David is an expert on branding, and he wrote a best-selling book entitled Brand Intervention, which talks about 33 steps to transform the brand you have into the brand you need.
As marketers, we all have these thoughts around branding, such as “Why is this brand trying that method? Is it working?” Or, “Why exactly is that brand better?” But most of us don't take the time to really understand it.
David takes the time.
Besides branding, we’re also going to jump into Alexa, because David’s one of the very few people who’s been putting a lot of content on Alexa.