What farmers need to know about 2018 Facebook changes
Published July 2, 2018
20 min
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    Show notes at smallfarmnation.com - So you jumped on the band wagon and created a Facebook page, but no one is responded to your posts, right? In this episode I walk you through the 2018 Facebook newsfeed algorithm change and tell you how to survive the social media circus.

    Facebook has yet again made significant changes to its algorithm, and this is a big one. Facebook is now focused not on the brands…or those of you who have farm Facebook pages, but rather focused on the individual FB user.

    Mark Zuckerberg flat out said, "We're making a major change to how we build Facebook. I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions. The first changes you'll see will be in News Feed, where you can expect to see more from your friends, family and groups.”

    As if you weren't already struggling enough, right? Getting people to read or engage with your posts.

    Okay, with all these Facebook newsfeed changes, am I suggesting you give up on Facebook.

    No, of course not, for the simple reason that many of your customers are there.

    And lots of potential customers are there that you’ve yet to engage with.

    But, the mistake a lot of people made—farmers and non-farmers—is they focused on building a following on Facebook and DID NOT get those followers onto their email lists.

    So, as I’ve now said many times over the past few years, they built their house on rented land.

    And the landlord, Facebook, has changed the lease terms once again.

    So what this all means is that we have to become much better at creating marketing funnels.

    In this episode I walk you through the five key takeaways of this change and strategies you'll need to execute unless you want to become a Facebook dinosaur. So listen in, now.
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