321: What You Can Learn from Non-Profits w/ Trent Ricker
Published April 1, 2019
31 min
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    For today’s episode of the Flip My Funnel podcast, we spoke with Trent Ricker, CEO and President of Pursuant Group.

    Trent and I talked about how to Flip the Funnel on nonprofit fundraising.

    While nonprofits have passion, they often lack expertise in modern best practices such as data-driven strategies, integrated fundraising, donor analytics, insights, and experience.

    Your experience creating and tracking buyer personas through your sales funnel could help a nonprofit get more small donations from individual donors (B2C) or big donations from large entities (B2B).

    Here’s what we’re unpacking today:

    • Fun Fact: Fairways to Heaven
    • Storytelling Lessons from Pixar
    • What Pursuant Does
    • The Two Types of Nonprofits
    • Flipping the Funnel on Nonprofits
    • Sangram’s Summary
    • Trent’s Challenge
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