The Real Reason You Buy What You Buy & How to Have That Difficult Conversation and Still Be Friends
Published March 8, 2018
42 min
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    Handwriting analysis sounds like it might be scientific. After all some courts allow it during trials and it has helped to convict defendants. But how reliable is it really? When put to the test, do handwriting experts do better in spotting a forgery or confirming a signature than you or me? We’ll discuss that. (  You like to think that when you buy something, you do it for sound smart and logical reasons. And maybe YOU do. But most people don’t. Marketing expert Harry Beckwith, author of the book, Unthinking: The Surprising Forces Behind What We Buy ( explains why we usually buy for reasons that have little to do with logic – even though we think otherwise.  All alcoholic drinks are not created equal. Some get you drunker, some are more likely to give you a hangover and one in particular is more likely to land you in a hospital emergency room although no one is really sure why. If you enjoy a cocktail, this is worth hearing. (  Ever go in to a conversation with the intent of changing someone’s mind? As you probably discovered, it almost never works. So perhaps that should not be the goal according to Celeste Headlee of Georgia Public Radio and author of the book We Need to Talk: How to Have Conversations That Matter ( She discusses a different way to approach difficult conversations so they don’t end in arguments and maybe actually accomplish something.
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