Show notes
Forget the unicorns and rainbows. We all don’t have to sing “Kumbaya” to establish a good company culture. “We think of good cultures as these places where people are happy, happy, happy all the time, where there’s no arguments. That is not true. Good cultures are places where people have strong, vibrant, energetic arguments all the time.” (Dan Coyle, Best-selling Author) We won’t be argumentative, but we always want to challenge to standard notions for driving success, and this time on Gartner ThinkCast, we look at what elevates the best groups and teams above the rest of us. Spoiler alert – it does not mean making everyone feel comfortable. Then, marketing guru, branding expert and author Afdhel Aziz helps you elevate your brand above the noise in today’s marketplace: “Know your purpose. Know why you exist as a company beyond just making money.” And many companies are taking the approach of, “Ask not what you can do for our brand. Ask what our brand can do for you.” But Gartner expert Rick DeLisi says you might want to ask it differently: “It already feels like a smarter, more contemporary, most sophisticated approach. The problem is, so many companies are taking the same, exact approach simultaneously, it’s real hard to differentiate.” RELATED LINKS Tell an IT Value Story that Executives Will Care About The Future of Data and Analytics: Tales and Trends from the Center to the Edge Transform Security and Risk into a Business Function (Panel Discussion) The Looming Impact of the Emerging Digital Society (Panel Discussion) Managing the Risk of Artificial Intelligence The Gartner Top 10 Strategic Technology Trends for 2019 Gartner Marketing Symposium/Xpo 2019 Gartner Conferences homepage THE CONVERSATION RUNDOWN 00:00 – Opening Thoughts 01:53 – Daniel Coyle: Groupthink – Building Great Teams 02:47 – What’s holding our teams back? 04:32 – Three universal rules of successful groups 07:05 – The most important element 08:57 – The Pixar Story 11:34 – Reflecting on the U.S. Navy SEALs 14:08 – The Gartner Webinars 15:30 – Daniel Coyle (continued): The San Antonio Spurs’ champion dynamic 18:40 – Building sincere trust 22:21 – How do we encourage true collaboration? 25:33 – Gartner Conferences 26:54 – Afdhel Aziz: Good is the New Cool 28:39 – Why “good is the new cool” 30:35 – Market like you give a damn 34:01 – They’re not consumers, they’re citizens 36:19 – People are the new media 40:32 – Don’t advertise; solve problems 44:15 – Steps to being a purpose-driven organization 46:40 – Ahead on Gartner ThinkCast 47:38 – Rick DeLisi: Brands Need More Than Values 48:02 – What distinguishes the “corporate brand”? 49:13 – Rising above the brand crowd 52:07 – Are companies aware they need a new approach? 54:28 – How do we differentiate our brand? 57:01 – Nine categories of personalization 1:00:20 – Where do you focus your efforts? 1:02:18 – Closing thoughts We’re all about winning teams and attractive brands this time on Gartner ThinkCast.
