.
“The great thing about FanDuel is, anybody who listens to sports radio was a sports fan.” - Nigel Eccles
Nigel and his team tried a lot of different formats on radio and podcast advertising. They had endorsements and games, where listeners get to compete with the hosts. Christopher shared a lot of information about podcasting and how huge the opportunity is for advertising.
“Podcasting is an enormous opportunity. It is hugely unmonetized. It is one of the best advertising mediums today because there's a connection with the host. It's such a strong endorsement. The best hosts only sell what they believe in.” - Nigel Eccles
To hear more about how FanDuel became a Category King and the future of podcasting, and more relevant information about Nigel, download and listen to the episode.
Nigel has vast startup experience and was previously the co-founder and CEO of FanDuel, one of Scotland’s first unicorn companies.
The Flick App
Linkedin - Nigel Eccles
We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners.
Silicon Valley legend, Randy Komisar joins us today in a longer than usual episode, but definitely an information-packed conversation. He shares a piece of his mind to us especially on how to have a legendary career, what it's like to be dubbed as the Digital CEO and many more.
Randy Komisar was a partner at VC pioneer Kleiner Perkins Caufield & Byers. He worked closely with other legends like Steve Jobs and George Lucas. In fact, he has some very interesting stories he shared, being a former senior counsel at Apple and former CEO at LucasArts.
“I don't like being disliked and I don't particularly try to be liked. I try to be valued, to create something constructive or positive in a relationship. But being liked is not, it doesn't cross my mind. I want to be respected, if I'm really lucky, I'd like to be admired.” - Randy Komisar
The Virtual CEO
Silicon Valley CEOs dubbed him as a Virtual CEO. Randy served in that role for companies like WebTV and Global Giving. He had some compelling stories and opinions to share in what Christopher dubbed as “the business equivalent of the lunar landing.”
He also served as the founding director of TiVo, which is a direct lineage of Netflix entering that category today. Tivo won one of the biggest patent damage claims of all time, way over billion dollars, and Randy recounts to Christopher what happened during that time.
“I actually think, we should have sued earlier. we have the patent rights to all of these, the real question was, could we have coop these guys as partners.” - Randy Komisar
Utopians Vs. Libertarians
Two significant and different technology demographics comprise Silicon Valley.
He describes the 70's and 80's guys as the technology Utopians. Infrastructures were allegedly oppressive at that time which led the Utopians to utilize tools and come to technology to end this. Ultimately, they wanted to empower individuals.
Furthermore, the Utopians had a sense of ‘a social contract.’ They felt they need to make the world better. These tools and the advantages that they had with these tools gave them the opportunity to challenge the status quo.
In the advent of Facebook and Paypal, we move from technology utopians to technology libertarians.
“The tools and platform that you build raise the creative endeavor. It's not to take-the-money- and-run situation. That money gets invested in more ideas, more vision. Yes you need to make a profit, but that profit can fuel creativity or consumption, you get to choose.” - Randy Komisar
To hear more about the Silicon Valley Legend Randy Komisar, download and listen to the episode.
Randy Komisar joined Kleiner Perkins in 2005 and focuses on early-stage investing.
He served as CFO of GO Corp. and as senior counsel for Apple Computer, following a private practice in technology law.
Randy is a founding director of TiVo and serves on the Roadtrip Nation Advisory Board and Orrick’s Women’s Leadership Board.
Additionally, he is the author of the best-selling book The Monk and the Riddle, as well as several articles on leadership and entrepreneurship.
Furthermore, he is the co-author of Straight Talk for Startups, the insider best practices for entrepreneurial success, Getting to Plan B, on managing innovation, and I F**king Love that Company, on building consumer brands.
Randy frequently speaks in the United States and abroad on such topics.
Today’s guest is David Rendall—a standup comedian, with a doctorate in organizational leadership and author of The Freak Factor—gives us a run-down on self-acceptance which benefits our personal and business life. He talks about how our weaknesses can become strengths and why finding people who are weird like you is a good thing.
The Good and the Bad
Twiggy. Stickman. Ladder. These are some of the nicknames of David Rendall during his younger years. He was unusually skinny when he was young and was working odd jobs, something that most people of his age would not even bother to try. However, David turned his life around and embraced his inner freak.
The word freak usually has dual meanings. If people dub someone as a control freak or a neat freak, it usually means they are overdoing it and they need to tone it down. On the other hand, being called a freak in a sporting context means you have outside of ordinary skills.
“Freak is often a term we use for criticism but its also a term we use positively. I want both of those associations. I want it to remind people of something negative and positive at the same time.” - David Rendall
Embracing The Freak in You
David encourages people to be different in a very specific way. People should be willing to be themselves and to disregard the idea that they need to hide their weaknesses. Most of the time, people suppress who they are because of the pressures from their parents, teachers, employers, friends, and society.
“I'm trying to get people to see themselves differently and finding their strength in spite of that weakness and be willing to amplify and embrace those parts of themselves.” - David Rendall
Oftentimes, David says that people sacrifice uniqueness for acceptance. In his book, he discusses the importance of affiliation. He defines it as finding other people who are a freak in their own ways.
“Partner with people who are strong where you are weak. Look for the people who are different from you, but the other side of that is, finding the right spot and finding the right people.” - David Rendall
Be Weird and Different.
As he encourages people to find others who are also weird, he reminds people to not expect acceptance, love, and connection from everyone. He advises people not to force themselves everywhere, instead, to find people who will accept them as they are.
“You’re not gonna win everybody over. Ultimately it’s about finding people like youfor the weird person that you are, instead of ‘they’ll like you once you’ve changed.’” - David Rendall
He also shares the reason why people get stuck hiding who they are: because they thought people around them know better than them. These people—parents, teachers, employers—are often bound by rules of success and they thought imposing these will also ensure success.
To hear more about The Freak Factor, and more information about David, download and listen to the episode.
David Rendall. Randall. Randell. Rendell. Reynolds. Whatever.
No one knows how to pronounce his last name.
David’s mission in life is to be hilarious and helpful.
He’s a standup comedian with a doctorate in management.
A class clown turned leadership professor, he went from disrupting classes to teaching classes to disrupting companies and conferences from Portland to Paris to Pakistan.
After being criticized and punished his whole life for being hyperactive,
Our guest for today is the CEO of the newly public, enterprise technology company PagerDuty, none other than Jennifer Tejada.
This episode is the second part of the two-part series on IPO. Jennifer shares with us today how it is like to go public. This is a celebration of entrepreneurship and you’ll have fun listening to this long-free-form conversation.
Jennifer had a legendary career in Silicon Valley. Various media outlets featured Jennifer due to the recent IPO of PagerDuty, a leading platform for real-time operations.
In a moment of victory, what Christopher calls as “a celebration of entrepreneurship,” Jennifer recounts to Christopher the joys and pains on transitioning from being private to becoming public.
“I enjoyed the process of being forced to refine our story and our value proposition for retail investors and laypeople. I think its really helpful for the business to go through that exercise.” - Jennifer Tejada
Jennifer shares that there was not much significant change in terms of their monthly operations. In fact, she perceives the preparation to go public as running two-jobs and she and her CFO vowed to make the most out of it.
“It's very hard to describe the intrinsic rewards of looking down from the podium of NYSE at a group of people and just seeing this, sort of wonderment in their faces. They just can't believe, little old us got here, and that is one of the most rewarding moments of my career.” Jennifer Tejada
Jennifer also professed her admiration with her employees who went through this significant milestone with her.
“I don't think there's enough of said or honor pay to the folks that bet their careers early on and take pay cuts and take on option risks, to see a company through multiple investment cycle and growth cycles and ups and downs.” - Jennifer Tejada
Jennifer describes IPO as a big-day-coming-out-party-to-the-world. Further, she mentions that one of the reasons PagerDuty went public is to extend its reach, to tap an enormous market opportunity. She believes being under the radar does not serve that big mission.
“We serve the enterprise market and these enterprises are members of NYSE. They are traded in the NASDAQ. They expect the level of transparency around our performance and how our capitals are being spent and the long term viability of our businesses.” - Jennifer Tejada
Likewise, going public can help create brand awareness and credibility because the company has to go through a lot of processes that will serve public market investors.
“In my view, that rigor, and extra scrutiny is good for business. Hiding away in the private market just for the sake of staying away from that scrutiny is not a good thing because you can't survive with poor habits for a long period of time.” - Jennifer Tejada
To hear more about the Enterprise Tech Category Queen Jennifer Tejada, download and listen to the episode.
Jennifer Tejada is the CEO and Chairperson of PagerDuty (NYSE: PD), a leading platform for real-time operations.
She is a veteran software industry executive and business leader with over 25 years of experience, spanning mass consumer products to disruptive cloud and software solutions.
Jennifer has a successful track record in product innovation, optimizing operations and scaling public and private enterprise technology companies.
This is the first in a special two-part series featuring two CEO’s of two recent multi-billion IPOs—Jennifer Tejada, CEO of Pager Duty and billionaire, founder and CEO of Zoom Communications, the amazing Eric Yuan.
Today’s episode features an insightful conversation about how Eric feels like to have a super successful IPO. Eric further shares Zoom’s culture centered on happiness and his motivation, mission and vision for Zoom and much more.
Culture of Happiness
Eric Yuan guested at Christopher’s previous podcast, Legends and Losers Episode 032. As of recording time, Zoom Communications raised $357M in IPO and is a $20+ billion market cap company.
“When I wake up, the first person I ask is myself. Do I feel happy or not? I encourage our employees to ask the same questions. Ultimately, if our employee is not happy, I’m pretty sure they cannot give happiness to our customers. That's why we keep the happiness culture here.” - Eric Yuan
Christopher cited some amazing data from GlassDoor. Employees rated Zoom 4.8, 5 being the highest. On the question “would you recommend Zoom to a friend, as a great place to work,” 95% said yes. Lastly, on CEO approval, 97% of the respondents said they approve of the way Eric runs the business.
“I think based on that, I should focus on the 3% and plus the 5% why they do not recommend us too. Again, we always like all those feedback to help us become a better company.” - Eric Yuan
Zoom: The Game Changer
Christopher admires how Eric runs his company and how he epitomizes everything great about entrepreneurship, technology, and innovation. He has changed the game in the B2B space in North American and now, internationally. As Christopher says, Zoom has made impossible, possible, such as the ability to work from home and collaborate with the team in different countries.
“I truly feel we just started. We look at our user base and our customer base, compared to the number of knowledge workers worldwide, I think we just started. A huge opportunity ahead of us. How to connect workers worldwide, if you look at the total market, it's also huge. Look at our revenue, we just started.” - Eric Yuan
Vision and Mission for Zoom
In the next 5 years, Eric candidly shares that he visualizes Zoom to give people a whole new experience in meeting and communicating, even aiming to replace the whole face to face meeting.
“We truly believe data communication is the future, video is the new voice. In the future, no matter where you are, no matter which device you are using, just one click, you can talk with anyone in the world. You can speak on your language and understand with real-time translation.” - Eric Yuan
Christopher also discusses with Eric the amazing marketing strategies that they employ, especially the huge advertisements in major airports in the US.
“They should leverage our technology. Since it’s good for the family and good for society as well. Our goal is to make sure our existing customer is happy. Whenever they travel, [we remind them] you already have Zoom, why do you travel often?” - Eric Yuan
To hear more about The Power of an IPO, and to learn more information about Eric Yuan, Founder of Zoom Communications, download and listen to the episode.
Prior to founding Zoom, Eric was corporate vice president of engineering at Cisco, where he was responsible for Cisco's collaboratio...
Today’s episode is a special re-issue with Dr. Sean Stephenson, “The Three-Foot Giant.” He’s a great example of turning obstacles into opportunities, transforming his life into a legendary one. This conversation with Christopher Lochhead is made even more powerful upon the recent passing of Dr. Sean Stephenson.
Join us as we relive the inspiring story of “The Three Foot Giant” in this episode.
A (Legendary) Life Well Lived
Dr. Sean passed away on the 28th of August 2019, following an accident. He was predicted not to survive at birth because of his rare bone disorder, Osteogenesis Imperfecta, which stunted his growth and caused his bones to be extremely fragile. When he was 18 years old, he has already fractured his bones for over 200 times.
Despite his obstacles in life, he lived an inspiring life. He served as an instructive example of how to make your place in the world when you can’t find a place in the world. He worked for President Clinton and shared the stage with his Holiness the Dalai Lama and Oprah. He’s also the author of the bestseller: Get Off Your "But": How to End Self-Sabotage and Stand Up for Yourself.
“I have decades and decades of education where I help people through their pains and their problems. But in some ways, I'm still learning to walk myself, learning to navigate this world, and I'm loving the experience of making mistakes.” - Dr. Sean Stephenson
Staying True To Oneself
Even after achieving his stature as a public speaker, Sean admits that he’s still growing. He was in business with his father for 22 years. His experiences at home were wonderful as he lived with his family until he was 31 years old. However, all good things must come to a challenging end, when he decided to step out into the world, leaving his father behind.
“As of recent, I decided to “out” my true self, words and all. I kind of hid that over the years. If people knew that about me, they wouldn't respect me. I'm finding out the opposite is true, the more honest I am, the closer people are becoming to me.” - Dr. Sean Stephenson
Breaking the Mold
To continue his self-discovery, he would reorganize his life every five years or so. He wants to look back on the past five years to reevaluate and learn from his mistakes.
“Maybe there's a wrongful belief out there that the version of you will always be the same as you get older but I don't agree with that. I'm constantly breaking the mold and starting over and trying new things and figuring out what do I believe in.” - Dr. Sean Stephenson
To hear more about how to make your place in the world and more relevant information about “The Three-Foot Giant” Dr. Sean Stephenson, download and listen to the episode.
Dr. Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile (fracturing over 200 times by the age of 18).
Despite his challenges, he took a stand for a quality of life that has inspired millions of people around the world.
Since 1994, his powerful message has been heard at live events in nearly all 50 states and in 16 countries.
Sean has presented at hospitals, universities, prisons, and to companies such as Nike, Whole Foods, Zappos, Walmart, and Sharp Healthcare. He’s shared the stage with U.S. Presidents, billionaire business moguls, celebrities, and his Holiness the 14th Dalai Lama.
Sean has appeared on everything from The Oprah Show to Jimmy Kimmel,
Our guest today, Jaime Masters is an entrepreneurial coach and podcasting pioneer. She hosts “Eventual Millionaire” and she shares with us today some fun, practical and insightful learnings on what it takes to become a legendary entrepreneur.
She is an engaging business thinker who has her own quirks (love for costumes) and an amazing mother of two kids who are budding entrepreneurs.
From Tardy to Masters
Jaime Masters hosts the podcast Eventual Millionaire, where Christopher was once invited to promote his first book Play Bigger. She has interviewed close to 500 millionaires and she shares them through her book of the same title, Eventual Millionaire.
Jaime shares with us some funny and serious experiences she had when she started using her maiden name again. The name “Jaime Masters” is now a brand and she admits that she has no further intention of changing her name again, even when she remarries.
“It was something like, looking out when I'm 60, which person do I want to be? Which brand do I want to be building on my life?” - Jaime Masters
Her Kids Attend Entrepreneur School
It was a fun and admirable part of this episode when Jamie shared that her kids, a 12 and 10-year old, go to Entrepreneur School. The school has no homework and grades. They also do not have teachers, instead, they have guides. The school maximizes gamification for their modules.
“They're learning 2x faster also, which is another thing the school wants. They learn life skills. My son video edited for my clients and is better than the editor that has been with me for 8 years.” - Jaime Masters
Part of teaching life skills, they are set to become entrepreneurs early as they are encouraged to sell products and services during their summer vacation. Jamie’s son went door-to-door with his pressure washer business and her daughter went to sell rosemary to neighbors.
“To me, the best thing about the school is, it’s about grit and pushing you out of your comfort zone. Teaching that at such a young age, not teaching memorization.” - Jaime Masters
Concerns and Motivations of Solopreneurs
Having interviewed around 500 millionaires, Jaime shares the inability to decide whether or not to hire a team is a common concern for them. Jaime further shares her process of assessing and diagnosing her clients’ concerns because sometimes, it is not a “team-problem” but an “owner-problem.”
Furthermore, she acknowledges the fact that most entrepreneurs want progress in their business. She reminded, however, her personal experiences of failing due to the wrong reasons.
“Knowing yourself really, really well is the best thing in entrepreneurship, even though it's shitty. There are millions of holes that open up but thankfully, the holes to fill it are not achievement and materialism, which you'll find out if you're long enough in the game.” - Jaime Masters
To hear more about what motivates entrepreneurs and more relevant information about Jamie, download and listen to the episode.
Jaime Masters is a podcasting pioneer, host of the popular "Eventual Millionaire”, a Business Coach, Keynote Speaker, and Best Selling Author.
She’s been featured on:CNNMoney, Yahoo's homepage (6x), Business Insider, Inc,
Today, we have a super fun conversation with Brian Schulmeister, the co-host of Grumpy Old Geeks podcast. We shared stories about music and what it was like doing websites for top bands and names in the industry. Of course, we got our grump on! We talk about what’s in the news: undersea data cables, A.I, data breach and many more!
Websites For Music Artists
Brian Schulmeister is the co-founder of Slender Fungus, a design company working primarily within the music industry. His vast experience in building websites landed him projects with big names such as Goo Goo Dolls, Alanis Morisette, Green Day, Coldplay and Rihanna, among others.
He started his career way back in 1996 and he shared some interesting points on how he went on to pursue clients on his own. He also commented on the music industry at the present time and how consumers are consuming it so poorly.
“The generation now and the way people experience music now is so shallow and disconnected from the artist and its singles. Spotify playlist through horrible headphones, it's just bad.” - Brian Schulmeister
Grumpy, Angry and Too Depressed
Brian Schulmeister is the co-host of the podcast Grumpy Old Geeks, with Jason DeFelippo. The podcast, which is included in Christopher’s Top 5 list, has originally started as a joke but the hosts later realized they were admittedly angry about a lot of topics. Brian admits he is angry and still is but they try to pepper the episodes with humor.
“The funny thing is at one point I literally wanted to quit the podcast. I felt I was getting too grumpy, too angry, too depressed. I really did. It was shortly after the birth of my child and I started to realize that I really need to have a better outlook in life right now.” - Brian Schulmeister
Let’s Get Our Grump On!
In relation to technology topics, Christopher says that it is easy to be cynical and be fun and grumpy on technology but the reality is, technology has made the world a better place. It has created more opportunities and breakthroughs in the lives of human beings.
“We are at a tipping point right now, at least for technology. We can very easily lose control of sh*t right now. There are some important movements going on right now, the whole data and human rights.” - Brian Schulmeister
Christopher discusses some topics that are on the news such as the 8000 undersea data cables from Hong Kong to Los Angeles, or the data breach at Capital One that allegedly also compromised another 30 companies. They also shared a good laugh about different kinds of farts and shared their reactions about a man collapsing his lungs after a 2-hour karaoke session.
To hear more about the Grumpy Old Geeks Co-Host Brian Schulmeister, download and listen to the episode.
Languaging Master Lee Hartley Carter joins us today for a riveting conversation about the power of language and the art of persuasion. She discusses today how language shapes everything in our lives and how to use language to convince people when facts don’t seem to matter.
Marketers and non-marketers will surely learn a ton from this conversation about communications, language strategy, and persuasion.
The Power of Language
Lee candidly shares with Christopher that she never thought about a job opportunity which involves words and messaging. When she was younger, she considers herself as obsessed with words.
For her, language is the means in which people can connect with other human beings and convey thoughts, feelings, and perspectives. Language is a powerful tool with every word, having its own meaning.
“That change in language changes thinking, which ultimately change social beliefs and norms and potentially laws and governance approaches. It can change a lot of things.” - - Lee Hartley Carter
Language Strategy in Marketing
Lee further cites examples of how the smallest change in language can have a huge impact. She cited differences in words such as estate tax/death tax, or global warming/climate change, or used vehicles/pre-owned vehicles. A simple change of words can reshape how people think about the message.
Lee also shared the common mistake marketers make in conveying a message. Oftentimes, marketers tend to “speak louder” — to share more facts to try and get the point across. This doesn’t end well, as people get turned off with the over-communication.
“Instead, what you need to do is to not speak louder but speak smarter. The way that speaks smarter is by slowing down and really saying ‘you know what, this isn't about what I want to say. This is about what they need to hear.’” - Lee Hartley Carter
In an interesting turn of the conversation, Lee and Christopher discussed crisis response. Lee laid out her step by step advice on companies facing a crisis. First, she says that freaking out is a natural response to a crisis. However, she noted that it's important to understand what your target audience is thinking or is feeling at that moment.
“Who are you trying to convince right now that you're okay, is it your shareholders? is it your customers? What are they afraid of right now? What value have you just betrayed in them?” - Lee Hartley Carter
They had a great dialogue on crafting emergency messages as Christopher had his own fair share of stories to tell, with regards to crisis communications and response.
To hear more about Persuasion and more relevant information about Lee Hartley Carter, download and listen to the episode.
After a crushing loss in a student council race in the 6th grade, Lee learned the importance of getting the story right from the beginning.
In the 7th grade, when she ran again, she ran on a story that was driven by some middle school polling techniques she employed among her classmates.
And, she won.
Ever since she has had a passion for language. For the message. For the story.
And she brings this passion to her role as partner at m+p, a research-driven language strategy firm that specializes in finding the right language and messages based on one simple idea: it’s not what you say that matters, it’s what they hear.
A member of the executive leadership team,
In this episode, the CEO of Athena Alliance Coco Brown talks about how to build a legendary board of directors. Coco is an entrepreneur and an advocate for women. She tells us why boards need to have fresh talents and why they need diversity on skills and people. Also, she shares why the old model of creating a board is worn out.
The Athena Alliance
Coco Brown is the CEO of Athena Alliance. It is a global community of women business leaders, committed to driving diversity on company boards and developing new women leaders.
“We're essentially bringing the top-tier women together in a digital ecosystem that provides us a lot of opportunities for them across disciplines.” - Coco Brown
Coco describes the community as in-part-Linkedin — with a portion of coaching and networking — and in-part-Bumble, because of matchmaking activities.
Male CEOs and The Outdated Board of Directors
Athena Alliance serves as an agency. The group is in contact with male CEOs who wish to expand their network with women.
Coco further shares with Christopher how outdated most companies are, in terms of the composition of their Board of Directors. In the past, the board is ultimately responsible for long term shareholder. Oftentimes, it is the reason why CEOs tend to stay long in their position, up until retirement.
“The board room needs a lot more empathy, connection, communication and understanding of the marketplace. If you look at the old board — seated with former CEOs and financial experts — the average age is 63, the average tenure is 8 1/2 years.” - Coco Brown
Building A Legendary Board
In the past, the committees are largely about CEO compensation, equities, and succession. Historically, committee topics are financials or risks. In the new world, these financial experts try to squeeze in other pressing corporate issues into those committees.
“So you’re starting to see this need for a much wider range of skills set in the board room. People who understand consumers. So good market strategists and leaders.” - Coco Brown
Moreover, she suggested to bring in more sets of people in their 30s or 40s. Ideally, she suggests contemporary professionals who are experienced with the operations.
To hear more about building a legendary Board of Directors, and more relevant information about Coco Brown, download and listen to the episode.
Coco Brown leads “change and transformation.” She is responsible for accelerating multimillion-dollar growth through vision, strategy, technology, and people leadership.
She held leadership roles including CEO, COO, President, board member, and advisor—partnering with F1000 companies, start-ups, and nonprofits. Through her leadership, she has delivered successful outcomes for Apple, Cisco, eBay, Facebook, Silicon Valley Bank, and many others.
Currently, she is the founder, CEO, and board member of The Athena Alliance. The company is a game-changing executive firm helping to position the top 10% of executive women for advancement and board opportunities.
Since founding Athena in the Spring of 2016, she has led the organization to a network of over 1000 C-Level women, VCs, and CEOs from over 150 companies. These companies include Accenture, Cisco, Microsoft, Intuit, Autodesk, and Alphabet / Google.
Within two years, we have overseen 20 board placements and have secured $2 million in income through corporate and investor service offerings.
One of the most prolific and important writers in the world and our most regular guest Dushka Zapata, joins us today. We had a heartfelt conversation about mending broken-hearts, why grief is worst when you’re young, why discipline is better than inspiration and many more!
Writing Beautiful Answers at Quora
You may find Dushka lounging in Question and Answer site Quora, where her writings receive 140 million views. Her life-affirming, fun and powerful answers have garnered her quite a following, including Christopher himself.
During this conversation, she shared a wonderful passage where we can learn a thing or to about mending a broken heart. She shares a story about a big, crowded yoga class she attended. The intention was to heal the physical and non-physical aspects of the person — whether a sprain, a wound or even sorrow, anxiety and loneliness.
“At this point, I sneaked a peek. I opened my eyes and slowly panned the room. I would say that 97% of the people on the room had placed both their hands over the left side of their chest." - Dushka Zapata
She left a powerful message to readers, reminding everyone to tread very carefully in this world because, in reality, almost everyone is desperately trying to mend a broken heart.
Grief is Worse When You’re Young
Dushka shares another question lifted from Quora about a young 16-year old who wanted to marry her girlfriend. She crafted a very creative and wholehearted response: she affirmed what the young lad was feeling and then informed him that this feeling is temporary.
"Feelings — real and deep — change. Feelings change and the fact that they do is what breaks me. The fact that it changes, saves me and it will save you too." - Dushka Zapata
She concludes that the younger you are, the more confusing things are because you don't know you can survive them.
Discipline Matters More Than Being Inspired
Dushka shares to Christopher about some days in her career, where she counts on being disciplined, rather than inspired., which she believes is the secret to anything.
“I don’t think there is such a thing as motivation. I think that you just do it because, you said you are gonna do it every day.” - Dushka Zapata
More on this Oddcast, Christopher, and Dushka discuss the importance of being an amateur. She also conversed about her new book, You Belong Everywhere and Other Things You'll Have to See for Yourself.
To hear more about Legendary Writer Dushka Zapata, download and listen to the episode.
Dushka Zapata is one of the most prolific and popular writers working today.
On question and answer site Quora her work has been viewed over 140 million times.
She’s the author of eight best-selling books.
Dushka has over 20 years experience as a senior communications executive in Silicon Valley.
When she’s not writing, she serves as a communications executive at tech juggernaut Zendesk.
Podcasting has never been hotter! Dan Granger joins us today to have a unique, thoughtful and inspiring conversation about performance marketing & podcasting media. He is the CEO of Oxford Road, the pioneer in digital performance advertising, which he also talks about today.
The Incubation Period
Dan has done an incredible job of being early in new digital areas that produce meaningful results both for a performance and branding perspective for marketers.
He started paying attention to podcasting way back in 2006 but not only until the year 2012 did he start monetizing it, through advertisement placement on podcasts. Officially in 2013, they started working with unheard-of brands like Zip Recruiter, Blue Apron and Hulu.
“I had a 10-year background in radio. What was interesting is we get to ride two simultaneous waves that were really, really influential in the marketplace—both in media and general business.” - Dan Granger
Startups Building Businesses in Podcasting
Dan notes that it was all early adapters—geeks and gamers—who tried out podcasting and they resonated with people. Listeners appreciate the fact that something different happens technologically. In addition to that, the audiences were willing to try something that was entirely different and “disruptive.”
“I'm listening to audio in a way that has never been consumed before.” - Dan Granger on early listeners of podcasts
Podcasting is a big deal. Dan shares how a lot of brands got their growth spurt at the back of the podcast industry. They were efficient in buying these podcasts before it started to become popular with the mainstream.
“It really changes when you go 'I'm really scared to spend this first 10 Grand’ to 'I just got sold for a Billion dollars’ is a very different culture and priorities.” - Dan Granger
Is Podcasting Merging With Radio?
Christopher agrees with Dan about companies differentiating themselves quickly via podcasting. However, he noted the indirect proportion of the amount of growth and the actual dollar brought about by advertising.
“Yes this is a technological advancement, that means you can have more commercials. So my prediction, in not too distant future, we’re going to see advertising loads change tremendously. You may have to stick around till after the break.” - Dan Granger
Christopher posed an important question about whether podcasting is merging with radio formats. Dan candidly answered that it has many threats more than opportunities and it will be hard to fight this movement.
“There will be individuals who will stay independent — Joe Rogan, Tim Ferris, probably a lot of people like yourself who are really just purist and committed to the craft and love the fact that it's not radio. It's got this pirate radio about vibe to it.” - Dan Granger
To hear more about Performance Marketing & Podcasting Media and more relevant information about Dan, download and listen to the episode.
Dan Granger is the CEO and founder of Oxford Road, a leading ad agency and ad-tech developer.
Since starting Oxford Road in 2013, Dan has teamed with countless “unicorn” companies on TV, radio and podcast advertisements on some of the country’s biggest shows, including Tim Ferriss and Joe Rogan.
Linkedin - Dan Granger
Entrepreneur, CEO, and top podcaster Matt Brown joins us today for another no-BS conversation about being a Techpreneur in South Africa. He gives us a glimpse of the South African Tech scene, as well as his successes, as he was voted as #1 Tech startup in Africa in London Tech Week. Matt gives practical insights on business and life design as well.
#1 Tech Startup
Matt Brown, a very down to earth guy, recounts to Christopher his experience at London Tech Week, as organizers named him the #1 Tech Startup in Africa. Although he admits he now has unnecessary pressure due to the title, he claims it was a great opportunity for international development in the technology space.
“It was pretty insane when a government like the UK gets behind an idea. So what they have done is, they mobilized literally billions of pounds just for Africa Tech, 1.2 Billion pounds available for distribution.” - Matt Brown
The Storytelling Technology
Matt runs a firm called Digital Kung Fu and he candidly shares with Christopher his elevator pitch — "we’re the world's fastest tech story production business.” He further shares that Christopher’s books Play Bigger and Niche Down inspired him in this business.
“The truth is were evangelizing this idea — which I totally started from your thinking by the way — category design thinking and creating a point of view that is unique and different.” - Matt Brown
He further shares that through his firm, they are connecting that point-of-view at scale to a market a way that it creates value. In his case, it is the storytelling technology.
“It’s about taking proven powers of storytelling and marrying that with technology — data, automation, AI — and delivering stories essentially at a scale that makes very complicated things in ways that are memorable and relatable and understandable.” - Matt Brown
The South African Tech Scene
Matt also talks about the South African tech scene, as other countries do not exactly know what is happening locally. He shares about the different challenges and opportunities they have there and the similarities in terms of trends.
“I think Africa has some unique challenges. We have infrastructure challenges, connectivity challenges, bandwidth challenges, and these things don't typically exist in developed markets.” - Matt Brown
Amidst these challenges, Matt shares how these forces techpreneurs to innovate, especially in the mobile phones market.
“African tech has got a bad name in many respects. Basically at a type of expansion into emerging markets, it's less competitive in many respects. But, the economic opportunities are huge because there is no competition.” - Matt Brown
Matt is the CEO of Digital Kungfu. It was named as "Best Tech Startup 2019 - Africa Tech Week Awards." The company is a lead generation and storytelling production company purpose-built for technology businesses.
Podcast - The Matt Brown Show
Digital Kung Fu
Book - Your Inner Game
Today’s episode features a highly informative discussion between our host, Christopher Lochhead and Jules Pieri. She’s the first designer to graduate from Harvard Business School. She shares some amazing lessons on how to create legendary new products and how to make sure those products succeed in the world.
Industrial Designer Turned Legendary Marketer
Fortune named Jules as one of the Most Powerful Women Entrepreneurs." She is the Co-Founder and CEO of the product launch platform The Grommet.
Jules shares that before she formed the company, she observed the huge shifts in technology — specifically the internet, like the development of 3D printing. 3D printing enabled a huge new class of entrepreneurs with physical products.
“Creative people have access to inexpensive tools, they will use that. Physical products are less abstract than software, so they're gonna inspire more people to participate.” - Jules Pieri
What We Can Learn From Squatty Potty
Jules shares with Christopher the story behind the product Squatty Potty — a stool that raises the leg of the user during elimination. Christopher labeled the product as legendary because it created a new need for consumers.
Jules admitted that it is often quite a challenge whenever they start a new category. She pointed out the importance for companies to be as bold as possible when launching a new product.
“They hired a great agency to get the ads done and they had more vision and courage than most companies tend to have at the early stages. That's a super insecure stage of a company and they paid large money. Your reputation is aligned with these ads.” - Jules Pieri
Category Creation Is a Must
Jules remarked about the importance of category creation. She believes that it is very hard to cut through in a crowded world. She added that through The Grommet, they can create categories that enable them to study product searches of users.
“Category search, ‘cause names are not usually as memorable as descriptions.” - Jules Pieri
Christopher and Jules discussed more about Legendary Marketing, the differences between creating demand and capturing a demand. They also touch base on to have an invention and bring it to the world in a way that it would be connected, unique and distinct.
Jules also shares some important parts of her great, new book out called How We Make Stuff Now.
Jules Pieri is Co-Founder and CEO of the product launch platform The Grommet.
The company’s Citizen Commerce movement is reshaping how consumer products get discovered, shared, and bought.
Jules started her career as an industrial designer for technology companies and was subsequently a senior executive for large brands, such as Keds, Stride Rite, and Playskool.
The Grommet is her third startup, following roles as VP at Design Continuum and President of Ziggs.com.
She completed her undergraduate degree at the University of Michigan and people tell her she is the first designer to graduate from Harvard Business School, where she is currently an Entrepreneur in Residence.
Fortune named Jules as one fo the "Most Powerful Women Entrepreneurs" in 2013.
In June 2014, White House Maker Faire invited Jules to launch The Grommet Wholesale Platform, connecting Makers with Main Street Retailers.
Today’s guest is one of Christopher’s favorite people, host of Cloud Wars podcast, Bob Evans. Together, they dig deep into how Microsoft transformed into a “Trillion Dollar Cloud Category King.” They discuss what we can all learn from their remarkable turn-around. Moreover, the compare why they think every company is a software company and a lot more!
Microsoft: A Trillion Cloud Category King
Bob Evans shares his opinion on Microsoft and its trillion-dollar cloud business. This massive growth in sales led both Bob and Christopher awestruck. Bob shares that Microsoft CEO Satya Nadella has largely driven the company into its current status.
He pointed out that Nadella realized Microsoft was spending too much time achieving internally driven goals. He believed it’s about time to ask what are the goals and dreams of their paying customers, what do they need to happen and how can Microsoft help them.
“I think it should be an inspiration to all sorts of businesses. You are limited not by competitive set and not by how much money you have. You are limited by what your dreams and ambitions are.” - Bob Evans
Massive Restructure of the Sales Team
Microsoft had a massive restructuring of its sales team. They replaced as much as 30-40% of their sales team, infusing with people who formerly Programmers but they have the outlook and personality of salespeople. This led to high engagement with customers and ultimately, high profits for Microsoft.
“I just think its a phenomenon that lots of people can learn from here. You can come back, you can change, you can become something that other people say you'll never be. Defy history.” - Bob Evans
Importance of Channel Partners
Bob discussed another point to remember from Microsoft — their special attention to the ecosystem or channel partners. The company supported its clients, especially for software development and programming. In the end, these clients later sold their programs to other clients, under the supervision of Microsoft.
“The most valuable company on Earth is willing to say ‘the way you have always done it isn’t the way to the future. I will turn my organization to make your sales team.’ They are doing stuff that defies anybody prediction or scope or the way they look at things. Imagine where they could be, that is the magic Nadella has brought about.” - Bob Evans
To hear more about Microsoft’s transformation and why every company is a software company and more information about Bob Evans, download and listen to the episode.
Bob grew up outside of Pittsburg, with hard-working parents and his 6 siblings.
Graduated from the University of Pennsylvania in 1978 and entered the business world, flowing his passion for information technology and writing.
He rose to become the editor of Information Week, one of the top two publications in technology at the time.
He became the SVP and Content Director for Information Week’s parent company TechWeb/CMP
After thirty years in the media business, he left to join the world of software vendors, after a quick stop at ERP vendor SAP,
Bob was recruited by the world 5th richest person, a legendary category designer and entrepreneur --- Larry Ellison, the founder of Oracle.
At Oracle Bob served as SVP and Chief Communications Officer for Larry.
Today Bob runs his own strategic communications firm, is a prolific writer, a tech industry commentator, public speaker, and a legendary guy.
Christopher Lochhead discusses, in his newly launched podcast, Lochhead on Marketing talks about some of his ideas timely for a potential recession.
With this threat coming, Christopher points out the importance of developing and acting on ideas that would make your companies survive this disastrous event. He hopes that through these suggestions, your company will come out even come out stronger from a potential recession.
Without further adieu, here are Christopher's 7 Recession Marketing Ideas
* Never Let A Good Recession Go To Waste!* Assume you can’t raise any more money* Measure twice, cut once* Brainstorm short-term ways to increase revenue* Market & Sell Into The Whitespace* Consider a competitor trade-in* Double Down on Your Category
You can check out Lochhead Marketing Podcast on Lochead.com or any podcast player that you and listen to episode 008 7 Recession Marketing Ideas.
Lochhead on Marketing
We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Our guests for today, NY Times best-selling author/power couple Marc and Angel Chernoff talks about their new book and other self-help topics. We had an insightful conversation about happiness and unhappiness, as well as overcoming serious set-backs and other tons of practical insights for living.
The Journey is Worth It
Marc and Angel Chernoff got into this line of work when they lost someone — a best friend and a sibling. Just in their late 20s, they found themselves investing a lot in personal development and self-reflection.
“It was those moments where ultimately — we saw therapists, I mean depression sets in. We had no tools for coping and coming out of it. We realize what we want to do on a daily basis was to reflect.” - Marc Chernoff
Fast forward to the present day, Forbes dubbed this duo as “the authors of the most popular personal development blogs on the planet.” They are promulgators of the idea of acknowledging that “our present lives are more important than all of the lofty goals we have set for ourselves.”
“Because obviously it’s a cliche, but the journey is worth it. The journey is more important. Are we spending our days the way we want to spend our lives? Our days are our lives.” - March Chernoff
Live a Life Worth Living
Marc and Angel further share some wise words about living a life worth living. Marc pointed out how lucky most people are, as there are a lot of people living in dire situations and facing immense challenges. He further discussed the importance of a positive mindset and the ability to focus on the present.
Christopher also shares his own views on living life, especially about dealing with failures. He quoted Marc when he discussed “the belief that failure is the opposite of success.” He shares candidly that he has failed himself into a life that he loves and shares a quote that says “failure feels fun.”
“I don’t necessarily think that time wasted is wasted time. It’s time for self care, it’s time to relax. We don’t always have to be go-go-go.” - Angel Chernoff
Other practical insights
Both Marc and Angel share tips on how to cope with heartbreaks — from love interests to a divorce or a broken friendship to a loss of life. Marc shares how we can use these experiences to empower us in moving forward with our lives.
Marc, Ange-and Christopher discuss a lot more about things that happy and unhappy people do, as well as dealing with expectations of others.
To hear more about the 1000+ little things happy successful people do differently, and more information about Marc and Angel Chernoff, download and listen to the episode.
Marc and Angel Chernoff are New York Times bestselling authors, professional coaches, full-time students of life and admirers of the human spirit. Forbes recognized the couple as having “one of the most popular personal development blogs.”
Through their blog, books, course and coaching, they’ve spent the past decade writing and teaching proven strategies for finding lasting happiness, success, love, and peace.
Marc and Angel’s New York Times bestselling book, Getting Back to Happy: Change Your Thoughts, Change Your Reality, and Turn Your Trials into Triumphs,
We have just launched a new marketing podcast! It talks about the mindsets and strategies for winning — with a special focus on how you design, create and dominate market categories. It’s called LOCHHEAD ON MARKETING.
As Christopher is not a fan of self-promotion (which may sound crazy, coming from a three-time marketing guy), we have thought about how we’re going to market and promote the podcast.
On one hand, we wanted to do some marketing that would feel comfortable without the overly self-promotional crap. This brings us to Christopher’s buddy and co-conspirator on category creation and design, and legendary marketing, Eddie Yoon.
He has this powerful idea that legendary category designers practice “radical generosity.”
“If you think about the word ‘creation’, in a lot of ways, you could argue creation is about bringing something to the world and Eddie says, if you wanted to create a design category -- having a radical generosity mindset matters.” - Christopher Lochhead
We’re Gonna Spend A Bunch Of Money
Legendary category designers and creators come from a place of generosity. So, to promote this podcast, we are going to spend a bunch of money. Rather than buying a ton of ads, we thought we might include you. We’re doing it in a way that is radically generous.
Here's the offer: we would love if you will rate and review Lochhead on Marketing, take a screenshot of that review, email it to firstname.lastname@example.org. For the next 7 days, we are going to make a $20 donation to four of my chosen charities.
“Were gonna divide up all the inbound and then divide it into quarters. Then, we will give it to the ASPCA, Frontrow Foundation, 1LifeFullyLived and Donorschoose.org. We will publish on our website—with full transparency —how much money we raise and how much money we gave away. This is the result of you participating in helping us market the new marketing podcast.” - Christopher Lochhead
What we were asking you to do is rate and review the podcast, share it on social media and email us at email@example.com. Once you do that, we will drop $20 in one of the following charities:
1. As we all know, Christopher loves animals. American Society for the Prevention of Cruelty to Animals (ASPCA) is one of his chosen beneficiaries.
2. Frontrow Foundation is a charity that works with people, often kids, who are facing life-threatening conditions to give them one legendary experience.
3. If you’re a regular listener, we’re sure you know how much Christopher loves 1LifefullyLived.org. Founded by his buddy, Tim Rhode, this nonprofit has tried to put together programs and content around life planning and design, financial planning and design, and entrepreneurship. They try to do this as close to free as possible.
Today's inspiring guests are from DonorsChoose.org, CEO and Founder Charles Best and entrepreneur Oliver Hurst-Hiller. These two, together with a small group of people, came together and made our world a different place, through crowdfunding.
Donorschoose.org is a non-profit which enables teachers who need help to go straight to the public and seek financial assistance. Charles Best, a former high school teacher turned activist founded the organization. Together with Oliver Hurst-Hiller, the Chief Technology Officer of the org, they have pioneered the category of crowdfunding.
“I was like teachers all over the country. I was spending my own money on school supplies for my students. My colleagues are doing the same. We would talk about all the stuff we want our students to have, but we couldn’t go into our own pockets to buy.” - Charles Best
Merging Technology with Advocacy
Charles Best and Oliver Hurst-Hiller share the current education situation in the US — it is underfunded — and teachers and students need help. In the past, millionaires have been the common benefactors of organizations. Charles, however, thought about regular citizen donors and how their collective power can benefit this cause.
Regular donors will have the ability to pick, choose, donate and hear directly from the beneficiaries. All the donors — whether they donated 50 dollars or 5 million dollarngets the same appreciation, feedback, and transparency direct from their beneficiaries.
“If the internet/technology can enable a regular person giving 50 bucks to have that experience of directness, transparency, reporting and feedback, something magical might happen and 840 million dollars later, I think it has.” - Oliver Hurst-Hiller
The “Philanthropic eBay”
Stanford Business School and Amazon dubbed DonorsChoose.org as “the most innovative non-profit.” The organization is for school front-liners who have an idea or project and is seeking microloans to fund it. The organization connects them to patrons and philanthropists.
“The first news story about our site compared us to a philanthropic eBay. That’s the only parallel that they could draw at that time — with its two-sided marketplace and people connecting.” - Charles Best
Charles Best and Oliver Hurst-Hiller talk more about the organization, crowdfunding. Further, they discussed more on the power-houses backing them up as board of directors. They are Stephen Colbert and LinkedIn CEO Jeff Weiner, to name a few.
To hear more about the DonorsChoose.org crowdfunding for good and more information about Charles Best and Oliver Hurst-Hiller, download and listen to the episode.
Charles Best, Founder / CEO
Charles Best leads DonorsChoose.org, a nonprofit website that enables anyone to help a classroom in need. He launched the organization in 2000 at a Bronx public high school where he taught history for five years. To date, teachers at more than 80% of all the public schools in America have created classroom project requests on DonorsChoose.org, and more than 3 million people have given to those projects.
DonorsChoose.org is one of Oprah Winfrey's "ultimate favorite things." It made the cover of Fast Company as one of the "50 Most Innovative Companies in the World." It is the first time any charity has received such recognition.
Oliver Hurst-Hiller, Chief Technology Officer and Head of Product
Oliver is responsible for the technology and user experience that power DonorsChoos...
Today, Amazon-best-selling author Heather Clancy gives us insights about a very timely topic — the green economy. We talk about what she’s learning about the green economy, the controversy around carbon taxes and how companies are creating new offerings centered on sustainability.
The Sustainability Journalist
Heather is the editorial director of GreenBiz.com. She is an award-winning journalist who covers transformative technology for business readers. Media outfits such as Entrepreneur, Fortune, The International Herald Tribune and The New York Times have featured her articles.
She discusses with Christopher the concept of circular economy and how major corporations have played a major role in its growth and acceptance among consumers.
“For many individuals, there’s a lot of different reasons for this, the idea of the circular economy is ‘something can be reused in someways.’ Not necessarily recycled, but potentially remanufactured.” - Heather Clancy
The Circular Economy
Heather shares some of the efforts of major corporations to address sustainability issues in the market. A recent company called The Real Real raised 300M in their last week’s IPO. It is one indication that the circular economy is on the rise.
Moreover, she shared about the company Loop, formed by Terracycle, which offers common household products in reusable packaging.
“The idea behind Loop is: big consumer brands like Procter & Gamble and Unilever, should be thinking about reusable containers. They are now designing packaging using aluminum or glass, which you think about as old packaging, but they’re kinda beautiful.” - Heather Clancy
This effort of Terracyle challenges packaging designers to offer consumers a different kind of product, one that still creates brand affinity. Additionally, Heather thinks that this switch from single-use plastic to reusable packaging would be a good talking point for PR.
Are all the efforts worth it?
Loop partnered with grocery store Walgreens and drugstore Kroger as drop-off points for the empty reusable packaging. UPS then collects the empty bottles for the refill and redelivers them to the customers. With this supply-chain set-up, Christopher posed a very important question: are all efforts worth it?
We are very much aware of the carbon emissions for transporting these goods. Likewise, Christopher also mentioned an article about Tesla and how “unsustainable” it is. The cost of manufacturing one car is alarming, in terms of carbon emissions.
“I don't have an impact statement for you there, but the companies who are making them, are basically giving a 2nd life to them.” - Heather Clancy
To hear more about the green “circular economy” w/ #1 amazon bestselling author, Heather Clancy, download and listen to the episode.
Heather Clancy is a veteran journalist working at the intersection of information technology, entrepreneurship, and green technology.
Heather is the Co-author of #1 Amazon bestseller, Niche Down: How To Become Legendary By Being Different.
Heather’s articles have appeared in
In this episode, Christopher Lochhead explores the distinction between Craft Venture Capitalists and Wall Street Venture Capitalists (VCs) and why is it very important for entrepreneurs to know the difference.
This is a special episode for entrepreneurs who are contemplating on raising funds from VCs.
The Power of Venture-backed startups
In a study published by Brookings, they claimed that “in recent decades Venture Capital (VC) has generated more economic and employment growth in the U.S. than any other investment sector. Further, venture-backed startups make up 0.2% of GDP, in terms of investment and they deliver an astonishing 21% of U.S. GDP
“Venture-backed startup entrepreneurs who seek VC, produce an extraordinary outcome, not just for themselves, their people, customers, investors but for the US economy overall.” - Christopher Lochhead
So, What’s The Issue?
Lochhead frankly discussed a disturbing trend in Silicon Valley over the last 15 years or so. The emergence of Wall Street type VCs — who are principally focused on value extraction. This is in opposition to “Craft VCs” who helped build Silicon Valley.
“Here’s the problem: the wall street types come in and they whisper sweetly into the ears of entrepreneurs and they convince them to delay going public. They convince them to make money with them.” - Christopher Lochhead
Lochhead clarified that these folks are focused on value extraction from the entrepreneurs. These Wall Street VCs impose terms and conditions which are often fairly punitive to entrepreneurs and to employees.
Entrepreneurs: Pay Close Attention!
Lochhead forewarns entrepreneurs who are considering Wall Street VCs versus Craft VCs. First and foremost, Craft VCs prioritizes relationship with the founder and the employees. They focus on providing experience, as they are former entrepreneurs themselves.
“Craft VCs partner to create value with entrepreneurs and the terms and conditions reflect this over time. The wall street folks? They just wanna come in, make money and frankly, they don’t care who else is successful. They don't care who else they hurt, they’re in for themselves.” - Christopher Lochhead
To hear more about the difference between craft VCs and Wall Street VCs, download and listen to the episode.
Christopher Lochhead is a Top 25 podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger.
He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur.
Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist.
In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006 for $4.5 billion.
He also co-founded the marketing consulting firm LOCHHEAD; was the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive.
Fellow entrepreneur and podcaster Mike Flynn joins us today for another great episode. He is a best-selling author and host of the podcast, The Impact Entrepreneur. Today, he talks about his heart-felt book “Master The Key,” the inspiration behind it and his opinions on personal development, commitment and service and many more.
Facts About Employee Disengagement
Mike shares some important figures for employee disengagement at work. He says that "85% of the employees globally are disengaged at work." Further, 40% of these American employees said they have a side gig that is related to their passion.
“If someone is following their passion and they really dont know what they are passionate about, and they don't know what they are willing to suffer for, and they still haven't left their job that they are disengaged at, when that business fails and they fall back from that place where they were disengaged, what's gonna happen, Christopher?” - Mike Flynn
Personal Development in the Workplace
Christopher cited some of his observations about employee disengagement at work. He cites the visible impacts of this, such as the escalating depression rates and obesity problems.
Further, Christopher shared some important points from Episode 071: How to design a company that people are lining up to work for. He discussed the importance of the personal development of every employee. For him, happy individuals in the workplace result in positive company culture.
“Every company needs to be personal development company because every organization is made up of a bunch of individuals who are grappling with 4 fundamental questions: who am I, how do I show up in the world, what would I do when I get there, who do I do it with?” - Mike Flynn
The Podcast and the Book
Mike also talks about his podcast, “The Impact Entrepreneur.” He shares that he has not earned any money from the podcast for three years. He started monetizing his talents through his book and through public appearances as a speaker. He shares that all his efforts are done out of love.
“I was at a point in life when I needed to reach out to people and learn how they managed the various impact moments: the victories, the failures, the brokenness of their life — and how they turned that into something that served the good.” - Mike Flynn
Additionally, he shares the inspiration behind his fictional book, “Master The Key: A Story to Free Your Potential, Find Meaning and Live Life on Purpose.”
To hear more about the impact entrepreneur himself, Mike Flynn, download and listen to the episode.
About Mike Flynn
The Impact Entrepreneur
We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners.
The author of a ground-breaking new book called Nine Lies About Work, Ashley Goodall, joins us today for a fun, smart and unpredictable conversation about work and life. Lochhead and Goodall discuss what’s wrong with work and what to do about it, work-life balance and nurturing the human spirit at work.
Nine Lies About Work
Ashley Goodall is SVP of Leadership and Team Intelligence (LTI) at Cisco. He built this new organization to focus entirely on serving teams and team leaders. Through this, they are able to research and study the most challenging questions about work.
His work at Cisco focuses on defining what is special about the best teams and how does one create the best team for the company. Other than this, he is also the co-author of Nine Lies About Work: A Freethinking Leader’s Guide to the Real World.
“There are very few things in life that you can’t or shouldn’t smile at. At some point, the more serious the topic, the more important it is to find little moments of levity and humor.” - Ashley Goodall
Ashley points out his opinions about achieving work-life balance and why it is such an unapplicable paradigm in today’s world. Christopher shared how this mindset creates two persons: one that is working and another one, who is living his life.
“The implication of that is, all that stuff in work is bad and all the stuff in life is good. Your job — in order to lead a fulfilled life — is to have enough sugar to sprinkle into all that bitterness of work.” - Ashley Goodall
In this mindset, we are taught that life is the antidote to work — but that is a huge misrepresentation of life. Further, Ashley says that work-life balance is such a disservice to the wonderfulness of work. It mutes employee curiosity of finding out what work will be like if one is high-performing or say, growing and making a huge impact.
“If the prescription is to take over the toxicity and balance it with life, you'll never get to ask those questions, that is such a shame.” -Ashley Goodall
Language, Love, and Life
Ashley shares a wide array of stories and opinions in this podcast. He poses his standpoint on giving weight to context, as opposed to just taking words as it is.
He further gives advice on how to grow the human spirit in the workplace. The discussion turns into an interesting discussion about love.
To hear more about the nine lies about work and more relevant information from Ashley, download and listen to the episode.
Ashley Goodall is an executive, leadership expert, and author, and has spent his career exploring large organizations from the inside.
He looks for lessons from the real world that help people and teams thrive. Further, he focuses on what makes work a more human place for all of the humans in it.
His first experience of teams and leadership were as a student musician and conductor. He was fascinated by the unspoken understanding between people playing together and carried this fascination into the corporate world.
He currently serves as the Senior Vice President of Leadership and Team Intelligence (LTI) at Cisco. It is a new organization built to focus entirely on serving teams and team leaders, and which aims to reveal the answers to some of the most challenging questions about work. What is special about the best teams?
Why do we follow one leader and not another? How can we make more teams like our best teams and more lea...
He’s back! Podcast legend and co-host of Grumpy Old Geeks podcast, Jason DeFillippo joins us for another dynamic conversation about the world of podcasting. They also touched a few recent topics about “who should be allowed at Disney World,” “why FaceApp is scarier than Facebook and Instagram” and many more!
Podcasting Is Alive!
In episode 006, Jason DeFillippo joined Christopher Lochhead to discuss a lot of random but viral topics. In this episode, DeFillippo did not disappoint as he shared his views on a lot of topics, firstly, about podcasting.
“Those people are like you and I, we stick around and we get through the tough times. We’re not here to make a quick buck. We’re not here to turn a profit on 10 episodes or 6 episodes, on an iPhone on a library. You gotta put in the work.” - Jason DeFillippo
DeFillippo shared his comments about news writers who dub podcasting as dead. In unison, Lochhead shared statistics to prove that podcasting is, indeed, growing. They exchanged stories as hosts, such as their experiences with booking and rejecting guests and advertisers.
“I’m a craftsman, I’m an artist. I love to make new things. I love to try new things, that’s why I love podcasting. There’s always something new to learn but people who come into this, all they want to do is make money and that’s almost everybody that's coming in now.” - Jason DeFillippo
Viral Issues: Where do you stand?
For a breather, Lochhead cites some viral stories and takes the standpoint of DeFillippo.
Lochhead cites the Disney rant — where a mom’s rant about long queues and childless millennials in Disney World, goes viral. They also discussed Apple’s Siri recordings apparently sent out to contractors for analysis. DeFillippo believes it will not hurt the company in any way, just like how Facebook stock prices rose up after paying fines to the government.
In relation to Security threats raised by Morgan Wright in Episode 84, about deep fakes and Russian FaceApp, DeFillippo brushed these events aside.
“Who cares? This is useless data. These photos? They could get that in the internet already. They care about a lot of other things, but a picture of you? No, ‘cause they’re looking at numbers. They care about your behavior and your demographics and how they can influence you.” - Jason DeFillippo
Moreover, Lochhead and DeFillippo discussed more recent top stories such as Equifax paying $125 for filling up a simple form and for bizarre stories, about a woman cuddling a giant pet snail. They sure did had fun having a rundown on these top and viral stories.
To hear more about podcasting, viral stories and more relevant information from Jason, download and listen to the episode.
In this episode, Christopher Lochhead shares some insights about conversations (or dialogue) and interviews. Two gentlemen, a guy who messaged him on Linkedin and actor Tom Hanks, were the inspiration for this episode. Both underscored the difference between real conversation and typical interviews.
Safe, bankable and professional
Tom Hanks is one of the most successful and cleanest, most professional, family-friendly actors of all time. His movies have grossed over $5 Billion. He would unlikely get drunk and urinate in a hotel lobby on a press tour — which is why Disney hired him.
To shine a light on our topic, Tom Hanks was recently on Jimmy Kimmel to promote the newest Toy Story. He talked about how Disney enforced strict control over what he can and can not say about the movie.
“Ever wonder why you rarely hear a Fortune 500 CEO say anything interesting? Ever wonder why politicians don’t really answer questions? High profile people have been taught by lawyers and PR people to ‘bridge back’ to their talking points.” - Christopher Lochhead
Everything is Scripted
As Lochhead observed, many politicians, celebrities and even CEOs say the same thing over and over again during interviews. The reason for this is: it is scripted!
Interviews are almost 100% predictable and inauthentic — from the host looks, clothes to the shots, content, and substance. The whole interview focuses on PR talking points, legal constraints, predetermined narrative. Further, the whole “conversation” is rehearsed in advance.
“Interviews are more like classical music. Conversations are different. They are more like rock ‘n roll; they feel a little more exciting and are free form.” - Christopher Lochhead
Conversations are like rock and roll
Conversations are different, as most of the time, the guest and host go off-script. Interestingly, one guy from Linkedin messaged Lochhead and provided feedback. He mentioned things such as “make it shorter, edit it to cut out the non-essential parts and seems not prepared enough in terms of the questions, seems more like an informal conversation.”
Lochhead further explained that that was not the objective of this podcast. However, he does understand that this style of odd-cast is not for everyone.
“People think out loud. They jam. They go beyond well rehearse lines. As a marketing guy, I’ve understood this for a long time. Conversations are way more interesting than interviews.” - Christopher Lochhead
In this episode, we included some of the feedback we received from listeners about how they would describe the podcast to a friend.
To hear more about conversations vs interviews and more relevant information from Christopher, download and listen to the episode.
Christopher advised over 50 venture-backed startups. He is a venture capital limited partner and a former three-time Silicon Valley public company CMO, entrepreneur. In addition, he co-authored two bestsellers: Niche Down and Play Bigger.
After he flunked school, with few other options, Christopher started his first company at the age of 18.
He was a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard, in 2006, acquired that company for $4.5 billion.
Today’s fun, informative and somewhat terrifying conversation is with Morgan Wright, Senior Advisor in the US State Department on Antiterrorism. Wright, with 18 years of state and local law enforcement experience, shares pressing stories about China, AI and what Russia did with data from FaceApp and some valuable information about quantum encryption.
An uptight, drill sergeant, with no personality...NOT!
Morgan Wright has 18 years of background with law enforcement and is a National Security opinion writer at TheHill.com. Hundreds of television interviews about security featured Morgan. New York Times best-of selling author has quoted him as well.
He had a background with behavioral assessment and damage assessment—which span from different areas of security such as bomb threats, espionage and illegal importation of dangerous drugs. Amidst these descriptions, one would expect that he is an uptight, drill sergeant with no personality, but he is definitely not.
What's up with Russian FaceApp?
In our previous episode with Tom Siebel, he quoted in his book a statement from Vladimir Putin, which reads “AI is the future, not only for Russia but for all humankind. Whoever becomes a leader of this sphere becomes the ruler of the world.”
Wright agreed with Lochhead on this quote. He said there are two things the U.S. Security is worried about now. The first one is the impact of AI and machine learning and what it can do with this information. The second one is the offensive capability of what is going on with Google, Microsoft, and China and Russia, where they are building their versions of Robocops.
“I started looking out for deepfakes not so long ago, not for this Scarlett Johansson and how you make porn stuff out of it. What if, I can show a video that appeared to be the Commanding General telling his troops to "stand down, hold on a minute" — just long enough for one of our adversaries to launch a strategic attack against us.” - Morgan Wright
More Security Threat
Wright discusses the real impact AI—from a psychological standpoint, distant information standpoint and kinetic standpoint. He further tells us facts about quantum encryption and what makes it troubling for national security.
“We now have to worry about our troops having to fight armies — that are supplied with technology by American companies.” - Morgan Wright
To hear more about security issues and more relevant information from Morgan, download and listen to the episode.
Internationally community recognizes Morgan as an expert on cybersecurity strategy, cyberterrorism, identity theft, and privacy.
He is President and Chief Development Officer for RadiusAI.
He currently serves as a Senior Fellow at The Center for Digital Government. In addition
, he is a national security opinion contributor to TheHill.com.
Morgan's landmark testimony before Congress on Healthcare.gov changed how the government collected personally identifiable information.
He appeared in hundreds of interviews on national news, radio, print, and web. These include CNBC, Fox News, Fox Business, CNN, ABC, NPR, NBC and more. Previously, Morgan was a Senior Advisor in the US State Department Antiterrorism Assistance Program.
Today, we hang out with an amazing and effective executive, Sue Barsamian. Sue recounts the early beginnings of her career, her challenging job at Mercury Interactive with Christopher and her not-really-a-retirement retirement. In this episode, find out why people dream about having her career.
Challenges After Challenges
Sue has an engineering background that might have contributed to her natural passion for creating, building and solving things. She worked with Christopher at Mercury, which was sold at $5B to HP. She stayed with HP and was assigned to run a billion-dollar cybersecurity business.
“HP gave me a chance to test myself at a scale that I have never tested myself, ‘can you lead 4000 people, can you do 10,000 at P&L?’ Its a different ball game and you’ll never know until you tried it, so that was fun, I had a blast.” - Sue Barsamian
She went ahead to become the head of Sales and Marketing for Software at HP—a role that is unusually given to a single executive. At present, she’s on the board of Symantec ($15B), Box ($2.5) and privately held Gainsight, Xactly. She retired from the operations side of the business but still held a seat at the board.
Keep on Evolving
Sue admits she had a good run in her 36 years in the business. She worked with 8 companies have had around 25 roles overall.
“Nothing in my resume that would say ‘she could do that.’ One of the things about staying in a company is, companies take a risk on people they could stretch and that benefitted me tremendously through my career.” - Sue Barsamian
Other than staying with a company, she stressed the importance of working well with people. She admits that she loves working with different people of different cultures, surviving different situations. She has learned how to understand people and help them become successful
Career Tips to Ponder
Sue Barsamian shares a lot of career tips in this episode. She gives special importance to understanding people and how they have a part to play on the path to success. Giving due credit and acknowledging employees as heroes also do wonders.
“In order to get things done in a company, you need to move mountains that don't report you. At the end of the day, if you are not about other people’s success, if its all about you and you taking credit to all of your work personally, you’ll crash and burn.” - Sue Barsamian
To hear more about the legendary executive Sue Barsamian and more relevant information from Sue, download and listen to the episode.
Sue Barsamian is a seasoned technology veteran with experience in both startups and major public enterprises.
Her background spans in general management, marketing, sales and engineering.
She serves on the boards of Symantec, Box, Gainsight, and Xactly.
Previously she served as the Executive Vice President, Chief Sales and Marketing Officer of Hewlett Packard Enterprise Software, successfully spinning the division out from HPE and merging with Micro Focus International, plc to form the 7th largest software company in the world.
From 2006 to 2016, Ms. Barsamian served in various executive roles at Hewlett Packard including SVP and GM of Enterprise Security Products, the company’s cybersecurity portfolio and SVP of Worldwide Indirect Sales.
Prior to joining Hewlett Packard, Ms. Barsamian was Vice President, Global Go-to-Market at Mercury Interactive Corporation and held various leadership positions at Critical Path, Inc. and Verity, Inc.
In this episode, Christopher Lochhead talks about the idea of “faking it till you make it.” He poses a real question about what to do when you finally “make it.” This episode is inspired by Silicon Valley coach Bill Campbell’s quote, “next time you’re in the endzone, act like you’ve been there before.”
Bill Campbell’s Wise Words
On Episode 072, Randy Komisar of Kleiner Perkins joined Lochhead to celebrate the life and lessons of legendary Silicon Valley coach, late Bill Campbell. Guest Randy Komisar, along with colleague Paul Martino of Bullpen Capital, came together to capture Bill in a podcast, called No Bull Podcast. Bill was the coach to Steve Jobs, Jeff Bezos, and countless Silicon Valley legends.
Randy shared a story about Bill, back when he was coaching a football team. There was a time when the team hit a touch down and went mental to celebrate the small victory. According to Randy, Bill did not approve of this and gave the team his wise words: “Hey guys, next time you’re in the endzone, act like you’ve been there before.”
Don't Do The Victory Noise
Even Lochhead is guilty of celebrating small wins. He recounts a story about surfing as he gets all too excited when he encounters a good wave, often called as “claiming the wave.” His buddy corrected him and told him the message that he sends out to other surfers is that it was “just one” of his best waves. He reminded Lochhead to have the mentality that all of his waves are the best ones.
“You wanna act like you’ve been here before. You wanna act like all your waves are like that” - Christopher Lochhead’s friend, when he does his victory noise
Fake it till you make it
Lochhead candidly shares that he had “faked it till he made it” a number of times in his life. However, Lochhead poses the question, what will you do when you finally make it?
“Act like you’ve been there before, act like it’s something that happens all the time.” - Christopher Lochhead
Further, Lochhead reminds that when we're pushing ourselves to the next level, we have to act in our own minds and in our behavior. We have to always think that we are the “Whoah-Man or Whoah-Woman.” It's always nice to celebrate wins, but ideally, it is best to do it privately.
“You have to prepare yourselves so you’ll have the least amount of faking as possible and when in you're in the situation and something happens, just roll it.” - Christopher Lochhead
To hear more about how to act next time you’re in the endzone and more relevant information from Lochhead, download and listen to the episode.
072 Why Steve Jobs, Jeff Bezos & many others turned to “The Coach” Bill Campbell
We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook,
Young immigrant and entrepreneur dreamer Diego Corzo joins us today in an insightful conversation about entrepreneurship, investing and achieving dreams in a different country. This episode takes the theoretical discussion about the immigration debate in the US and makes it real through Diego.
Being an Undocumented Immigrant
Diego Corzo entered the US with his family when he was nine. He understood the implications of being undocumented when he applied for a driver’s license. He got denied because of his status. These obstacles continued when he found out he was not eligible for any financial grants or student loans.
“I saw the sacrifices that my parents had, from not speaking English to finding work. My mother, from working in a bank, she was cleaning toilets and houses, without having a day off for a long while.” - Diego Corzo
He was a straight-A student at Florida State University and was working part-time and doing some internships with small business and non-profits organizations. He was handpicked by some companies for work after graduation but unfortunately, he does not have a work permit.
Windows of Opportunity
After these obstacles in finding work to fund his schooling, he conducted research on Obama’s Deferred Action for Childhood Arrivals (DACA) and found out he can start a company under LLC set-up. He then registered an IT consulting company with a colleague and took in as clients the small business and NGOs.
“I always had the mindset that no matter what happens, there is always a way here in the United States. As my dad always says, ‘The US is a land of opportunities and its up to us to find it’.” - Diego Corzo
Back in 2017, Diego also posted a commentary to President’s Trump, as he plans to remove DACA. His post went viral and was able to reach some Dreamers like himself. Dreamers are defined as immigrants who entered the US below 16 years old, have finished high-school and have zero criminal records.
Celebrating the Good Life at Age 28
Part of being viral, he was able to meet some millionaire entrepreneurs from the mastermind group, Gobundance. Although Diego started with 25k net worth, these men saw the potential in him and pledged to mentor him to become a millionaire himself. Diego, at 28 years old, now earns 10x of his initial net worth and owns 19 doors in 13 properties.
“When I shared the story, I’m sort of breaking the paradigm. They think that undocumented immigrants don’t pay taxes. They just take jobs and they dont really support the community.” - Diego Corzo
At present, Diego is into real estate investing and is a financial freedom advocate, especially targeting Dreamers like himself.
To hear more about being an American immigrant Dreamer and more relevant information from Diego, download and listen to the episode.
Diego Corzo is a 20-something, Peruvian living in Austin, Texas.
He founded FreeBy26.com to help millennials realize that they don’t have to settle to what society expects.
Diego graduated from Florida State University in 2012 and moved to Austin, TX to work as a software developer for an IT Company.
In his spare time, he started learning as much as I could about financial literacy and the habits of wealthy people.
He became interested in real estate as began to explore different ways to increase his income.
He bought my first property when he was 23.
Fast forward 3 years,
In this episode, Mark Gainey, a serial entrepreneur with big-time success B2B and B2C, joins us for another insight-packed conversation. He is the co-founder and chairman of Strava, the athlete’s social network. Today, he talks about entrepreneurship and success, despite major setbacks in his life.
The Virtual Athlete’s Locker Room
The Swedish word for strive is strava, which is defined as “to make great efforts to achieve or obtain.” This is perfect for a team of individuals who have the ambition and attitude to achieve more. Strava’s mission is to build the most engaged community of athletes in the world.
Co-founders and former college colleagues Mark Gainey and Michael Horvath dreamt about this company way back in 1995. They had the concept of creating a virtual locker room and they called it “Kana Sports.”
“We had this concept at the back of our minds, how Kana sports morphed into Kana communications, we had a great time building that, no regrets.” - Mark Gainey
From B2B to B2C
Mark was previously the CEO of Kana Communications which went public late 1999. With a market capital of 11 billion USD and an upcoming new CEO at that time, Mark found himself moving to a different chapter in his life after.
“I distanced myself in a pretty meaningful way. I often joked to people, if you give your child up for adoption, don’t stay living in the house.” - Mark Gainey, after IPO of Kana Communications
Mark further shares his experiences working in a B2B setting, as a CEO and now B2C setting, as a stockholder.
18 Surgeries in 51 years
One of Strava’s irony is they serve the world’s cyclists, but Mark quips that he must have been one of the worst ones on the planet. For one, he had been in a major biking accident which required 11 surgeries. These surgeries are on top of other surgeries from skiing accidents and car accidents.
“Nobody is dying anytime soon but it is a test. You just get back to the saddle. You learn and say okay now I can have three more runs, good to play some other day.” - Mark Gainey
Mark continues narrating his accident and further says that when he is inactive, he feels like he is a different person. Mark shares that ultimately, this is their goal at Strava: to forget trying to push people to go fast and perform well, just encourage them to engage in activities and sweat at least once in a day.
“I think thats the balance. As much as I know that I take the risk everytime to go out there but the idea of not doing that, that is what would kill me.” - Mark Gainey
To hear more about B2B to B2C entrepreneurship and more relevant information from Mark, download and listen to the episode.
Mark Gainey is a serial entrepreneur, co-founder, and Chairman of Strava - the social network for athletes.
Mark co-founded Kana Communications Inc. (Kana Inc.), in January 1996 and served as its Chief Executive Officer & President from January 1996 to June 1999.
He has been building successful companies for nearly 20 years. Prior to Kana, from April 1991 to September 1995, Mark Gainey served as an Associate with TA Associates Management, L.P. (TA Associates, Inc.), where he focused primarily on technology and business services investments.
Mark served as President and Chairman of SWK Holdings Corporation. Further, he served as the Chairman of the Board of Directors of Kana Communications Inc., from July 1996 to July 2000.
In addition to these,
This is a great episode, with a great guy Eric Hunley, a fellow podcaster and host of Unstructured. He shares his learnings and insights from his guests—whose backgrounds range from FBI, military and law enforcement to entrepreneurs, authors, and thinkers.
The Unstructured Podcast
Eric Hunley hosts the podcast Unstructured. Although he is well-known for his unstructured-style interview, he admits that he does a lot of research beforehand. Further, he leads the guest to a path by asking triggering questions.
“By triggering, it's not to get them upset per se. I wanna know what their passion is, what makes them tick, why they do certain things, I want them to be excited.” - Eric Hunley
Crime and Investigation Podcast Guests
Eric shares some very interesting (and disturbing for some) stories about his guests with a background in military and law enforcement. In particular, his upcoming guest is an ex-FBI agent. He used to handle bombs but then crossed over into the behavioral analysis unit, with a focus on sex crimes.
“He’s gone into a bit about repressed memories and how things can be planted, and things of that sort and cognitive biases and persuasion and influence and things like that, that fits my interests.” - Eric Hunley on his guest at Unstructured
Eric and Christopher shared their common interests with crime and investigation stories. Moreover, they agreed that people have a lurid fascination with monsters—whether fictional or real-life psychopath and serial killers.
“There’s a Southern Californian Daycare, where 300 children were all molested inside tunnels under the schools. Its part of a satanic worship group.” Eric Hunley, as he recounts one of his guest’s stories in his podcast, Unstructured
Dealing with Authors and Entrepreneurs
Eric shares his experiences conversing with authors and entrepreneurs. He admits he has a hard time closing conversations, especially when the guest has a very interesting story. Christopher shares in response to Eric, that there is a natural arc of conversations, even the sh*tty ones.
“Sh*tty conversations are probably when one or both sides have an agenda. Were not into talking points. I am probably, ironically, a little more interviewing than you are, but still conversational.” -Eric Hunley
Both also exchanged their preparation in dealing with authors and entrepreneurs, which is actually reading their books.
When you actually read the book, you can get an insight into their personality or the message, that is deeper. A lot of times they get blown away by insightful questions. If I can, I do get that stuff out early. When the guest knows you care or give a shit about then, then it becomes a conversation. -Eric Hunley
To hear more about unstructured conversations and more relevant information from Eric, download and listen to the episode.
“Eric Hunley is forging his path in unstructured interview-style podcasts, as the host of the Unstructured Podcast.
It is no surprise that fellow podcasters follow this formula in podcasting.
The unstructured podcast sources a gambit of unique podcast guests, who are based all around the globe.
Eric Hunley has created well over a hundred interview styled podcasts in less than nine months.
His unrelenting professionalism,
Let's get to know Codie Sanchez in today’s fun and insightful episode as she lives on the leading edge of venture capital and entrepreneurship. She is an investor, speaker and business builder. She is a partner at Cresco Capital Partners, one of the first PE funds in the legalized cannabis space.
From Great To Greater
Codie is a former mutual fund manager at Goldman Sachs and a consultant to Facebook, Apple, and Amazon. She earned her MBA from Georgetown University and received her Ph.D. from FGV in Brazil. Given her credentials, she is upfront about not staying long with her previous company nor working in the marijuana industry.
“After a while, everybody has to graduate from that realm and go do something in the world. I was feeling like it was time.” - Codie Sanchez
She started investing in cannabis privately until she saw the actual numbers and the industry growth potential. Aside from being a Venture Capitalist, she is an active advocate in lobbying for federally funded marijuana use research.
“We do a lot of stuff with Vets and see them come back from the war and have PTSD. You get them on opioids or cannabis and see the changes in their lives. Its kind of contagious at some point.” - Codie Sanchez
Lobbying at Washington
Codie recounts her story at Washington D.C. to Lochhead as she says that Cannabis is categorized as Schedule 1—drugs that have no medicinal benefit and are highly addictive.
Lochhead also shares his understanding of the issue. He says that since there is no federally funded research on the benefits, risks, problems, applications and use cases on cannabis, the country might be missing out on its potential.
“So many of them don’t know about cannabis. They know what we used to think about it, like in the 70s, the 80s, but they still don’t know the fact that this is a multi-million dollar industry.” -Codie Sanchez, on meeting with legislators
40,000 Different Uses of Mary Jane
Thanks to people like Codie, more established people are joining the cannabis movement. For instance, there is the UCLA Cannabis Institute, the only research organization branded by a school. They do have to get funding, though, from non-cannabis related companies.
Codie further shares in this episode why she thinks the cannabis industry is a generational wealth creation event. First, its a new industry, but is an overregulated one. Second, there’s no need to create a market for it. Third, the use cases are prolific—with 40,000 different ways to utilize it. Fourth, the audience's expansion of cannabis is astounding.
Cannabis is definitely not a panacea or a drug that cures everything, but research can definitely back up how it can ease certain illnesses.
To hear more about venture capital in the cannabis industry and more relevant information from Codie, download and listen to the episode.
Codie Sanchez is a reformed journalist, turned institutional investor to now a partner at Cresco Capital Partners, one of the first PE funds in the legalized cannabis space.
Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest and spread the gospel.
She’s always balanced her profession with non-profit service to empower women, veterans and Latinos.
She joined Vanguard ETFs in 2008 ($870B) to build out their ETF business, quite the time, then moved to Goldman Sachs Alternatives group.
In this episode, Christopher Lochhead shares his insights about venture capitalists, start-ups, IPOs and immigrants and how these topics have driven the economy of the United States. Lochhead poses some serious questions and asks why there is not enough discussion on these matters.
Venture Capitalists and The Upcoming Elections
In a study published by Brookings, they claimed that “in recent decades Venture Capital (VC) has generated more economic and employment growth in the U.S. than any other investment sector. Annually, venture investment makes up only 0.2% of GDP, but delivers an astonishing 21% of U.S. GDP in the form of VC-backed business revenues."Further, Brookings stated that 51% of VCs invested around $45.7B in California.
Lochhead concludes that other states are losing the opportunity of gaining value in this incredible economy.
For Lochhead, the lack of support of government officials might explain the absence of VC in other States. Successful VCs have proven to create a growth dynamic that fosters innovation and creates more start-ups. Unfortunately, seated officials fail to see this.
“Maybe its time for us who care about entrepreneurship and the difference that it makes in the world, to make sure that our candidates—focuses on this topic.” - Christopher Lochhead
IPOs Creates New Millionaires
According to Yahoo! Finance, around 5,000 new millionaires will be walking the streets of Silicon Valley after this year’s IPO. They would surpass the estimated 1,000 millionaires who emerged in 2004 from Google’s IPO and the 1,000-plus millionaires in 2012 after Facebook went public.
“Tech IPOs not only create wealth, but IPOs are a hot-house flower environment for creating more startups.” - Christopher Lochhead
In addition, Jay Ritter of WSJ claims in one of his articles that “the median age for tech companies going public in 1999 and 2000 was 4 and 5 years, compared with 12 years in 2018.”
Forbes reported that immigrants started the top tech IPOs in 2019. Further, an immigrant co-founded four of the five biggest tech IPOs this year, namely Slack, CrowdStrike, Uber, and Zoomare.
“We need entrepreneurs and start-ups and growth-oriented businesses, cause that’s where the jobs, innovation, and productivity comes from.” - Christopher Lochhead
Lochhead thinks that there is a lack of conversation about immigration—it's not in mainstream media, not even in this election cycle. Specifically, he points out how the country attracts and supports immigrant entrepreneurs, given the fact that U.S. immigration law does not lean towards them.
“If Americans don't want to start companies, don't we need to attract immigrants who will?” - Christopher Lochhead
In the end, Lochhead is encouraging Americans to show support to small and big scale enterprises. He further believes that electing the right candidate who advoc...
In today’s episode, Billionaire Entrepreneur Tom Siebel shares some thought-provoking insights on new, leading technologies and its impact on businesses and society. He is the founder of C3.AI, a new software platform that harnesses Big Data, IoT AND AI.
Tom covers in this episode the contents of his book, Digital Transformation, as well as some intriguing ideas about huge US Tech companies.
Silicon Valley Entrepreneurial Giant
Listeners might recall Bruce Clevland, author of “The Traction Gap” and guest in episode 033. He used to work with Tom Siebel at Siebel Systems, which was the category king in the 1st wave of CRM.
In the year 1999, Fortune magazine named Siebel Systems “the fastest growing company in the United States.” In 2006, they merged with Oracle for $5.85 billion.
Tom has a brand new book entitled “Digital Transformation.” The book covers giant Megatrends and impacts on business and society. CEOs and senior leaders would find this book highly beneficial to their decision-making process.
“The coming two decades will bring more information technology innovation than the past half-century.” -Tom Siebel, Digital Transformation
Further, he discussed that companies who fail to seize this massive technological growth will be extinct in the future. In the last 30 years, companies that didn’t make the necessary transition required in their industry, cease to exist today.
Continuous Learning and Education
Tom Siebel and his company have a real commitment to their employees: to focus on continuous learning and education. Employees can take online classes via Coursera—in relation to AI, Cloud Computing, Machine Learning, among others. Universities such as Stanford, MIT, and the University of Illinois offers these online courses.
“Things are changing more rapidly so to be on top of these, you must be continuously learning” - Tom Siebel
The company recognizes the employees who completed the courses and awards cash bonuses — ranging from $1500 to $25,000. At the moment, the company is rolling out new incentives — a 15% increase in compensation and an additional equity grant.
“These people are better equipped to do their jobs and to serve customers. This is to advance their careers professionally. They also do feel more empowered, so everybody wins.” - Tom Siebel
To hear more about digital transformation and more relevant information from Tom, download and listen to the episode.
Tom Siebel is the Chairman and Chief Executive Officer of C3.ai.
He was the Chairman and CEO of Siebel Systems, which merged with Oracle Corporation in January 2006 for $5.85 billion.
Mr. Siebel is also the Chairman of the Siebel Energy Institute, a global consortium for innovative and collaborative energy research for the public domain.
Mr. Siebel serves on the boards of advisors for the University of Illinois College of Engineering and the University of California at Berkeley College of Engineering.
Mr. Siebel is a graduate of the University of Illinois at Urbana-Champaign, where he received a B.A. in history, an M.B.A, and an M.S. in computer science.
Digital Transformation: Survive and Thrive in an Era of Mass Extinction
Surf and skateboard podcast host Neil Pearlberg joins us today in this special 4th of July episode dubbed as “The Worst Episode Ever!” This is a funny and silly conversation, just like two buddies hanging out over drinks.
We cannot guarantee that you’d find inspiration or motivation in this episode, but we're sure, you’d be laughing your brains off listening to this witty exchange of conversation!
Off The Lip Radio Show
Neil Pearlberg hosts the Off The Lip Radio Show (OTL)— a popular radio show and podcast dedicated to surfing, skateboarding and laid back California lifestyle in Santa Cruz. The show is co-hosted by Terry Campion (TC), a skate-shop owner. The show has a wide array of guests and live-music, peppered with the unique humor of Neil and TC.
“Everybody takes life seriously. The show has to be fun! There’s so much seriousness in today’s world.” - Neil Pearlberg
After Neil’s stint as a freelance writer for the Santa Cruz Sentinel, he proposed to KSCO management a program that would cater to the younger generation, since the station’s demographic involved very old listeners. They were off into a rought start, as the KSCO management deemed him as an “non-reliable, non-responsible-kind-person” but he proved them wrong.
Lochhead’s Guesting at OTL
Rich Novak, the founder of innovative skateboard company NHS Fun Factory, introduced Neil to Chris and they’ve been buddies ever since. Chris actually guested in OTL Episode #321 where he complained that he was called Chris Lochhard for the whole 50 minutes of the show.
It was a hilarious exchange of conversation as Chris said this is the first time he met people who don’t give AF about who he was. He also joked about how it was fun to be “disrespected” at times and be regarded based on your hobbies.
“You pick up absolutely no new subscribers cause everybody was googling Lockhard! I was furious! But we went out for dinner and had a great time!” - Christopher Lochhead on his guesting at OTL
More About The Worst Episode Ever
Neil shares more about the guests, the music and topics they cover on OTL. He said the show appealed to the young and young at heart because of their unconventional format and their IDGAF attitude.
“We used to be prepared. We sit down beforehand and do notes. TC and I start on a nice piece and have booklets, then it went to brown paper bags, then it went to napkins. Now we just drink.” - Neil Pearlberg on the preparing for every episode of OTL
He further shared about his fashion sense—the laidback California lifestyle attire—but is now called hobo chic. They teased back and forth about Neil’s current relationship, as his girlfriend, Angela was also present during the interview.
To hear more about Neil Pearlberg and why this episode might be the “Worst Episode” ever, download and listen to the episode.
Since September 2009, Neil Pearlberg has written over 200 articles covering the sport of surfing, as well as skateboarding, and soccer, for the Bay Area News Group, & Santa Cruz Waves.
He is also the host of the “Off the Lip Radio Show”, & Hour Local Radio Show aired on Santa Cruz Radio Show KSCO AM 1080, FM 104.1, ksco.com and streamed on Santa Cruz Waves Facebook Page.
Neil has also had published articles in Adventure Sports Journal, National Geographic,
Dr. Carolyn Colleen is a shining example of the fierce power of the human spirit in the defiance of unthinkable abuse. Join us in this riveting conversation about her incredible journey—from surviving with food stamps to gaining her Ph.D. and becoming a celebrated author. This discussion is not only about abuse—it's about triumph—and it will impact a lot of people’s lives.
The Past Doesn’t Define The Future
Our guest today Dr. Carolyn Colleen, has a Ph.D. in Organizational Leadership from The Chicago School of Professional Psychology. She authored the best selling book FIERCE. On the side, she is a life and business strategist.
She is a woman who commands presence, but surprisingly has struggled so much since childhood, up until she was married.
“As my definition of love evolved, I evolved. I learned to further deepen my definition of love — how I see love in the world. I also have a deeper sense of self-love.” - Carolyn Colleen
Carolyn’s Dark Past
From the time she was four, Carolyn was sexually abused by his teenage neighbor. Unfortunately, the pattern repeated throughout her childhood, even after they relocated.
Carolyn’s mother struggled with mental health. She was a hoarder and have issues with being too trusting with strangers. Her mother provided free lodging and meal for both men and who ended up molesting both Carolyn and her sister.
“There was a time when I defined myself as being someone who was put here to be used and abused.” - Carolyn Colleen
People who have experienced trauma or who suffered PTSD may have flashbacks when exposed to a certain trigger—such as a certain sound, smell or mannerism of another person. Victims of abuse are reminded every day of their unfortunate experiences because of these triggers.
As a victim of abuse herself, Carolyn says her perspective is different. Memories pop up daily, but what she does with it and how it affects her is different now.
She is now at peace with herself; developed a gratitude attitude and has acknowledged that her experiences made her stronger.
“Coming from a place of trauma—physical, sexual and emotional abuse—I've done a lot of self-work and realize when things might trigger me and how it affects my life. As I continually grew, I realized what happened to me doesn’t define me .” - Carolyn Colleen
To hear more about the amazing journey of Carolyn, download and listen to the episode.
Carolyn Colleen holds a Ph.D. in Organizational Leadership from The Chicago School of Professional Psychology and a Masters in Business with a focus in Servant Leadership from Viterbo University.
Dr. Colleen is speaker, author, and coach.
She was born and raised in the Midwestern United States. She describes herself as a FIERCE mother, daughter, sister, and friend.
Out of sheer necessity, Carolyn developed the F.I.E.R.C.E. 5 method, which helped her grow from a downtrodden, scared and ragged victim, standing in a food line at the Salvation Army, to the confident and successful person she is today, living a happy life she never realized she deserved.,
Carolyn took up the challenge of writing a book about her experiences.
Now, with her book completed, she hopes that through sharing her story she will provide others with the hope, resources, and willpower needed so that they too can live the life they deserve.
Gibby Booth Jasper, host of podcast Dyslexia is a Superpower, joins us today for a powerful dialogue about the learning difference Dyslexia. As a coach and advocate, Gibby talks about real life experiences of Dyslexics as well as the challenges and triumphs that go along with it.
Dyslexia is a Superpower
Gibby Booth Jasper believes that the real value of being dyslexic is the power of having a different mind. Dyslexics look at problems differently. It enables different solutions and in turn develops a person’s tenacity and determination.
Many people look at dyslexia as a disability. However, it can be noted that a learning difference is never a hindrance to achieve personal goals. Just look at famous dyslexic people such as John F. Kennedy, George Washington, Albert Einstein, Walt Disney, Richard Branson and Steven Spielberg, to name a few.
“They say everybody has a mountain to climb, but with dyslexia, your mountain has lava flowing, it has wild boars and all these obstacles. When you finally get to the top, you are able to accomplish so much more.” - Gibby Booth Jasper
Dyslexics Daily Struggle
Gibby believes dyslexics can connect the dots and solve problems differently. However, society has put on a standard on activities like writing, reading, and solving Math—which makes it hard for dyslexics to cope. Other than that, they do have spatial awareness problems, which is the difficulty of differentiating the left and the right.
Gibby and Christopher exchanged personal experiences, as both are dyslexic themselves. Gibby recounter how traumatized she is with gas stations, as she cannot figure out moving forward and backward with her car. Christopher also shared some experiences, especially in self-check out counters in grocery stores and with tipping and counting money.
“Spatial problems, self-checkout counters, counting money. Those are the kind of things that can be normally linked to dyslexia, so if you do see someone struggling, that might be it. Go help that someone” - Gibby Booth Jasper
In dealing with dyslexia, Gibby stated the importance of informing their child that they are unique and different in a good way. Parents must reassure their children that nothing is wrong with them and assist them in building self-confidence.
“I think being able to look at it as ‘letting go of things because I can’t control them.’ Just have a sense of humor, because, in the grand scheme of life, it doesn’t matter” - Gibby Booth Jasper on struggles in doing daily activities
The real challenge for a dyslexic lies on their ability to play out strengths and to empower themselves while dealing with the existing society.
We hope you enjoyed Gibby Booth Jasper on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Gibby Booth Jasper
Randy Komisar of Kleiner Perkins joins us today to celebrate the life and lessons of legendary Silicon Valley coach, late Bill Campbell. Guest Randy Komisar, along with colleague Paul Martino of Bullpen Capital, came together to capture Bill in a podcast. Bill was the coach to Steve Jobs, Jeff Bezos, and countless Silicon Valley legends.
Depicting The Real Bill
Bill was featured in a book called Trillion Dollar Coach, prior to the release of Randy and Paul's podcast. The content of the book were flattering, but the title was so off-putting. It sets the wrong tone for understanding what BIll is all about.
“Bill wasn’t a guy with a big theory. He’s not that guy who has rules like ‘10 rules to be successful.’ He was somebody who connected incredibly well with who you were and what you need and was able to get you there.” - Randy Komisar
Bill was associated with a trillion dollars worth of value creation. He was not a highfalutin guy who would’ve wanted to be in the cover of a book. They were able to capture the real Bill, more than what the book portrayed him to be, through this podcast.
Paying it Forward
Randy and Paul had the opportunity to learn and share their respect and admiration for Bill and they want to pay it forward, through the production of their podcast. They wish that the entrepreneurs for the generations to come would be able to do the same.
Entrepreneurs could get a lot of inspiration from Bill. Randy even cited that if it was not for Bill, he would have quit business a long time ago.
“Bill made business interesting for me and many people because he made it about people, not money.” - Randy Komisar
Learnings From The Late Bill Campbell
One important point from this discussion was the difference in doing what is right versus what is smart. Bill believes smart people are great at rationalizing. Most of these people, though, still tend to overthink a problem and justify doing the wrong things.
“The right thing and the smart thing aren't necessarily the same. The right thing is worth doing, but the smart thing needs a lot of consideration. It may be smart because it allows you to do the wrong.” - Randy Komisar
This conversation with Randy Komisar is jam-packed with Bill Campbell’s wisdom in entrepreneurship, people management, Silicon Valley legacy.
To hear more about Why Steve Jobs, Jeff Bezos & many others turned to “The Coach” Bill Campbell and more relevant information from Randy, download and listen to the episode.
No Bull Podcast
Straight Talk for Startups - Book
The Monk and the Riddle: The Art of Creating a Life While Making a Living - Book
Executives Launch Podcast To Pass On Lessons From Bill Campbell,
Inspired by his conversation with Bob Evans at Cloud Wars Live, Christopher Lochhead talks about radical ideas involving employee happiness, growth, and satisfaction as key determinants in designing a company that people are lining up to work for.
Americans are Unhappy at Work
Christopher shares the alarming truth of today’s workforce: Americans are unhappy with their jobs. In fact, in episode 056, guest Jim Harter discussed the rapid decline in the rate of productivity at work. Thirty-four percent (34%) of the 37.2 million American respondents surveyed said that they were not engaged.
“If most employees say they are not engaged, and most managers say they are not engaged, then there's something off with the typical work environment—what most people would call culture.” - Christopher Lochhead
Algebra of Happiness
In episode 052, Professor Scott Galloway related how happiness can be plotted as a graph.
A person’s happiness level starts relatively high until it slowly declines in a phase called “shit gets real stage.” Contributors to these low levels may include raising children, financial instability and crazy work life. After the dip, it goes up over time as a person reaches age 45 to 55.
Amazing Culture at CutCo
Listeners might remember from episode 044, Dan Casetta and his amazing culture at Cutco. Inexperienced high school graduates and working students make up his workforce. The company runs by its mantra, “changing lives while selling knives” and it has been successful with its recruitment, training, and inculturation.
How do these ideas intersect? The vast majority of people felt disengaged at work. However, this is not the case at Cutco. Christopher acknowledges the industries today have a cultural, engagement problem.
“If part of creating jobs is creating an environment for them to become fully self-actualized, then most companies are dramatically failing.” - Christopher Lochhead
If companies would only infuse into their culture the mentality of personality development—where they teach employees life skills, career skills, sales skills, and relationship skills—then people would definitely be lining up to work for them.
Christopher poses two points to ponder. First, could we change the level of engagement? Second, can we actually, meaningfully increase the amount of happiness the people have during the core part of their career?
To hear more about Christopher’s take on designing a company that people are lining up to work for, download and listen to the episode. Got a question for Christopher? Email him at firstname.lastname@example.org.
Book-It's The Manager by Jim Harter
Eric Satz, CEO of Alto IRA and retirement planning advocate, joins us in today’s episode. He is on a mission to enable everyone to invest their retirement money in alternative investments. He actively campaigns for drastic information dissemination among retirees to save them from potential poverty in the future.
Regular listeners might remember the teachings of prior guests like David Osborne or Pat Hiban or Dorie Clark. These smart people recommend a diverse investment strategy that creates multiple income streams over time. Such a strategy will help investors achieve the amazing goal of having investments pay for all expenses.
Eric Satz also promulgates diversifying investments, especially for retirees. He acknowledges the importance of various platforms today, where resources can be easily uploaded and disseminated. Eric and his team from Alto IRA provide information on alternative investments such as private startups, growth companies, real estate, loans, and digital assets and currencies.
“The idea is to open up areas of investment that have the potential to generate higher returns, higher yield and greater levels of current income—so that we are all in a better position to retire.” - Eric Satz
Alarming Truths About Retirement
Eric started his mission with straightforward and entrepreneurial motivation. There is a huge market opportunity of 30 trillion US dollars, sitting in retirement savings. However, only 1% of this amount is invested in alternative assets, instead of around 10 or 20%.
“Investing is proactive, saving is passive. If we don't change the way we invest, 25 million Americans—elderly Americans—basically will be living in poverty.” - Eric Satz
Eric wanted to fight the conventional wisdom of financial advisors. He considers America to be under a retirement crisis up until 2050. He promotes diversification in investing in businesses commonly considered by upper-middle-class and the elites, like real estate.
Save and Invest
Further, into this episode, Lochhead mentions the importance of having investments while saving on the side.
He further says that retirees should take the opportunity to invest aggressively because of the changing of public-market-private-market dynamics. With a projected 46% increase in capital gains annually, an avid saver can plot his or her retirement early.
To hear more about alternative investing and more relevant information from Eric, download and listen to the episode.
Eric Satz, Founder/CEO Alto IRA
An entrepreneur and former investment banker, Eric worked for DLJ/Credit Suisse First Boston before co-founding Currenex, Plumgood Food, and Tennessee Community Ventures, a VC firm.
Eric served on the Board of the TVA from 2015-January 2019, and he teaches an entrepreneurship class to high school students.
A Miami native and diehard 'Canes and Dolphins fan, Eric went to Amherst College.
After years in NYC and then San Francisco, he and his wife moved to Nashville, her hometown, to raise their kids.
When he's not breathing life into startup companies, Eric loves to ski, play soccer, and practice yoga.
In this episode, former Marine and Entrepreneur Christian Anschuetz and Bob Evans, host of "Cloud Wars Live" podcast, joins us for a conversation about the connection between trust and happiness. They explore the dichotomy of why trust has never mattered more but remains so low in major institutions.
Trust is Collapsing
The conversation starts about personal definitions of trust and how trust and love coincide. The guests share anecdotes on their personal lives and ultimately, how trust adds to overall happiness in any relationship. Given the background of the guests, the discussion took a quick turn in discussing the trust issues of consumers to institutions.
“Whether it's on a corporate level or a personal level, who we are, on a large part, is the promise or commitment that we make and whether or not we keep those promises or commitment.” - Christian Anscheutz
According to PR Firm Edleman, only 48% of people trust the government and 47% trust the media. Moreover, The Atlantic says, “Trust Is Collapsing in America.” Major corporations are not exempt from this discussion.
At a fundamental level, businesses are expected to have a set of commitments and promises around a product and service. These things make customers come back to the product/brand. However, we live at a time where a lot of major institutions have broken a lot of major promises to consumers, resulting in a massive takedown of trust.
“Trust is being eroded and trust is being created and both seem to be happening on a rocket speed today.” - Bob Evans
Christian and Bob observed that as big companies rise, failure in internal leadership, model setting, and problem recognition also results. It may be an advanced world now. However, these companies have no clue in keeping their customers’ trust.
Internally, policies guide management decisions, while externally, policies help the company lead in new markets. However, policies don’t square well most of the time, especially in terms of bridging the gap between the consumer and the company. No matter how much employees want to help consumers, their hands are tied because of certain company policies.
“How do companies fail to see this and how do they fail to act? It’s not a matter of doing stuff a little better or being more efficient. This is survival and death.” -Bob Evans
To further enhance personalization with consumers, Christian and Bob suggest that companies should explore Artificial Intelligence in customer service. AI can understand a consumer’s profile and history. It can contextualize an appropriate response without causing risks for the company.
To hear more about trust from Christian and Bob, download and listen to the episode.
Chief Digital Officer, UL
Christian Anschuetz is the Chief Digital Officer (CDO) for UL (formerly known as Underwriters Laboratories) where he is responsible for identifying, prioritizing and embedding technology innovation and digital trends into the vision, strategy, and operating models required to sustain and accelerate the company’s growth. Before assuming the role of CDO, he served as UL’s global Chief Information Officer (CIO).
Before joining UL, Christian was the CIO for Publicis Groupe, the 3rd largest communication company in the world.
In addition to holding several other executive positions,
In this episode, Shelly Witzke joins us to discuss her work relationship with men and with Lochhead in particular. They both have worked together as software salespeople and have developed a close but very professional connection. They talk about how men and women behave in the workplace pre-MeToo movement, establishing common respect for the opposite sex and the subjectivity of interpreting words and actions.
In 2017, the #MeToo Movement went viral as social media users attempted to demonstrate the prevalence of sexual harassment. Different people felt strongly about the event. It gave rise to a common point of discussion in the workplace—can men and women still work together?
“I feel that the common reaction of male to the #MeToo movement is, ‘Don’t even.’” - Shelly Witzke
In this interview, Shelly shares valuable insights such as: how men think differently from women; how women can protect themselves by intuitively deciphering a person’s character and how reputation and patterns of behavior towards other people are important in dealing with the opposite sex.
Respect Begets Respect
Shelly Witzke has her fair share of #MeToo stories. She says that men have also been protective of themselves in the workplace. Men nowadays consider working with women risky, even more so if work requires traveling with the opposite sex. The stories of today differ from her personal and professional stories with Lochhead, as they used to spend loads of time together. There was never a time where Shelly felt she needed to evaluate her work relationship with Christopher. He was clearly respectful of all his colleagues.
“It was obvious from your actions and words that you have utmost respect to human beings and women, no different. Perhaps that’s partly where the trust factor [came from]. Maybe it starts there, maybe it’s built there.” - Shelly Witzke on Christopher Lochhead
Context Is Everything
Aside from a person’s reliability, one can note that the feeling of threat is highly dependent on each person. A man can utter profanity and be very vocal about his opinions. However, because of his respectful character, he may not offend the opposite sex.
“From that perspective, it never crossed my mind that I had to guard myself or be careful. I think that’s a big part of our relationship, my feeling of safety.” - Shelly Witzke
A man and a woman can have a peaceful working relationship, just like what Shelly and Christopher have. This can be achieved if the feeling of “safety” is established from the beginning of the relationship. To hear more about how men and women can work effectively together and more relevant information from Shelly, download and listen to the episode.
A software rep in the ‘90’s working with accounting firms and family businesses, Shelly made a bold choice to retire at the height of her career at the age of 33.
Unwilling to continue her life as it was, she forged into the unknown frontier of being a stay at home mom to let her with business degree languish in the idyllic green hills north of Toronto.
Humbled by parenting, she began to appreciate other moms, and now believes that parenthood forces our hand at leadership skills when we are least prepared.
Shelly holds an honors bachelor of commerce degree from Lakehead University, and today teaches bread baking in her kitchen and in unique online experiences to bring the smell of fresh bread into every kitchen.
WIRED calls Jerry Colonna the CEO Whisperer. He believes better human beings make better leaders. Today, he joins Lochhead in a fun and deep adult conversation about his new book, Reboot, and about growing up, what it takes to become a warrior leader and a lot more.
Writing a Book He Would Read
Jerry shares that Reboot is the only book he could write. Anything else would have been complete and utter bullshit. After all, he has had too many scars to bullshit his way through life.
He didn’t even know what he wanted to write when he received his agent's offer. But soon he realized that they wanted him to be himself and show up. And the experience, coupled with his readers’ reactions, could easily reduce him to tears.
“I wrote the book that I needed to read 20 years ago.” - Jerry Colonna
Words Coming from Life
Towards the beginning of his book, Jerry ran by some of the many hardships people could go through. A co-founder quitting, investors pulling funding, spouses giving up, and many more. Every one of these instances is not some theoretical experience and can happen to anyone.
Such are the moments to stare deeply into our own experience and ask ourselves some important questions. What are we made out of, what have we chosen? But more broadly, in what ways have we been complicit in creating conditions we don't want?
“It's much easier to look at the world and say, ‘Why are you doing this to me? Why is this happening to me?’ But that's uninteresting.” - Jerry Colonna
Complicit Versus Responsible
In writing his book, Jerry used the word “complicit” purposefully. He says that it differs from “responsible”, in that being complicit is like “going along with” and also unconscious. And like Joseph Campbell and Carl Jung said, until we make the unconscious conscious, it will direct our lives and we will call it fate.
We can realize how we become complicit in creating such conditions by answering the question of how they have served us. After all, that which persists does so because it delivers something.
“We might maintain structures not in our best interest because they serve this sort of larger wish for love, safety and belonging.” - Jerry Colonna
To hear more about Reboot, warrior leaders with open hearts and more life-altering nuggets from Jerry, download and listen to the episode.
The founder and CEO of Reboot.IO, Inc. Colonna is a certified professional coach.
Colonna draws on his wide variety of experiences to help clients design a more conscious life and make needed changes to their career to improve their performance and satisfaction.
He established his coaching practice in 2007. Prior to this work, Colonna was a venture capitalist focused on investing in early-stage technology-related startups.
In 2002, Colonna became a partner with J.P. Morgan Partners (JPMP), the private-equity arm of J.P. Morgan Chase where he led the firm’s investments in companies such as ProfitLogic, Inc.
Colonna served as a director at ProfitLogic until its purchase by Oracle, Inc.
During his time at JPMP, his commitment to the non-profit sector increased significantly. In the fall of 2001, he worked with The Partnership for the City of New York to help launch the Financial Recovery Fund, a $10 million-plus program that made recoverable grants to small businesses impacted by the attacks on the World Trade Center.
He was named co-Executive Director of NYC2012 in January 2002,...
Rick Bennett, Silicon Valley's advertising and marketing secret weapon, joins us for the last installation of this four-part series on Marketing.
He specializes in guerrilla warfare marketing and has been the secret advertising weapon to Silicon Valley entrepreneurs for over 30 years. Two of his most spectacular successes are Oracle and Salesforce.com, working with both Larry Ellison and Marc Benioff, respectively.
“I like to do Marketing that causes emergency board meetings and CEO firings at my competitors.” - Christopher’s favorite expression from Rick Bennett
Sharing Best Practices
Having worked together in Silicon Valley, Lochhead considers Rick as one of his “Masters.” Rick is one of the advertising senseis in the field who has been humbled by the experience but is highly regarded in the industry. To Christopher’s surprise, Rick also shared how he extracts one-liners from one of his bestselling books, Niche Down: How to Be Legendary by Being Different.
Rick Bennett, dubbed as The OG (Original Gangster)—a modern-day technology Adman—has successfully implemented uniquely-crafted marketing campaigns. He stressed the importance of one-of-a-kind advertising.
“Ellison's law states that you are not allowed to say anything that one of your competitors would say—whether in website, email, anywhere—so I insist on enforcing that to my clients too.” - Rick Bennett
Guerilla Marketing: Making Generals Surrender
Rick shared some important insights about guerilla marketing. One of the goals of guerilla warfare is to make the generals of the opposing army make mistakes.
“My ads will attack your competition like a pack of speedy, crazed wolverines” - Rick Bennett
He said, “Demoralize the generals of the opposing army, then they’ll make mistakes. You have your investors to say, ‘Hey we have a winner here’ and you have to make the employees feel that their boss is kicking ass.”
In the end, marketers should aim for a campaign where you make opposing generals psychologically surrender, even before any battle has begun.
To hear more about the interview with Guerilla Marketing Guru Rick Bennett, download and listen to the episode.
Rick Bennett specializes in guerrilla warfare marketing.
He’s been the secret advertising weapon to Silicon Valley entrepreneurs for over 30 years.
Two of his most spectacular successes are Oracle and Salesforce.com.
We hope you enjoyed Rick Bennett on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Gina Bianchini is a pioneering entrepreneur in social networking and the founder of Mighty Networks. Today, she speaks again with her bro Lochhead. They talk about building digital communities and why the future is about creating niche networks.
“The more and more isolated that we all feel in our daily lives, the more valuable each and every one of these niche brands and businesses that can create compelling experiences.” - Gina Bianchini
Mighty Networks from a Year Ago
Mighty Networks has always been a platform for creators with a purpose. They cater to people—brands and businesses—that want to bring people together and build relationships. In turn, community members can learn and access content together while creators get paid what they are due.
All of that while helping other people become the best versions of themselves. Which is pretty cool because this is the job that everybody wants today.
On Building Niche Networks
Gina came to realize that the notion of finding one’s niche has become fundamental in social networking. That is, people are not only hungry for discovering their niches. They seek people who can put up niche networks.
“We're all desperate for smaller, more specialized ways of building relationships, having amazing experiences and gaining expertise. The people that can put that together for us will win in a way that has just not been possible before.” - Gina Bianchini
Niche brands, businesses and creators with a purpose are creating their own worlds to help people. Gina says that the faster we all get to that world, the better off we all will be.
The Value Created by Mighty Networks
In a previous episode, Joe Pine shared with Lochhead the difference between being a company that people save time with and one that people spend time with. He says that Mighty Networks is very well on its way to becoming the latter. That is, if it isn’t already.
“Who you bring together matters as much or more to their experience with your brand and the kind of time they wanna spend with your brand as any single thing that you can do as that creator, as that brand.” - Gina Bianchini
To hear more about niche networks from Gina, download and listen to the episode.
Gina Bianchini (Twitter: @ginab) is an entrepreneur, investor and the CEO and founder of Mighty Networks, a new type of social network platform for creating communities.
An early pioneer in social networking, she was CEO of Ning, which she co-founded with entrepreneur and venture capitalist Marc Andreessen.
Prior to Ning, Bianchini was co-founder and president of Harmonic Communications which was acquired by
On this episode, one of the new modern marketing leaders Sangram Vajre joins Lochhead for a riveting conversation. Sangram shares his takes on consumer and enterprise tech, category design, being an evangelist and so much more.
Boom in Enterprise
About 50 enterprise tech companies have gone public with a median increase of 126% in value since 2016. These numbers eclipse consumer tech companies, which have displayed a median of 15% market value increase. Lochhead and Sangram dish out their own conjectures about this gap between consumer and enterprise tech.
“A theory is that your job depends on it (enterprise tech). Pinterest going up and down doesn’t change, really, my job day-to-day… Zoom is a must thing right now for businesses.” - Sangram Vajre
Lochhead adds that consumer businesses are hit businesses and more vitamin-esque than aspirin-esque. Founders also tend to build consumer businesses on a short period of time due to the pressure of their predecessors’ success stories. In effect, these add to the scrambling and failure to permeate the market better.
From Poison to Accelerator
Pick-and-shovel enterprise tech is a poison that companies can run without back in the day. People knew there were pain points and yet they continued to work around them. But with the dawn of products like Zoom, everything in business has monumentally changed.
“It has gone on from being a poison to an accelerator for our business. I feel like there is something to that—the shovel is now in the house.” - Sangram Vajre
It takes a couple of years to build something that a business can run on, even at a small scale. Rather than the hype, enterprise businesses bank on this usability.
To Become an Evangelist
The Chief Evangelist of Terminus says that building a community takes humility and authenticity. It also requires really caring and having an evangelistic view of the problem.
“I will fight until the ends of the earth to fix this problem and even if it's not fixed, I will do my contributions to fix it. And that, to me, is the definition of evangelist in a nutshell.” - Sangram Vajre
To hear more about marketing and evangelization from Sangram, download and listen to the episode.
Sangram is the co-founder and Chief Evangelist of Terminus, a leader in account-based marketing that has raised over $20 million in funding.
Prior to co-founding Terminus, Sangram ran marketing at Pardot through the acquisition of ExactTarget. Salesforce then acquired ExactTarget for $2.5 billion dollars. He wrote the very first book on account-based marketing (ABM), published by Wiley.
Sangram is an international speaker and host of the top 50 business podcast called #FlipMyFunnel, and has been recognized as one of the top 21 B2B Influencers in the world by DMN Network and 40 under 40 by DMNews.
Sangram aims to build the largest and most engaged community of B2B professionals in the world.
John Wall hosts the super popular Marketing Over Coffee Podcast. He joins Lochhead today in this first installment of a four-part series on legendary marketing. John shares his love of podcasting, the origins of his new book and all things marketing-related.
The Beauty of Podcasts
John believes that podcast is the easiest way to get in front of an audience who seek specific content. Everyone gets busy but they still want to learn and educate themselves. The thing is, they would rather consume media while exercising, commuting, or even while doing the lawn.
Podcasts are also very intimate, not only in the sense that listening to them means willingly letting someone speak in your ear. More often than not, the audience gets to know the hosts for who they actually are. His audience share the same love of the things that John himself is into, after all.
“Actors would be freaked out because people think that they are a character that they're not, but with podcasting, it is really you that you're putting out there so they do know the real you.” - John Wall
Marketing Over Coffee
John’s second book, Marketing Over Coffee Playbook, came from the desire to dig into years’ worth of podcast. He figured there was no easy way to get all the good stuff from that much content unless the audience consume all the show notes.
So he and his team set forth and got his existing content transcribed. Put into bite-sized nuggets, readers could easily go through topics they want to learn about, especially on marketing and tech.
“This book lets you take kind of a super shot of years' worth of shows in one sitting.” - John Wall on Marketing Over Coffee Playbook
AI and Machine Learning for Marketing
Marketing can hugely benefit from artificial intelligence and machine learning, John says. Take for example machine learning for SEO. A marketer can take any SEO tool and grab a bunch of their competitor’s terms to find out how they score against them.
Machine learning makes SEO tools more powerful, too. It helps sift through and produce data on terms you rank at the top for and competitors find hard to crack into. These data can then guide content production to defend your spot in the game.
“There's basically five areas where we see artificial intelligence and machine learning providing the most value to marketers.” - John Wall
To learn more about podcasts, marketing, AI and machine learning from John himself, download and listen to the episode.
John speaks, writes and practices at the intersection of marketing, sales, and technology.
He is the producer of Marketing Over Coffee, a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn, and has been featured on iTunes.
We revisit Lochhead’s conversation with Andre Iguodala to celebrate the basketball legend's new book, The Sixth Man. What does it take to become an NBA World Champion with a thoughtful life design? The finals MVP of the Golden State Warriors joins us today to give an insider’s view.
“How can this one thing turn into everything? How can you build something that hasn't been built?” - Andre Iguodala
Finding His Way to the Bay
Before he joined the Warriors, Andre had seen his fair share of rainy and muggy days. It was during that time that he chose to sit back and watch basketball a lot. Seeing his opponents and the certain kind of joy they had, he soon realized that he wanted to be in a place where he could enjoy basketball.
“I just paid attention and it’s kind of being aware of your surroundings. That’s what kind of brought me here.” – Andre Iguodala
Strengthening the Team’s Core
Warriors’ head coach, Steve Kerr understood the ups and downs of playing in the NBA. The environment and mood of the team ultimately affect performance on the court. As coach, he gave the players the freedom to enjoy what they do.
Everyone appreciates this mentality that the coach has. He’s all about supporting everyone and wanting them to succeed. This strong core enables them to build a culture that is key to their success as a team.
Success from Building Culture
A lot of people would say that in order to have success, you need to have the best talent. This is true. But Andre has seen other teams with strong individual talents that fall apart from the lack of a great match of personalities and well-founded culture.
“You can have all the talent in the world but if you don’t have the right culture, their personalities don’t fit, there’s just gonna be a lot of dysfunction.” – Andre Iguodala
There’s plenty of factors that come into play when aiming for success. And a team should act like a machine, with its members on the same page, on the same path, and moving at the same pace.
“What the team has been able to do here is find the right personalities to fit the culture that we have built here.” – Andre Iguodala on the Warriors
To hear more about the Warriors, Andre’s business sense, and his investment in Silicon Valley, download and listen to the episode.
Andre Iguodala is a professional basketball player for the Golden State Warriors of the National Basketball Association (NBA). He was an NBA All-Star in 2012 and named to the NBA All-Defensive Team twice.
He won a championship with the Warriors in 2015. Andre was also named the NBA Finals Most Valuable Player that year. He was also a member of the gold-winning national team at the 2010 FIBA World Championship and 2012 Summer Olympics. (Source: Andre Iguodala- Wikipedia)
Blog on NBC Sports’ “Andre Iguodala Doesn’t Always Do Podcasts”
Ken Honda has authored over 50 books and sold over 8 million of them. Today, he joins Lochhead in a riveting conversation about his latest book, Happy Money and how you can have a powerful relationship with it.
“Next time you have a hard time feeling happy about writing checks, just say, ‘Thank you, thank you, thank you for giving me the opportunity to bless people with my money.’” - Ken Honda
Happy Money Defined
Ken exemplifies happy money through the news he watched prior to coming on the call with Lochhead. Someone delivered a speech about taking care of all the student loans of hundreds of college graduates. Without getting anything out of it, the person was lifting this particular burden, which kills lots of people, off of these graduates’ shoulders.
“Happy money is money that makes you smile when you receive it. And also, it gives you joy when you spend it.” - Ken Honda
This is a fascinating way of thinking about money. After all, most people and authors espouse how-tos of making, saving, budgeting and other money mechanics.
Money Healer Ken Honda
Often called the money healer, Ken not only teaches financial independence. His focus also lies on how to heal one’s relationship with money. People tend to worry about it too much that they cannot have a healthy life.
We have become so restricted because of money issues. Ken took up the mission to help people be free of these constraints.
Everyone Has Money Wounds
In Happy Money, Ken writes about money wounds. This less than positive relationship with money stems from the simple truth that we all are frustrated with money in one way or another. And by all, he means not just the financially challenged people who have a hard time making ends meet.
Middle class people manage to make ends meet, but barely. Meanwhile, those in upper middle class feel disadvantaged and feel the need to work hard to graduate, land a job and pay back their loans. And the wealthy people feel some kind of guilt about sitting at the top.
“If you can somehow heal your money wounds and transform your relationship with money, you can then be happy forever. It takes a little practice, but not too much.” - Ken Honda
To hear more about bettering your relationship with money from Ken, download and listen to the episode.
Ken Honda is a bestselling author of self-development books in Japan, where he has sold more than eight million books since 2001.
While his financial expertise comes from owning and managing several businesses, his writings bridge the topics of finance and self-help, focusing on creating and generating personal wealth and happiness through deeper self-honesty.
He is the first person from Japan to be voted into the Transformational Leadership Council.
Fluent in Japanese and English, he has lived in Boston and currently resides in Tokyo.
Simon and Shuster - Happy Money
Goodreads - Happy Money
We hope you enjoyed Ken Honda on this episode of Follow Your Different!
Living legendary designer Max Temkin, co-creator of Cards Against Humanity (“a party game for horrible people”) talks about his ideas on design, company building, his work ethic—or lack thereof—and so much more.
Max’s Non-Existent Work Ethic
Max proclaims himself as a horrible procrastinator with no work ethic. He can never decide to do something and sit down to actually do it. Because of this, he has developed coping mechanisms to get him through last-minute clutch work.
This ties up with the philosophy of necessary and sufficient conditions that he personally believes in.
Working hard is necessary to keep a business running but it is never sufficient. Hard work needs to be coupled with critical thinking, team play and good energy to make legendary things possible.
“No one is successful just because they killed themselves with work.“ - Max Temkin
The Wild Medium: Design
Max says that it is incredibly difficult to break down what it means to be a designer.
After all, so many skills go into design.
There is design thinking, organization and empathy for the user, and then there are the technical skills like typography and color theory.
Because of the many skills that a designer can sink their teeth into, no designer is excellent at everything. It would take more than one lifetime to master them.
For example, Max has never understood color theory, so he stuck to black and white, which eventually became his brand.
“I’ve definitely come to suspect that for many people, what you might call their style is like the coping mechanisms they've developed to cover those holes in their skill set.” - Max Temkin
Building Small Things
Max says that people usually build things from the desire to make them just because it would be neat to do so. Some people would put up their creations for the people to decide their fate.
Some would build a company with the mindset of growing its worth into a billion dollars. Max believes that these ideas, however, are rarely delightful and rarely work. In contrast, allowing yourself to think small and unconstrained would help your ideas grow into huge phenomena.
“Very rarely does someone go, ‘I'm gonna change the world with this huge idea’ and then it works exactly as intended.” - Max Temkin
To hear more about design, gaming and the Do By Friday podcast from Max, download and listen to the episode.
Max Temkin is a designer.
He is best known for co-creating of the #1 selling, category creating “adult party game” Cards Against Humanity.
He also co-created, Secret Hitler, and Humans vs. Zombies.
Max is also co-host of the popular podcast, “Do By Friday”.
In celebration of the NBA finals, we’re releasing a special re-issue of an episode with the legendary Bill Walton. Originally aired in February 2018, let us revisit this conversation full of Bill’s enthusiastic view of life through its many ups and downs.
“When you wanna get someplace, you have to have the dream. And then you have to have a teacher, somebody who has been where you wanna go because the surest way to find out how get there first is to talk to somebody who’s on their way back.” - Bill Walton
More Failures than Greatness
A lot of life’s greatest lessons come mostly from failures, Bill says. Sure, he has lived more than 60 years and has been part of some true greatness. Even then, he still felt cursed with his lifelong speech impediment and eventual injury.
“My life has been defined by meteoric rises to the top from [when I was] really young and then incredible crashes to the bottom all caused by orthopedic health crises.” - Bill Walton
In the course of those 60 and some years, Bill has completely changed as a human being.
Enjoying Life Including Change
After reading Lochhead’s Play Bigger, he came to realize the importance of willingness to embrace change. It is, after all, one of the things that athletics prepares you for. In life, things go wrong and things collapse and we need to get ready when they do.
To aid in his positivity-driven life, Bill lives by Coach John Wooden’s 2 sets of 3. Never lie, never cheat, never steal; don’t whine, don’t complain, don’t make excuses. Embracing change means embracing and working around what life serves you.
“When I see these guys whining, when I see these guys complaining and making excuses, I always tell them, ‘Look, I'll listen to your problems one time. But from here on out, I wanna hear a plan on your path forward.’” - Bill Walton
Secrets to Get Someplace
Bill shares that he always tries to be a dreamer to get somewhere in life. He has learned to keep dreaming from the greatest influences in his life. In a world that tries to send him in other directions, he always turns to those who love to read, who dare to dream.
The second key ingredient? A teacher who can show him the way.
To hear more about Bill’s secrets to positivity and its fruits, download and listen to the episode.
In 1997, Bill Walton was selected as one of the NBA's Fifty Greatest Players of all Time.
He’s an Emmy award-winning broadcaster and Forbes calls him one of the top 10 pundits in America.
In 2009, Walton was named one of the top 50 sports broadcasters of all time by the American Sportscasters Association.
In June 21, 2001, Bill was named as the inaugural inductee into the Grateful Dead Hall of Honor.
Bill is the bestselling author of “Back From The Dead" and a highly entertaining and engaging keynote speaker.
Tim Rhode, founder of the non-profit 1 Life Fully Lived, has helped thousands of people turn their lives around. On this episode, this favorite buddy of Lochhead’s talks about life design, going from entrepreneur to non-profit founder and more.
“Are you living in what we call the one life fulfillment triangle? Where do your passions meet your talents where there's opportunity in the marketplace?” - Tim Rhode
Transitioning from Entrepreneurship to Non-Profit
Tim did not get a ton of non-profit experience prior to founding 1 Life Fully Lived. He was like any realtor who eventually became a mini-tycoon and founded the organization in a most unconventional way. He did not merely dump his cash in a foundation but was actually very involved in it.
The transition has been an amazing journey. Tim says that he owes it to the many talented people who know who they are and believe in 1 Life Fully Lived. With them, he is able to live every day in a state of flow, always seeking improvement.
“The journey has been getting to know who could most use all of this and how can we best serve—and what's the real estate term—the highest and best use of 1 Life Fully Lived to help make a difference in a world that can certainly use a 1 Life movement now.” - Tim Rhode
Why People Struggle
Tim points out some of the reasons why people are constantly struggling on top of the economic uncertainties that bog them down.
“They're struggling because they're basically being taught to struggle by people who are struggling, not having quite figured it out themselves.” - Tim Rhode
This ecosystem knows nothing but struggle and people can get used to being part of it. Christopher concurs with this. When you grow up in such an environment, it is all you are going to think life is about.
Designing a Best Life
To overcome the ceaseless struggle, people need to be exposed to new ideas, thought processes and good role models. These models will then spark the question of what-could-be in those who are stuck and have yet to find their footing.
Most schools teach us that getting a degree and doing well on SATs is the only way to become successful in life. However, 1 Life Fully Lived seeks to shake up that system and teach people valuable entrepreneurial skills. And in so doing, they hope these people would have not only financial freedom by the time they’re old and gray but also the health and vitality to still “get the goods in the woods.”
To hear about people doing great things alongside with Tim and how to create a diverse, mission-driven network of people, download and listen to the episode.
Tim Rhode sold over 2,500 homes when from 1986 to 2000. He bought and sold over 100 properties and coached more than 200 investing students for foreclosures.com.
Today, Tim is the founder of non-profit, 1 Life Fully Lived and co-founder of men’s mastermind group GoBundance where he helps thousands live their best lives.
Professor Christian Terwiesch gets in touch with Lochhead for a remarkable conversation about connected opportunities in the customer journey. They dig into his new book, Connected Strategy, which looks into new forms of connectivity that can build legendary interactions with customers.
“What would it take that you blow this tradeoff away and you can have a higher efficiency, low fulfillment cost interaction with the customer and still delight the customer?” - Professor Christian Terwiesch
First Things First: Customer’s Perspective
In order for connected strategies to happen, business leaders should first think about the customer’s perspective. It is important to know the product and service that you want to provide them. And even more important is knowing the customer’s motivations for availing of your product.
For example, a shoe designer can spend tons of money on R&D and marketing to build relationships with retail stores. And even then, they could fail miserably at understanding their customers’ pain points. After all, the company that focuses on just the shoe itself will not be able to deliver quality customer journey.
“The customer's pain points are not about just buying the shoe and having a great shoe. There's a much bigger aspiration that this runner potentially has—feeling good, running their first marathon.” - Professor Christian Terwiesch
Connected Customer Journeys
A term that Professor Terwiesch is particularly fond of is “consumption shame”, called “customer journey” in his book. This reminds us that people do not wake up in the morning and say they want our product.
They first have to realize the need, which may be initially latent, for a product. From there, they can make the choice and finally buy the product. This journey, a form of engagement and experience, is made of weaved and repeated interactions.
“It's weaving those disjoint experiences together, so that you and I—my firm and you—will have a relationship that goes much longer than one episode.” - Professor Christian Terwiesch
Recognize, Request, Respond, Repeat
Lochhead also shared his own experience after a recent purchase of podcasting equipment. A representative rang him up, asked some questions about his purchase, and then offered to help him directly should he have concerns. Christopher also received an email containing links to the shop’s FAQs page, which completely blew him away.
A company’s personal touch shows the embeddedness of the moment of purchase in a longer customer journey. There could also be a similar experience for other customers before they make the purchase. Four stages in the journey that could use such connected strategies are the moments when customers recognize, request, respond and repeat their interaction with the product.
To hear more about connected strategies from Professor Terwiesch and how you can utilize them, download and listen to the episode.
Christian Terwiesch is a professor of Operations and Information Management at Wharton and co-directs Penn’s Mack Institute for Innovation Management.
With extensive experience in MBA teaching, online courses, and executive education.
Professor Terwiesch has authored several books, and published in many of today’s leading academic journals, from Management Science to The New England Journal of Medicine.
According to Gallup’s management practice Chief Scientist Jim Harter, the productivity of people at work has been increasing… but at a declining rate. More concerning is how only 34% of American workers and two-thirds of managers are engaged at work.
On this episode, he touches on the topic of bosses versus coaches, workplace engagement, people efficiency, and a lot more.
“I want my job to kind of reflect who I am, match my identity… I don't want my manager to just be an expert on my weakness, I want them to be an expert on my strengths.” - Jim Harter
Changes in Workplace Productivity
The numbers Jim and his teammates have tracked for a while hint on how workplace productivity trends upward, albeit slowly. The figures clearly tell of a room for growth for most organizations.
Workplaces are changing tremendously, and this creates an even bigger burden on leaders. These changes include the massive increases in diversity, technology, remote work, among other things. Needless to say, all these factors affect productivity.
Theory and Practice of Management
There is also the dissonance between the science and practice of management. Leveraging the science is one area for improvement of working environments, and more so its application in practice.
“We've seen that the practice of management hasn't kept up with the science of management. The science of management has advanced significantly in recent decades but the practice of management hasn't.” - Jim Harter
One such example is how the new workforce has evolved and now ask for a coach, not a boss. Therefore, one of the more critical things organizations need to be thinking about is moving from a culture of boss to coach. This ultimately relates to leaders asking for a change of culture to match the changing workforce.
People Efficiency is the Future
Jim says leaders need to keep up with the changes to both the workforce and the science of management. That is, they need to shift the focus from process efficiency to people efficiency.
“People efficiency is getting people into roles where they know what's expected of them, where they have clear expectations, where they're coached on an ongoing basis to do what they do best, to use their strengths.” - Jim Harter
In flexible and remote working environments that are more common nowadays, it becomes even more important to be purposeful about three things. First, there is setting expectations, and then continually touching base with people. Lastly, a workplace needs to be of high trust and accountability.
To hear more about strength-based environments, extrinsic versus intrinsic motivations and more from Jim, download and listen to the episode.
Jim Harter, Ph.D., is Chief Scientist for Gallup's workplace management practice.
He is the coauthor of the New York Times bestseller 12: The Elements of Great Managing, an exploration of the 12 crucial elements for creating and harnessing employee engagement.
Dr. Harter's book, the New York Times and Wall Street Journal bestseller, Wellbeing: The Five Essential Elements, is based on a global study of what differentiates people who are thriving from those who are not.
His research is featured in First, Break All the Rules, and he contributed the foreword to Gallup's new edition of this groundbreaking bestseller.
Dr. Harter is the primary researcher and author of the first large-scale, multi-organization study to investigate the relationships between wor...
Lochhead rants about a topic for a raging debate within part of the podcast community. He puts in his two cents on the subject of the fraudcast — podcasts that charge their guests to come on.
“We have never once been paid by a guest to come on this podcast and I think when podcasters do that, they break what you might think of as the social contract with their audience.” - Christopher Lochhead
The Conversation on Fraudcasts
Recently, Christopher’s buddy and fellow podcaster Eric Hunley, host of Unstructured, invited him over for a discussion with another award-winning podcaster Super Joe Pardo. The topic of the conversation? There are certain podcasts like Super Joe’s that for a while now have started the practice of charging guests who come on the podcast.
“I call these podcasts, fraudcasts. And to put it mildly, I think it's bullshit for a podcaster to charge the guest to come on.” - Christopher Lochhead
Christopher’s Personal Guest Criteria
Every single guest that comes on Christopher’s podcast is someone he is dying to have a conversation with. And all of them, he hopes, are people the listeners would love to listen to. This is the very criteria that he uses, and he does not care whether the guests are big celebrities or not.
“We have many legends whose names you don't know and these are just people who I think are doing legendary shit that's different, that's courageous, and that’s fundamentally interesting, and I’m dying to have a conversation with them.” - Christopher Lochhead
The criteria that he does not use is how much they paid him.
Gray Areas in the Fraudcast Discourse
Of course, there are some gray areas in this discussion. One is that it is fine for guests to pay you as long as you disclose it to your audience.
It is no podcast Christopher would personally listen to. But there are people who would willingly sit through hours of O Shopping Network’s infomercials. To each their own, after all.
To hear more about this hot topic of fraudcasts and relevant information from Christopher, download and listen to the episode.
Eric Hunley’s Unstructured Podcast: Should Podcast Guests Pay?
Payola Radio Scandal
Payola: Influencing the Charts
A Brief History of American Payola
We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,
Hailed as the best DJ in America, Claude VonStroke regularly performs for five to ten thousand people and even more.
He shares his origin story, how his truly genius and original plan to learn from the best DJs made him America’s #1 DJ and how worked for 15 long years to make his dreams come true.
“I'm trying to tell you that going after the golden goose isn't always the best path to success… only a few can get lucky so we don't even try to go that route. We just try to be legit. We just try to be who we are, and because we do that, it works.“ - Claude VonStroke
Claude’s Early Foray into Music
In an industry that celebrates mostly teenage geniuses, Claude stands out as someone who did gain music production until he was about 32. He grew up in a realm where a youngster could not just find anything on the Internet. Nobody in the neighborhood played the music he wanted to create so he had to forge an unusual path.
“There's no generational group of artists, every six years flipping over, that's showing another group of younger people that, ‘Oh, you can be a huge techno DJ from Milwaukee.’” - Claude VonStroke
Cleveland-born, Claude’s musical influences evolved after moving to Detroit. From listening to Uncle Vic playing Journey in Cleveland, he went on and began listening to The Electrifying Mojo’s playlist of Prince and Run-DMC. As the kind of kid who was obsessed with listening to the radio every night, these artists shaped his music taste.
Fifteen Years in the Making
Claude didn’t always want to make music. In the past, he also wanted to be a film director. He took a solid fifteen years to realize that he “sucked” at the project and people management aspect of filmmaking.
“The path is just totally different. It's like you need to be a real manager of personalities to be a great filmmaker. But to be a musician, you just kinda have to learn to manage yourself.” - Claude VonStroke
Music remained in the closet for years.
Claude knew he was good at it but he didn’t want to admit it and didn’t see that DJing could be a job. He didn’t start going to underground raves until he was 23.
A Genius Plan to Learn
To overcome the fact that he did not know anybody in the music industry, Claude put to use his filmmaking talent. He decided to make a documentary about some techno music and every music DJ who came to San Francisco after moving from Detroit.
In a fascinating turn of events, his inability to license songs forced him to make music that sounded like his interviewee’s. By the end of it, he not only got every single piece of information about these DJs. He learned to make the songs that they made, and the rest is history.
“My first record was big because I've been bottled up for 20 years waiting to release a huge record.” - Claude VonStroke
To hear more about Claude’s story of creativity, entrepreneurship and massive risk-taking, download and listen to the episode.
Barclay Crenshaw (a.k.a. Claude VonStroke)
* DJ Magazine says he is the best DJ In America* Billboard Magazine says his label, Dirty Bird is one of the top 5 Independence Dance Labels * Mix Magazine named Dirty Bird the label of the decade* He’s also got a critically acclaimed Radio Show and podcast called "The Birdhouse"
In this day and age of music cross-pollination, Claude VonStroke sits at the forefront of all that is good, proper and most importantly, fun.
Dushka Zapata joins us for another fun and life-affirming conversation. Dushka and Christopher talk about the origins of her soon-to-be-released book, how recounting something differently is valid, and how stories differ from facts.
Recounting Things Uniquely
Dushka is very aware of her unique thought process that translates into her writing. Oftentimes, her recollection of shared experiences differs from that of other people.
She finds this fascinating. Regardless of what other people say, these instances remind her that she has the license to say things in a different way in order to tell a story. She knows it is not some conscious effort but her recounting of things as exactly as she can.
“I’ve known for a long time that I look at things differently than other people. I think that's what makes me worth reading—because it's less about what happened but more of my perspective about it.” - Dushka Zapata
Different is Valid
She will soon be releasing a book about stories from her childhood and her family. She shared some of these stories to her siblings and as expected, they were surprised with the way she saw things. And for such a book, what title can be more fitting other than, This is How I Remember It?
Her book not only celebrates the uniqueness of each individual’s perspective but also nullifies the notion that one point of view is superior to another. The memory of a loved one’s passing is generally painful, but for some people like Dushka, it can also be beautiful.
“I feel really strongly about the way I remember things. It matters to me about how other people claim that I'm not recounting something right… I think that's a gift. I'm so happy that the way I remember things is like that.” - Dushka Zapata
A Thin Line Between Facts and Stories
Dushka puts simply the difference between facts and stories through an answer to a Quora question. We often make assumptions about people’s behaviors that seem out of the ordinary. And these assumptions, those add-ons, are usually the stories that embellish facts.
Failure to see the difference between the two results in struggles for most people.
“It's a wonder we understand each other at all because we look at the world through our assumptions and our insecurities, but I also think that we look at the world through a lot of things that never actually take place.” - Dushka Zapata
To hear more about Dushka’s powerful answers to Quora questions, her deeper take on stories and facts, download and listen to the episode.
Dushka Zapata is one of the most prolific and popular writers working today.
On question and answer site Quora her work has been viewed over 135 million times.
She’s the author of eight best-selling books.
Dushka has over 20 years of experience as a senior communications executive in Silicon Valley.
When she’s not writing, she serves as a communications executive at tech juggernaut Zendesk.
Books on Amazon
A powerful, researched-based look at happiness with Professor Scott Galloway from NYU. Professor Galloway is one of the most respected voices on the Internet today. He shares how the happiness curve dips in our 20s and 30s, the many "algorithms to achieving a happy life" and why “follow your passion” is the worst advice ever.
The Arc of Happiness
According to Professor Galloway, the arc of happiness starts off at a peak from the age of 0 to 22, when there’s not a lot of responsibility to deal with. Around 25, shit finally gets real. Everything we have been told is simply not going to happen and handed to us on a silver platter.
By the time we’re in our late 20s and 30s, we come to grips with the fact that as a species, we are competitive. We vie for the title of most successful, and when we fail at that, disappointments come in one after the other. At 35-45 years old, we reach the bottom of the smile, where we slowly work our way up once again to a more rewarding life.
“The happiest people in the world are probably the people who shouldn't be, and that is, [the] seniors.” - Professor Scott Galloway
Algorithms and Equations to Happiness
Through his research, Professor Galloway found about 10 or 12 algorithms and equations directly correlated to someone’s happiness. A lot of factors contribute to happiness—financial, geographical and even demographic.
For instance, the difference between being poor and being financially secure is enormous in terms of contribution to one’s happiness. After all, money can buy you happiness up to a certain point. Where you choose to settle can also affect your chances at success and opportunities for growth, especially as a young person.
“You wanna get to where the snow and the waves are great such that you have the greatest opportunity to be good at what you do.” - Professor Scott Galloway
Why “Follow Your Passion” is Bad Advice
We have heard it time and again. Any speaker would typically sign off with doing what you love when they themselves achieved financial success through, say, iron ore smelting. And the notion that they are actually passionate about such a thing is utter bullshit.
Professor Galloway says that we are most passionate about finding what we are good at and becoming great at it. Only then can we become one step closer to happiness.
“The financial and psychological and emotional accouterments that come with being great at something will make you passionate around whatever it is.” - Professor Scott Galloway
To hear from Professor Galloway about the state of young men in America today and why love is ultimately the key to being happy, download and listen to the episode.
Scott Galloway is a Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students. He is the author of the Digital IQ Index ®, a global ranking of prestige brands' digital competence.
In 2012, Professor Galloway was named "One of the World's 50 Best Business School Professors" (Poets & Quants).
Professor Galloway is also the founder of several firms including:
* L2, a subscription business intelligence firm serving prestige brands;* Red Envelope, an e-commerce firm (2007, $100mm revs.); and* Prophet, a global brand strategy consultancy with 250+ professionals
On today’s special episode, Christopher answers a question from a young woman who wants to know whether she should start a business. He touches on two points: the effect of formal education on entrepreneurial success and the distinction between missionaries and mercenaries.
Entrepreneurship is Not for Everybody
Christopher received an email from a 20-year-old woman thinking about leaving school to starting a business. Perhaps inspired by his own story, she sought out his help.
With very few options after getting thrown out of school at 18, Christopher started a business. Entrepreneurship was a way out of a life of struggle for him. However, even a huge proponent of entrepreneurship like Christopher thinks it is not the answer for everybody.
“It's an interesting thing that for many entrepreneurs, entrepreneurship is the only root that we have.” - Christopher Lochhead
Education Remains Valid for Most
The first thing that you should ask yourself when you consider quitting school to start a business is whether you are really ready. True, a lot has been said about success after dropping out and how college is slowly dying.
But according to the Kauffman Foundation, adults without formal education are much less likely to be entrepreneurs than their educated counterparts. Research also shows that the more educated you are, the more you are going to make. While the media portrays lots of dropout-turned-rockstar tales, the truth is that most entrepreneurs get some education.
“This is coming from a guy who didn't go to school. but I think you need to think twice before dropping out because for most people, school pays off.” - Christopher Lochhead
Are You on a Mission?
Another question to ask: are you a missionary or a mercenary? Christopher’s buddy Eddie Yoon makes this very important distinction. If you are the latter, then you are going to tap out when it gets hard.
There will be massive losery along the way and the disappointments will be huge. Things that will make you want to quit will happen on a fairly regular basis. Being mission-driven, like what most top VCs dub successful entrepreneurs, is the way to charge forward.
“Your commitment to the mission is what will get you through the hard parts. And there will be hard parts and the hard parts will be way worse than anybody ever expressed to you.” - Christopher Lochhead
To hear more about Christopher’s take on whether you should start a business, download and listen to the episode. Got a question for Christopher? Email him at email@example.com.
Quora - What would be your advice for a 21-year-old starting a company?
We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,
On this episode, a no BS leader in the sales world, legendary author and podcaster Brian Burns.
Brian and Christopher had a captivating free-range conversation about sales & marketing and they unearth some powerful ideas for how the two can work together and they tackled the always important topic of - sales and marketing alignment.
“Certainly in marketing, we've got a lot of shiny objects to play with and what I found working with CMOs is they pick the shiny object who enhance their portfolio versus enhance the company’s position.” - Brian Burns
Sales and Marketing Alignment
Have you ever run into this issue? Lochhead found some easy ways to get it right where sales and marketing were completely in sync.
First is for CMOS to treat the quarterly sales number like it was your 100% responsibility.
"If you're the head of sales and I'm the head of marketing and we're working together, it's not your number, it's our number. It's not your company, it's our company." - Christopher Lochhead
Breaking the Gap between Sales and Marketing
Being in a field is where you will really learn.
"I think the misalignment of sales and marketing, generally is the fault marketing.” - Christopher Lochhead
To hear more about Brian a no BS leader in the sales world, download and listen to this episode.
Brian Burns is the sales guru in Silicon Valley and a host of two podcasts in the top 15 in business on iTunes, The B2B Revenue Leadership show, and The Brutal Truth about Sales and Selling.
He has authored four books on B2B sales and marketing and he has over 25 years of experience.
We hope you enjoyed Brian Burns on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
On this episode, we have a podcaster who is loved by entrepreneurs Ever Gonzalez.
Ever and Christopher had a fun and informative conversation about designing business that serves your life, not the other way around, and what he's learned in talking to over 400 success entrepreneurs on his popular podcast.
"I would much rather take it a little bit easier and have the things that are important to me my family, freedom, time than to hustle, hustle, hustle and have all the money in the world for what reason." - Ever Gonzalez
Outlier On Air
Ever had an amazing journey in his life, a great career, and he a successful run as an entrepreneur running a freight management company all starting his podcasting in December 2013.
At first, it was strictly for entrepreneurs, but halfway thru it, he became curious with other authors and people that he wanted to know more. He’s enjoyed talking about business and people and now, it has over 422 episodes.
A lot of people today wants to be famous and they are losing money trying to follow this dream because they were hustling. As we get older, we have to step back, think and slow things down in order to get good results.
Ever said that he's living a life that he can control, a life that provides him freedom, still makes some money and working on projects that he's passionate about.
"Hustle is a no shit, Sherlock. You can go back and look at any book, of what anybody who's ever been successful, it takes hard work." - Christopher Lochhead
Finding the Right Pace
Most people don't know how to value time and being in balanced is something that is hard to do especially working in entrepreneurial businesses.
In reality, what we shared with younger entrepreneurs is that there will be plenty of time and they will be less effective, if they burn themselves out.
Remember the point of all of this work is to deign a legendary life, not kill yourself “hustling”
According to Ever, he had seen the ups and downs, but it's the mental health that scares him.
In a lot of ways, success is about learning to manage you own psyche.
To hear more about Ever a podcaster who is loved by entrepreneurs, download and listen to this episode.
Ever Gonzalez is an entrepreneur, CEO, a top podcaster and the Founder of OutlierHQ, a media and events company that provides resources to help entrepreneurs start, grow, and scale their businesses. He is also the host of Outlier On Air, a weekly podcast that interviews Founders, Disrupters, and Mavens.
We hope you enjoyed Ever Gonzalez on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him,
“Every rockstar business needs a punk.” - Tania Katan
On this episode, the incredible Tania Katan has a riveting conversation with Christopher about how to put the spark of joy back into work and life, how she overcame breast cancer and how it shaped her life.
Tania is a powerful example of someone who “used her different” to make her place in the world.
She shares the captivating story of how she went from acting, to working in enterprise technology, to becoming an advocate for women in tech, to becoming a successful author and more.
Tania is famous for starting the empowerment campaign #ItWasNeverADress.
"We don't need to be in a job or a field that is uniquely creative in order to be uniquely creative within the work we do." - Tania Katan
Authoring Bestseller “Creative Trespassing”
Tania wrote the book as a dialogue and a monologue.
This reflects the way she holds her book tours and keynote speeches. She lets her audience talk and give her feedback while she listens to them.
Real conversations inspire her.
When she went to record the audiobook, she brought a photograph of her friends, family and other people who inspire her to the studio. This allowed her to feel that she was sharing her stories with them.
Unpacking the Dedication
Tania says that she was born as an outsider.
She wrote about the reality of her life and how she found a way to use “outsiderness” or “misfitness” to create a value for both companies and the people around her.
Her being different is how she makes a difference.
"Embracing the fact that we are misfits and we are flawed allows us to actually take risks and know that the outcome is going to be better than ‘okay’." - Tania Katan
We Teach When We Most Need to Learn
At the age of 21, her breast was removed to save her life.
Following this event, she felt less—“other”—until she came to a realization when she became an adult.
Nobody is perfect.
Being an outsider can be painful for some people, and this is the epitome of irony. Every human being goes through the same dilemma and we all can feel uncomfortable and scared of becoming misfits.
This is where Tania’s need and desire to speak for them came from—the need to learn herself.
"To be perfect is like to be invisible." - Tania Katan
By finding a way to harness her different, Tania is the epitome of “why fit in, when you can stand out”.
To hear more about how Tania went from theater to tech industry and how she thinks every rockstar business needs a punk, download and listen to this episode.
Tania Katan is an inspirational speaker, creative consultant and co-creator of the #ItWasNeverADress campaign. She is also the best-selling author of the book, Creative Trespassing.
She has been a featured speaker at CiscoLive!, S.H.E. Summit, Business of Software, Expedia, Uber, Etsy, Humana, Google, Amazon, Comedy Central Stage, TEDx, and more.
On this episode, Lochhead shares some of the amazing things going on in the enterprise tech industry.
Enterprise Tech on the Rise
Back in 2012, the legendary venture capitalist Jim Goetz of Sequoia made a declaration that tech entrepreneurs were too focused on the consumer world and have ignored the $500-billion market opportunity, which is the enterprise space. Soon after, the Cloud went bigtime—the tipping point for a lot of big innovations.
Bob Evans of the awesome podcast Cloud Wars said that for Q1 of 2019, Microsoft, Amazon and IBM will combine for $23 billion in Cloud revenue.
“Twice as many enterprise startups have become billion-dollar companies compared to consumer startups.” – Jim Goetz, Senior Partner Sequoia Capital
The Golden Age
Over the last 10 years, there has been an acceleration of innovation. According to Lochhead, this is the greatest time in history to be in the tech industry and particularly in the tech enterprise industry.
“The enterprise space is—if you’re willing to dig it out, if you’re willing to work hard on it and be smart—it’s less binary than the consumer space. With grit, some intelligence, some great technology and some category design, you can really make something of yourself.” – Christopher Lochhead
Enterprise vs Consumer Tech Companies
Rolfe Winkler, the author of the article, The Tech IPO Delivering the Most for Investors, points out that enterprise companies produced a median of 126% stock growth, compared to a median of 15% increase for consumer tech companies.
Consumer tech is a hit business, but it is hard to predict in a way that enterprise tech is not. Christopher also thinks that it's getting tougher to find new niches in the consumer side and startups are afraid of the big players.
"Consumer-focused businesses may have more cachet, but technology startups that cater to companies are what is really hot.” - Rolfe Winkler, The Wall Street Journal
To hear more about the dynamic enterprise tech industry download and listen to this episode.
Christopher Lochhead is a #1 Best Selling Amazon Author and “Top
30” rated Podcaster. He is a former 3 time public company Chief Marketing
Officer in the enterprise technology business where he spent more than 2/3 of
his career. He’s been called “one of the best minds in marketing” by The
Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by
NBA legend Bill Walton and “Off-putting to some” by The Economist.
He co-authored two best seller
• Niche Down: How To Become Legendary By Being Different
It’s time to get some deeper insights from our guest, we have Isaac Morehouse. In this episode, Isaac and Christopher had a wonderful conversation on how to start or restart your career. They also talked about how to discover the right role for yourself, how to build the right skills to fulfill those roles and how to get the job of your dreams.
Crash Your Career
This is the most condensed version that Isaac came up with to get across the same mindset in a way of thinking about career launch. He is very passionate about helping young people so they don't get left behind.
The way he processes his ideas is by talking and writing about them that helps him to put his visions of category designs into words.
"If I explain it, then maybe there's a big chance that I can build it." - Isaac Morehouse
This is the first step that we need to focus on in order to have a
legendary start. According to Isaac, they are focused on 3 things - discover
some roles, build a profile and tailor a pitch.
If you can do all those 3 things, it will get a lot easier and you can
have an amazing career launch.
"Paper credentials aren’t going to launch your career, you’ve got to be your own credential” – Isaac Morehouse
Unpacking the 3 Things
He compares the idea of, what do you want to be when you grow up to a
funnel. Every step in your life, you should be moving in that funnel and people
are being trapped because of this.
The perfect fit for you is probably something that doesn't exist yet,
something that you have never heard of or hasn't been invented yet. The way to
get to it is to start experimenting as you will learn by doing it.
"The only way to know what is a really good fit is to try anything that is not really a bad fit." - Isaac Morehouse
To hear more about Isaac
Morehouse, founder and CEO of Crash, download and listen to this episode.
Isaac Morehouse is the founder and CEO of
Crash, the career launch platform, and the founder of Praxis, a startup
apprenticeship program. He is the author of the wonderful new book called Crash
Your Career. Isaac's business was focused primarily not exclusively on
younger people in helping them get an amazing start to their career.
Some of his blogs are:
• The Delicate Art of Listening but not Listening
• Life By Subscription
• Music as Programming
We hope you enjoyed Isaac Morehouse on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
In today's episode, the awesome Dr. Henry Mintzberg sits with us. He unpacks some powerful,
provocative and counterintuitive approaches to managing and decision making. He
also tells us why he thinks we need less of what he calls, Lofty Leadership.
Bedtime Stories for Managers
Manager is not a word we hear that often. One of the
stories is we can't separate leadership from management. Good managers lead and
nobody wants a leader who does not manage.
Everyone thinks that they are leadership expert, but for
Dr. Mintzberg, people must practice both together to succeed and enhance a
"Managers are leaders and leaders are managers." - Dr. Henry Mintzberg
Community vs. Networking
Communities tend to be small as the network can be
massive. He compares these two as the first one can be more personal while
networks are more on relationships and can be critical.
According to Dr. Mintzberg, community is networking. You
keep your community small, but your network of communities is across the whole
"An effective organization is a community of human beings, not a collection of human resource." - Dr. Henry Mintzberg
The Epidemic of Managing without a Soul
Have you experienced something where you walk on a certain hotel or restaurant and then 2 minutes later, you can tell if the place is together or not? For sure, some of us can get that feeling and this is what Dr. Mintzberg means when he says there is no feeling in the place.
This has been a theme that would come by entrepreneurs,
CEOs, and people managing businesses. He said that the best way to manage an
organization is by connecting with them.
"Managing is about eating scrambled eggs and live your customers’ experience. Connect with them." - Dr. Henry Mintzberg
To hear more about Dr. Mintzberg, a Canadian academic and author on business and management, download and listen to this episode
Mintzberg, OC OQ FRSC
is a Canadian academic and author on business and management. He is the
Cleghorn Professor of Management Studies at the Desautels Faculty of Management
of McGill University in Montreal, Quebec, Canada where he has been teaching
Some of his works are: • Managers Not MBAs
• Strategy Safari
• The Rise and Fall of Strategic Planning
We hope you enjoyed Dr. Henry Mintzberg on this
episode of Follow Your Different! Christopher loves hearing from his
listeners. Feel free to email him,
connect on Facebook, Twitter, Instagram and
subscribe on iTunes!
On this episode, we get to hang out with the incredible Dan Casetta. Christopher had a fascinating conversation with Dan about how to build a legendary culture, powerful ideas in recruiting and training, how to lead a young sales teen, how to change limes while saving dimes and a ton more!
Dan ran the Western part of the Cutco's sphere that touches the Pacific Ocean with 5,000 salespeople in it. What he loves about this is they get to impact a lot of young people at the time that are critical in their lives.
They get to learn a whole lot of
life skills, knowledge, habits and ways of thinking that make a difference for
“Once you invest time and energy, help them develop and do well, help shape their attitude about the experiences that they have, so that they end up succeeding." Dan Casetta
They usually start with the people they know, as in, referrals. It is easier for them to train and develop those people that have been personally recommended. The training is critical and the method of recruiting precedes the training as well.
According to Dan, once the summer is over and school starts, they continue to work with these young people to support their needs. They also have what they call Leadership Academy, where the trainees continue to gain more skills and knowledge that will help them to lead the team.
“We judge people based on attitude, not necessarily based on what part of the town they live in or their background." – Dan Casetta
At a very young age, Dan was exposed to the concept of personal development. As he grew up in the business, a large part of the training and development that he did is to help people with their lives.
They teach topics and ideas that are just not related to selling Cutco, but also develop each person in his organization as humans, as people. He created this environment of personal growth in his organization and became successful in this kind of field.
“Help people with their lives, not just their jobs." – Dan Casetta
To hear more about Dan, a sales leader and business and life coach, download and listen to this episode.
Dan Casetta is a record-setting sales manager, business & life coach, national speaker, culture shaping executive and a longtime member of the Cutco. He is also one of the best-selling authors of the book, Success Starts Today with the famous Jack Canfield, author of the “Chicken Soup for the Soul” series.
Some of his blogs are:
• Your Words Matter
• The Magic Secret (Part 1 and 2)
• Decision-Making: Insights to Help You Make Better Choices
• How Much Does It Cost?
• Why Me?
We hope you enjoyed Dan Casetta on this episode
of Follow Your Different! Christopher loves hearing from his listeners. Feel
free to email him, connect on Facebook, Twitter, Instagram and
Today, one of the best-selling self-help authors of all time, Hal Elrold sits with us. We unpack his brand new book, The Miracle Equation and talk about his life-changing story after beating cancer. Listen and believe that miracles do happen.
Hal created this equation 6 years prior to the Miracle Morning as a concept that he has been practicing and teaching in a company that he worked for. This is the formula that he used to beat cancer.
Anything is possible, but possible is not enough to get us up in the morning. His unwavering faith and extraordinary effort are his biggest decisions that helped him achieve his goal.
“The miracle equation is not a one-time decision to achieve a one-time goal. It's a fundamental way of living, a way of bringing fate. It is the fundamental lens to which you approach all of your life's challenges and all of your opportunities, goals and dreams.” - Hal Elrod
Possible to Probable
The voice of self-doubt and fear is what overrides us. According to Hal,
we have to replace fear with faith. Stepping out on faith is how he closed the
gap and by reinforcing that which he called the "Miracle Mantra".
"You don't have to believe you can achieve the goal in order to keep moving forward and ensure you achieve the goal." - Hal Elrod
Developing the quality and characteristics of a
person is what we need to focus on. For as long as there's effort and by
maintaining unwavering faith, regardless of what the result is, we can achieve
This is not a one-time decision. It is a fundamental way of approaching our life in every challenge we encounter and in every goal that we set.
"The highest benefit that you can get from setting and pursuing a goal is not to hit the goal. It is who you become on the journey toward the goal by giving it everything you have no matter what." - Hal Elrod
To hear more about Hal, one of the best-selling self-help authors of all time, download and listen to this episode.
Hal Elrod is one of the highest keynote speakers in America,
a top podcaster, and creator of one of the fastest growing and most engaged
online communities in existence. He is also one of the most inspiring authors
of one of the highest rated, best-selling books in the world, The Miracle
Some of his works are:
• Achieve Your Goals podcast
• Best Year Ever Blueprint
• (10 books) of The Miracle Morning book series
We hope you enjoyed Hal Elrod on this episode
of Follow Your Different! Christopher loves hearing from his listeners. Feel
free to email him, connect on Facebook, Twitter, Instagram and
In today’s episode, we hang out with a leading futurist Mark Pesce. He and Christopher discuss how smart the world is, why we should not be afraid of the future, how the next ten years will play out and how technology will transform our health and well-being.
Path to the Future
People get blindsided, uncontrollable and scared of what the future holds. We tend to give up when we feel that everything is not falling into place. Mark wants to show us that there is always a path through.
We have always had this path. All it takes is looking at our past and the clues to help us understand how we are going to find our .
“People come out of that with the sense of urgency that there is something that they can do, something that they can be that allows them to have not just a stake in the future, but a capacity to keep up with that future.” – Mark Pesce
Fear Because of Change
According to Mark, kids these days are so different because of their experiences.
We ask ourselves why the world is changing and why we can’t keep up. The idea of fear in us is because of change. And it is something that can be tolerated as we have the capacity to learn from one another.
"We like to master things and we don't like it when those things change from underneath us because it makes us feel like we're losing on mastery." - Mark Pesce
A Smarter World
The world is getting smart. There are apps, computers, electronics, high speed mobile Internet and sensors everywhere. Mark said that over the span of 40 years, all we have done is to learn how to take all the principles that are embodied with all of these.
We have such connections, wiring and intelligence of the world that when we look at it one way, it seems very threatening. It can seem that the world is going to be so smart and would not need us anymore. But we should always remember that a machine can be dumped a million times faster than a human can.
“The challenge and pressure for us is can we get smart at the same pace the world is getting smart?” - Mark Pesce
To hear more about Mark, the leading futurist, download and listen to this episode.
Mark Pesce is a leading futurist, author, entrepreneur and innovator.
He is an award-winning columnist for The Register and producer and host of This Week in Startups Australia. Mark invented VRML, the standard for 3D on the Web and a core component of MPEG-4. He also authored 6 books including:
• VRML: Browsing and Building Cyberspace
• The Playful World
• The Last Days of Reality
We hope you enjoyed Mark Pesce on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Today, the incredible performance coach Phil Towle sits with us for his very first podcast. He and Christopher have a very big, deep and adult conversation about life design, crisis and failures, building relationships and loads more. Hold tight, this dialogue gets very personal.
Break Down to Break Out
One of Phil’s approaches in coaching is called the 'Breakdown as a Breakout Opportunity'. He normally starts by asking clients what they're going through and from there, he can get a picture of what that means to them.
Phil sees this as a breakthrough opportunity. He takes crises as chances to look back since those that we have personally experienced can be the most catalytic.
"The crisis may be in some ways more about my resisting change, getting out of comfort zone and doing something that I need to do to go forward than anything else.” - Phil Towle
When Crises Arise
Phil sees a crisis as very personal as we have to look at our part in the challenge. To deal with it, we need to slow the process down rather than focusing and having the desire to change in an attempt to make life better.
We should ask ourselves, “How did I co-create this? What's my part of the conflict?” Once identified, we can then position ourselves to make the change. Do we cut and run or do we persevere?
"We co-created crisis out of necessity because we need to make a change, some kind that we're resisting.” - Phil Towle
Relationships Founded on Authenticity
Building relationships, whether short-term or long-term, do not have to be hard. If we continue to create authenticity in our interactions, we build a kind of intimacy that makes it easier for us to do so. The best way to approach it is to have the desire to make sure that you maintain present interaction in a way that is meaningful.
Have the openness of someone that is constructing a long-term relationship and make sure that you and the other party are honest with each other. Invest in the quality of the experience so that in the case that things go downhill and you decide to abandon the relationship, you will constructively move forward. You will take each other with you and the relationship practically never stops.
“When I'm not constructive, or when I start to build expectations of how I want you to be, then our relationship is misshapen. It takes on a different form that's likely to end in some kind of trauma because I haven't respected you. I made you a conformer or tried to make you conform to my agenda.” - Phil Towle
To hear more about Phil's take on crises, mental health and failures, download and listen to this episode.
Phil Towle defines “performance coaching” as a proactive psychological strategy that facilitates making your best better.
Phil works with “Difference makers” committed to using their God-given talents to fulfill their highest possibilities, and those around them determined to transform each hardship, setback and self-imposed limitation, into superior achievement.
His clients include:
* Metallica; * Dick Vermeil (Superbowl Winning Coach with St. Louis Rams); * Bill Romanowski (Professional Athlete); * Rascal Flatts; * Tom Morello (musician with Rage Against Machine/ Audioslave/ Nightwatchman, and Human Rights Activist)
For the second installment of this 3-part series on mental health and well-being, US combat veteran turned mental health counselor, podcaster and author Duane France joins Christopher. They share a powerful conversation about living a life of service, the challenges faced by veterans who leave the military and the power of having purpose and meaning.
“The military's purpose is not to kill and destroy. It's to protect and preserve.” - Duane France
On Veteran Stereotypes
When asked about what he would want the average American to know about the people in the military, Duane said that they are just like everybody else. Sadly, people like to stereotype the military veteran in three ways.
One, some would think of the veteran as a berserker suffering from PTSD. Sometimes, other people treat them as victims that need taking care of for the rest of their lives. And then there is the stereotype as a hero.
“There’s just a lot of stereotypes that go along with especially current era military… and it’s just simply not true.” - Duane France
Not So Different
All veterans want is for people to understand what they live through. Duane’s clients would say that they want people to know what they experience and to hear their stories. But at the same time, they don't know how to tell these, feeling like no one can really understand the struggles of a veteran.
To help a military veteran reintegrate into civilian life, it is best to not treat them differently. They want to be seen not as victims or as villains, but as the average American with interesting stories.
Finding Purpose After Service
No matter how unique their stories go, veterans will always struggle to regain their footing on civilian soil. The transition is the hardest part, but with the help of people around them, they can achieve a new purpose.
Some of them can even become amazing and legendary entrepreneurs.
“When we leave the military, we wanna find a place for ourselves in the world. We wanna find purpose and meaning in our lives because what we did was really meaningful.” - Duane France
To hear more about the separation of war from the warrior and why veterans make great entrepreneurs from Duane, download and listen to the episode.
Duane K. L. France is a combat veteran of both Iraq and Afghanistan, as well as a mental health counselor practicing in the state of Colorado.
He’s the host of the HEAD SPACE AND TIMING podcast and the author of Combat Vet Don't Mean Crazy: Veteran Mental Health in Post-Military Life.
Veteran Mental Health
On this first episode of a 3-part series on mental health and well-being, the mega-popular therapist, writer and speaker Amy Morin sits with us. She holds a powerful conversation with Christopher about how women can be super successful, why self-doubt can be a good thing and the power of true vulnerability.
“It's okay to be a mentally strong woman who doesn't act like a mentally strong man.” - Amy Morin
Women on Criticism and Rejection
Amy studied a lot for her new book. She found out that women tend to treat rejection and criticism as if they were the same thing.
Walking the path towards mental health and success is not letting others limit one’s potential. We must learn to take criticism where it comes from and separate criticism from people without stakes on our game. Studies also show that when people criticize you, they are likely telling you how they feel about themselves.
When Confidence Becomes Dangerous
According to Amy, people fail to recognize how dangerous confidence can be. Being completely confident that everything would work out without a hitch sometimes leads to some really poor decisions.
“A lot of the mistakes we make are because we're overconfident about our abilities and we underestimate how tough the challenge is gonna be.” - Amy Morin
Nobody jumps on Get Rich Quick schemes unless they are 100% sure that nothing will go wrong. It goes to show how self-doubt can be used to one's advantage.
Embracing Your Self-Doubt
Self-doubt can sometimes stop us on our tracks towards success. Being less confident about one’s attributes and qualities is only natural, but self-doubt doesn’t have to be a bad thing.
Studies on how students predict their performance on tests show that those who are confident about acing their tests are likely to do worse than those who show some doubt. This is mainly because they turned their self-doubt into effort and studied harder.
"Having a little self-doubt means, 'I have to put in more effort, I have to study for this, I have to prepare, I have to sharpen my skills.' And it keeps you on your toes." - Amy Morin
Owning One's Vulnerability
We sometimes liken vulnerability to weakness. But to become mentally strong, we need to embrace its true power.
“To really be vulnerable, you have to let people know that you struggle with things, that you're not really okay sometimes.” - Amy Morin
Having the means to open up about our own vulnerabilities to the world has made it easier to embrace. But being vulnerable is not something that we should necessarily announce on social media all the time. Sometimes embracing it means having a private conversation between you and a loved one.
To learn more about the secrets to women's success and Amy's take on the #MeToo Movement, download and listen to the episode.
Amy Morin is a licensed clinical social worker, psychotherapist, and a lecturer at Northeastern University.
The Guardian dubs her as the “self-help guru of the moment." Forbes refers to her as a “thought leadership star.”
Her knowledge of mental strength stems far beyond her professional experience.
She’s experienced a series of losses in her personal life that gave her first-hand insight into the strategies that build resilience.
In 2013, her article 13 Things Mentally Strong People Don’t Do was read by over 30 million people aro...
What drives a five-time Olympian? Today, we hear from the true legendary champion Kerri Walsh Jennings. The best beach volleyball player in the world sits with us for a conversation all about drive and inspiration.
"My bronze completes me. My dark side completes me... You need to have both." - Kerri Walsh Jennings
Discipline Liberates and Consistency Feels Great
One of Kerri’s favorite quotes is Jocko Willink’s “Discipline equals freedom.” A lot of high-performing people get either flak for being so disciplined or pity for being “punished”. But discipline liberates and allows Kerri the space to breathe and accomplish things.
Discipline is all about showing up and doing what it takes on the daily. And it is as beautiful a word as competition despite the negative connotation often attached to the two.
“It makes me feel good to be consistent and to do the hard things when things are hard and to do it until they're done.” - Kerri Walsh Jennings
Love for Winning Always Wins
Like most athletes, Kerri loves winning. But her relationship with it is as unique as it could get. The joy of winning motivates and inspires her more than the pain of losing.
People would often say that losing motivates them, but Kerri thinks that losing is like a chronic injury or a weight on one’s shoulders. It gets into your psyche in a way that drives you crazy. It is a toxic feeling despite the positives to it.
“I love winning more than I hate losing, which I think is why I'm still going.” - Kerri Walsh Jennings
Feeling at Home in the Olympics
With her veteran status in the Olympics, one would think that she felt the pressure of having basically the entire world watching her either win or lose. But not once has this ever occurred to Kerri.
The Olympics is fun, and she has always found it helpful to create a bubble around her to make her feel safe and not get caught in the noise. She has found her home in the Olympics, and not even the millions of spectators would take her off her game.
To hear more about Kerri’s distinction between inspiration and motivation and a whole lot more, download and listen to the episode.
Kerri Walsh Jennings has been called, “the Best Beach Volleyball Player in the World”.
Kerri is a five-time Olympian, three-time Olympic gold medal winner, and a one-time bronze medalist.
She is the beach volleyball career leader in career wins.
And Kerri is half of what has been called "the greatest beach volleyball team of all time," with her longtime partner Misty May-Treanor.
She is currently training and competing with her partner Brooke Sweat to compete in the 2020 Games in Tokyo.
Walsh Jennings is also an entrepreneur. She is the founder of p1440, a beach volleyball event series launched in September 2018 with eight events in the 2018–2019 season, showcasing the best in women’s and men’s beach volleyball from around the globe.
Is it possible to live multiple lives in this lifetime? Today, the three-foot giant Dr. Sean Stephenson joins us for a wonderful conversation on growth, purpose, and a lot more.
Continuing to Grow
Even after achieving his stature as a public speaker, Sean admits that he’s still growing. He was in business with his father for 22 years and didn’t leave home until he was 31. Perhaps owing to his severe physical disability, he was very close to his family.
His home life was wonderful, but as he got older, it got more difficult. Being in the same roof with his family, he always had a group thinking and felt like he was curbing himself. So he decided to go through a very painful business breakup and step out into the world.
Learning to Walk
We can’t read the label inside the jar. Sean didn’t know how much he was holding back his own opinions or how much he was fully being himself. But when he moved and broke away, he started seeing how there were new levels and layers to him.
The stark differences between his and other people’s experiences growing up shocked him. After all, he was used to a culture where not doing what the family wants equals being a renegade.
“I have decades and decades of education where I help people through their pains and their problems. But in some ways, I'm still learning to walk myself, learning to navigate this world, and I'm loving the experience of making mistakes.” - Dr. Sean Stephenson
Breaking the Mold
It personally sickens him to think that some people would want to live the same life a hundred times over. To continue his self-discovery, he would reorganize his life every five years or so. He wants to look back on the past five years with a stack of embarrassing mistakes to learn from.
Sean confesses that he wouldn’t hang out with his younger versions with interests that wouldn’t necessarily appeal to him now. He loves himself all the more for it. And he can only wish the version of himself five or ten years down the road would feel the same way with the present.
“Maybe there's a wrongful belief out there that the version of you will always be the same as you get older but I don't agree with that. I'm constantly breaking the mold and starting over and trying new things and figuring out what do I believe in.” - Dr. Sean Stephenson
To hear about why purpose is sexy and how Sean turned his "disability" into a competitive advantage, download and listen to the episode.
Dr. Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and caused his bones to be extremely fragile (fracturing over 200 times by the age of 18).
Despite his challenges, he took a stand for a quality of life that has inspired millions of people around the world.
Since 1994, his powerful message has been heard at live events in nearly all 50 states and in 16 countries.
Sean has presented at hospitals, universities, prisons, and to companies such as Nike, Whole Foods, Zappos, Walmart, and Sharp Healthcare. He has shared the stage with U.S. Presidents, billionaire business moguls, celebrities, and his Holiness the 14th Dalai Lama.
Sean has appeared on everything from The Oprah Show to Jimmy Kimmel, in addition to online videos with tens of millions of views.
The Biography Channel produced an hour-long feature on his life called, Three Foot Giant.
Mindie Kniss & Sean Stephenson his internatio...
How can structure drive culture? On today’s episode, the amazing author of Loonshots Safi Bahcall unpacks the reasons why we should pay attention to the structure of an organization to achieve success. Learn how crazy people and ideas lead to breakthroughs, and so much more.
Is It Really Culture?
When Safi first became an entrepreneur, he read every article and book he could find on various subjects like how to become a good leader and build great teams. All those things sounded good, but after a while, he got hungry for something more solid.
“I was trying to understand if there was some science to this. If there was something else besides just culture.” - Safi Bahcall
He observed that companies with completely different cultures would succeed, while those with the same cultures failed. There are elements of culture that are very important. But is it really the culture that drives the success of an organization?
Structure Eats Culture for Lunch
Christopher shares that there are successful companies with the “biddings will continue until morale improves” culture. Then there are other successful organizations that adopt an “everybody loves each other” culture. From this standpoint, there seems to be no such thing as a culture that works and a culture that doesn’t.
“Well, there’s a saying in business that says, ‘Culture eats strategy for breakfast.’ What I would add is that ‘structure eats culture for lunch.’” - Safi Bahcall
It appears that structure enables exponential differences in organizations in a way that culture doesn’t as much.
Structure Drives an Organization’s Culture
To exemplify, Uber had an outlier incentive system. Nobody wanted to work on other people’s project because of the 8X incentive that successful project proponents could earn. No matter how many times teamwork was encouraged, nobody would actually get into it.
But when the team-based incentives began to roll out, the culture changed. People were rewarded based on team performance. This perfectly sums up how structure eats culture for lunch.
“It means that underlying structure can drive the culture, rather than the way around.” - Safi Bahcall
To hear about how water molecules relate to business structure and how genius and serendipity need to meet to produce breakthroughs from Safi, download and listen to the episode.
Safi is a second-generation physicist (the son of two astrophysicists) and a biotech entrepreneur.
He received his BA summa cum laude from Harvard and his Ph.D. in physics from Stanford, where he worked with Lenny Susskind in particle physics (the science of the small) and the Nobel laureate Bob Laughlin in condensed matter physics (the science of the many).
He was a Miller Fellow in physics at UC Berkeley (the school of the many). After working for three years as a consultant for McKinsey, Safi co-founded a biotechnology company developing new drugs for cancer. He led its IPO and served as its CEO for 13 years.
Safi has presented at approximately 130 banking conferences, investor events, and medical meetings around the world, as well as at leading academic institutions including physics, mathematics, or medical departments at Harvard, MIT, Stanford, Princeton, UC Berkeley, Caltech, Cornell, Bell Labs, Dana-Farber Cancer Institute, Massachusetts General Hospital, Rockefeller, and the Weizmann Institute of Science in Israel.
He lives with his wife, two children,
Why does great service come from the heart? On today’s episode, Christopher sits with his hero Ken Blanchard. One of the greatest authors of all time shares why legendary customer service matters, the power that true servant leadership holds, and so much more.
Exemplifying Simple Truths
Christopher has personally looked up to Ken since reading the life-changing book, The One-Minute Manager. When he dropped out of school and had to seek other ways of learning, Christopher turned to the book that he has given to many others in return.
Simplicity marks everything that Ken writes and teaches. The living legend has written over 60 books, with a new one inspired by the story of Johnny the Bagger, The Simple Truths of Service.
“My mission statement is to be a loving teacher and example of simple truths.” - Ken Blanchard
Great, Simple Service
Everyone can make a difference in customer service without having to do anything complicated and by simply reaching out to customers and making them feel important. Great service that makes a difference comes from the heart. However, the human ego often sends people off track of being servant leaders.
Ego gets in the way of service in two ways. One is through false pride or the “more than” philosophy, where you act like you’re better than everyone else. And then there is fear or self-doubt, where you have a “less than” philosophy.
“A lot of people say, ‘That's an ego problem?’ Sure, you focus on yourself.” - Ken Blanchard on self-doubt
Writing for People
Growing up, Ken's parents instilled in him the value of staying grounded. When he became president back in junior high, his father reminded him that great leaders are great because people respect and trust them. His mother also taught him to neither think himself beyond others nor let others think they’re above him.
He has had a lot of valuable learnings in life. And all these motivate him to continue writing books.
“I just love learning for people.” - Ken Blanchard
To hear more about service and being yourself from Ken himself, download and listen to the episode.
A prominent, sought-after author, speaker, and business consultant, Dr. Ken Blanchard's friends, colleagues, and clients characterize him as one of the most insightful, powerful, and compassionate individuals in business today. Ken is one of the most influential leadership experts in the world and is respected for his years of groundbreaking work in the fields of leadership and management.
He is also the co-founder and Chief Spiritual Officer of The Ken Blanchard Companies, an international management training and consulting firm that he and his wife, Margie Blanchard, began in 1979 in San Diego, California.
Ken received a master's degree from Colgate University and a bachelor's and Ph.D. from Cornell University. Ken spends time as a visiting lecturer at his alma mater where he is a trustee emeritus of the Board of Trustees. He also teaches students in the Master of Science in Executive Leadership Program at the University of San Diego.
He has received many awards and honors for his contributions in the fields of management, leadership, and speaking. The National Speakers Association awarded him its highest honor, the "Council of Peers Award of Excellence." He was inducted into the HRD Hall of Fame by Training magazine and Lakewood Conferences, and he received the Golden Gavel Award from Toastmasters International.
Why does being present mean losing oneself? On today’s episode, mindfulness guru Julianna Raye shares an insightful conversation with Christopher. Learn how you can apply your attention in ways to truly make your life effective.
Mindfulness and Being Present
Mindfulness practice entails knowing how to apply your attention through optimal ways. Understanding where to focus one’s attention alleviates even a simple headache. Opening up to the experience as it is happening will help release the pain, even if not always.
It turns out, there are two ways by which you can handle pain. One is to turn towards the pain and directly work with it or to anchor away from it. And it matters to be present in the situation in order to find a way to deal with it.
“I like to define what it means to be present in a way where people can actually understand how to do it—if they wanna do something.” - Julianna Raye on being present
Three Skill States
There are three skill states to consider to achieve mindfulness: concentration, sensory clarity, and equanimity. Julianna says that these are naturally-occurring. And they come up in life all the time, associated with the most fulfilling moments.
“The key is a lot of people don't know that those heightened states—those skills—you can develop them and then they're transferrable.” - Julianna Raye
When you achieve concentration, you get to spend more time focusing on what matters to you and less time being pulled into distractions. Nobody succeeds without figuring out how concentration works.
“Concentration is the ability to focus on what you choose.” - Julianna Raye
Christopher says that it's interesting how you lose yourself in concentration. This means that the more present we are for us, the less alive we are. And the less present that we are, the more alive we are.
“It's this amazing dichotomy to me that when we lose ourselves the most is when we're alive the most.” - Christopher Lochhead
To hear more about the other skill states that affect mindfulness from Julianna herself, download and listen to the episode.
Julianna is devoted to deepening people’s understanding of research-supported mindfulness and empowering anyone to guide others in its practice. She has been training individuals and groups in the Unified Mindfulness system for nearly two decades.
Julianna is also a founding member of Brightmind Meditation, LLC—the developer of the Brightmind mindfulness app. She also consults and offers private coaching, onsite and online mindfulness training.
She has had more than 100 weeks of immersive silent retreat training in both the mindfulness and Zen traditions. Through these, she has completed over 12,000 hours of formal practice.
Along the way, she has participated in research including a UCLA study comparing long-term meditator’s brains with those of non-meditators.
She also designed and led the training for a workplace research study carried out under David Creswell, Ph.D. And that study showed positive outcomes with regards to improved employee well being and lower stress.
Unified Mindfulness Immersion
Why do most startups fail? Today, Bruce Cleveland joins us for a master class in building a massively successful B2B and why market engineering is a skill every executive needs. Listen in to learn how you can build your company and category to scale.
“Venture capital is a fairly interesting term or phrase. Because what I found is that there's not a lot of venture in venture capital.” - Bruce Cleveland
Basic Patterns to Engineer Success
CEOs demonstrate basic patterns in engineering their success. But a lot of startups are not executing these patterns. Over the course of a decade in his prior firm, Bruce began to see which teams would have an actual chance for success.
He decided to explore these patterns, and he discovered three phases that every startup goes through. Even a new product offering in a large company will have to go through these same phases.
Go-to-Product and Go-to-Scale Phases
The first phase is the go-to-product phase. It begins with an idea, one that is hopefully informed by research. In this phase, you will have a prototype that you put in the market for some customers to get and provide feedback for in order to reach a more polished version called minimum viable product.
Skipping to the third phase, which is the go-to-scale phase, is where you finally get some customers and things are really working. Now, you have converted from being a PowerPoint company to a spreadsheet company. And you can finally show how good your product actually is.
Investors Look for Traction
Beyond reaching profitability, what most firms want to see is this thing called traction. They want to see demonstrable evidence that there’s a market and that people will purchase your product. And most of all, it needs to be enough evidence.
“That go-to-scale phase, there’s a lot of companies that will finance that. And there’s a lot of great brands that are out there that wait until you get to that point before they will invest in you.” - Bruce Cleveland
To learn more about the traction gap from Bruce, download and listen to the episode.
Bruce Cleveland is a Founding Partner at Wildcat where he focuses on investments in artificial intelligence (AI) marketing, EdTech, enterprise software as a service (SaaS) and the Internet of Things (IoT). He’s also the author of Traversing the Traction Gap.
His specific areas of interest include enterprise automation, education and training, and general business applications. Bruce likes working with early-stage companies that use technology and data to increase revenue and decrease costs.
An avid adventurer and sailor, Bruce enjoys the challenge of creating new companies and navigating new markets.
Bruce began his venture capital career at InterWest Partners, where he was the first investor and a former board member of Marketo, which held an IPO in 2013 and was acquired by Vista Equity Partners in 2016 for $1.8 billion.
Wildcat Venture Partners
Wildcat Venture Partners - Traction Gap
Are you a company people spend time with or save time with? On today’s episode, business thought leader Joe Pine joins us for a riveting conversation on why experiences remain important in the business sphere.
Progression of Economic Value
Joe and his partner opened their legendary book, The Experience Economy, with an anecdote on coffee beans. Coffee is a commodity that can be grown on the ground and a cup can cost 2 to 3 cents. But when you package coffee beans and sell them in stores, their value increases to 5 or 10 cents.
Even more, when you buy coffee from someone who brewed it for you, the cost increases to half a dollar. Finally, having coffee in an ambient environment like most coffee shops will have you paying up to $4 for a cup. This perfectly exemplifies the progression of economic value.“
When Companies Fail
Apple and Starbucks have succeeded in making experience part of their products through their retail stores. This is something that a lot of companies fall short in. Take for example Toys R Us, which went bankrupt recently.
“When you combine the great products that Apple has with the great experience they have in their stores, that's when magic can happen.” - Joe Pine
Toys are the most experiential products in the world, even more than smartphones. But Toys R Us failed to see that putting them in a warehouse where kids couldn’t really play with them put their business in jeopardy.
Two Experience Strategies
As a company, you can choose between two strategies to make the customer experience better: the time well-saved strategy or the time well-spent strategy.
For the first one, you can divide the best possible service at the lowest possible price at the greatest possible experience for your customers. Meanwhile, there is also the second strategy where people actually value the time they spend with you.
“You gotta get people to value the time that they spend with you. Give them a reason to come into the store. Give them a reason to interact with you.” - Joe Pine
To hear about the four types of experiences and the value of being authentic from Joe, download and listen to the episode.
Joe Pine is a legitimate business thought leader and among the founders of the experience economy. He and his partner James H. Gilmore wrote The Experience Economy: Work is a Theatre & Every Business a Stage in 1999, which demonstrates how goods and services are no longer enough. What companies must offer are experiences that engage each customer in an inherently personal way.
He helps clients to design strategies to leverage these new economic opportunities and create experiences that drive revenue.
Harvard Business Review - Welcome to the Experience Economy
How do you bootstrap your way to success? On this episode, Joe Kudla joins us for a conversation on taking action based on insight. How do you design a new athletic clothing niche for men and be known in a category so large?
“I'll be totally candid. I had no idea what it took to run a successful apparel business.“ - Joe Kudla
A Very Personal Brand
Athletic apparel has been around pretty much since the creation of the fig leaf. So why did Joe think of building a brand in this particular niche? It started out of a personal need.
Joe was an athlete who would beat himself up playing football his whole life. About ten years ago, he began dealing with a lot of back pain. That was when one of his friends suggested that he do yoga.
Beyond the Mass Produced
He was taking yoga classes daily when he looked around and realized that he never got to know what dudes are supposed to wear to yoga. It was this question, this puzzle, that set him and his associates to this whole path.
Massive brands flood the athletic apparel market. Some have buckled up the channel with better material and construction and more tailored, modern fit. But Joe wanted more than apparel exclusive for the gym.
“We're the anti-gym guys. We're going to the gym but we just didn't connect with that culture around it.” - Joe Kudla
Creating Diverse and Versatile Athleisure
Joe looked at the space and came across the stats of people practicing yoga versus those who go surfing and gained valuable insight.
“When I really looked at the brand that we were gonna create, it was inspired by much more than yoga. It extended to this diverse, versatile active life.” - Joe Kudla
No one can deny the appeal of premium active apparel that performs better. But even better are clothes you can sweat in and wear to the beach or when you meet a friend for some beer. And so he built a brand that is casual and can be carried around throughout the day.
To hear more about the inception of Vuori and the story of finding love in poop from Joe, download and listen to the episode.
Joe is the founder/CEO of Vuori is an active lifestyle apparel brand that draws inspiration from the aspirational coastal California lifestyle, an integration of yoga, surf, sport, art, and a strong visionary spirit.
Vuori makes products that stand the test of time and hopes to inspire others to be healthy, vibrant and live their dreams.
We hope you enjoyed Joe Kudla on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on
How do you become happier in life? On today’s episode, four-time New York Times bestselling author Gretchen Rubin joins us for a fun, insightful conversation. How do you turn feeling envy and lying into tools for our own growth?
Relationships for Happiness
There are two ways to achieve happiness, depending on the mental framework that you use. One of which is that to be happy, we need to have enduring, intimate bonds.
“Ancient philosophers and contemporary scientists would agree that relationship is key to happiness.” - Gretchen Rubin
We have to feel like we belong, be able to confide a secret, get support, and give support. Anything that broadens or deepens our relationships is something that would make us happier. When we look at people who say they’re happier, they tend to have more relationships.
Self-knowledge is also Key
From a different vantage point, you can also say that the key to happiness is self-knowledge. We can build a happy life on the foundation of our own nature, interests, values, and temperament.
“It's really by knowing ourselves that with this knowledge we can shape our lives to better reflect what is true for us.” - Gretchen Rubin
It should be fairly easy to know oneself when you hang out with yourself all day long, right? But the truth is that it’s not very easy at all. This stems from how we sometimes wish that we were different from who are or from how we are different from what other people expect or want us to be.
Envy and Lies are Helpful
Gretchen is keen on finding questions or indirect ways to help us understand ourselves better. For instance, whom do we envy? People don’t want to admit they feel it, but envy is actually helpful because it shows us what we wish we had.
Another question we must ask ourselves is, what do we lie about? Oftentimes when we lie, what we do doesn't match up with what our value is and this is really important information to reflect on.
“The fact that you're not being truthful about it means that somehow, you're not comfortable with what your real answer is and that's a sign—hey, maybe I need to get my actions and values into better harmony.” - Gretchen Rubin
To hear more about how we can achieve inner calm and peace from Gretchen, download and listen to the episode.
Gretchen Rubin is a writer who relentlessly explores human nature to understand how we can make our lives better.
She believes there’s no one-size-fits-all solution for becoming happier, healthier, more productive, or more creative; when we know ourselves and what works for us, we can change our habits and our lives.
She’s the author of the bestselling books (The Happiness Project, Happier at Home, Better Than Before, The Four Tendencies),
And she hosts the award-winning podcast Happier with Gretchen Rubin,
In this follow-up to Episode 20 with David Cancel (DC) the founder and CEO of Drift, Christopher talks with Dave Gerhardt (DG), the head of marketing for Drift and fellow podcaster.
They are co-authors a of brand new, number one best-selling book called Conversational Marketing: How The World's Fastest Growing Companies use Chatbots to Generate Leads.
In this episode, we unpack how Drift is designing a new category and we go deep into the strategies and tactics Drift is using and how they executed this most legendary lightning strike centered around the new book.
If you're into marketing, there's a ton of gold in this episode.
* You'll get insight into how to get a massive amount of attention for your category, brand and point of view.* How to execute an approach called the Multiplier Effect so that each component of your marketing mix multiplies the value of the other components.* How to make your company and your category undeniable. * And, how to do my favorite kind of marketing which causes your competition to have emergency board meetings.
"Whether the (category) name is sexy, good or not, you have to name it." - Dave Gerhardt
Almost two years ago, Dave was introduced to Christopher through his book after Sequoia invested in Drift, Pat Grady sent him five copies of his book Play Bigger and said he needed to read it. Dave was blown away that how much was in the book was what they were doing without really talking about it. Play Bigger clarified what they were working on.
Hurdles to Overcome
The team at Drift knew they were building a category but didn't' really know about category design. During their efforts to write the book and get a publisher, Dave and David discovered that thing, that category that they were building meant nothing until they named it.
"In order for us to win, we need to elevate the category of Conversational Marketing." - Dave Gerhardt
They had a little traction but not enough. They needed a following, big investors, and the social proof. Fast forward to early 2018. They spent the year writing the book and published on January 30, 2019. After a month, it's a top 20 business book in the US and in the top 1.5% of all books being sold on Amazon.
Why Competition is Good
In order for the book to succeed, Dave wants competitors and people in the conversational marketing space. They don't want people to just think of Drift when they think of conversational marketing.
Dave compares it to a part of Play Bigger. Apple didn't invent the tablet but they created a category that elevated it. That's Drift's goal; to elevate the category of conversational marketing.
To hear more about Dave's legendary marketing strike, download and listen to the episode.
Dave Gerhardt Bio:
Dave Gerhardt is a B2B marketing leader, brand builder, and copywriter. As VP of Marketing of Drift, he's helped grow Drift from $0 to over eight-figures in revenue in just two years, and his work has been featured in 100+ news sites and publications, including Forbes, Fortune, Inc., Entrepreneur, TechCrunch, and Harvard Business Review.
He also co-hosts the popular Seeking Wisdom podcast with Drift CEO David Cancel, and he's the co-author of the definitive book on Conversational Marketing.
What exactly does reinventing yourself entail? Expert Dorie Clark joins us today for a conversation about designing one’s new identity, why social proof matters, and a lot more.
Winning Over the Team
To reinvent oneself means giving in to the want to go toward a certain direction. Once you figure this out, you also need to realize that a lot of the process is about winning over the internal team. Who you surround yourself with as you begin reinventing yourself matters a lot.
“Ironically in the reinvention journey, the people closest to you are gonna be the least supportive initially.” - Dorie Clark
People you’ve built relationships with are more tied to who you’ve been than you are. They come from a good place, not to mention that they have the most at stake in this reinvention. You need to develop a strategy to help them understand your intentions and see your determination.
The Power of Dormant Ties
Since reinvention involves established relationships with people, you must also grasp the concept of ties. These include strong, weak, and dormant ties. Dormant ties come from strong bonds shared with people who have gone off in directions completely separate to yours.
Dormant ties can be particularly powerful when rekindled, especially with the positive connection and thoughts that come with them. That you have some form of contribution to each other’s success makes it a lot easier when you reunite. With ties like so, you will find people to root for you in your process of reinvention.
Creation of Content
The other key component is proof that you can muster to support your new identity. People are skeptical, and you have to hammer it home that you are serious about them. This is where content creation around your new subject area comes into play.
“It’s a way of simultaneously demonstrating your expertise. It enables you to have a networking vehicle. It allows you to create these sustained reminders.” - Dorie Clark
To hear more about Dorie’s expert advice on reinvention, download and listen to the episode.
Dorie Clark is “an expert at self-reinvention and helping others make changes in their lives,” says The New York Times. She’s an adjunct professor at Duke University and a bestselling author.
Her book, Stand Out, was named the #1 Leadership Book of 2015 by Inc. Magazine. She’s also a regular contributor to HBR.
We hope you enjoyed Dorie Clark on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook,
How do you overcome a compounded fear of failure to become legendary? On today’s episode, author, entrepreneur, and real estate investor David Osborn joins us in a conversation about making money, building capital, and so much more.
“You go to work for capital so your capital can eventually go to work for you.” - David Osborn
Thinking Big, Not Delusional
David started out as a realtor, working under his mom’s team for three years. Over time, he realized he no longer wanted to sell so he ventured out into setting up franchises. With the right company, time and work ethic as well as a dash of mistakes and failures, he and his team have sold billions.
When you focus on the delta of where you are and where you want to be, it becomes clear that making the first million is way too hard. But it’s just as important to think massively big, and not delusional, to get started. It takes so much longer and harder than people can imagine and be willing to admit, after all.
“People always look at the credit and the money that an entrepreneur makes and they way underestimate the amount of risk and amount of failure.” - David Osborn
An Idiot Prior to Success
David first opened up a franchise in 1996, and it took ten long years before he could make money. It was a sweet two years, until the massive crash of 2008. Luckily enough, he had a great company to support him through it. But not all entrepreneurs are on equal footing.
An entrepreneur that has to scramble all the way up will look like an idiot for ten years before they get rewarded. And sometimes, the rewards could be more than they probably should get.
“The reason is you spent those ten years where every day there's a chance you could have nothing the next day.” - David Osborn
Overcoming Fear Through Crazy
It takes experiencing hurt and failure for fear to manifest. We find punishment, pain, and psychological difficulty so aversive that we steer clear of ladders going up.
Even the most successful entrepreneurs get afraid. But it’s finding the crazy force to drive you through the journey that spells all the difference.
To hear more about David's views on free will and capital building, download and listen to the episode.
After sticking out his thumb and traveling the world, David returned home to Austin, Texas broke and unemployed, at the age of 26. Though his travels may not have yielded wealth, they instilled the key motivation that he brings to every part of his life to create it — freedom.
Because to have everything you ever wanted takes the opportunity to design your life and believe it can happen.
Through this intention, David began to test his entrepreneurial merits alongside his business-partner mom in the world of real estate. The results were nothing short of remarkable. In less than 10 years, David would go on to build one of the top real estate brokerages in the world, founding over 50 companies.
Yet, more than anything else, the inherent freedom derived from his success awards him the time to focus on the importance on what matters most: being a proud father of two beloved daughters, a son, and husband to the wonderful and talented Traci Osborn.
Today, still rooted in his boundless sense of adventure, David continues to travel the world not only to be enlightened by new experiences but to share his insight and expertise with others so they, too, can truly be free.
Why is hustle utter bullshit? On today’s episode, Christopher talks about the number one piece of entrepreneurial advice that most of us hear today. A topic that he’s written a blog for, Christopher shares seven reasons why we need to fuck hustle.
No Shit, Sherlock
Most entrepreneurial porn stars would pontificate the mentality that we need to hustle all day and every day. But “hustle” isn’t the most important word ever or a badge or wristband to show off. This evangelization of the idea that hustling is the way to go is dangerous and it needs to stop.
For one, hustle is a “No shit, Sherlock.” We all know that if you want to be successful in business or any other domain, you will need to work hard. We all heard of Malcolm Gladwell’s 10,000-hour rule, and success takes hard work.
“That's why we respect people who achieve great things—because of the simple fact that they had to overcome stuff and do something that most people aren't willing to do.” - Christopher Lochhead
You're Not a Hamster
Second, hamsters can go round and round in a wheel all day long without going anywhere and be happy doing it. Some people confuse activity and results. And we need to ask ourselves an important question:
“Does the work I'm doing produce meaningful results produce value or am I just spinning my wheel?” - Christopher Lochhead
The most legendary people develop a sixth sense around things that are going to move the needle in the areas they care about. They evaluate whether the levers are going to move things forward. And they’re constantly figuring out what things they can use to leverage what they need to produce wanted results, as opposed to just spinning the wheel.
Work Smarter, Not Harder
Third, instead of hustling, entrepreneurs must preach working smarter. It’s pointless to work yourself into oblivion. It pays off to learn beyond what’s taught in school, and this includes horizontal income, which he talks about with Pat Hiban on a podcast episode.
“I like to say that horizontal income is money that can roll in while you're laying down.” - Christopher Lochhead
To hear the four other reasons why we all need to stuff it and fuck hustle, download and listen to the episode.
Fuck Hustle: 7 Reasons Hustle is Bad Advice
We hope you enjoyed this episode of Fuck Hustle Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
How do you carve out a counter-intuitive niche and be successful at it? On today’s episode, Vineet Jain joins us for a discussion about how he charted a path different from every other tech person's. He also shares how it all paid off, ten years later.
Swimming Upstream to Grow
Vineet has built a business that has seen nine consecutive quarters of records. They did this against a landscape of massive competitors who at one time looked like they might really threaten Egnyte. And to achieve this, they had to niche down.
“Indeed, this company of ours has grown in the big shadow being cast by some of the players who had a lot more funding.” - Vineet Jain
Financing Against the Trend
Year over year, Egnyte had a compounded growth rate of 30-35% and wasn't raising much money. It wasn’t until the fourth quarter of 2016 that their cash flow turned positive. But Vineet knew that this wasn’t enough to keep the company afloat.
In August of 2018, he pitched that they raised financing. This was despite the general trend that tech companies observed. Sure enough, Vineet’s confident promise was met, and Goldman Sacks came into the picture.
Divine Luck and Difference
Egnyte had a size disadvantage against other companies in their category. They had a little over 600 employees, so they had to figure out how to play to this asymmetry. Ultimately, they decided to focus on their product and the economics of customer acquisition.
“You cannot pick a fight with an enemy who has picked your weapon of choice.” - Vineet Jain
Even with how they tried to show how they were different, they didn’t escape being lumped with 100 other vendors. But the confluence of two factors helped them rise: the expansion of the category they belonged to and the adoption curve becoming mainstream. With a product that fit the market at an interesting period, they got higher demand.
To hear more about how Vineet worked to build Egnyte to reach its pre-eminence and raised a $75M-funding round, download and listen to the episode.
Vineet Jain is the CEO and co-founder of Egnyte.
Prior to Egnyte, Vineet founded and successfully built Valdero, a supply chain software solution provider, funded by KPCB, MDV and Trinity Ventures.
He has held a rich variety of senior operational positions at KPMG and Bechtel. He has 20 years of experience in building capital-efficient and nimble organizations. Vineet earned a BS in Engineering from Delhi College of Engineering and received an MBA from Santa Clara University.
We hope you enjoyed Vineet Jain on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter,
Why is it so hard for these companies to do what is right and fair? On today’s episode, activist Christian Sarkar joins us. He talks about brand activism and why business leaders need to embrace social causes beyond making money.
Christian says that we have reached a point where the government can no longer control capitalism. There simply isn’t a set of rules to regulate it. This is peak irony, given how guard rails were put up to prevent a repeat of the Roaring Twenties and the Great Depression.
“We have created a culture of governance that is very weak and, by design, has no teeth.” - Christian Sarkar
We have the free market and companies have to play by set, agreed-upon norms. The problem, however, persists. Nobody is addressing the things that endanger not only the economy but the society at large.
Paying Attention to Society
Christian co-authored Brand Activism: From Purpose to Action with Philip Kotler. The book espouses brand activism, something that most companies forget about in their pursuit of capital gains. Capitalism doesn’t pay attention to society enough.
Everyone is so concerned about getting the stocks up, but nobody knows about the three major problems that even the government can’t solve. These include the environment, income inequality, and population control. Neglect these three altogether, and you spell the end of not just your business, but also of the world.
Adopting Brand Activism
It is certainly difficult to create a brand that can lobby for causes that could save the world one person at a time. They don’t teach you charity and social responsibility in a business school. Every time, it is all about maximizing shareholder value.
There are companies who appeal for government funds to protect themselves from the backlash of climate change. The catch is that they have highly contributed to it. It’s time that business leaders choose between stepping up or sitting by the window of this freight train in a collision course.
“This is the problem with market-driven capitalism—that’s just blindly following the pursuit of value extraction.” - Christian Sarkar
To hear more about progressive brand activism and its importance, download and listen to the episode.
Christian Sarkar is a Consultant, Author, Entrepreneur, Publisher, Artist, and Activist. With Philip Kotler, he co-authored (“The Father of Modern Marketing) of the bestseller “Brand Activism: From Purpose to Action”. He is also the editor of The Marketing Journal.
Amazon - Brand Activism: From Purpose to Action
We hope you enjoyed Christian Sarkar on this episode of Follow Your Different!
How does an orgasm relate to the birth of a planet? Intimacy expert Allana Pratt joins us on this special episode. The podcaster slash author shares how she unlocked her sexuality, why sex is sacred, and why our sexual energy is key to a life lived happily.
From Nerdy to Naughty
Allana hadn’t always been the naughty, confident woman that she’s now known for. She started off as the nerdy, insecure girl who always felt out of place. Eventually, she hopped on her uncle’s 18-wheeler semi from British Columbia to Los Angeles to follow her dreams.
She moved to the States and has been a dancer since she was five, doing jazz, ballet, tap, and theater. And instead of taking over their family’s pharmacy, she moved to Tokyo. On her very first show, 19-year-old Allana had to wear a G-string and fishnet tights—something she has never done before.
Coming to Terms with Sexuality
She ought to have enjoyed the experience of her first Tokyo show. But at the time, she hadn’t figured out the sacredness of sexuality just yet. And neither did she own the power of her radiance.
“I believe that our sexual energy is life force energy.” - Allana Pratt
To Allana, a person’s sexual energy is the same energy that spins the planet, blossoms a flower, and creates the birth of a child. And the energy of an orgasm? It’s the very same energy that births a planet.
Beyond the Bedroom
At the core of it, sexual energy is as pure as everything else that makes the world what it is. It’s the root of existence itself within our bodies. When people learn to let go of all judgment to sexuality, they also learn to feel a lot more authentic and safe.
Many of Allana’s clients come to her with shame or guilt, thinking they’re weird or broken because of their sexual desires or the way they choose to have contact. This, she says, is the very reason why she loves to be that safe space for people. When people drop into their bodies and do the work to forgive themselves, there starts to be a buzz that will flow through all aspects of their day-to-day.
“Yes, sometimes the ‘deliciousness’ has a ‘bow chika bow wow’ energy, like a real sexual energy when we think of sensuality in the bedroom. But sometimes, this delicious energy is tenderness, care, healing, patience, listening.” - Allana Pratt
To hear about more on intimacy and relationships and what it means to have Queen Energy, download and listen to the episode.
Intimacy expert Allana Pratt inspires open-hearted living with delicious sass. Featured on CBS, TLC & FOX, this cum laude graduate of Columbia University is the author of 3 books. She’s a coach to celebrities and the host of the sexy empowering show “Intimate Conversations LIVE”.
After working with thousands of men and women who struggle to open their hearts again in the aftermath of a harsh breakup, Allana helps them learn how to date again and find lasting love.
She inspires women to embrace their sacred erotic nature to attract all the love and attention they can handle. She heals men’s emasculated hearts, cures their ‘nice guy’, and awakens their ‘noble badass’ so they can create hot, healthy intimate relationships.
Allana’s passionate devotion to helping men and women reclaim their joy, freedom and personal power is rooted in her own experience. Allana grew up insecure, ashamed of her body and afraid of men. She endured a brutal custody battle that threatened to compromise her joy, softness and feminine power.
On today’s special episode, we hear from a legendary married couple, Lance and Brandy Salazar. They co-authored Hal Elrod’s newest book, The Miracle Morning for Couples: Creating a legendary connection one morning at a time. They tell us about co-designing your life with your partner, coming back from the brink of divorce, and much more.
An Empty Sort of Happiness
Lance and Brandy’s married life was a lovely adventure before they had their kids. No one ever prepares enough for a life with young ones and that was when the kick-in happened for them. They had to provide for their growing family and keep “feeding the beast”.
With their priorities skewed, their mental fortitude deteriorated. They were overwhelmed and their marriage was falling apart. And the ultimate wake-up call to fix things was Brandy asking Lance to move out.
“We had all the great things that society told us apparently would buy us happiness or bring us happiness. And we had everything we needed and more… But our marriage sucked.” - Lance and Brandy Salazar
Defining Their Values
All these things led to a decision to design the life they wanted. In the process, they found out that they hadn’t defined their values. And so they sat down and mapped out all the things that they needed to achieve their dream life, and this included their home environment.
“It wasn't until that designing part really came to fruition that we identified the fact that weren't in the right town for us.” - Brandy Salazar
Having realized the environment as an important life aspect, it became a catalyst to define more of their values.
Byproducts of Life Design
Lance and Brandy realized the benefits of operating from a place where they knew their values and the things that bring them fulfillment and freedom. Once they defined the center of their world, everything else fell into place. And among these is their happy, healthier marriage.
To hear more about how Lance and Brandy created the relationship of their dreams, download and listen to the episode.
Lance and Brandy Salazar are on a mission to help couples reconnect with each other and stay deeply in love while raising their daughters. They created “Legendary Couples with Kids” because they know firsthand how challenging it is to keep your marriage a priority while juggling careers and being parents.
They now know that it is possible to be more in love than ever before. Their story is common, but their method is not.
Four short years ago, they were nearly divorced. Having kids abruptly deprioritized their marriage, and they lacked deep intimacy and connection. They were disconnected, frustrated, unhappy, and they knew they weren’t modeling the marriage they wanted for their girls.
At the point of calling it quits, they made one last effort to save their relationship. This time, they tried something new. They took the best and most effective tools used by successful business and health coaches with proven positive psychology methods and applied these concepts to their marriage.
They stayed consistent with their commitments and made their vision a reality within a few short months. After almost 14 years of marriage and almost being divorced, they were now experiencing a remarkable level of connection, intimacy, and fun in their relationship.
Their results were so effective that they applied the same method and principles to their family and brought their daughters along on this journey with them.
How do you know when to quit? Is there still a place for creative minds in the marketing industry? On today’s Q&A with Lochhead, Christopher answers these two questions sent by his listeners.
Category Leaders’ Share
Should you quit a company that’s starting to fail at the category king game? In writing Play Bigger, Christopher and his co-authors conducted a research project where they analyzed every venture-backed company found in Silicon Valley from 2000-2015. They tracked how these companies grew in value.
They looked into the data for an answer to an important question. What percentage of the market cap goes to the category leader? It turned out that the number was a whopping 76%.
Winner Takes All
In businesses today, there exists a winner takes all game. And you would want to be part of that company. It’s a bitter pill to swallow.
We learn so much by winning. There is also the halo effect that comes from being part of a legendary team, and these halos last forever. Christopher would know.
“The minute that you think your company can't win the category king or queen game in your space, that's when you need to start looking.” - Christopher Lochhead
When considering companies, you must also ask yourself these important questions: Can this company do product, company, and category design right? And can you make a contribution to that?
Creativity in Marketing
How about people who want to live off creative work in marketing? Is creativity still a fundamental asset in this landscape?
In business today, data and technicals are becoming increasingly important. Even so, creativity still comprises half the work in marketing, especially concerning new skills that companies require in new CMOs.
“Category design is now the number one skill that CEOs are looking for when they are recruiting new CMOs.” - Christopher Lochhead
To hear more about the role of creativity in the marketing landscape, download the listen to the episode.
Harvard Business Review Article - How Unicorns Grow
We hope you enjoyed this Q&A with Lochhead episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
Why is it even more important now to focus on customers? Today, David Cancel joins his friend Christopher to talk about personal brands and authenticity. They also have an insightful discussion about designing a new category of conversational marketing.
Reputation Before Personal Brand
Everybody seems to be scrambling to become influencers these days. But too often, people fall for the false promises of contrived personal branding. They need to learn the distinction between a personal brand and reputation.
“A reputation starts with ‘carrying the water’, doing the work, producing the results... Becoming a person of substance that can be relied upon to produce results.” - Christopher Lochhead
With a reputation, people would turn to you and know you for your personal brand. But first, you need to have done something repeatedly you will be known for. And only then can you be authentic.
“You wanna learn from the athlete, you wanna learn from the entrepreneur, you wanna learn from whoever that has repeatedly done something—not that they did something one time.” - David Cancel
Big Changes, Infinite Supply
David built Drift with the idea that people have been taught to do certain things that no longer exist. He also had a career centered around the idea that companies have all the control over their offers.
But this setup has become obsolete with the infinite supply of everything in every category. In effect, the customer has a lot more options.
Designing a New Category
After reading Play Bigger, David realized the importance of category design in linking their company’s vision and desired results. They needed to drive back to people and customers. And so they designed a category around conversational marketing.
They aim to espouse the strategy of making customers feel special while delivering what they wanted.
“This is the larger change that we believe is gonna happen in the world, where the customer has control.” - David Cancel
To hear more about conversational marketing, chatbots, and category design from David, download and listen to the episode.
David Cancel is a serial entrepreneur, podcast host (Seeking Wisdom) and angel investor/advisor. He created hypergrowth companies, products and product teams at companies such as Drift.com, HubSpot, Performable, Ghostery and Compete.
David has been featured by media outlets such as The New York Times, Forbes, Fortune, Wired and Fast Company. David has also guest lectured on entrepreneurship at Harvard, Harvard Business School, MIT, MIT's Sloan School of Management, Bentley and other Universities.
His popular blog DavidCancel.com has been read by 1M+ entrepreneurs, and his Twitter account @dcancel has 180k followers and is considered a "Must-Follow" account for entrepreneurs, executives, and product people.
Website - Seeking Wisdom Podcast
Which should come first—lifestyle or career? On today’s episode, Matt Hanson shares the story of how he designed his life and business exactly the way he wanted. He also offers powerful insights into marriage, sales, relationships, and the joy of being a small e-entrepreneur.
Making Your Life Work
Matt made the decision as a young man to live the way he wanted. It was never easy, but his wife of 28 years has stayed by his side through every decision he made. This included committing to a life away from the city.
He didn’t want to live the way people did in the Bay Area. He also knew he wasn’t fit to be part of the rat race, so he headed to another direction. And now, he’s reaping the fruits of staying true to himself.
“The lifestyle certainly came first and figuring out a way to support the lifestyle kinda came second.” - Matt Hanson
Lifestyle First, Career Second
He then looked for ways to live by his lifestyle choice. Over time, he stumbled upon real estate, which has allowed him to continue his lifestyle while making a very good living. Matt says that this is the right way to approach life.
Matt likes walking into houses being built whenever he sees them. He also enjoyed the idea of houses and understanding whether they were designed right. And the more he saw, the more he learned just how unique each and every house is, in terms of layouts and proportions as well as marketability.
“Far and away, the majority of houses I walk into, I would never buy in a million years.” - Matt Hanson
Mike says that real estate, much like everything in life, is tougher than it looks. It is an emotional career choice. And Matt has figured out that sticking to formula wasn’t how he could stand out.
“I take the satisfaction, the closing, the fact that people are happy... I take it very personally.” - Matt Hanson
To hear more about why Matt's mustache is a force to be reckoned with and how he found his voice in real estate, download and listen to the episode.
Matt Hanson is a ski enthusiast, mountain lover, and realtor. His love for building houses came to be when he made the decision to move to Lake Tahoe. He was voted Realtor of the Year by his peers in North Lake Tahoe.
Website - Tahoe Truckee Homes
LinkedIn - Tahoe Truckee Homes
We hope you enjoyed Matt Hanson on this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
On today’s episode, Christopher talks Super Bowl with Brian Berger. The founder and host of Sports Business Radio shares the genesis story of the top-ranked business podcast. He also touches on the business side of sports, public relations, and a lot more.
Brian has worked with a lot of people who make the sports world go behind the scenes. They have a story to share. And so he started the podcast.
“Everyone was interviewing players and coaches, but no one would talk to the business people behind the scenes—owners, agents, front office executives.” - Brian Berger
After 15 years, they have brought a unique perspective to listeners. They get firsthand information from the people who live and breathe sports business. People often assume that they talk stock prices and deals, but they’re not that complicated at all.
“It really is more about, ‘Why did people make certain decisions that they made, how did they find their path to success?’ We keep it ‘simple stupid’, as they say.” - Brian Berger
Dealing with PR
On top of being a podcaster, Brian has also been a long-time PR executive. He knows what it’s like to be the person to deliver a guest to a show and to deal with PR people who are hit-and-miss. So, to help better the industry, he started Sports PR Summit.
“I like building relationships with the people that I have on my show as guest and I’d rather deal with them directly… But sometimes a PR person can add some elements that I may not have thought of.” - Brian Berger
And if you’re lucky, an exceptional PR perso may come along and bring in Jack Nicklaus to your show.
Super Bowl Predictions
The highest-rated Super Bowl was in 2015, with 114 million watchers. Even though there are top media markets involved in this year’s Bowl, Brian thinks there won’t be the same outcome.
To hear more about Brian’s podcasting and Super Bowl facts and figures, download and listen to the episode.
Sports Business Radiowith Brian Berger
Brian Berger is the host and founder of Sports Business Radio. Since the show’s launch in 2004, Berger has gone one-on-one with high-ranking sports executives such as former NBA Commissioner David Stern, Los Angeles Lakers owner Jeanie Buss, NCAA President Mark Emmert, Portland Trail Blazers and Seattle Seahawks owner Paul Allen, Dallas Mavericks owner Mark Cuban, NBA Hall of Famer Charles Barkley and 2-time NBA MVP Steve Nash.
Berger is also the Founder/CEO of the Sports PR Summit, an annual event that brings together Senior PR executives from the pro and collegiate sports ranks as well as from top sports corporations, media members and athletes for panel discussions and valuable networking opportunities.
Media members and athletes share candid insight about the best ways for PR executives to work most effectively with them. The event allows for all attendees to leave with a better understanding of the evolving communications issues and challenges we are facing in the sports industry.
Sports PR Summit speakers have included NBA Commissioner Adam Silver, NASCAR legend Jeff Gordon, NHL Commissioner Gary Bettman, Miami Dolphins owner Stephen Ross, Cleveland Cavaliers All-Star Isaiah Thomas, WNBA star Lisa Leslie and ESPN journalists Tom Rinaldi and Jeremy Schaap. former NFL quarterback Michael Vick, New York Knicks Head Coach David Fizdale and ESPN’s Jemele Hill.
Berger received a Bachelor’s Degree in Communications/Broadcasting with a...
Today, Brian Scudamore talks about perseverance and why failures are so legendary. The founder of 1800-GOT-JUNK?, the world’s largest junk removal business, also shares how you can be a legendary entrepreneur even in a non-sexy field.
Professionalizing Junk Removal
When 1-800-GOT-JUNK? took off, the general reaction of other people is asking why they didn’t think of it first when it was such a simple concept. But it was, in fact, difficult to execute, and Brian saw a gap within the space.
Nobody had professionalized junk removal. So they set out to build the business and added uniforms and friendliness into what they do. All these efforts have changed the game for the junk space.
Differentiating the Brand
1-800-GOT-JUNK? has had various slogans that capture their very essence, like “We’ll stash your trash in a flash” and “FedEx of junk removal.” They wanted to be identified as a brand that everyone would know about.
“We were trying to give people a sense of what is it that we're really trying to create. We’re differentiating ourselves.” - Brian Scudamore
They also had a headline about their junk removal process, previously comprised of three steps. At present, this process is simply, “You point, junk disappears.” It’s like magic, and people have become so familiar with this process that whenever truckies show up, customers will just start pointing to their trash, mocking the brand in a fun way.
Willing to Fail?!
From an outsider’s perspective, Brian might have gotten lucky because they were the first to have thought of making junk removal a business. But before its legendary takeoff, 1-800-GOT-JUNK? took eight years to reach a million in revenue.
If anything, it’s slow growth, but because of the momentum and their sheer perseverance, the business became a success. They failed and failed, but Brian has never wanted to be someone who wins easily.
“To me, failure needs to be my best friend in order for me to grow as a person, to be better as a leader, to inspire others in our business to live their best life.” - Brian Scudamore
To hear more about how Brian launched his business to new heights by being willing to fail, download and listen to the episode.
Brian Scudamore has always taken the road less traveled.
At nineteen, he pioneered the industry of professional junk removal with 1-800-GOT-JUNK?, turning a chore people avoid into an exceptional customer service experience.
He then scaled that success into three more home-service brands, WOW 1 DAY PAINTING, You Move Me, and Shack Shine.
Brian's "Willing to Fail" philosophy stems from his belief in the power of dreaming big, taking risks, and learning from mistakes.
Through franchising, he's giving thousands of aspiring entrepreneurs the chance to live their dreams of business ownership.
Amazon - WTF?! (Willing to Fail): How Failure Can Be Your Key to Success
We hope you enjoyed Brian Scudamore in this episode of Follow Your Different! Christopher loves hearing from his listeners.
On today’s episode, Christopher talks about a relevant TechCrunch article on startup founders mental health written by Jake Chapman. He also shares how he’s able to go through his own mental health concerns.
"Just like we can proactively design our life and our business, we can proactively design our mental health." - Christopher Lochhead
Entrepreneurs and Founders: Mental Health
In a study by Michael Freeman, it is said that 50% of entrepreneurs are susceptible to a mental health condition. Some specific conditions are prevalent among young startup founders. These include depression, ADHD, substance abuse, bipolar disorder, psychiatric hospitalization, and suicidal thoughts.
Indeed, Aristotle once said that there's no great genius without a touch of madness. While some of the wacky can help a person be creative, it’s also quite hard to deal with. To address this, there first needs to be mental health awareness within ourselves and also in our entrepreneurial leaders.
“The second thing I tried to do is to create a structure for myself and for my life that acknowledges who I am.” - Christopher Lochhead
Christopher has personally gone through a lot of training and therapy to become a self-actualized person. He trained himself to increase his self-awareness. He used his own intelligence to manage his emotions and prevent them from getting the best of him.
“Even if I’m feeling really shitty, at least in some level, I know that this is an overreaction and that this, too, will pass.” - Christopher Lochhead
Getting Help from People
He also surrounds himself with people who know and love him for who he is. When he’s in a dark place, they know how to support him and love him through it. Most importantly, they know when to stop putting up with it and give him a nudge whenever he wallows in his self-pity for too long.
Professional help, of course, is always an option and nothing to be ashamed of.
To hear Christopher Lochhead share more insights into mental health, download and listen to the episode.
Investors and entrepreneurs need to address the mental health crisis in startups
Entrepreneurs Touched with Fire
Suicide Prevention Lifeline Chat
Suicide Prevention Lifeline 1-800-273-8255
We hope you enjoyed this episode of Follow Your Different on Startup Founders Mental Health! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!
On today’s special episode, Christopher gets together with seven people from the leadership team of the Best Year Ever Blueprint event hosted by Hal Elrod and Jon Berghoff. What are their goals for 2019? And how will they overcome the things that might hold them back this year?
Accountability, Community, and Passion
Determined as she is, Stephanie knows that not all her goals for the year will be achieved. But to get there, she underlines the importance of surrounding herself with people who will hold her accountable. This comes coupled with consistency and being clear with her why and passion.
“It's the accountability, it's the community, and it's holding back to the core of the passion.” - Stephanie Courtillier on how to achieve goals
She thinks it’s easier to do something for other people than doing it for herself. Ultimately, it all boils down to the impact that she has in someone else’s life and how she transforms them.
Not About Meeting Goals
Alissa Daire Nelson talks about one of her key takeaways from Dr. Shawn Stevenson. According to Shawn, it doesn’t matter if you don’t meet your goals. It is far more important to have them.
A goal-oriented person, Alissa has grown a lot shyer of putting out her goals in fear of failing. But being part of the Best Year Ever Blueprint made her realize the things that really matter. She looks forward to recalibrating her goals for the New Year according to these.
“It matters whether I shoot high. It matters whether I have the why behind it and that I'm measuring the things that actually matter to me.” - Alissa Daire Nelson
Alignment with Oneself
Stephanie Wankel came up with a theme to make 2019 her best year. When she makes her goals, they must align with her true self Whether they’re health or career-related, goals need to resonate with her first so she can achieve them.
To hear more strategies from 7 wonderful people of the Best Year Ever Blueprint, download and listen to the episode.
Bios and Links:
Founder, Integrous Women
As founder and CEO of Integrous Women, Stephanie is paving the way for the next generation of entrepreneurs. She is on a mission to inspire, educate and empower heart-centered women to create their own purpose-driven futures through a supportive, forward-thinking and compassionate community.
In parallel with helping women lead purpose-driven lives that enhance their professional and personal goals, Integrous Women seeks to take these skill-building tools to empower young women in Guatemala.
* (949) 529-0181
Alissa Daire Nelson
Alissa Daire Nelson is regularly featured on television news segments, inside major blogs and publications, and on podcasts from all over the globe.
She's an accomplished Success Coach, Speaker, host of the Frickin' Awesome Entrepreneur podcast. She is also a published Author of the book, From Frustrated to Frickin' Awesome: 4 Steps to Achieve the Success You're Wired For.
Rachelle of Nourishing Worthiness is a wife, dog mom, ultra-marathoner, outdoor enthusiast, blogger, and author.
On today’s episode of Follow Your Different, podcaster, investor and real estate rockstar Pat Hiban joins Christopher Lochhead. Learn about his means for horizontal income and his online university. How did his podcast grow to have 150,000 monthly downloads?
Pat’s Many Endeavors
Pat tries to live off of passive income by being an investor. He finds that it’s not much work, spending twenty minutes a day checking his investments and sending out emails.
He also built a company called Rebus University, providing online training for real estate agents. They learn to sell more houses through video courses and sell through funnels. He has also started writing a book, a manifesto of some sort, with his fellow GoBunbance members.
Achieving Podcast Success
Pat also hosts of Real Estate Rockstars podcast, which has over three million downloads. He says that it’s a means to an end since it helps to promote Rebus University to prospective students. With over 700 episodes, it has become one of the most top-rated podcasts on real estate.
While Pat is practically the category king of real estate podcasts, there are people who are quitting. He gets energy by meeting people and talking to them, but this isn’t enough to sustain a lot of podcasters’ steam. They may not be making money or can’t determine how to make it, eventually deciding to quit.
“I think that a lot of people are starting to figure the juice isn't worth the squeeze.” - Pat Hiban
Different for Everyone
Of course, anybody can have whatever motivation they want in starting their podcasts. Christopher started his own not out of financial motivation, but it has produced a bunch of secondary economic outcomes.
“The podcast has had interesting financial outcomes but it's kept me in the world in a way that I didn't anticipate.” - Christopher Lochhead
But podcast success may not happen fast. Anything worth having usually requires time and energy to invest. Most people, if not everyone, get out there and start with ten downloads, but this doesn’t mean a thousand is too far a reach.
“I think it is an itch. I think a lot of people get into podcasts and [are] thinking, this is going to be an instant jackpot. “ - Pat Hiban
To hear more from Pat why being a realtor is a great career and why real estate is a great investment, download and listen to the episode.
Pat Hiban Interviews Real Estate Rockstars is a top-ranked, 3-day a week real estate podcast, hosted by billion-dollar agent Pat Hiban. He interviews the best of the best in and around the real estate industry.
Pat also founded Rebus University which trains real estate agents to be successful and men’s mastermind group GoBundance.
He built a team of over 50 members and made millions in the Real Estate Sales World. Pat then realized he had spent over two decades being lead by mentors while growing very few mentees.
At this point, he wrote his New York Times Best Selling Book - “6 steps to 7 figures, A Real Estate Professional’s Guide Building Wealth and Creating your Destiny.”
Not too long after, Pat Hiban Interviews Real Estate Rockstars was born.
We hope you enjoyed Pat Hiban on this episode of Follow Your Different! Christopher loves hearing from his listeners.
Today, Eddie Yoon unpacks a recent Harvard Business Review article with his co-author Christopher. Together, they answer some questions, concerns, and explain further why you should quit your corporate job and go solo.
It's All in the Data
Eddie and Christopher’s HBR article has been receiving a lot of attention. Some of the people amid the buzz expressed their concerns about their thesis. But the data say it all: nearly 70% of solopreneurs make $100,000-250,000 in a year.
This figure is almost twice as much as the average US household. And it is much higher than what Glassdoor reports the average US executive makes yearly—$121,500. It seems solopreneurs are doing as well, if not exceedingly better, than most executives.
“If solopreneur was an industry and a company, everyone would be flocking to this industry in the same way that people did it for Silicon Valley or investment banking or consulting.” - Eddie Yoon
Importance of IPOs
Initial public offering (IPOs) have always been tech-related. But there are notable people who have done it in a non-digitized fashion. One example is Steve Hughes who launched a special purpose acquisition company and eventually skyrocketed as a solopreneur.
To go solo, a bridge needs to be crossed. You must know your investor story and who your target investors are. You must also know why they should believe that you’re worthy of your multiple.
“I think that more people are figuring out that market exists and [so], ‘Why not me?’” - Eddie Yoon
Breaking Out to Do Better
So many people are afraid to break out because of the corporate mothership and the financial aspect tied to the choice. But there are those who confronted their fear of not making enough and ended up earning more while working less.
The other odd benefit to going solo is that as an outsider, solopreneurs tend to be a lot smarter than those who are tied to a company.
“Maybe that's the extra value that perspective gives you.” - Eddie Yoon
To hear more about the ultimate way of monetizing yourself and making an emotional business case for going solo, download and listen to the episode.
Eddie Yoon is the founder of EddieWouldGrow, LLC a think tank and advisory firm on growth strategy.
Prior to this, he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. His work over the past two decades has driven over $5 billion dollar of annual profitable growth in consumer packaged goods, durables, robotics and energy.
Eddie is one of the world's leading experts on finding and monetizing superconsumers to grow and create new categories. He is the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016).
He is also the author of over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). Additionally, he has been quoted in the Wall Street Journal, The Economist, Forbes and has been a keynote speaker in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan.
Eddie lives in Chicago with his wife and three children.
Harvard Business Review Article by Eddie Yoon & Christopher Lochhead:
* Why Some High Performers Are Quitting Big Companies to Work for Themselves
Today, Prof. Margaret Neale joins us for a riveting conversation about research-based negotiation, teams, and diversity. She shares insights that haven’t been heard before, like why engaging in a negotiation as though going into battle is a bad idea.
“When I have this view of negotiation as a battle, then that mindset becomes the filter through which I evaluate all your behaviors.” - Prof. Margaret Neale
On Research-Based Negotiations
Too often, people have a lot of negotiation beliefs and insights that are not supported by empirical evidence. And often, these beliefs are repeated. This is the reason why Prof. Neale tries to help people think about negotiation in a broader sense.
Through her work and teaching, she also shares strategies and tactics that are research-focused and probably not mainstream.
Value Creation and Claiming
Take for example the infamous strategy of most people who engage in negotiation and talking about the price. In order to get what they want, they’re most likely not being truthful. They start way above their ideal price so they can argue their way down the middle, while the other party does the same thing from below.
“The challenge in negotiation is that you are trying in most situations to trade off value creation and value claiming.” - Prof. Margaret Neale
But value creation is a process that’s independent of value claiming. When we think of them simultaneously during a negotiation, we cause the other party to come up with more extreme counteroffers. We are then less likely to find an outcome to the negotiation.
Collateral Damage of Negotiation Battles
The concept of negotiation as a battle creates all sorts of collateral damage. And this is why Prof. Neale wants to move people away from it.
“I make my most malevolent interpretation of those behaviors because you’re the other, you’re the enemy.” - Prof. Margaret Neale
Not to mention that this mindset, when reciprocated, ultimately causes laser-focus on winning the fight. It then becomes a matter of who gets to beat whom, which is far from the true goal of the interaction.
To hear more do's and don'ts of negotiation and insights on teams and diversity from Prof. Margaret Neale, download and listen to the episode.
Dr. Margaret Neale is the Adams Distinguished Professor of Management, Graduate School of Business Stanford and Co-director of Executive Program for Women Leaders.
Margaret Neale’s research focuses primarily on negotiation and team performance. Her work has extended judgment and decision-making research from cognitive psychology to the field of negotiation.
Dr. Neale was the Graduate School of Business John G. McCoy-Banc One Corporation Professor of Organizations and Dispute Resolution from 2000-2012.
Trust Faculty Fellow in 2011-2012 and in 2000-2001. Dr. Neale received her BS in Pharmacy from Northeast Louisiana University, her MS from the Medical College of Virginia and Virginia Commonwealth University, and then her Ph.D. in Business Administration from the University of Texas.
Graduate School of Business Stanford
Women's Leadership Innovation Lab