Leah Weinberg, Owner and Creative Director of Color Pop Events is a published author! Her first book, The Wedding Rollercoaster, is out now and available for purchase! Get a FREE chapter of Leah's new book here.  In today's episode of She Creates Business, I'm honored to have Leah on the show. We dig into the emotional side of weddings, how vendors can support their couples through the ups and downs of planning, and Leah shares her best tips for navigating these often tricky situations as a vendor. About Leah: Leah Weinberg is the Owner & Creative Director of New York City-based wedding planning company Color Pop Events and author of the newly published book, The Wedding Roller Coaster.   Celebrating seven years of business, Leah continues to leverage the organization skills, calm communication style, and ability to multi-task she initially developed as a commercial real estate lawyer in her previous career.   Her colorful work and party planning tips have been published online and in print with Vogue, the New York Times, People, CNBC, Bravo, Martha Stewart, and The Knot, among others. Recently, Leah has been recognized as a 20 on the Rise winner by Honeybook and the Rising Tide Society, one of the 25 Young Event Pros to Watch by Special Events Magazine, and one of BizBash's Top 500 Event Pros in the US.   A WeddingPro Educator with The Knot + WeddingWire since 2020, Leah travels throughout the country sharing insight with her peers regionally, as well as at national conferences such as ALT Summit, NACE Experience, and The Special Event.

Register for The Wedding Summit Series happening February 22nd-26th, 2021!  And don't forget to forward me your receipt if you purchase the All-Access Pass!  Today on Episode 187 of the She Creates Business Podcast I'm honored to welcome Ashley M. Fox as our guest. Ashley is a former Wall Street Analyst who pivoted in her illustrious career to offer investment and wealth-building advice and strategies to everyday people like you and me. Ashley M. Fox is a former Wall Street analyst, a Howard University grad, and she is now an expert in her field as a Financial Education Specialist. After helping manage money for both millionaires and billionaires, during her career on Wall Street, Ashley felt that it was her God-given purpose to financially empower those Wall Street would never talk to. This passion lead her to quit her job and start her own company; EMPIFY. Empify (merging of the words EMPower and modIFY), is a financial ed-tech start up created to show both adults and children how to build wealth. Empify focuses on the creation of life-altering programs and informative digital content curated to teach all aspects of financial education in the classroom, online, and on their WealthBuilders Community app. Since 2014, Empify has reached thousands of individuals, and its programs have been implemented in over 50 different schools and organizations across the country. Since leaving her Wall Street career, Ashley has used her message to educate the world as a financial contributor for Forbes, and as a profound international speaker. Ashley is now a highly sought-after financial expert who has been featured on international tours, college campuses, and keynote speaking platforms. Her work and story have been featured on Jim Cramer’s “The Street”, Yahoo Finance, Rolling Out Magazine, Philly.com, Fox News, ABC, Huffington Post, Glamour Magazine, and Forbes.

JOIN THE MARKETING SPRINT: https://www.theplannersvault.com/shecreatesbusiness Are you hiding from your clients? This is the question we're asking in Episode 186 of the She Creates Business Podcast. As a marketing coach, I often see wedding pros hiding from their clients. I don't mean they're not on IG Stories (though that's a piece of the puzzle). I mean they're not marketing in a meaningful and impactful way that brings in clients and revenue. I've brought my friend Megan Gillikin from Weddings for Real and The Planner's Vault onto the podcast today to help you break that cycle! It's time to step out of the same patterns that are NOT working and step into a culture of in-house marketing that will change your booking rate and your revenue. JOIN THE MARKETING SPRINT: https://www.theplannersvault.com/shecreatesbusiness

Wedding Pro Friends: I am humbly requesting your help in this episode of the She Creates Business Podcast. Last week I launched my Annual She Creates Business Survey. This short survey is a tradition I started in 2016 when the podcast launched. It helps me connect to you, it helps guide the future of the podcast and it helps other wedding pros join you and I on our journey together. If you would take the survey and then share it with one friend, I'd sure appreciate it. I recently announced my new business venture, Open Heart Paperie. I'd love to share some free products with you in exchange for a 15-second spot on your Insta Stories on Launch Day. Click Here To Take the Survey Click Here to Support Open Heart Paperie

Today's episode is sponsored by The Planner's Vault. If you're a wedding planner who is 0-5 years in business, ready to grow and scale, and looking for a community of supportive women who are at the same level of business and ambition.....you've found it.  Get on The Planner's Vault Waitlist Here Working in the wedding industry goes hand in hand with being inundated with news and noise on the latest trends. With the speed of the news cycle and how quickly trending topics come and go, how do you create a reliable foundation for your wedding business? The answer? Being Your Own Inspiration in a Trend-Focused Industry. My guest today on the She Creates Business podcast is the incomparable Kristy Rice from Momental Designs. For more than 16 years, Kristy has let her own inspirational compass guide her and it's led to being widely regarded as an industry tastemaker, the author of nine published books, mentions in the world's top publications, and MORE. We're digging into this and much more on the podcast today! Connect with Kristy:  Instagram  Website 

Today on the podcast I'm honored to have Renee Sabo on the show!  Renee is a luxury wedding planner, educator, and the President of ILEA Boston. She's the Founder and Owner of Urban Soirée® and host of The Confetti Hour Podcast. In episode 183 of the She Creates Business Podcast Renee is diving into 5 Steps to Strategically Position Yourself in the Wedding Marketplace. What You'll Learn Today:  How to divvy up your market into well-defined segments that drive your marketing approach. All the questions you need to ask to analyze your current position in the market (and how the answers influence what you do next). Tips for revisiting and refining your brand position to ensure you’re always up to date with the current market and where you stand. Renee's Freebie:  SWOT Analysis and Market Position Guide Connect with Renee: Website: https://www.urbansoireeboston.com/  Facebook: https://www.facebook.com/Urban-Soir%C3%A9e-Boston-407494302917347/  Instagram: http://www.instagram.com/urban_soiree  LinkedIn: https://www.linkedin.com/in/renee-sabo-9a84a21b Other Links Mentioned in Today's Show:  Get on the Planner's Vault Waitlist Here

Welcome to the NEW BIZ SERIES on She Creates Business! I want to introduce you to a new business I've been working on since early-2020 called, Open Heart Paperie. First and foremost, I'd love for you to follow Open Heart Paperie on Instagram and get on the Launch List at www.openheartpaperie.com. @openheartpaperie Twice a month on She Creates Business, I'll publish one of these NEW TO BIZ episodes. I'll share the good, the bad, and the ugly of starting, marketing, and growing a business from the ground up. You get a front-row seat or, as I like to say, a "peek under the hood!" of everything happening at Open Heart Paperie. Hope you enjoy it! Let's dive in!

I like to look outside of the wedding industry when it comes to marketing trends, growth strategies, and predictions. Why? I believe looking completely outside of the wedding industry for new marketing, sales, and growth strategies gives us a competitive advantage and can cleanse our palette from all of the industry noise. In today's episode, I'm sharing several 2021 Marketing Trends that I gleaned from articles on HubSpot, Social Media Today, and NetHunt. Then, I'm taking you through how each trend could be applicable to the wedding industry in 2021 and how you can capitalize on that trend. Ready? Let's go!  Links Mentioned in Today's Episode: Content Creation Bundle from She Creates Business  Marketing Trends to Watch in 2021 by HubSpot 7 Digital Marketing Trends of Focus for 2021 by Social Media Today Hottest Content Marketing Tips for 2021 by NetHunt

Systems for Your Sanity - $47 for a limited time! The Planner's Vault Waitlist When we think of creating systems or outsourcing we almost always reference our wedding businesses and how we can get our time back as business owners. But what about another area of our life that takes up just as much (if not more) of our time......our home. I rarely hear thorough conversations around creating systems in our homes that result in MORE business success but my guest on the podcast today is here to change that. I'm honored to welcome back to the show, Geomyra Pollard, from Coaching for Creatives. About Geomyra:  Geomyra Pollard is a well-rounded life + biz coach and course creator for creatives that aspire to create and live with grace, passion, and purpose. Through her coaching firm, Coaching for Creatives, Geomyra finds joy as the strategic support and encouragement for entrepreneurs seeking a thriving business and a well-rounded life! She was recognized as one of HoneyBook’s 20 On The Rise business coaches based on empowerment, impact, purpose, and passion. As a former wedding planner and designer, she uses her fourteen years of experience and formal education to coach clients, so they may focus on what matters most. Geomyra is the host of the top-rated weekly podcast, A Well-Rounded Life, and owns the online shop, Living Well-Rounded Merch Boutique. Geomyra considers it a blessing and her calling to educate, coach, and encourage determined small business owners and boss moms. She is a systems and workflows guru, lover of handbags, can’t live without dessert, and is always ready to use her passport. Geomyra is married to her high school sweetheart and is the proud mama of favorite daughter Payton and favorite son Jackson.

One of the questions I get the most often from my one on one marketing clients is: Do I Have to Blog for My Wedding Business? The short answer is: YES. I had an incredibly simple but very significant customer experience with a company over the holidays of 2020. This experience just further solidified my opinion that #1 blogging isn't dead and #2 your email list should be a huge focus in 2021. I want this episode to inspire you to get on the blogging/long-form content train in your wedding business. Will you see "instant gratification" from this marketing method? Absolutely not. Will it create a long-term, gold mine of clients and client referrals? Absolutely yes. Links from this Episode:  WED Content 365 The CE Shop Blog Actions Steps from this Episode: 1. Go update the Copyright/All Rights Reserved year to 2021 in the footer of your website.  2. Go create two brand new Pinterest Pins per blog post on your website. If you have more than 10 posts, do it for the most recent 10 posts. Then, schedule them in Tailwind.