Today I'm speaking with Paul Grieve of pasture Pasturebird, a pasture poultry operation whose meat chickens are enjoyed by the Los Angeles Lakers and Dodgers and numerous chefs and consumers in Southern California. Paul is also one of the founders of Primal Pastures a family owned pastured farm that offers grass fed beef lamb chicken pork and other products. But whereasPrimal Pastures sells directly to the public pasture Pasturebird was created to sell wholesale. So Paul and I discussed selling wholesale versus direct to consumers and we also discussed shipping meat since both pasture Pasturebird and perennial pastures do exactly that. Now Paul discusses how online marketing and public relations have been invaluable tools in building their business from startup to multi-million dollars per year and just a few years. Paul also discusses the importance of building a farm brand.