My guest on today's episode of the podcast is Rochelle Graham-Campbell. She is the co-founder and CEO of Alikay Naturals and has been coined a “beauty pioneer” by Essence Magazine. She is a YouTube guru with over 100k subscribers and 15 million views on her channel as well as an influencer, philanthropist and speaker.She started Alikay Naturals alongside her husband who is her co founder with only $100 initial investment and has since built it into a multi million dollar brand carried in over 150 locations worldwide at places like Target, Rite Aid, Kroger and CVS and in countries like France, Netherlands, Canada, United Kingdom, Jamaica and Bermuda.- On this episode Rochelle shares:1. How she started Alikay Naturals with only $100 while in college working multiple jobs including waiting tables at Olive Garden, delivering newspapers at night and working as a CNA.2. She shares the step by step approach on how she built her business from $100 to millions of dollars with no outside investment and is still operating as a debt free business3. She talks about her biggest business challenges and successes4. How to not get hung up on perfection and instead focus on creating your best product based on what you have despite any financial hangups you might have.5. What financial freedom looks like for her6. 3 pieces of advice for entrepreneurs starting from the bottom up with nothing hoping to achieve her level of massive successThe Alikay website is http://Alikaynaturals.com For the books, tools and resources mentioned in this episode and for more ways to keep up with Rochelle, visit the main show notes page here: https://www.clevergirlfinance.com/podcast-episodes/how-rochelle-built-a-multi-million-dollar-business-with-100-dollarsIf you haven't already, be sure to subscribe to the Clever Girl Finance Podcast on iTunes, SoundCloud or Stitcher.Get access to my resource library on www.CleverGirlFinance.comCheck out the Clever Girl Finance YouTube Channel at YouTube.com/CleverGirlFinanceDo you follow Clever Girl Finance on Instagram yet? You should!www.instagram.com/clevergirlfinance