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June 30, 2020
Wondering how to build a following on Instagram? I was! It’s my favorite social platform and I’m trying to be more intentional about the content. So I brought on Andrea Zoellner, who offered fantastic advice around IG strategy, taking great photos, and if those walls of hashtags actually work. Let’s get into all of that and more. Show Notes * Andrea Zoellner* Capsule Suitcase | Instagram* Tailwind* Later* Buffer View on separate page Transcript Coming Soon Sponsored by:Boosted: Click the link to get your first 3 months for $5!iThemes: Get 20% off with code HOWIBUILTITCircleCI: Enter to win a set of Sony Noise Cancelling Headphones!
June 23, 2020
We’re at the half for 2020, which means the end of Season 8. I’m proud to say I learned a ton, and I hope you have too! There were three big topics of focus this season: Find the Right Clients, Productize Your Services (or at least make them more predictable), and Build Your Email List / Network. Show Notes * Jason Resnick* Sara Dunn* Nathan Ingram* Shannon Shaffer* Maddy Osman* Brian Cassel* Matt Adams* Jessica Lawlor* Matt Medeiros* Angel Marie* Vito Peleg* John Vuong* Marketing Made Simple View on separate page Transcript Intro: Hey everybody. Before we get started, I want to tell you about my new course, Podcast Liftoff. If you have been struggling to grow your business, you feel like you’ve stagnated, and that sales aren’t where they should be or leads aren’t where they should be, maybe your email subscriber list has not grown, or you don’t feel like you’re the expert in your field, well, starting a podcast can fix that. The number of listeners for podcasts is growing. Podcasting is the next great content plain. You obviously listen to podcasts. And I can tell you myself that this podcast saved my business. I would not be self-employed without the extra income I’ve been able to generate from this podcast, especially during the slower times where I didn’t have a good client pipeline or things like that. But I’ve also learned a lot. As you’ll hear in this episode, I’m going to kind of wrap up everything that we’ve learned so far this year. And it’s been a ton. I’ve been able to change my business for the better, thanks to this podcast.   So my business has grown. My bottom line, it has grown, and I know that it will be the same for you. So if you’re interested in starting your podcast, you can check out podcastliftoff.com, and you’ll learn all about the course. You can enroll it today. And if you use the coupon code “build” at checkout, you’ll get a special discount for listeners only. Again, that’s podcastliftoff.com and use the code “build,” B-U-I-L-D at checkout for a special discount for listeners only.   All right, now let’s get on the show.   Joe: Hey, everybody. Welcome to another episode of How I Built It, the podcast that asks, “How did you build that?” This is another bonus episode where we are going to wrap up the year so far. We have officially ended Season 8 and we’re moving into Season 9. So I wanted to go over some of the lessons learned so far this year. This year is not going to plan for a lot of people, I suspect, with everything that’s going on.
June 16, 2020
We’re at the halfway mark for the year and I’ve been trying out a lot of new tools and processes. In this bonus episode, I wanted to talk about WordPress plugins, digital products, and analog tools that have helped me be more productive! Show Notes * Enroll in Podcast Liftoff! Use code BUILD at checkout* WP Content Pilot Pro / AppSumo Deal* ThirstyAffiliates Pro* Six Colors* Fusebox* Hubspot CRM* Apple Notes* Milanote* Canva* Stream Deck* Key Light* Magic Keyboard* Field Notes* William Hannah Notebook * Pen Addict Podcast Sponsored by:CircleCI: Enter to win a set of Sony Noise Cancelling Headphones!TextExpander: Get 20% off your first year by visiting the this link.
June 9, 2020
With everything happening during the COVID-19 pandemic and the economic recession, it's easy to panic, cut costs, and coast until this all blows over. But that can kill your business. Instead we need to adapt, and in today's episode, Brad Morrison tells us what his agency is doing to work through what will be a seemingly tough economy. We talk about our experiences with the last recession, what's different, and what you can do to adapt.
June 2, 2020
Recently, I launched my brand new course. Podcast Liftoff: Launch. A lot of work goes into creating an online course, and this episode peels back the curtain a little bit. You'll learn about the journey and decision making that took place, the research and audience building, and of-course, the process and tools.
May 26, 2020
John Vuong know SEO. But he knows relationships even more. AT a time where connecting with people face-to-face has become harder, John offers some fantastic advice for forging better relationship through communication - both with your current clients, and the ones that will soon be clients.
May 19, 2020
I know what you’re thinking – another podcast doing another episode about COVID-19. But now that we’re in the thick of it, and we know it’s not just “a few weeks at home,” I wanted to reach out to some businesses and see what they were doing differently. There were some really great ideas. And you’ll get 3 tips to help you think outside the box. Show Notes * Shannon Shaffer | Listen to her episode* Jason Resnick | Listen to his episode* R. Alexander McManus, Esq.* Ross Johnson* Maddy Osman | Listen to her episode* BobWP | Listen to his episode* Laura Byrne Cristiano* Start Local* Calendly* Ship Your Podcast* Webinar Series* YouTube Channel View on separate page Transcript Transcript coming soon. Sponsored by:CircleCI: Enter to win a set of Sony Noise Cancelling Headphones!Ahrefs: Get a $7 7-day trial and transform your content strategy.TextExpander: Get 20% off your first year by visiting the this link.
May 12, 2020
Let me just tell you right off the bat: my business has grown from my mastermind group. And Ken Wallace…well he really knows what he’s talking about. If you need some extra business support (especially now), you’re not alone. In fact, Ken has bet his own business on it. In this episode, you’ll learn what a Mastermind Group is, how it works, and some ideas for conducting one. There’s a little something for everyone, so let’s dive in. Show Notes * Ken Wallace* MastermindJam* Starting Your Own Mastermind Group* CaboPress View on separate page Transcript Transcript Coming Soon Sponsored by:Ahrefs: Get a $7 7-day trial and transform your content strategy.TextExpander: Get 20% off your first year by visiting the this link.
May 5, 2020
In August 2018 I was challenged to automate more. Now, nearly 2 years later, I’ve removed myself from core processes because of it. I’m saving lots of time, which allows me to focus on the important parts of my business. While I’m always looking to improve, I’m happy with what I’ve implemented so far. In this solo episode, I’m going to tell you about how you can start automating, how I automate, and some of my favorite tools. Show Notes * Casabona.org Automation Series* YouTube Channel* Zapier* IFTTT* TextExpander* Siri Shortcuts* Hazel* Automators Podcast* MacStories* Siri Shortcuts Field Guide Sponsored by:Ahrefs: Get a $7 7-day trial and transform your content strategy.TextExpander: Get 20% off your first year by visiting the this link. View on separate page Transcript Automating to Save Time and Money: My Automation Toolkit Joe: Automation is like an employee I pay a pittance to. For a very low monthly fee, it saves me hours of work I’d need to spend performing tasks I personally don’t need to do. See, the goal of your business should be to focus on that tasks that only you can do, and outsource the rest (though I guess the big goal for some is to make it so you don’t actually need to do anything except manage). A great way to start on this journey is through automation. In this solo episode, I’m going to tell you about how you can start automating, how I automate, and some of my favorite tools, but first I want to tell you about our first sponsors, ahrefs. Sponsor: ahrefs Break: This episode is brought to you by Ahrefs. Ahrefs is an all-in-one SEO toolset that solves that problem: it gives you the tools you need to rank your website in Google and get tons of search traffic. As someone who struggles with what kind of content to create, Ahrefs has been instrumental in increasing traffic to my site. Over the holidays, I had the best quarter for affiliate income because it showed me my most popular pages and topics. I was able to optimize and update accordingly. Ahrefs makes competitive analysis easy: their tools show you how your competitors are getting traffic from Google and why. You can see the pages and content that send them the most search traffic, find out the exact keywords they’re ranking for and which backlinks are helping them rank. From there, you can replicate or improve on their strategies. Now, I’m not getting significant search traffic, so I use Ahrefs’ tools to help to find topics worth creating pages or content on. I can easily see estimated search volumes and gauge traffic potential with their Keywords Explorer tool. It’s been a fantastic addition to my toolkit. If you want to gain a following, or just improve traffic to your website,
April 28, 2020
As more businesses are starting to do commerce nearly exclusively online, it’s important to know how your customers are finding you and how they make decisions. Enter Ronald Gijsel, the Community and Partnerships Manager at Yith. He’s going to tech us all about the customer’s journey and FREE tools to help us figure it out. His tips will help us understand our customers to, sure, sell more, but more importantly, create a better experience for them. I learned a lot here and started to implement his advice shortly after we recorded. I’m excited to start seeing results. Show Notes * Ronald Gijsel \ Twitter* Yith* Enable e-commerce data in Google Analytics* All in One Export* Build Your Email List using ConvertKit with Angel Marie* ConvertKit Sponsored by:Ahrefs: Get a $7 7-day trial and transform your content strategy.TextExpander: Get 20% off your first year by visiting the this link. View on separate page Transcript Intro: Hey, real quick before we get started. I want to tell you about a free resource I have available based on some of the stuff that we talk about in this episode. It is 5 Tools to Help You Build Websites Faster, and you could find it over on the show notes for this page, HowIBuilt.it/166. You’re probably going to head over there anyway because there’s going to be lots of great resources, but definitely, if you want that free PDF, 5 Tools to Help You Build Faster Websites, it is over at HowIBuilt.it/166. OK, let’s get on with the show.   Joe Casabona: As more businesses start to do commerce nearly exclusively online, it’s important to know how your customers are finding you and how they’re making decisions. Enter Ronald Gijsel. He’s the community manager and partnerships manager at Yith, a former sponsor of this show. He’s going to teach us today about the customer’s journey and free tools to help us figure out exactly what our customer’s journey is. His tips will help us understand our customers to shore, sell more, but, more importantly, create a better experience for them. I learned a lot here, and I started to implement his advice shortly after we recorded this interview, and I’m excited to start seeing results. I know that you will, too, if you follow his advice, so we’ll get to that in a minute. But first, a word from our sponsor.   Break: This episode is brought to you by Ahrefs. Ahrefs is an all-in-one SEO toolset that solves that problem. It gives you the tools you need to rank your website in Google and get tons of search traffic. As someone who struggles with what kind of content to create or what’s ranking best in Google, or anything SEO-related,
April 21, 2020
Last week we heard from Maddy Osman about how to make money on marketplaces – and at the core of that is being able to productize your services. Now sure how to do that? Well, Brian Casel has you covered. His advice has inspired me to start offering a new service myself, and I know he’ll do the same for you. Now is a great time to start looking at how you can make your business more predictable, and Brian can help.  Show Notes * Brian Cassel* AudienceOps* ProcessKit* Productize Course Sponsored by:Ahrefs: Get a $7 7-day trial and transform your content strategy. View on separate page Transcript Intro: Last week, we heard from Maddy Osman about how to make money on marketplaces, and at the core of that advice was the ability to productize your services. But if you’re not sure how to do that, where do you even start? This week’s guest, Brian Casel, has you covered. His advice has inspired me to start offering my own new productized service, and I know that he’ll do the same for you. Now is a great time to start looking at how you can make your business and your income more predictable, and the advice that Brian gives in this episode will surely inspire you to start doing that. We’ll get into all of that in a minute, but first a word from our sponsors.   Break: This episode is brought to you by Ahrefs. Ahrefs is an all-in-one SEO toolset that solves that problem. It gives you the tools you need to rank your website in Google and get tons of search traffic. As someone who struggles with what kind of content to create or what’s ranking best in Google, or anything SEO-related, Ahrefs has been instrumental in increasing traffic to my website over the holidays. I had my best quarter for affiliate income because Ahrefs showed me my most popular pages and topics, and I was able to optimize my content and my gift guides and update them accordingly. I would have never updated one of my gift guides because I didn’t think it was that popular, and Ahrefs showed me it is my most popular page. Ahrefs makes competitive analysis easy as well. Their tools show you how your competitors are getting traffic from Google and why. You can see the pages and content that send them the most search traffic, find out exactly the key words they’re ranking for, and which backlinks are helping them rank. From there, you can replicate or improve on their strategies. Now, as I said, I don’t think I’m getting significant search traffic, so I use Ahrefs tools to help find topics worth creating pages or content for. I can easily see estimated search volumes and gauge traffic potential with their keyword explorer tool. It’s been a fantastic addition to my toolkit. Just this morning, I learned that My Everyday Carry post has been popular, and lots of people are coming, so I think it’s time to update that because it’s five years old. If you want to gain a following or just improve traffic to your website, Ahrefs is the tool for you. You can get a 7 day trial for $7 dollars over at Ahrefs.com. That’s Ahrefs.com for a seven day trial for $7 dollars. If you’re anything like me, you’ll be hooked. Again, that’s Ahrefs.com for a seven day trial for $7. Now back to the show.   Joe Casabona: Hey, everybody. Welcome to another episode of How I Built It,
April 14, 2020
Maddy Osman has a unique approach to her business and agency – and it’s mostly around getting gigs on FIverr and other marketplaces. When she first told me about that, I was blown away! I didn’t think someone state-side could make a good income off of Fiverr. Maddy has proved me wrong – and offers fantastic advice how you can get started too. Show Notes * Maddy Osman | Twitter* How to Make Money on Fiverr* CGP Grey* Using Systems with Shannon Shaffer* LearnDash YouTube Channel* How to write a kickass blog post* Skillshare Workshops* Million Dollar Consulting* Maddy’s WCUS Talk on UX Audits* Get your FREE Podcast Workbook Sponsored by:Ahrefs: Get a $7 7-day trial and transform your content strategy.TextExpander: Get 20% off your first year by visiting the this link. View on separate page Transcript Maddy Osman: The whole point of Fiverr to me is business development and productizing your services so that it’s not necessarily a one-size-fits-all thing because you can also set gig extras, and you can make different packages. You could do “This is the barebones version of my service, business is the mid-tier, and then this is the works. This is everything for a premium price.” But you just want to think about your services in a way that you can consistently deliver things without needing to do a lot of additional research or questioning.   Intro: Hey, everybody. Welcome to another episode of How I Built It, the podcast that asks, “How did you build that?” We are in episode 164 today, and I am talking to my friend Maddy Osman. Maddy has a unique approach to her business and agency, and it’s mostly around getting gigs on Fiverr, selling her online courses on Skillshare, and other marketplaces. When she first told me about this, I was blown away. I have not had good experience with the online course marketplaces like Udemy, so they’ve left a bad taste in my mouth. I didn’t think that somebody living in the United States could make a good income off of Fiverr, and Maddy proved me wrong on all accounts. She offers fantastic advice on how you can get started, too, with both selling on Fiverr or other marketplaces, things to think about and, of course, the important rules you need to follow to make sure you stay in these marketplaces’ good graces, which has helped her considerably. She’s inspired me to start looking into some of this stuff, and I will certainly be more open to opportunities as they come across my inbox. So, thank you to Maddy for that. Let’s get into this episode, shall we?  
April 7, 2020
Sara Dunn is one of my favorite people to talk to, and for good reason. She’s fun, honest, and has a lot of great insight! Today we’re following up on episode 69, where we talked about her starting to niche down. Now, 2 years and nearly 100 episodes later, she’s fully into her niche business. We talk about making some tough decisions, and how to stay motivated. I truly think this is something every freelancer and small business owner should hear!  Show Notes * Sara Dunn | Twitter | Instagram* Sara Dunn and Niching Down, Part 1* My Fountain Pen Collection* Show It Website Builder* Profit First* Company of One* Automation Blog Posts* Using Systems with Shannon Shaffer* Optimizing Your Time with Erin Flynn* Get your FREE Podcast Workbook Sponsored by:Ahrefs: Get a $7 7-day trial and transform your content strategy.TextExpander: Get 20% off your first year by visiting the this link. View on separate page Transcript Sara Dunn: That was when I was talking to a prospect in the wedding industry, so I had geared up enough that I was getting some consultations coming in, and I always like to ask people, “How did you hear about me?” Because I want to know how did we end up on a phone call? What’s the source of this lead? She said, “My friend Suzanne told me all about you. That you’re the expert on SEO for wedding professionals.” I didn’t know who Suzanne was.   Intro: Hey, everybody. Welcome to How I Built It, the podcast that asks, “How did you build that?” It is Episode 163, and I am talking to one of my favorite people, Sara Dunn. She is one of my favorite people to talk to for good reason. She’s fun, honest, and has a lot of great insight. I’m excited because today we are doing a follow up, “Where are they now?” episode. I talked to Sara back in episode 69. That was nearly one hundred episodes and two years ago, and where we talked about her starting to niche down. She was just beginning her niching down journey. So now, again two years later, she’s fully into her niche business. We talk about how she fully made that transition, how she came out on the other side, and how she had to make some tough decisions and stay motivated. I truly think that this is something that every freelancer and small business owner should hear, and that’s why I’m having her on the show again. So let’s get to it, talking to Sara Dunn.   Break: This episode is brought to you by Ahrefs. Ahrefs is an all-in-one SEO toolset that solves that problem. It gives you the tools you need to rank your webs...
March 31, 2020
Vito Peleg runs a very popular WordPress plugin called WP Feedback, but did you know he also runs a community under the same name? In this episode we talk all about the importance of community in growing your business. Now, during this episode we talk a lot about in-person events, and as I record this intro, there aren’t a whole lot of events going on right now. But digital communities are on the rise and they can be just as powerful. Take Vito’s advice to heart because it’s good, and important! * WP Feedback* Download Festival* BuddyBoss* Vova Feldman and Freemius* Get your FREE Podcast Workbook Sponsored by:Ahrefs: Get a $7 7-day trial and transform your content strategy.TextExpander: Get 20% off your first year by visiting the this link. View on separate page Transcript Vito Peleg: As a way of generating a bit of extra income, I started building websites from the van while we were on tour, and that was my first few freelance gigs. From there, it took off, and once the band split up and once we turned 30 and we had enough white hair to stop that, I started looking into “OK. What can I do with this web design business? How can I grow this up?” Within the first deal, I got to six figures with that business, and within three years, I had a team of twelve guys.   Intro: Hey, everybody. Welcome to episode 162 of How I Built It, the podcast that asks, “How did you build that?” Today I’m talking to Vito Peleg. He runs a very popular WordPress plugin called WP Feedback. But did you know that he also runs a community under the same name? In this episode, we talk all about the importance of community in growing your business. Now during this episode, we do talk a lot about in-person events, and as I recorded this intro, there is a global pandemic going on, so there are not a lot of in-person events going on right now. But digital communities are on the rise, and they can be just as powerful, and they can help you connect with people all across the globe. Take Vito’s advice to heart because it’s good and important, and in these times where we feel a little bit more isolated than normal, know that a digital community can help you make connections and grow your business and learn a little more about people from everywhere.   Break: This episode is brought to you by Ahrefs. Ahrefs is an all-in-one SEO toolset that solves that problem. It gives you the tools you need to rank your website in Google and get tons of search traffic. As someone who struggles with what kind of content to create or what’s ranking best in Google, or anything SEO-related, Ahrefs has been instrumental in increasing traffic to my website over the holidays. I had my best quarter for affiliate income because Ahrefs showed me my most popular pages and topics, and I was able to optimize my content and my gift guides and update them accordingly. I would have never updated one of my gift guides because I didn’t think it was that popular, and Ahrefs showed me it is my most popular page.
March 24, 2020
I’ve known Matt Adams for the better part of a decade – we’ve worked on some interesting projects together, which we’ll reminisce about as we dive into how he’s built an agency out of what started as a freelance career. We talk a lot about something that’s hard for a lot of freelancers to talk about: cashflow. Feast, Famine, and Client Relationships have been themes of this season and they all relate to the same thing: managing your money properly so you can survive as a business. Let’s hear how Matt does it. Show Notes * Matt Adams | LinkedIn | Twitter* Hourly Rate Calculator* AIGA* Profit First* When by Daniel Pink* PandaDoc* Get your FREE Podcast Workbook Sponsored by:Ahrefs: Get a $7 7-day trial and transform your content strategy.Yith: The world’s #1 independent WooCommerce plugin shop. Get 10% with code BUILDITTextExpander: Get 20% off your first year by visiting the this link. View on separate page Transcript Matt Adams: That gave me the confidence to say, “Worst case scenario is that I just make the money from these two. I can do it.” I remember my very first month we billed $2,000 dollars. Which in freelance is cool, but when it’s $2,000, and that’s the only money you made, and you’ve got student loans and a house and car payments, it’s a little dicey.   Intro: I’ve known Matt Adams for the better part of a decade. We’ve worked on some interesting projects together, which we will reminisce about as we dive into how he’s built an agency out of what started as a freelance career. We talk a lot about something that’s hard for freelancers to talk about, and that’s cash flow. Feast, famine, and client relationships have all been themes of this season of How I Built It, and they are related to the same thing. Managing your money properly so that you can survive as a business. Let’s hear how Matt Adams does that.   Break: Before we get started, I want to tell you about my online membership and community, Creator Courses. I know that when you want to learn something new, the natural thing you probably do is go to Google or YouTube. I do the same thing, and that’s great for one-off projects. I used a YouTube video to learn how to change a light switch in my house, but I am not a big fan of YouTube for learning new skills. Because there are lots of videos on every topic, but “Which one is best and who do you trust? What order do you even watch the videos in, and will you get the support you need?” These are all things that YouTube or other potentially free videos can’t do for you. So, I started Creator Courses a few years ago with the idea of just putting online courses out there,
March 17, 2020
Nathan Ingram is a fantastic freelancer, educator, and coach. I met him doing iThemes Webinars and he always manages to ask the right questions and tee up the right talking points. I’m excited to talk to him today about how to manage client relationships. Last week we heard from Erin Flynn about her process for working less and mentioned the importance for finding the right clients. Nathan is going to dive deeper into that. We’ll talk about his book on this very topic, and then we’ll talk about a new project he recently launched to help freelancers.
March 10, 2020
Erin Flynn is one of my favorite people to talk to. We are in a Master Mind group together and her insight and approach is always appreciated. Today, we’re talking about how she’s managed to build a business around literally working 2-4 hours a day. Recently she tweeted that she worked 1/4 the “normal job” hours and still hit her income goal. We’re going to talk about how she does it, and how you can do it too. Then we’ll chat a little bit about a big change we’re both getting ready for this summer.
March 3, 2020
Last week, you heard from Angel Marie about the importance of building your list, and how you can use ConvertKit to do it. Today, I decided to pull back the curtain and tell you exactly how I use ConvertKit.
February 25, 2020
I’m so excited to be talking to Angel Marie, the Creator Educator over at ConvertKit this week. And we’re talking about one of my favorite topics: building your list. I’ve become a huge proponent of this over the last couple of years, and the contributing factors have been this podcast, my move into products, and the educator I got from people at ConvertKit like Angel. This is such a rich episode I’m excited for you to hear it. Get all the links at https://howibuilt.it/157/
February 18, 2020
Ben Collins’ story is an interesting one! He went from forensic accountant to creating and selling online courses about Google Sheets - talk about niching down! But we talk about more than that. We also talk about location independence, and what it’s like moving from an office to working from home, with a family. Get all of the show notes at https://howibuilt.it/156/
February 11, 2020
Shannon Shaffer is the founder of Purple Finch Studios, a small agency she runs in Pennsylvania, and today we’re talking about the systems and automation she put in place to make her and her team more efficient. Get all of her great recommendations and all the show notes at https://howibuilt.it/155/
February 4, 2020
As tools for podcasting have evolved, the question of, “Can I start a podcast” has changed to, “should I start a podcast?” And importantly, will it help you grow your business? We’re going to talk about all of that and more in today’s episode. Get all of the show notes at https://howibuilt.it/154
January 28, 2020
Today I’m talking to my good friend Matt Medeiros. We both share a passion for podcasting and content creation in general. On top of talking about getting involved in local businesses, and legacy, we dig deep on putting content out into the world. First you learned about content strategy from Jessica Lawlor. Now you'll learn more about one of the big important mediums for creating content in 2020: podcasting. Get all the show notes at https://howibuilt.it/153/.
January 21, 2020
If you’ve been freelancing or running a small business for any amount of time, you’ve learned a few things you probably wish you knew from the start. In this episode, I’ve asked a few of my freelancing friends (as well as Twitter), “What’s one thing you wish you knew when you started freelancing?” There’s lots of great advice, so let’s get to it! Show Notes * The original Twitter Thread* Jean Perpillant | Twitter* Sal Ferrarello | Twitter* Topher DeRosia | Twitter* Birgit Paulie-Haak | Twitter* Jonathan Bossanger | Twitter* Getting Back to Blogging with Colin Devroe Check out the memberships over at Creator Courses Sponsored by:SaneBox: Free 2 week trial + $25 creditFreshBooks: Try it free for 30 days. Enter HOW I BUILT IT in the how did you hear about us section to get started.Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. View on separate page Transcript If you’ve been freelancing or running a small business for any amount of time, you’ve learned a few things you probably wish you knew from the start. In this episode, I’ve asked a few of my freelancing friends (as well as Twitter), “What’s one thing you wish you knew when you started freelancing?” There’s lots of great advice, so let’s get to it! Break: Before we get started, I want to tell you about my online membership and community, Creator Courses. I know that when you want to learn something new, the natural thing you probably do is go to Google or YouTube. I do the same thing, and that’s great for one-off projects. I used a YouTube video to learn how to change a light switch in my house. But because there are lots of videos on every topic, you end up asking, “Which one is best and who do you trust? What order do you even watch the videos in, and will you get the support you need?” These are all things where YouTube or other potentially free videos fall short. I started Creator Courses a few years ago with the idea of just putting online courses out there, and I decided to morph it into a membership last year. You can become a member and take all of the courses that we have to offer included in that membership, and those courses focus on everything from just basic WordPress up to learning how to build websites without code. All of the courses are developed by me, and if you listen regularly you know that I’ve been a developer for decades at this point, and I have lots of experience building websites. I’m a teacher at heart, and I’ve created courses for LinkedIn Learning and Universities. On top of the courses, we’re also a community, and members get access to forums and Slack and office hours with me.
January 14, 2020
Jessica Lawlor is a content manager and strategist. Your content plan is integral to your small business, as I’ve learned over the past couple of year. I’m being a lot more intentional this year, and in this episode, Jessica talks about how you can too. We chat about content calendars, answering important questions regarding your goals, and how to create content even if you’re strapped for time. Get all the show notes at https://howibuilt.it/151/
January 7, 2020
This year, 2020, the show is going to focus heavily on Freelancers and small business owners. And to kick things off, I’m talking to long time freelancer and educator Jason Resnick. He’s the founder of the Feast community and Live in the Feast podcast, and today he’s going to tell you how to set yourself up to prevent the dreaded famine that often comes with freelance work. We’ll talk about niching down, vetting clients, and so much more. View all show notes at https://howibuilt.it/150/
December 26, 2019
Lots of people like to make resolutions around the new year. Fresh calendar, fresh start. I’ve gotten away from doing that and instead talking about a yearly theme – an idea I got from the Cortex podcast. In this episode, we’ll talk about my yearly theme, how it affects the show, and how you can pick one. Show Notes * The Theme System* Cortex Podcast* My 2019 Yearly Theme* Pat Flynn’s AMP’d Up Podcasting* MacSparky’s OmniFocus Field Guide* Podcast Liftoff View on separate page Transcript Hey everybody and welcome to a bonus episode of How I Built It. On this episode you’re just getting me and we’re talk about something a little different: yearly themes. What are Yearly Themes? I got the idea to do this from my favorite podcast, Cortex, by CGP Grey and Myke Hurley. This year, they even put out a fantastic journal to accompany the idea (links in the show notes). Here’s how they describe yearly themes on their Theme System website: Instead of resolutions, we set an overall idea of how we would like to approach each year or season. This becomes almost like a guiding principle for our work and/or personal lives for that period. I loved this idea when I first heard it, and I’m all in now. 2019 was the first time I did a yearly theme, and it was the Year of New Content. The overall idea here was that I didn’t consume enough good, new content in 2018, and I wanted to change that. This is a yearly theme because I let it guide my decision making for books, TV shows, movies, and reading online. It also guided my professional goals. I wanted to be more deliberate about blogging, my YouTube channel, and putting out courses. Your yearly theme (if you choose to accept one) should not focus on a singular goal – it’s easy to fail at those. If my goal was just to put out 5 courses this year, I would have failed. But I did put out more content (and completed 4 courses). It should be something you can actively work at. So let’s start by evaluating 2019’s theme, introducing 2020’s theme, and then telling you how that is going to affect the podcast…as well as some tips if you want to start a yearly theme. Evaluating 2019: The Year of New Content Over on Casabona.org, I blogged about what this theme means to me, and it boiled down to 3 things: * Consume different content – read more books, watch TV shows I haven’t seen a million times, and see more movies. * Recommit to my learning plan – take more online courses * Put out more quality content – namely more courses and write a new book. So how did I do? Consume different content Well I’ve read 27 books – my goal was 18. So there’s a win. I watched 3 new TV shows: The Handmaid’s Tale, The Morning Show, and The Mandalorian. I did end up watching a lot of Friends, Scrubs, Parks and Rec, and How I Met Your Mother, but since 3 new shows is 3 more than usual in a year, I’m counting this as a win. Movies too. I usually watched new movies on flights, of which I had many. I also saw a couple in theaters. Recommit to my learning plan Admittedly, I did not take as many online courses I hoped I would. That said,
December 3, 2019
I’m ending this season of How I Built It by geeking out about audio stuff with my guest, Ryan White. He’s the US Product Specialist for Rode Microphones – a company that makes great gear, and who has an increasingly bigger presence in the podcasting space. We talk gear, room acoustics, and more. AND you can hear their newest product, the Rodecaster Pro, in action (if there’s anything to hear, that is). All of that and more, after a word from our sponsors. Show Notes * Ryan White * Rode * Rodecaster Pro * Rode Podmic * Other Rode Mics: NTK, NT1-A, NT-USB * Getting Good Room Acoustics * Aurulex Sound Panels | DeskMax * $20 vs. $12,000 mic * Testing out the Rode Podmic Sponsored by: Cloudways: Use HIBI20 for a $20 Credit! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. View on separate page Transcript Break: Hey everybody. As we gear up for 2020, I want to hear from you and the things that you’d like to see on this show. If you have a question, a comment, a topic, a guest, or any suggestion for How I Built It in 2020, let me know by going to HowIBuilt.it/feedback. That’s HowIBuilt.it/feedback if you would like to see something on this show in 2020. And now, on with the show. Intro: Hey, everybody. I am ending this season, and this year of How I Built It by geeking out about audio stuff with my guest, Ryan White. I met Ryan at Podcast Movement, and he is the US product specialist for RØDE Microphones, a company that makes great gear and who has an increasingly bigger presence in the podcasting space. I thought this was appropriate because I have focused a lot of my own year on podcasting, launching my own course, and my own service, which you’ll probably hear more about in the coming weeks or months. So I wanted to end with some information about how you can start your own podcast, room acoustics, and stuff like that. We talk gear, room acoustics, and more, and you can hear their newest product. That is if you can hear their newest product. The RØDECaster Pro in action, and again that’s if there’s anything to hear. Of course, if you want to learn more about podcasting in general, you can head over to the show notes for this page. HowIBuilt.it/149, there will be a free PDF podcast workbook that you can download. But we’ll get into everything that we talk about with Ryan, and more, after a word from our sponsors. Break: This episode is brought to you by our friends at Ahoy! The easiest way to increase customer engagement on your WordPress site. Install Ahoy! Create a message box, configure a way to display it, and start seeing conversions come in. You can create messages for cart abandonment, up-sales and cross-sells, custom support, and so much more.
November 26, 2019
I was excited to reconnect with my friend Colin Devroe on this episode. We met through the WordPress community in Scranton and I just the co-working space he and his business part Kyle created. In this conversation, we get back to basics, and talk blogging. With the ever changing landscape of the web and social media, how important is it to have your own blog? Let’s find out! Show Notes * Colin Devroe * Jujama * Barley * Writing is How I Think * Bad Reasons to Not Blog * Colin’s personal blogging tips * Zeldman * Seth Godin * Repurposing Your Content with Jaclyn Schiff * IndieWeb * Chris Lema and Managed WooCommerce Hosting * The Future of Blogging * Mastodon * The Talk Show | Daring Fireball * Bullet Journal Send your feedback for 2020! Sponsored by: Cloudways: Use HIBI20 for a $20 Credit! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. View on separate page Transcript Break: Hey everybody. As we gear up for 2020, I want to hear from you and the things that you’d like to see on this show. If you have a question, a comment, a topic, a guest, or any suggestion for How I Built It in 2020, let me know by going to HowIBuilt.it/feedback. That’s HowIBuilt.it/feedback if you would like to see something on this show in 2020. And now, on with the show. Colin Devroe: “Do what you want.” I think that’s the biggest thing that people leave out sometimes, is themselves in their blog. The most important thing that you’re going to bring to the world is yourself because your ideas very likely aren’t going to be original. In the sense that if you’re blogging about a particular lamb recipe, there’s a very good chance that it may exist out there, but it’s about bringing your own personality to it. How many times have we subscribed to a blog that the only thing that we liked about it was that the person had their own attitude? Intro: I was excited to reconnect with my friend Colin Devroe on this episode. We met through the WordPress community in Scranton, and I joined the co-working space that he and his business partner Kyle created. In this episode, we get back to basics, and we talk about blogging. Colin has been on the internet for a very long time. Nearly as long as you could be on the internet, actually, so he’s been blogging for just about that long. With the ever-changing landscape of web and social media, “How important is it to have your own blog?
November 22, 2019
The 2019 holiday season is here! Many of you are business owners, remote workers, and freelancers – so I thought I’d put together a bonus episode based on my 2 popular gift guides. Here are some great gifts for podcasters, and people who work from home! Show Notes Enter the 1 Million Downloads Celebration Giveaway! * Great Gifts for People who work from Home (updated 2019) * Gift Guide for Podcasters (updated 2019) * ATR2100 * Logitech C920 * Logitech BRIO * Rode PodMic * Rode Procaster * Focusrite Scarlett Solo Interface * AirPods Pro * Audio-Technica ATH-M50s * The FOCUSED Calendar * Aeropress * Hamilton Beach Thermal Coffee Maker * Baratza Encore Conical Burr Coffee Grinder * Rook Coffee * Carlin Brothers Coffee * UNTUCKit * Stitch Fix * Mack Weldon * meUndies * Parks Project * TOPO Mat * Imprint CumulusPRO * NFC Tags * WeMo Smart Plugs * Sonos One * Western Digital My Book * Backblaze * Nomatic Backpack * eBags Professional Slim Laptop Backpack * Tech Grid * YETI Tumblers * Anker PowerCore Slim * Anker PowerCore+ 26800 PD 45W * Wall Charging 5-Port Hub * Anker 30W PIQ 3 View on separate page Transcript Hey everybody. Before we get started this week, I want to thank you sincerely for helping the show cross a milestone that’s really important to me, and that is the million downloads mark. On Tuesday of this week, that is the week of November 18th, we crossed over the one million downloads mark lifetime in just over three years. So I want to thank you sincerely because this was a show that was just kind of a side pr...
November 19, 2019
This interview is a little different than most. See, Svetlana Kouznetsova is an accessibility consultant who’s also deaf. Our interview was conducted completely using Google Docs. The voice you’ll hear on this episode is Erin,  my wife, who graciously agreed to do Svetlana’s side of the conversation. Svetlana’s story is an interesting one. We talk about how she immigrated to the US from Russia, and what it was like growing up deaf there vs. in the US. We also discuss the importance of accessibility at events; why it’s a must and not just a “nice to have.” Show Notes * Svetlana Kouznetsova * Svetlana on Twitter * Code of Professional Ethics for Captioners and Interpreters – Audio Accessibility * Amanda Lundberg and Live Captioning I want to hear from you! Leave your feedback here. Sponsored by: Cloudways: Use HIBI20 for a $20 Credit! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. View on separate page Transcript Full Transcript coming soon. Joe: Hi Svetlana! Thanks for joining me on the show today! Why don’t you tell us a little about who you are and what you do. Sevtlana: Hello Joe! Thanks for having me. I’m an independent consultant specializing in user experience and accessibility. I work with business owners, media producers, corporations, event organizers, educational institutions to help them make their products, services, events user friendly and accessible. I’m also a founder of Audio Accessibility and provide consulting and training to media and event producers on how to make high quality captioning and other types of communication access for media and events. I’m an international speaker and an author of a book, Sound Is Not Enough: Captioning as Universal Design. It’s currently  undergoing the second edition. Last year I gave a TEDx talk about captioning access. And I”m based in NYC area. J: Great! I’m a big participant in the WordPress community and there’s been a big focus on accessibility over the last few years, especially with the latest version of WordPress and the new editor. I’ve also been getting transcripts of my show done for the past 3 and have seen a big big in audience since launching them. Is this something you find is common – the more accessible a website, podcast, or event, the bigger the audience? S: WordPress events became more accessible because of my initiatives. Originally they were not accessible so i started advising organizers in NYC about how to make them accessible via interpreters and captions. I also gave 3 presentations – one local in NYC at a meetup, one at a WordCamp NYC and one at WordCamp USA. Without my initiatives, I don’t know if they would be accessible or maybe become  accessible later. Also, their editor has accessibility problems and I hear stories how accessibility folks resigned because Gutenberg was published without accessibility considerations. J: Gotcha! So you’ve helped bring live captions and interpreters to WordCamps – they are generally at every event! S: Yes and I’m glad more event organizers are following my advice...
November 12, 2019
Nathan Beckord is the CEO of Founder Suite, a group of tools to help those seeking venture capital, as well as tools for venture capitalists. We talked all about how he built this after spending a decade helping startups raise their own VC. We also cover how to seek VC funding, and if business plans are even useful anymore. It’s a fun conversation in an area I’m only loosely familiar with – so I learned a lot. I think you will too! Show Notes * Nathan Beckord * Foundersuite * Codequest * How I Raised It * Let me know what you want to hear in 2020! Sponsored by: Cloudways: Use HIBI20 for a $20 Credit! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. View on separate page Transcript Joe: Hey everybody, as we gear up for 2020 I want to hear from you and the things that you’d like to see on this show. If you have a question, a comment, a topic, a guest, any kind of suggestion for How I Built It in 2020, let me know by going to HowIBuilt.It/Feedback. That’s HowIBuilt.It/Feedback if you would like to see something on this show in 2020. And now, on with the show. Nathan Beckord: Put yourself in the shoes of an investor. People are coming at you all day long, 50 people a day knocking on your door, seeking money from you. Are you going to take someone seriously if it’s just an idea and they haven’t put any real either time, blood, sweat, effort, money into it? This guy’s not serious. Joe: Nathan Beckord is the CEO of Founder Suite, a group of tools to help those seeking venture capital, as well as tools for venture capitalists. We talk all about how he built this after spending a decade helping startups raise their own VC funds. We also cover how to seek VC funding, and if business plans are even useful anymore. I had to write a business plan about 10 years ago, and it was not fun. I was not a big fan of it because it asked things like, what is your exit strategy? We talk about all of that, so this is a great conversation. It’s a fun conversation because it’s an area I’m only loosely familiar with, so I learned a lot, and I think you will too. We’ll get into all of that right after a word from our sponsors. Joe: This episode is brought to you by our friends at Ahoy, the easiest way to increase customer engagement on your WordPress site. Install Ahoy, create a message box, configure where to display it, and start seeing conversions come in. You can create messages for cart abandonment, upsells and cross-sells, custom support, and so much more. Ahoy’s flexible conditions let you choose exactly where, and when you want your message to be displayed. I’ve recently installed it on my own WooCommerce site, and I’ve already seen increased engagement. And, I know this because of Ahoy’s powerful analytics and reporting. You will see ROI within days of installing Ahoy, if not sooner. That’s even more true for listeners of How I Built It. Joe: You can get an exclusive 20% discount on any plan. Visit UseAhoy.com/HowIBuiltIt,
November 5, 2019
Jaclyn Schiff made her way onto the show because she’s authentic. She reached out recommending another guest, in a real way. Then, throughout the course of the conversation, we decided she’d also be a good guest for the show! She’s a master of making the most of your content. We talk all about repurposing – something I could do a little better – as well as that cold outreach she’s good at. We also talk about productizing services, which is something I’m doing at the moment. So lots of great stuff here! Show Notes * Jaclyn Schiff * PodReacher * Podcast Movement * Alex McClafferty & Productize.co * The GMail Genius * The Hustle * Temi.com * Productized Startups * Turning the Tables: Joe Casabona & How I Built It * Overcast * Podcasting is the new Blogging Sponsored by: Gusto: Sign up and get a FREE 3 month trial! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. View on separate page Transcript Transcript Coming Soon
October 29, 2019
Tevya Washburn reached out to me over the summer and asked if I might be interested in having him on the show – it turns out his timing was great. See Tevya created a WordPress plugin to help gather and display social proof, and I had just finished read a book that talks about the importance of social proof. So we chat about how he came up with the idea, why he built it, and of-course, how. This is a pretty traditional episode of the show, and I hope you enjoy it! Show Notes * Tevya Washburn * Starfish Reviews * Trust Pilot * SPI 378: Amazon Book Marketing—Everything You Need to Know with Dave Chesson from Kindlepreneur Get your free podcast workbook
October 22, 2019
Greg Koberger is easily one of the most interesting guys I talked to this year. Not only do we talk about team building with escape rooms – a super cool concept, by the way – but we touch on mental health, the startup culture, venture capital, and lots more. Greg is a pretty open book here and it makes for an amazing interview. It’s chocked full of great advice, so enjoy! Show Notes * Greg Koberger * ReadMe * Swagger (Open API Spec) * Escape Room Finder * Ron Swanson loves puzzles * Allie Nimmons and Freelancing / Mental Health * Startup Escape (Greg’s Escape Room) Want to start your own podcast? Get our free Podcast Workbook! Sponsored by: Gusto: Sign up and get a FREE 3 month trial! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. View on separate page Transcript Transcript coming soon
October 15, 2019
Micah Rowland isn’t your everyday builder. He doesn’t build homes, cabinets, or even software. As COO of Fountain, Micah builds people, teams, and processes. He offers a wealth of advice on building and scaling teams, and the importance of documentation. But what we talk about isn’t just applicable to building teams – it’s applicable to anyone building a business that will eventually scale. Show Notes * Micah Rowland * Fountain * Episode 54: The GiveWP Team Sponsored by: Gusto: Sign up and get a FREE 3 month trial! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. View on separate page Transcript Transcript coming soon
October 8, 2019
Sponsored by: Gusto: Sign up and get a FREE 3 month trial! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Brian is a computer scientist, entrepreneur, and angel investor. Due to his firm belief that data recovery shouldn’t be a prohibitively expensive service, Brian founded Gillware, where he and his team specialize in cyber risk assessments, data recovery, and incident response. Today we spoke about his journey in business growth, as well as how to protect yourself from hackers, providing actionable tips that you can put into practice today! Show Notes * Brian Gill * Gillware * 2FA | 2FA plugins for WordPress * Equifax Payment * Facebook FTC Settlement View on separate page Transcript Brian Gill: There’s a reasonable chance we can’t help you, but we know more about it than you do, it’s financially risk-free, and nobody else is going to help you at all. It wasn’t because I was trying to make a bunch of money at that price point, because we weren’t. We were going to lose money at that price point, but we were going to lose a small amount of money, and we were going to learn the process, we were going to get exposure to casework. My intention was never to make money in the first couple years. In fact, we didn’t. Joe Casabona: Brian Gill is a computer scientist, entrepreneur, and angel investor. Due to his firm belief that data recovery shouldn’t be a prohibitively expensive service, something I agree with, Brian founded Gillware. He and his team specializes in cyber risk assessment, data recovery, and incident response. Now that is a lot of scary-sounding stuff, but during our conversation, he makes it sound a little bit less scary. It’s scary if it happens to you, but understanding is less scary. Today we spoke about his journey in business growth, as well as how to protect yourself from hackers. He provides actionable tips that you can put into practice today, and some of the things he did to learn his chops in data recovery especially were very interesting to me. So I’m excited for you to hear this conversation, of course, after a word from our sponsors. Break: This episode is brought to you by our friends at Ahoy! The easiest way to increase customer engagement on your WordPress site. Install Ahoy! Create a message box, configure a way to display it, and start seeing conversions come in. You can create messages for cart abandonment, up-sales and cross-sells, custom support, and so much more. Ahoy! Has flexible conditions that let you choose exactly where and when you want your message to be displayed. I’ve recently installed it on my own WooCommerce site, and I’ve already seen increased engagement. I know this because of Ahoy! and it’s powerful analytics and reporting. You will see ROI within days of installing Ahoy! If not sooner. That’s even more true for listeners of How I B...
October 1, 2019
Sponsored by: Gusto: Sign up and get a FREE 3 month trial! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. I had the pleasure of speaking to Tim Campos, former CIO of Facebook and founder of Woven – a calendar that actually accounts for your life and your free time. We talk about his experience at Facebook and how it lead him to the idea of creating Woven, stats on how people spending their time and schedule meetings, and more. If you want some incredible insight into how people manage their time, this episode is for you. But first, a word from our sponsors. Show Notes * Tim Campos * email: tim@woven.com * Woven * Lean Startup View on separate page Transcript Tim Campos: The only solution is to understand the details of how calendars are built, and that’s when I first got the idea that maybe there’s a better way here. Because as I got into the details of this, I was horrified to learn that the calendaring views that you see, particularly in Microsoft Outlook, are basically just a collection of e-mails. Joe Casabona: This week I had the pleasure of speaking to Tim Campos, former CIO of Facebook and founder of Woven, a calendar that accounts for your life and your free time. We talk about his experience at Facebook and how it led him to the idea of creating Woven, stats on how people spend their time and schedule meetings, and more. If you want some incredible insights into how people manage their time, this episode is for you. But first, let’s go to a word from our sponsors. Break: This episode is brought to you by our friends at Ahoy! The easiest way to increase customer engagement on your WordPress site. Install Ahoy! Create a message box, configure a way to display it, and start seeing conversions come in. You can create messages for cart abandonment, up-sales and cross-sells, custom support, and so much more. Ahoy! Has flexible conditions that let you choose exactly where and when you want your message to be displayed. I’ve recently installed it on my own WooCommerce site, and I’ve already seen increased engagement. I know this because of Ahoy! and it’s powerful analytics and reporting. You will see ROI within days of installing Ahoy! If not sooner. That’s even more true for listeners of How I Built It. You can get an exclusive 20% discount on any plan. Visit UseAhoy.com/HowIBuiltIt and use the code HOWIBUILTIT at checkout. Use those today and increase your engagement in sales on your WordPress site. Thanks to Ahoy! for their support of this show. Joe: Hey, everybody. Welcome to another episode of How I Built It, the podcast that asks, “How did you build that?” Today my guest is Tim Campos, and he is the founder and CEO of Woven. He is also a software engineer and former CIO of Facebook. Tim, thanks for joining me today. Tim: It’s great to be here. Thanks for having me. Joe: Not a problem. I’m excited to talk to you. It sounds like you’ve got a wide range of experience and I’m excited to dive into that. But first, let’s start off with who you are and what you currently do. Tim: Awesome. As you mentioned, I’m the founder and CEO of a company named Woven. Woven is an intelligent calendar that we built in an effort ...
September 24, 2019
Sponsored by: Gusto: Sign up and get a FREE 3 month trial! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Recently Pat Flynn talked about the “new, hot marketing tool” that isn’t new but is often forgotten: email. Well today’s guest, Ajay Goel, has built a business around the fact that there are lots of people who haven’t forgotten it, and for the scores of people who are remembering its importance. Ajay buil GMass, a gmail extension that allows you to send marketing campaigns right in the interface we all know and love. We get to talk marketing, development, and much more, so stay tuned! Show Notes * Ajay Goel * GMass * Gmail * Episode 3: Brian Krogsgard and Post Status * JangoMail * Inbox SDK * Gatsby.js * G-Lock View Transcript
September 17, 2019
Sponsored by: Gusto: Sign up and get a FREE 3 month trial! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. That was Josh Garofalo and let me tell you: I loved this conversation. He’s a marketer and research and we dig deep into the latter. He tells us how important it is to do your research when you’re writing copy for you website. You want to solve your customers problems, and there are a few ways Josh talks about to help us communicate that. Show Notes * Josh Gorofalo * Sway Copy * Branding and Positioning for Store Builders * Checklist Manifesto * Hotjar * Dealing with Problem Clients * Tom’s Planner * Hubspot * Rev.com * Balsamiq Get a FREE podcast workbook to launch your own show. View Transcript
September 10, 2019
Sponsored by: Cloudways: Use HIBI20 for a $20 Credit! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Adrian Tobey is a young, energetic entrepreneur who’s build a pretty cool WordPress plugin in Groundhogg – something to help with yout marketing automation. On top of creating the plugin we talk quite a bit about college and higher education. He talks fast and offers some great advice so be sure to pay close attention (or slow the episode down!) * Adrian Tobey * Groundhogg * Infusionsoft * Formlift WordPress plugin * WooCommerce Subscriptions * Easy Digital Downloads * Elementor View Transcript
September 3, 2019
Sponsored by: Cloudways: Use HIBI20 for a $20 Credit! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Tracy Rotton is a longtime friend of mine from the WordPress space – we met because we happened to be writing similar books around the same time! Well, Tracy has gone on to do some very cool things – one of which is leaning a WordPress development team for the Federal Government – specifically to completely redesign state.gov – the State Department’s website. We talk about lots of stuff, from the actual development, to working for such a huge organization, and how to handle working with different corporate cultures. Show Notes * Tracy Rotton | Twitter * taupecatstudios.com * State.gov * Ruined by Design by Mike Monteiro * ACF Pro * Underscores * State Department Website archives
August 27, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Podcast Movement is a giant podcast conference and expo where 3,000 attendees come from all over the world to talk podcasting. It’s 4 days of events, talks, and networking opportunities. If you’re never, been, I recommend it. I had a few goals going into the conference, and as a result I had some pretty fantastic, and related takeaways. Let’s get into my 5 biggest takeaways from Podcast Movement. Show Notes * Podcast Liftoff Workbook * Podcast Movement * Patreon * Patt Flynn (SPI) * Superfans * Bonjoro One more thing! Did you like this style of episode? Yes | NoView Transcript
August 20, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Gordon Stannis, like last week’s guest, Colin, helped create a smart lighting system. But where Colin wanted to improve our homes, Gordon wanted to improve our experience in parking garaging. This is a super interesting conversation where we cover both hardware and software, mesh networks, and much more. Show Notes * Gordon Stannis * Twisthink  * Lutron I want to tell you about a new resource I have for podcasters called Podcast Liftoff. I’m coming fresh off of Podcast Movement 2019 and lots of folks were interested in how I started my show – and I know many of you are too. So I want to tell you about a free workbook I created to help you take those first steps into launching your show. You’ll answer questions about your topic and format, get show script and notes templates, checklists, and more. Just head over to howibuilt.it/liftoff to get your free download.View Transcript
August 13, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Colin Billings has built something that I’m incredibly interested in generally: hardware that contributes to home automation. He built Orro, the first truly responsive lighting system, out of his own frustration with lighting’s adverse impact on his wellness and sleep. Now the Orro Switch adds the computational power of an iPhone XR inside the walls of a home. It detects your presence in a room and adjusts the lighting automatically to bring out the most natural light, reducing artificial light exposure that disrupts your body and sleep. Within a week, Orro learns your preferences and handles 95% of all the lighting adjustments, so you don’t have to think about your lights anymore. Show Notes * Colin Billings * Orro * Flux * Contentful Rate the ShowView Transcript
August 6, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jessica Hall is the VP of product strategy and design at 3Pillar Global, and today we are going to talk about something that made a bunch of news a couple of months ago – the Accenture/Hertz case, where Hertz paid a bunch of money (like $32M) and got nothing. With some time since the story broke, we sit back and look at how this happened, and Jessica tells you how it can be avoided. * Jessica Hall * 3Pillar Global * Accenture/Hertz Case * How to Avoid a $32 Million Flop * Agile Manifesto * 101 Videos * Landing Page School Podcast: Always Be Testing * Hotjar * Google Optimize * Marvel View Transcript
July 30, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Alex McClafferty has a wealth of business experience to share with us this week. Not only did he build a successful business within the WordPress space – WP Curve – he ended up selling it to GoDaddy. That experience showed him that the number of resources for selling your business were scarce, and now he’s doing that – completely embracing the “teach what you know” mentality. Show Notes * Alex McClafferty * Productize.co * WP Curve * Flippa * Disney buys Marvel * Apple buys Lala * Microsoft sunsets Sunrise View Transcript
July 23, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Over the last 2 weeks, we discussed mental and physical health as it relates to freelancing and self-employment. To round out this trilogy of overall happiness in your career, I’m talking to Kirsten Bunch, who is a reinvention coach. She helps those folks who are mid-career but need a change. She offers some fantastic advice on how to determine if you’re ready for a chance, and the steps you should talk in order to figure out what to do for your next career move. Show Notes * Kirsten Bunch | Change the World in a Hot Flash * Kirsten’s Book: Next Act Give Back * Gotham Writers * Atomic Habits * Episode 23: Scott Bolinger and AppPresser * Profit First * Richest Man in Babylon View Transcript
July 16, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Michelle Schulp is a fantastic web designer in the WordPress space – you make have seen her work on the WP Hierarch chart. Recently she’s launched a new initiative talking about fitness and freelancing. Last week we touched a bit on mental health. This week we’re going to dive into physical health, especially when running your own business. Show Notes * Michelle Schulp * Marktime Media * Fitness & Freelance * Wholly Obsessed: Whole30, 80 Day Obsession, Progress, and Perfection * 10 practical habits to balance Health with Hustle * Book: Atomic Habits View Transcript
July 9, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Allie Nimmons is a freelance web designer with an unique perspective to my own. She made the transition to freelancing after losing her job, but still needing to make money. We talk about what that’s like, as well as how she’s be able to hone her offerings based on what her target customers need. We also talk about mental health, and what it’s like to be black, and female, in a white male-dominated space. Since recording this, Allie has been hired to work at GiveWP, providing tech support to users of this awesome plugin. She has minimized Pixel Glow to focus purely on providing WordPress maintenance. She can be found most often at her blog – allienimmons.com Show Notes * Allie Nimmons * Pixel Glow Web Design * WordCamp Miami * Josepha Haden’s WC Miami Talk * Grace Hopper * Sherry Walling & Choosing Self Employment View Transcript
June 24, 2019
We got lots of great advice over the course of Season 6. Over the course of about 10 minutes, we’re going to distill all of that advice into 3 overarching themes. Take a listen to find out what they are. Here are the best trade secrets of 2019. Show Notes * Sponsor the Show * Subscribe to How I Built It! * Nathalie Lussier and AccessAlly * Mike McDerment and FreshBooks * Andre Gagnon and ProjectHuddle * Laura Elizabeth and Design Academy * Brennan Dunn and RightMessage * Brad Touesnard and SpinupWP
June 11, 2019
Sponsored by: Soshace: A hiring platform for web developers. Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. It takes the right combination of bioscience knowledge, marketing intelligence, lead generation strategies, operational insight, product R&D expertise, and personal drive to fuel the business development of any life science firm. For almost 2 decades, Susan Goebel has been leveraging these core trails to deliver multi-million-dollar revenue generating initiatives with global reach. Now Susan has turned her focus to supporting others in their ventures into bioscience businesses. From helping doctors bring new medical solutions to market, to connecting investors and inventors, Susan helps shape the future of health, wellness and bioscience. Show Notes * Susan Goebel * Bioscience Board Room * Mike McDerment and FreshBooks * Bill and Melinda Gates Foundation * Clickfunnels * Wix View Transcript
June 4, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Patrick Campbell was curious about how people price products, and how pricing affects conversion – so he built ProfitWell. We discussed pricing, estimating time, tech stack, and so much more. His insights into how to price are fantastic. Show Notes * Patrick Campbell | Twitter * ProfitWell | ProfitWell Report * Django * Atticus View Transcript
May 28, 2019
Sponsored by: Weglot: Get 30% off with code BUILTIT19 Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jan Löffler is the CTO of Plesk, which is fantastic server management software. They’re rapidly growing set of sophisticated tools is inspiring., In this episode we’ll talk all about the history of Plesk, as well as what it’s like to manage software that powers hundreds of thousands of websites. Show Notes * Jan Löffler * Plesk * Interview videos * Cloudfest Hackathon * Hover DNS Course View Transcript
May 21, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jay Gibb is the founder and CEO of CloudSponge – a B2B SaaS company that sells an address book widget. We talked about growing an audience, research good opportunities for building a product, and Jay gives some fantastic advice for cold outreach. Show Notes * Jay Gibb * CloudSponge * BuddyPress * Invite Anyone * Quora View Transcript
May 14, 2019
Sponsored by: Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. If you’ve ever wondered what goes into creating a fantastic affiliate program, Lindsey Miller from Liquid Web has the answers for you, starting with one simple rule: your affiliates are partners. We talk about lots of stuff like content creation and working with your partners to help them help you. We also discuss how to come up with rates. Don’t miss this episode! Show Notes * Lindsey Miller | Twitter * Liquid Web’s Managed WooCommerce Hosting * Episode 4: Cory Miller and iThemes * iThemes * This is Marketing * Chris Lema and Managed WooCommerce Hosting * Kolbe Personality Test * iThemes Training * iThemes Hosting Check out my online courses tech stack.View Transcript
May 7, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Brad Touesnard is a well known developer in the WordPress community, and CEO and Founder of Delicious Brains, a company that makes fantastic WordPress products. You might know them best from WP Migrate DB Pro, but they do lots more! Brad tells us all about their new product, SpinupWP, why they decided to solve this problem, and lots of other great advice for both business and development. Show Notes * Brad Touesnard * Delicious Brains * SpinupWP * Kim Gjerstad and MailPoet * Connected * Curtis McHale’s iOS Development Guide * Spinning up a WP Install Series * Chris Lema and Managed WooCommerce Hosting Check out my podcasting course | Online Course Tech StackView Transcript
April 30, 2019
Sponsored by: Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Mihran Papazian is the CEO of Brushette, a company that plans to revolutionize…toothbrushes! In a rare episode, we cover what it’s like creating a physical product, from the deep research they did, to visiting over 1,000 factories in China to find the right manufacturing partner. Mihran’s experience and deep knowledge means there’s lots of great takeaways here – no matter what you plan to make. * Mihran Papazian * Brushette * Prodental * Brad Dowdy and Nock Co. Check out my podcasting courseView Transcript
April 23, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. James Kemp is the founder and lead developer of Iconic, a popular WooCommerce extension shop. James has managed to do well in an increasingly saturated space. His approach to solving problems and determining if there’s a market for his new ideas is an interesting one. He offers lots of great advice on everything from research to development, and launching. * James Kemp * Iconic * Freemius * Vova Feldman and Freemius * The Difference between the United Kingdom, Great Britain and England Explained (CGP Grey) * WooCommerce Ideas Board * What is the GPL? * Composer * Bitbucket * Gulp * Freemius Deploy MPM * Daniel Espinoza and Wearing Many Hats * Nancy Hildebrandt and Creating Great Documentation Check out my podcasting courseView Transcript
April 16, 2019
Sponsored by: Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Stephanie Scapa is the Co-Founder and CEO of WEYV, a platform that aims to compete with Spotify, Apple Music, and Amazon. They have a unique business model to help them do it! We discuss running a large-scale project, what deep product research looks like, and how they came up with the pricing plan. * Stephanie Scapa * WEYV * Altair * Amplitude * Joe’s Podcast Course View Transcript
April 9, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Yuriy Popov is the Customer Success Manager at KeepSolid, where they make a suite of apps. The most popular is VPN Unlimited. We dive deep into how KeepSolid pivoted to focus on where they saw the industry going, from the Snowden revelations to the continued support for better online privacy. We also talk about the importance of listening to your customers, a recurring theme on this show! * Yuriy Popov * KeepSolid * Check out my podcasting course View Transcript
April 2, 2019
Sponsored by: Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Before Sam Brodie founded OffSprout, he successfully sold a niched business that focused on websites for lawyers. Sam generously shares his advice and experience with us, from niching down to how to properly keep your books. There’s tons of great advice in this episode, so make sure to listen to the whole thing! * Sam Brodie * OffSprout * JurisPage * CaboPress * WP Influencer Project * Sara Dunn and Niching Down * Sam’s Udemy Course Check out my podcast course
March 26, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Andre Gagnon has SaaS/Subscription fatigue and decided to do something about it. He helped create and launch ProjectHuddle, a WordPress/plugin-based competitor to the likes of InVision. At least, when it comes to getting design feedback. The tech in this episode is super interesting, and we get philosophical about owning your products and data! Show Notes * Andre Gagnon * ProjectHuddle * Medium Adds a Paywall * Video: Syncing Medium with WordPress * Wes Bos’ React Course * Backbone JS * Levenshtein Distance View Transcript
March 19, 2019
Sponsored by: Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Hover.com: Get 10% off your first order! Jan Thielemann is a plugin developer who got his start as a digital nomad who wanted to make enough money to fund his adventures. So he started a small side business selling plugins for Divi, where he found a good niche. He offers great advice about starting on your own, and the difference between truly passive and “half-passive” income. Show Notes * Jan Thielemann * Divi Sensei * Freemius * Jan’s Travel Blog * Divi * Elegant Marketplace (Jan’s page) * Vova Feldman and Freemius View Transcript
March 12, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Every so often on this show, I will have somebody who knows lots of something I know very little about, and Amanda is one of those people. She is a live captioner. We talk all about what it’s like being a live captioner, her the stenographic keyboard, and more. I like her journey and all of the information that she gives us in this episode. * Amanda Lundberg (email) * White Coat Captioning * WordCamp Central * GutenReady for the Gutenpocalypse  * Photo of a Stenographic Keyboard * Open Steno Project View Transcript
March 5, 2019
Brennan Dunn is a freelancer, educator, and founder of RightMessage, a personalization platform used by people like Pat Flynn to make sure their website is targeting the proper audience. We talk about how he built RightMessage and the importance of personalization and segmentation.
February 26, 2019
Dan Stocke knows marketing, and knows the pain of using the Facebook Ads Manager. So he created an easier way to do it. We'll talk about how he took his idea from need to launch, talk to developers, and refined the process based on feedback.
February 19, 2019
Laura Elizabeth is a fantastic designer who wants to "teach design to developers." Her story from consulting to products is fantastic, and her method for building buzz and tension around her course worked perfectly. This is a fantastic case study for people who consult, but want to move into selling online courses or selling products.
February 12, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Mike McDerment is the founder of the incredibly popular accounting software FreshBooks. His story is an interesting one – where he started with an MVP and then built it up from there. His journey relatable, and I’m really excited to talk to him today. Show Notes * FreshBooks View Transcript
February 5, 2019
Nathalie Lussier is has created a unique, fully hosted LMS Saas that people seem to love. That's because Nathalie, on top of using the product herself, listens to her customers.
January 29, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. I focused a lot on automation in 2018, so I was really excited to talk to today’s guest, Chris Bintliff, on how he used automation for his client-onboarding process. Chis is a fantastic, energetic guy and offers a lot of great advice here. If you’re looking to save time through automation, this is for you. Show Notes * Chris on Twitter * The Automated Consultant * Not Really Rocket Science * Zapier * Typeform * Pipedrive * Chris Lema and Managed WooCommerce Hosting * RightMessage * Podia View Transcript
January 22, 2019
Anton Kraly is the founder of Dropship Lifestyle and has an incredibly story of how he got to where he is today. I'm grateful for Anton's time and for sharing both his story, and his tips on how we can get into dropshipping.
January 15, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Myke Hurley is a well-known podcaster and founder of Relay FM. To kick off Season 6, he gives us some fantastic advice on starting shows, sponsors, and lots more. His story is incredibly interesting and I think it’s a great way to start this season and the new year. * Myke on Instagram | Twitter * Relay FM * Brad Dowdy and Nock Co. * 5by5 * Stephen Hackett / 512 Pixels * The Best Advice I Never Took * Libsyn * Megaphone View Transcript
December 24, 2018
In the last episode of the year (and a bonus one, to boot), my friend Jeff Large interviews me as a follow up to the 100th episode. Jeff is a great interviewer and I really enjoyed the conversation we had – he even gets me to say, “trade secret…” I think you’ll like it too! Show Notes * Joe Casabona * Creator Courses * How I Built It * Jeff Large * Come Alive Creative * Podcast Byte * Episode 58: Jeff Large & Podcasting for Your Brand View Transcript
December 18, 2018
In the run up to the release of WordPress 5.0, I created a mini-series on Implementing Guteneberg on my YouTube channel. This episode combines the 4 interviews for your listening enjoyment! Justin Sainton In Episode 1, I talk to Justin Sainton about how his agency, Zao, used Gutenberg to create a custom light fixture builder. You can find Justin: * On Twitter * At His agency, Zao Rene Morozowich In Episode 2, I talk to Rene Morozowich, a self-employed WordPress Developer, about how she dipped her toe in the waters of Gutenberg by doing a low-risk, brand new site for a client new to WordPress. * Rene on Twitter * Rene’s Website Bill Erickson With Episode 3, I talk to Bill Erickson,  a WordPress Developer who’s implemented Gutenberg on several projects. We wax poetic about what Gutenberg is really great at, and some things to look out for – Bill’s an excellent developer and I really appreciate him taking some time to share his experience over the last several months. Links * Bill Erickson * Bill’s blog post on building a Gutenberg site Alonso Indacochea Finally, with Episode 4, we hear from Alonso Indacochea. He is the founder of the agency behind Block Party, a set of data visualization blocks for Gutenberg. We talk pretty high level about getting into the Gutenberg product space, and what that could mean for the WordPress ecosystem. * Alonso on Twitter * Block Party * Check out my courses on Gutenberg here. * Watch the interviews on YouTube.
December 4, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Vova Feldman started one of the most popular plugin marketplaces in the WordPress space. His story is one that came out of filling a need, but also a realization: while there are a lot of people selling plugins in the WordPress space, we can be doing better. He offers advice on building your business, and a community around it, and much more. Show Notes * @VovaFeldman | Email: vova@freemius.com * Freemius * We Used to Hate WordPress Page Builders – Now We Decided to Use One Join the Facebook CommunityView Transcript
November 27, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Kim Gjerstad is one of the founders of the popular newsletter plugin, MailPoet. In this episode we talk about how he’s been able to build a successful product and company with a fully remote team. Kim gives great advice about on boarding, tools, and building a company culture. Show Notes * Kim Gjerstad – kim@mailpoet.com * MailPoet * Buffer’s Open Blog * Matt Mullenweg on Remote Environments * We Work Remotely * Angel.co * StackOverflow View Transcript
November 20, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Daniel Espinoza is a man who wears many hats: agency owner, product seller, family man, and more. In the episode we get into how he manages keeping everything running smoothly. This is a fantastic conversation for anyone who wants to diversify what they do, without getting too overwhelmed. Show Notes * Daniel Espinoza * Grow Development * Shop Plugins * Beka Rice and Jilt * Start with Why * Easy Digital Downloads * Freemius * ProsPress * StudioPress * Total Money Makeover Question of the week: Why haven’t you launched your plugin? Let me know on Twitter @jcasabona or joe@howibuilt.it Discuss with others over on the Facebook Group!View Transcript
November 13, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Liam Martin is the founder of Time Doctor. In this episode, we talk all about how he founded the company, from idea to how it’s grown to the massive user base it boasts. We also talk about how long it takes for companies to become overnight successes, and how to set yourself apart from other services. Show Notes * Liam Martin * Time Doctor * Running Remote * SXSW View Transcript
November 6, 2018
Sponsored by: Loxi: Get your first 3 months free with code GETLOXINOW Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Chris Lema is a man who knows how to build a good product. And in this episode, he’s going to tell us all about how he helped build Liquid Web’s Managed WooCommerce Hosting. We’ll talk about what eCommerce shops need, the importance of performance, and he’ll give us lots of great tips. Show Notes * Chris Lema | Twitter * Liquid Web * CaboPress * Bryce Adams and Metorik * Brian Richards and WooSesh * PerfMatters * WP Rocket * Jilt * Beka Rice and Jilt * Glew * Astra Pro * Beaver Builder * Email Chris: chris@liquidweb.com * How to Speed Up Your WooCommerce Store | Part 2 View Transcript
October 30, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. I can’t believe we’ve reached episode 100! This episode is an introspective (retrospective?) on how I built How I Built It. I’ll go over the idea, what I’ve learned over 2 years of podcasting, some pretty sweet automation, and more. I want to everyone who’s listened, shared, came on, and sponsored the show. I wouldn’t have been able to get here without all of you! Question of the week: Why haven’t you started your podcast? Let me know in the comments or at joe@howibuilt.it Show Notes * Joe on Twitter * Calendly * Zapier * Blue Yeti | Rode Procaster * My Podcast Setup * Hazel * Libsyn | PowerPress * How I used SearchWP and Monochrome Pro * Genesis / Monochrome Pro: https://casabona.org/sp-monochrome * * SearchWP: https://casabona.org/searchwp/ * Github Repository: https://github.com/jcasabona/hibi-mods * Build Your Podcast Website in 3 Days View Transcript
October 23, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Joe Howard is the founder of WP Buffs and has lots of experience managing a fully remote team, building a business on Monthly Recurring Revenue (MRR), and of-course, offering top notch support to those who need it. In this episode we get deep into a lot of different topics surrounding those area, and much more. Show Notes * Joe Howard * WP Buffs * WPMRR Course * Turn the Ship Around Check out my new podcast website course and get a special offer!View Transcript
October 16, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Brian Richards is officially the first repeat guest on the show, and this time around he’s talking about his online conferences, WordSesh and WooSesh. Brian talks logistics, speaker selection, and of-course, the tech stack. It’s a super interesting conversation. Plus, if you’re interested, WooSesh is October 18-19, 2018, and it totally free! Show Notes * Brian Richards * WooSesh * WordSesh * WPSessions * Episode 11: Brian Richards and WP Sessions * Patrick Rauland and Building a WooCommerce Shop * WooConf * Crowdcast Also check out: My new Podcast Website course | Facebook Community Question of the week: What are you doing with eCommerce? Let me know on Twitter (@jcasabona) or at joe@howibuilt.itView Transcript
October 9, 2018
Sponsored by: Backblaze: Get a free 15 day trial! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Max Seelemann is one of the founders and developers of Ulysses, one of my favorite Mac and iOS apps. I am excited to talk to him today because it is a different perspective on the software developing process. Ulysses is software I use nearly every day to write up show notes, scripts, articles, and more. I was keen to hear how they built it and the decisions they made throughout the 15 years(!) of development. Show Notes * Max Seeleman * Ulysses * Relay.fm * AppStories / MacStories Question of the week: What app do you use it for writing? Let me know on Twitter @jcasabona or e-mail me at joe@howibuilt.it Join the Facebook Community / Check out the ShopView Transcript
October 2, 2018
Sponsored by: Backblaze: Get a free 15 day trial! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. PJ Taei is the founder of Uscreen, a video on demand service for people who are serious about selling videos. Whether it’s your online course or a video series, they have you covered. In this episode, PJ and I talk about controlling your platform and making videos as easy as possible. Show Notes * PJ Taei * Uscreen * Vimeo * LearnDash View Transcript
September 25, 2018
Sponsored by: Techmeme’s Ride Home Podcast: Listen for free wherever you listen to podcasts! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Mark Zahra, among other things, recently released the EDD Bookings plugin for Easy Digital Downloads.  I was excited to talk to him about this because it’s something that I thought of doing myself back when I was teaching multiple classes at the University of Scranton. When I was on campus to help manage a fluid schedule for my own office hours, I deemed that project was maybe a little over my head for the amount of time that I had. It’s very cool to see that it’s come to fruition a few years later. Mark also hosts Mastermind.FM and worked over at WP Mayor. Show Notes * Mark Zahra * EDD Bookings * Mastermind.fm * WP Mayor | WP RSS Aggregator  * Pippin Williamson and Restrict Content Pro Checkout the How I Built It Shop for t-shirts and more. And make sure to join our Facebook Community!View Transcript
September 18, 2018
Sponsored by: Techmeme’s Ride Home Podcast: Listen for free wherever you listen to podcasts! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jeremy Green is a developer and founder of Zeen 101. They created an interesting product called Leaky Paywall, which is a plugin that allows you to put content behind – you guessed it – a paywall. Jeremy also has some really interesting insight on how people consume information. And, of-course, we get into some development details. Show Notes * Jeremy Green |  Twitter * Leaky Paywall * Zeen 101 * Jeremy on Post Status Draft * Beka Rice and Jilt Be sure to check out: * The new t-shirt shop * The Facebook Group Question of the week: Have you considered adding a paywall to your site? Let us know on Twitter @jcasabona or via email, joe@howibuilt.it.View Transcript
September 11, 2018
Sponsored by: Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Closing out this miniseries on SEO is Lindsay Halsey. She’s the co-founder of Pathfinder SEO and in this episode we talk about how her product basically combines a lot of what we talks about over the past month – automated tools and stats, with a coaching component that can really help you up your SEO game for you or your clients. She has a really great analogy for it that I don’t want to spoil! Show Notes * Lindsay * Pathfinder SEO * WebShine * Zeek Interactive * Landing Page School Podcast Be sure to check out the new shop: https://howibuilt.it/shop/ and the Facebook GroupView Transcript
September 4, 2018
Sponsored by: Traitware: A faster, more secure way to login with WordPress Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. So far this season we’ve looked at starting an SEO agency and an SEO product. But what we haven’t looked at was a good strategy – especially when it comes to Pay per Click and the like. Well that changes this week with our guest, Pam Aungst. She’s an SEO expert with her own agency that wants to make sure SEO is a personalized strategy. She tells us how in this episode. Show Notes * Pam Aungst * Pam on Twitter * Stealth * Hallway Chats * Episode 21: Liam Dempsey and WordPress Meetups * Lighthouse for Chrome View Transcript
August 28, 2018
Sponsored by: GravityView: Use code HOWIBUILTIT for 15% off! Traitware: A faster, more secure way to login with WordPress Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. John Doherty is the founder of Credo. I met John at CaboPress, an incredible business mastermind week, and we got to talking about the marketing and SEO side of things. Know I don’t know much about that, but Credo is definitely something that can help me in a unique way. In this episode we talk all about the importance of finding the right people to help you in your business. Show Notes * John Doherty * John on Twitter * Credo * CaboPress * Episode 12: Chris Lema and Beyond Good * Jennifer Bourn and Profitable Project Plan * Episode 1: Jason Coleman and Paid Memberships Pro Question of the week: Have you ever had a business coach or mentor? Let me know on Twitter at @jcasabona or email me, joe@howibuilt.it.View Transcript
August 21, 2018
Sponsored by: GravityView: Use code HOWIBUILTIT for 15% off! Traitware: A faster, more secure way to login with WordPress Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jeremiah Smith is founder of SimpleTiger, an SEO company that focuses on SaaS companies. This episode is going to kick off a miniseries about SEO and I’m happy that Jeremiah is starting it off. He offers so much incredible advice about SEO and life in general. I love his story, and I think you will too. Show Notes * Jeremiah Smith * SimpleTiger * Danny Sullivan / SEO Land * Sara Dunn and Niching Down * Nick Eubanks Check out my new show, Creator Toolkit and join our Facebook community. Question of the week: What’s the best piece of SEO advice you’ve ever gotten? Let me know on Twitter at @jcasabona or email me, joe@howibuilt.it.View Transcript
August 14, 2018
Sponsored by: Traitware: A faster, more secure way to login with WordPress Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Today we’re talking to Zach Tirrell from Modern Tribe. We talk all about how they re-imagined that plug-in as Software as a Service called Loxi. We go over how they decided on which features to support, the importance of good design, and the tech stack, like using React. Speaking of React, We also talk a bit about Gutenberg. Show Notes * Zach Tirrell * Modern Tribe * Loxi * Gutenberg * Gutenberg Courses * React Article by Sam * Creator Toolkit View Transcript
August 7, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Bryce Adams is creator of one of my favorite tools, Metorik. Bryce tells us about the path the led him to making Metorik, his view on e-commerce, GDPR, and how he’s using some cutting edge tools. We also talk engagement and stats. Be sure to stick around until the end of the episode – I have a new show I want to tell you about! Show Notes * Bryce Adams * Bryce on Twitter * Metorik * WooCommerce And be sure to check out my new show, Creator Toolkit, on Apple Podcasts or wherever you get your podcasts.View Transcript
July 31, 2018
Sponsored by: The Events Calendar: Save 20% on any premium add-ons using code HOWIBUILTIT. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Tessa Kriesel is a developer, community advocate, and educator. In this episode we get into our approaches to teaching, why it’s important, and the importance of giving opportunities to underserved areas and groups. We also discuss our “aha” moments – that time where programming suddenly clicked for us. Show Notes * Tessa Kriesel * Pantheon * Outspoken Women * Coders of Tomorrow * Coder Dojo * CodePen * W3Schools * Josh Koenig and Pantheon View Transcript
July 24, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jennifer Bourn is the founder of Bourn Creative and creator of the Profitable Project Plan. She’s also a freelancer who’s doing it right. She has worked out the perfect system to get and manage client projects; in this episode we’re going to talk all about how she built it. Show Notes * Jennifer Bourn * Profitable Project Plan * Bourn Creative * Jen’s A/V Setup * Blair Williams and MemberPress * Episode 18: Pippin Williamson & Restrict Content Pro * Delightful Downloads * Zoom Webinars * InfusionSoft * Rev * Volt Heated Slippers View Transcript
July 17, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Abbey Perl started the Diverse Gaming Coalition to help combat online bullying through video games and modern pop culture. In this episode, I talk to her about why she started it, how she went about starting a non-profit organization, and much more. Show Notes * Abbey Perl * Diverse Gaming Coalition  * Twitch.TV * @Ninja View Transcript
July 10, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Seth S. Scott’s story is an interesting one. He up and moved to New York City to pursue a career in game development. He tool a game design boot camp and left with his first commercial  game, Membrane. In this episode we talk about risk and how he built a video game. Show Notes * Seth S. Scott * Seth on Twitter * MEMBRANE * MEMBRANE on Twitter * Unity View Transcript
July 3, 2018
Sponsored by: MailPoet: Check out their FREE newsletter plugin in the WordPress repo. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Scott DeLuzio is a WordPress plugin developer who likes to scratch his own itch on some pretty heavy topics, and his latest is no exception. We talk about one of this summer’s hottest topics: GDPR. Scott and I spoke about this just days before the regulation took hold, so we were working through what it is, how it affects us, and of-course how his plugin can help. I should remind you that we are not lawyers. Show Notes * Scott DeLuzio * PrivacyWP * What is GDPR? * How to Prepare for GDPR * Rian Kinney and Trademarks * CARROT Fitness * FightCamp View Transcript
June 26, 2018
Sponsored by: The Events Calendar: Save 20% on any premium add-ons using code HOWIBUILTIT. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Rachel Cherry is a front end developer and lead organizer of WPCampus, a WordPress conference focused on Higher Education. In this episode, we talk about what goes into putting on this conference, from scouting a location to day-of logistics. Show Notes * Rachel Cherry * WPCampus * Chris Lema on How I Built It * Liam Dempsey on How I Built It * CrowdCast View Transcript
June 13, 2018
Sponsored by: WordSesh: A must attend virtual conference on July 25th 2018 with highly curated speakers and virtual swag, for just $25. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. So we just wrapped up Season 4 a couple of weeks ago and it was my favorite episode for a lot of reasons. I got to talk to great people, the sponsors were fantastic, and we even had a miniseries on starting your own business. Plus, there were a lot of takeaways. I got a lot of immediately actionable advice from my guests. So hopefully you did too. Here’s some my favorites. View Transcript
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