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October 15, 2019
Micah Rowland isn’t your everyday builder. He doesn’t build homes, cabinets, or even software. As COO of Fountain, Micah builds people, teams, and processes. He offers a wealth of advice on building and scaling teams, and the importance of documentation. But what we talk about isn’t just applicable to building teams – it’s applicable to anyone building a business that will eventually scale. Show Notes * Micah Rowland * Fountain * Episode 54: The GiveWP Team Sponsored by: Gusto: Sign up and get a FREE 3 month trial! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. View on separate page Transcript Transcript coming soon
October 8, 2019
Sponsored by: Gusto: Sign up and get a FREE 3 month trial! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Brian is a computer scientist, entrepreneur, and angel investor. Due to his firm belief that data recovery shouldn’t be a prohibitively expensive service, Brian founded Gillware, where he and his team specialize in cyber risk assessments, data recovery, and incident response. Today we spoke about his journey in business growth, as well as how to protect yourself from hackers, providing actionable tips that you can put into practice today! Show Notes * Brian Gill * Gillware * 2FA | 2FA plugins for WordPress * Equifax Payment * Facebook FTC Settlement View on separate page Transcript Brian Gill: There’s a reasonable chance we can’t help you, but we know more about it than you do, it’s financially risk-free, and nobody else is going to help you at all. It wasn’t because I was trying to make a bunch of money at that price point, because we weren’t. We were going to lose money at that price point, but we were going to lose a small amount of money, and we were going to learn the process, we were going to get exposure to casework. My intention was never to make money in the first couple years. In fact, we didn’t. Joe Casabona: Brian Gill is a computer scientist, entrepreneur, and angel investor. Due to his firm belief that data recovery shouldn’t be a prohibitively expensive service, something I agree with, Brian founded Gillware. He and his team specializes in cyber risk assessment, data recovery, and incident response. Now that is a lot of scary-sounding stuff, but during our conversation, he makes it sound a little bit less scary. It’s scary if it happens to you, but understanding is less scary. Today we spoke about his journey in business growth, as well as how to protect yourself from hackers. He provides actionable tips that you can put into practice today, and some of the things he did to learn his chops in data recovery especially were very interesting to me. So I’m excited for you to hear this conversation, of course, after a word from our sponsors. Break: This episode is brought to you by our friends at Ahoy! The easiest way to increase customer engagement on your WordPress site. Install Ahoy! Create a message box, configure a way to display it, and start seeing conversions come in. You can create messages for cart abandonment, up-sales and cross-sells, custom support, and so much more. Ahoy! Has flexible conditions that let you choose exactly where and when you want your message to be displayed. I’ve recently installed it on my own WooCommerce site, and I’ve already seen increased engagement. I know this because of Ahoy! and it’s powerful analytics and reporting. You will see ROI within days of installing Ahoy! If not sooner. That’s even more true for listeners of How I B...
October 1, 2019
Sponsored by: Gusto: Sign up and get a FREE 3 month trial! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. I had the pleasure of speaking to Tim Campos, former CIO of Facebook and founder of Woven – a calendar that actually accounts for your life and your free time. We talk about his experience at Facebook and how it lead him to the idea of creating Woven, stats on how people spending their time and schedule meetings, and more. If you want some incredible insight into how people manage their time, this episode is for you. But first, a word from our sponsors. Show Notes * Tim Campos * email: tim@woven.com * Woven * Lean Startup View on separate page Transcript Tim Campos: The only solution is to understand the details of how calendars are built, and that’s when I first got the idea that maybe there’s a better way here. Because as I got into the details of this, I was horrified to learn that the calendaring views that you see, particularly in Microsoft Outlook, are basically just a collection of e-mails. Joe Casabona: This week I had the pleasure of speaking to Tim Campos, former CIO of Facebook and founder of Woven, a calendar that accounts for your life and your free time. We talk about his experience at Facebook and how it led him to the idea of creating Woven, stats on how people spend their time and schedule meetings, and more. If you want some incredible insights into how people manage their time, this episode is for you. But first, let’s go to a word from our sponsors. Break: This episode is brought to you by our friends at Ahoy! The easiest way to increase customer engagement on your WordPress site. Install Ahoy! Create a message box, configure a way to display it, and start seeing conversions come in. You can create messages for cart abandonment, up-sales and cross-sells, custom support, and so much more. Ahoy! Has flexible conditions that let you choose exactly where and when you want your message to be displayed. I’ve recently installed it on my own WooCommerce site, and I’ve already seen increased engagement. I know this because of Ahoy! and it’s powerful analytics and reporting. You will see ROI within days of installing Ahoy! If not sooner. That’s even more true for listeners of How I Built It. You can get an exclusive 20% discount on any plan. Visit UseAhoy.com/HowIBuiltIt and use the code HOWIBUILTIT at checkout. Use those today and increase your engagement in sales on your WordPress site. Thanks to Ahoy! for their support of this show. Joe: Hey, everybody. Welcome to another episode of How I Built It, the podcast that asks, “How did you build that?” Today my guest is Tim Campos, and he is the founder and CEO of Woven. He is also a software engineer and former CIO of Facebook. Tim, thanks for joining me today. Tim: It’s great to be here. Thanks for having me. Joe: Not a problem. I’m excited to talk to you. It sounds like you’ve got a wide range of experience and I’m excited to dive into that. But first, let’s start off with who you are and what you currently do. Tim: Awesome. As you mentioned, I’m the founder and CEO of a company named Woven. Woven is an intelligent calendar that we built in an effort ...
September 24, 2019
Sponsored by: Gusto: Sign up and get a FREE 3 month trial! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Recently Pat Flynn talked about the “new, hot marketing tool” that isn’t new but is often forgotten: email. Well today’s guest, Ajay Goel, has built a business around the fact that there are lots of people who haven’t forgotten it, and for the scores of people who are remembering its importance. Ajay buil GMass, a gmail extension that allows you to send marketing campaigns right in the interface we all know and love. We get to talk marketing, development, and much more, so stay tuned! Show Notes * Ajay Goel * GMass * Gmail * Episode 3: Brian Krogsgard and Post Status * JangoMail * Inbox SDK * Gatsby.js * G-Lock View Transcript
September 17, 2019
Sponsored by: Gusto: Sign up and get a FREE 3 month trial! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. That was Josh Garofalo and let me tell you: I loved this conversation. He’s a marketer and research and we dig deep into the latter. He tells us how important it is to do your research when you’re writing copy for you website. You want to solve your customers problems, and there are a few ways Josh talks about to help us communicate that. Show Notes * Josh Gorofalo * Sway Copy * Branding and Positioning for Store Builders * Checklist Manifesto * Hotjar * Dealing with Problem Clients * Tom’s Planner * Hubspot * Rev.com * Balsamiq Get a FREE podcast workbook to launch your own show. View Transcript
September 10, 2019
Sponsored by: Cloudways: Use HIBI20 for a $20 Credit! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Adrian Tobey is a young, energetic entrepreneur who’s build a pretty cool WordPress plugin in Groundhogg – something to help with yout marketing automation. On top of creating the plugin we talk quite a bit about college and higher education. He talks fast and offers some great advice so be sure to pay close attention (or slow the episode down!) * Adrian Tobey * Groundhogg * Infusionsoft * Formlift WordPress plugin * WooCommerce Subscriptions * Easy Digital Downloads * Elementor View Transcript
September 3, 2019
Sponsored by: Cloudways: Use HIBI20 for a $20 Credit! Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Tracy Rotton is a longtime friend of mine from the WordPress space – we met because we happened to be writing similar books around the same time! Well, Tracy has gone on to do some very cool things – one of which is leaning a WordPress development team for the Federal Government – specifically to completely redesign state.gov – the State Department’s website. We talk about lots of stuff, from the actual development, to working for such a huge organization, and how to handle working with different corporate cultures. Show Notes * Tracy Rotton | Twitter * taupecatstudios.com * State.gov * Ruined by Design by Mike Monteiro * ACF Pro * Underscores * State Department Website archives
August 27, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Podcast Movement is a giant podcast conference and expo where 3,000 attendees come from all over the world to talk podcasting. It’s 4 days of events, talks, and networking opportunities. If you’re never, been, I recommend it. I had a few goals going into the conference, and as a result I had some pretty fantastic, and related takeaways. Let’s get into my 5 biggest takeaways from Podcast Movement. Show Notes * Podcast Liftoff Workbook * Podcast Movement * Patreon * Patt Flynn (SPI) * Superfans * Bonjoro One more thing! Did you like this style of episode? Yes | NoView Transcript
August 20, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Gordon Stannis, like last week’s guest, Colin, helped create a smart lighting system. But where Colin wanted to improve our homes, Gordon wanted to improve our experience in parking garaging. This is a super interesting conversation where we cover both hardware and software, mesh networks, and much more. Show Notes * Gordon Stannis * Twisthink  * Lutron I want to tell you about a new resource I have for podcasters called Podcast Liftoff. I’m coming fresh off of Podcast Movement 2019 and lots of folks were interested in how I started my show – and I know many of you are too. So I want to tell you about a free workbook I created to help you take those first steps into launching your show. You’ll answer questions about your topic and format, get show script and notes templates, checklists, and more. Just head over to howibuilt.it/liftoff to get your free download.View Transcript
August 13, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Colin Billings has built something that I’m incredibly interested in generally: hardware that contributes to home automation. He built Orro, the first truly responsive lighting system, out of his own frustration with lighting’s adverse impact on his wellness and sleep. Now the Orro Switch adds the computational power of an iPhone XR inside the walls of a home. It detects your presence in a room and adjusts the lighting automatically to bring out the most natural light, reducing artificial light exposure that disrupts your body and sleep. Within a week, Orro learns your preferences and handles 95% of all the lighting adjustments, so you don’t have to think about your lights anymore. Show Notes * Colin Billings * Orro * Flux * Contentful Rate the ShowView Transcript
August 6, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jessica Hall is the VP of product strategy and design at 3Pillar Global, and today we are going to talk about something that made a bunch of news a couple of months ago – the Accenture/Hertz case, where Hertz paid a bunch of money (like $32M) and got nothing. With some time since the story broke, we sit back and look at how this happened, and Jessica tells you how it can be avoided. * Jessica Hall * 3Pillar Global * Accenture/Hertz Case * How to Avoid a $32 Million Flop * Agile Manifesto * 101 Videos * Landing Page School Podcast: Always Be Testing * Hotjar * Google Optimize * Marvel View Transcript
July 30, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Alex McClafferty has a wealth of business experience to share with us this week. Not only did he build a successful business within the WordPress space – WP Curve – he ended up selling it to GoDaddy. That experience showed him that the number of resources for selling your business were scarce, and now he’s doing that – completely embracing the “teach what you know” mentality. Show Notes * Alex McClafferty * Productize.co * WP Curve * Flippa * Disney buys Marvel * Apple buys Lala * Microsoft sunsets Sunrise View Transcript
July 23, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Over the last 2 weeks, we discussed mental and physical health as it relates to freelancing and self-employment. To round out this trilogy of overall happiness in your career, I’m talking to Kirsten Bunch, who is a reinvention coach. She helps those folks who are mid-career but need a change. She offers some fantastic advice on how to determine if you’re ready for a chance, and the steps you should talk in order to figure out what to do for your next career move. Show Notes * Kirsten Bunch | Change the World in a Hot Flash * Kirsten’s Book: Next Act Give Back * Gotham Writers * Atomic Habits * Episode 23: Scott Bolinger and AppPresser * Profit First * Richest Man in Babylon View Transcript
July 16, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Michelle Schulp is a fantastic web designer in the WordPress space – you make have seen her work on the WP Hierarch chart. Recently she’s launched a new initiative talking about fitness and freelancing. Last week we touched a bit on mental health. This week we’re going to dive into physical health, especially when running your own business. Show Notes * Michelle Schulp * Marktime Media * Fitness & Freelance * Wholly Obsessed: Whole30, 80 Day Obsession, Progress, and Perfection * 10 practical habits to balance Health with Hustle * Book: Atomic Habits View Transcript
July 9, 2019
Sponsored by: Ahoy!: Use code HOWIBUILTIT for 20% off! Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Allie Nimmons is a freelance web designer with an unique perspective to my own. She made the transition to freelancing after losing her job, but still needing to make money. We talk about what that’s like, as well as how she’s be able to hone her offerings based on what her target customers need. We also talk about mental health, and what it’s like to be black, and female, in a white male-dominated space. Since recording this, Allie has been hired to work at GiveWP, providing tech support to users of this awesome plugin. She has minimized Pixel Glow to focus purely on providing WordPress maintenance. She can be found most often at her blog – allienimmons.com Show Notes * Allie Nimmons * Pixel Glow Web Design * WordCamp Miami * Josepha Haden’s WC Miami Talk * Grace Hopper * Sherry Walling & Choosing Self Employment View Transcript
June 24, 2019
We got lots of great advice over the course of Season 6. Over the course of about 10 minutes, we’re going to distill all of that advice into 3 overarching themes. Take a listen to find out what they are. Here are the best trade secrets of 2019. Show Notes * Sponsor the Show * Subscribe to How I Built It! * Nathalie Lussier and AccessAlly * Mike McDerment and FreshBooks * Andre Gagnon and ProjectHuddle * Laura Elizabeth and Design Academy * Brennan Dunn and RightMessage * Brad Touesnard and SpinupWP
June 11, 2019
Sponsored by: Soshace: A hiring platform for web developers. Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. It takes the right combination of bioscience knowledge, marketing intelligence, lead generation strategies, operational insight, product R&D expertise, and personal drive to fuel the business development of any life science firm. For almost 2 decades, Susan Goebel has been leveraging these core trails to deliver multi-million-dollar revenue generating initiatives with global reach. Now Susan has turned her focus to supporting others in their ventures into bioscience businesses. From helping doctors bring new medical solutions to market, to connecting investors and inventors, Susan helps shape the future of health, wellness and bioscience. Show Notes * Susan Goebel * Bioscience Board Room * Mike McDerment and FreshBooks * Bill and Melinda Gates Foundation * Clickfunnels * Wix View Transcript
June 4, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Patrick Campbell was curious about how people price products, and how pricing affects conversion – so he built ProfitWell. We discussed pricing, estimating time, tech stack, and so much more. His insights into how to price are fantastic. Show Notes * Patrick Campbell | Twitter * ProfitWell | ProfitWell Report * Django * Atticus View Transcript
May 28, 2019
Sponsored by: Weglot: Get 30% off with code BUILTIT19 Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jan Löffler is the CTO of Plesk, which is fantastic server management software. They’re rapidly growing set of sophisticated tools is inspiring., In this episode we’ll talk all about the history of Plesk, as well as what it’s like to manage software that powers hundreds of thousands of websites. Show Notes * Jan Löffler * Plesk * Interview videos * Cloudfest Hackathon * Hover DNS Course View Transcript
May 21, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jay Gibb is the founder and CEO of CloudSponge – a B2B SaaS company that sells an address book widget. We talked about growing an audience, research good opportunities for building a product, and Jay gives some fantastic advice for cold outreach. Show Notes * Jay Gibb * CloudSponge * BuddyPress * Invite Anyone * Quora View Transcript
May 14, 2019
Sponsored by: Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. If you’ve ever wondered what goes into creating a fantastic affiliate program, Lindsey Miller from Liquid Web has the answers for you, starting with one simple rule: your affiliates are partners. We talk about lots of stuff like content creation and working with your partners to help them help you. We also discuss how to come up with rates. Don’t miss this episode! Show Notes * Lindsey Miller | Twitter * Liquid Web’s Managed WooCommerce Hosting * Episode 4: Cory Miller and iThemes * iThemes * This is Marketing * Chris Lema and Managed WooCommerce Hosting * Kolbe Personality Test * iThemes Training * iThemes Hosting Check out my online courses tech stack.View Transcript
May 7, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Brad Touesnard is a well known developer in the WordPress community, and CEO and Founder of Delicious Brains, a company that makes fantastic WordPress products. You might know them best from WP Migrate DB Pro, but they do lots more! Brad tells us all about their new product, SpinupWP, why they decided to solve this problem, and lots of other great advice for both business and development. Show Notes * Brad Touesnard * Delicious Brains * SpinupWP * Kim Gjerstad and MailPoet * Connected * Curtis McHale’s iOS Development Guide * Spinning up a WP Install Series * Chris Lema and Managed WooCommerce Hosting Check out my podcasting course | Online Course Tech StackView Transcript
April 30, 2019
Sponsored by: Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Mihran Papazian is the CEO of Brushette, a company that plans to revolutionize…toothbrushes! In a rare episode, we cover what it’s like creating a physical product, from the deep research they did, to visiting over 1,000 factories in China to find the right manufacturing partner. Mihran’s experience and deep knowledge means there’s lots of great takeaways here – no matter what you plan to make. * Mihran Papazian * Brushette * Prodental * Brad Dowdy and Nock Co. Check out my podcasting courseView Transcript
April 23, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. James Kemp is the founder and lead developer of Iconic, a popular WooCommerce extension shop. James has managed to do well in an increasingly saturated space. His approach to solving problems and determining if there’s a market for his new ideas is an interesting one. He offers lots of great advice on everything from research to development, and launching. * James Kemp * Iconic * Freemius * Vova Feldman and Freemius * The Difference between the United Kingdom, Great Britain and England Explained (CGP Grey) * WooCommerce Ideas Board * What is the GPL? * Composer * Bitbucket * Gulp * Freemius Deploy MPM * Daniel Espinoza and Wearing Many Hats * Nancy Hildebrandt and Creating Great Documentation Check out my podcasting courseView Transcript
April 16, 2019
Sponsored by: Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Stephanie Scapa is the Co-Founder and CEO of WEYV, a platform that aims to compete with Spotify, Apple Music, and Amazon. They have a unique business model to help them do it! We discuss running a large-scale project, what deep product research looks like, and how they came up with the pricing plan. * Stephanie Scapa * WEYV * Altair * Amplitude * Joe’s Podcast Course View Transcript
April 9, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Yuriy Popov is the Customer Success Manager at KeepSolid, where they make a suite of apps. The most popular is VPN Unlimited. We dive deep into how KeepSolid pivoted to focus on where they saw the industry going, from the Snowden revelations to the continued support for better online privacy. We also talk about the importance of listening to your customers, a recurring theme on this show! * Yuriy Popov * KeepSolid * Check out my podcasting course View Transcript
April 2, 2019
Sponsored by: Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Before Sam Brodie founded OffSprout, he successfully sold a niched business that focused on websites for lawyers. Sam generously shares his advice and experience with us, from niching down to how to properly keep your books. There’s tons of great advice in this episode, so make sure to listen to the whole thing! * Sam Brodie * OffSprout * JurisPage * CaboPress * WP Influencer Project * Sara Dunn and Niching Down * Sam’s Udemy Course Check out my podcast course
March 26, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Andre Gagnon has SaaS/Subscription fatigue and decided to do something about it. He helped create and launch ProjectHuddle, a WordPress/plugin-based competitor to the likes of InVision. At least, when it comes to getting design feedback. The tech in this episode is super interesting, and we get philosophical about owning your products and data! Show Notes * Andre Gagnon * ProjectHuddle * Medium Adds a Paywall * Video: Syncing Medium with WordPress * Wes Bos’ React Course * Backbone JS * Levenshtein Distance View Transcript
March 19, 2019
Sponsored by: Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Hover.com: Get 10% off your first order! Jan Thielemann is a plugin developer who got his start as a digital nomad who wanted to make enough money to fund his adventures. So he started a small side business selling plugins for Divi, where he found a good niche. He offers great advice about starting on your own, and the difference between truly passive and “half-passive” income. Show Notes * Jan Thielemann * Divi Sensei * Freemius * Jan’s Travel Blog * Divi * Elegant Marketplace (Jan’s page) * Vova Feldman and Freemius View Transcript
March 12, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Every so often on this show, I will have somebody who knows lots of something I know very little about, and Amanda is one of those people. She is a live captioner. We talk all about what it’s like being a live captioner, her the stenographic keyboard, and more. I like her journey and all of the information that she gives us in this episode. * Amanda Lundberg (email) * White Coat Captioning * WordCamp Central * GutenReady for the Gutenpocalypse  * Photo of a Stenographic Keyboard * Open Steno Project View Transcript
March 5, 2019
Brennan Dunn is a freelancer, educator, and founder of RightMessage, a personalization platform used by people like Pat Flynn to make sure their website is targeting the proper audience. We talk about how he built RightMessage and the importance of personalization and segmentation.
February 26, 2019
Dan Stocke knows marketing, and knows the pain of using the Facebook Ads Manager. So he created an easier way to do it. We'll talk about how he took his idea from need to launch, talk to developers, and refined the process based on feedback.
February 19, 2019
Laura Elizabeth is a fantastic designer who wants to "teach design to developers." Her story from consulting to products is fantastic, and her method for building buzz and tension around her course worked perfectly. This is a fantastic case study for people who consult, but want to move into selling online courses or selling products.
February 12, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Mike McDerment is the founder of the incredibly popular accounting software FreshBooks. His story is an interesting one – where he started with an MVP and then built it up from there. His journey relatable, and I’m really excited to talk to him today. Show Notes * FreshBooks View Transcript
February 5, 2019
Nathalie Lussier is has created a unique, fully hosted LMS Saas that people seem to love. That's because Nathalie, on top of using the product herself, listens to her customers.
January 29, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. I focused a lot on automation in 2018, so I was really excited to talk to today’s guest, Chris Bintliff, on how he used automation for his client-onboarding process. Chis is a fantastic, energetic guy and offers a lot of great advice here. If you’re looking to save time through automation, this is for you. Show Notes * Chris on Twitter * The Automated Consultant * Not Really Rocket Science * Zapier * Typeform * Pipedrive * Chris Lema and Managed WooCommerce Hosting * RightMessage * Podia View Transcript
January 22, 2019
Anton Kraly is the founder of Dropship Lifestyle and has an incredibly story of how he got to where he is today. I'm grateful for Anton's time and for sharing both his story, and his tips on how we can get into dropshipping.
January 15, 2019
Sponsored by: Castos: Click this link & enter win a FREE year of podcast hosting! Plesk: Get set up for free! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Myke Hurley is a well-known podcaster and founder of Relay FM. To kick off Season 6, he gives us some fantastic advice on starting shows, sponsors, and lots more. His story is incredibly interesting and I think it’s a great way to start this season and the new year. * Myke on Instagram | Twitter * Relay FM * Brad Dowdy and Nock Co. * 5by5 * Stephen Hackett / 512 Pixels * The Best Advice I Never Took * Libsyn * Megaphone View Transcript
December 24, 2018
In the last episode of the year (and a bonus one, to boot), my friend Jeff Large interviews me as a follow up to the 100th episode. Jeff is a great interviewer and I really enjoyed the conversation we had – he even gets me to say, “trade secret…” I think you’ll like it too! Show Notes * Joe Casabona * Creator Courses * How I Built It * Jeff Large * Come Alive Creative * Podcast Byte * Episode 58: Jeff Large & Podcasting for Your Brand View Transcript
December 18, 2018
In the run up to the release of WordPress 5.0, I created a mini-series on Implementing Guteneberg on my YouTube channel. This episode combines the 4 interviews for your listening enjoyment! Justin Sainton In Episode 1, I talk to Justin Sainton about how his agency, Zao, used Gutenberg to create a custom light fixture builder. You can find Justin: * On Twitter * At His agency, Zao Rene Morozowich In Episode 2, I talk to Rene Morozowich, a self-employed WordPress Developer, about how she dipped her toe in the waters of Gutenberg by doing a low-risk, brand new site for a client new to WordPress. * Rene on Twitter * Rene’s Website Bill Erickson With Episode 3, I talk to Bill Erickson,  a WordPress Developer who’s implemented Gutenberg on several projects. We wax poetic about what Gutenberg is really great at, and some things to look out for – Bill’s an excellent developer and I really appreciate him taking some time to share his experience over the last several months. Links * Bill Erickson * Bill’s blog post on building a Gutenberg site Alonso Indacochea Finally, with Episode 4, we hear from Alonso Indacochea. He is the founder of the agency behind Block Party, a set of data visualization blocks for Gutenberg. We talk pretty high level about getting into the Gutenberg product space, and what that could mean for the WordPress ecosystem. * Alonso on Twitter * Block Party * Check out my courses on Gutenberg here. * Watch the interviews on YouTube.
December 4, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Vova Feldman started one of the most popular plugin marketplaces in the WordPress space. His story is one that came out of filling a need, but also a realization: while there are a lot of people selling plugins in the WordPress space, we can be doing better. He offers advice on building your business, and a community around it, and much more. Show Notes * @VovaFeldman | Email: vova@freemius.com * Freemius * We Used to Hate WordPress Page Builders – Now We Decided to Use One Join the Facebook CommunityView Transcript
November 27, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Kim Gjerstad is one of the founders of the popular newsletter plugin, MailPoet. In this episode we talk about how he’s been able to build a successful product and company with a fully remote team. Kim gives great advice about on boarding, tools, and building a company culture. Show Notes * Kim Gjerstad – kim@mailpoet.com * MailPoet * Buffer’s Open Blog * Matt Mullenweg on Remote Environments * We Work Remotely * Angel.co * StackOverflow View Transcript
November 20, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Daniel Espinoza is a man who wears many hats: agency owner, product seller, family man, and more. In the episode we get into how he manages keeping everything running smoothly. This is a fantastic conversation for anyone who wants to diversify what they do, without getting too overwhelmed. Show Notes * Daniel Espinoza * Grow Development * Shop Plugins * Beka Rice and Jilt * Start with Why * Easy Digital Downloads * Freemius * ProsPress * StudioPress * Total Money Makeover Question of the week: Why haven’t you launched your plugin? Let me know on Twitter @jcasabona or joe@howibuilt.it Discuss with others over on the Facebook Group!View Transcript
November 13, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Liam Martin is the founder of Time Doctor. In this episode, we talk all about how he founded the company, from idea to how it’s grown to the massive user base it boasts. We also talk about how long it takes for companies to become overnight successes, and how to set yourself apart from other services. Show Notes * Liam Martin * Time Doctor * Running Remote * SXSW View Transcript
November 6, 2018
Sponsored by: Loxi: Get your first 3 months free with code GETLOXINOW Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Chris Lema is a man who knows how to build a good product. And in this episode, he’s going to tell us all about how he helped build Liquid Web’s Managed WooCommerce Hosting. We’ll talk about what eCommerce shops need, the importance of performance, and he’ll give us lots of great tips. Show Notes * Chris Lema | Twitter * Liquid Web * CaboPress * Bryce Adams and Metorik * Brian Richards and WooSesh * PerfMatters * WP Rocket * Jilt * Beka Rice and Jilt * Glew * Astra Pro * Beaver Builder * Email Chris: chris@liquidweb.com * How to Speed Up Your WooCommerce Store | Part 2 View Transcript
October 30, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. I can’t believe we’ve reached episode 100! This episode is an introspective (retrospective?) on how I built How I Built It. I’ll go over the idea, what I’ve learned over 2 years of podcasting, some pretty sweet automation, and more. I want to everyone who’s listened, shared, came on, and sponsored the show. I wouldn’t have been able to get here without all of you! Question of the week: Why haven’t you started your podcast? Let me know in the comments or at joe@howibuilt.it Show Notes * Joe on Twitter * Calendly * Zapier * Blue Yeti | Rode Procaster * My Podcast Setup * Hazel * Libsyn | PowerPress * How I used SearchWP and Monochrome Pro * Genesis / Monochrome Pro: https://casabona.org/sp-monochrome * * SearchWP: https://casabona.org/searchwp/ * Github Repository: https://github.com/jcasabona/hibi-mods * Build Your Podcast Website in 3 Days View Transcript
October 23, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Joe Howard is the founder of WP Buffs and has lots of experience managing a fully remote team, building a business on Monthly Recurring Revenue (MRR), and of-course, offering top notch support to those who need it. In this episode we get deep into a lot of different topics surrounding those area, and much more. Show Notes * Joe Howard * WP Buffs * WPMRR Course * Turn the Ship Around Check out my new podcast website course and get a special offer!View Transcript
October 16, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Brian Richards is officially the first repeat guest on the show, and this time around he’s talking about his online conferences, WordSesh and WooSesh. Brian talks logistics, speaker selection, and of-course, the tech stack. It’s a super interesting conversation. Plus, if you’re interested, WooSesh is October 18-19, 2018, and it totally free! Show Notes * Brian Richards * WooSesh * WordSesh * WPSessions * Episode 11: Brian Richards and WP Sessions * Patrick Rauland and Building a WooCommerce Shop * WooConf * Crowdcast Also check out: My new Podcast Website course | Facebook Community Question of the week: What are you doing with eCommerce? Let me know on Twitter (@jcasabona) or at joe@howibuilt.itView Transcript
October 9, 2018
Sponsored by: Backblaze: Get a free 15 day trial! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Max Seelemann is one of the founders and developers of Ulysses, one of my favorite Mac and iOS apps. I am excited to talk to him today because it is a different perspective on the software developing process. Ulysses is software I use nearly every day to write up show notes, scripts, articles, and more. I was keen to hear how they built it and the decisions they made throughout the 15 years(!) of development. Show Notes * Max Seeleman * Ulysses * Relay.fm * AppStories / MacStories Question of the week: What app do you use it for writing? Let me know on Twitter @jcasabona or e-mail me at joe@howibuilt.it Join the Facebook Community / Check out the ShopView Transcript
October 2, 2018
Sponsored by: Backblaze: Get a free 15 day trial! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. PJ Taei is the founder of Uscreen, a video on demand service for people who are serious about selling videos. Whether it’s your online course or a video series, they have you covered. In this episode, PJ and I talk about controlling your platform and making videos as easy as possible. Show Notes * PJ Taei * Uscreen * Vimeo * LearnDash View Transcript
September 25, 2018
Sponsored by: Techmeme’s Ride Home Podcast: Listen for free wherever you listen to podcasts! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Mark Zahra, among other things, recently released the EDD Bookings plugin for Easy Digital Downloads.  I was excited to talk to him about this because it’s something that I thought of doing myself back when I was teaching multiple classes at the University of Scranton. When I was on campus to help manage a fluid schedule for my own office hours, I deemed that project was maybe a little over my head for the amount of time that I had. It’s very cool to see that it’s come to fruition a few years later. Mark also hosts Mastermind.FM and worked over at WP Mayor. Show Notes * Mark Zahra * EDD Bookings * Mastermind.fm * WP Mayor | WP RSS Aggregator  * Pippin Williamson and Restrict Content Pro Checkout the How I Built It Shop for t-shirts and more. And make sure to join our Facebook Community!View Transcript
September 18, 2018
Sponsored by: Techmeme’s Ride Home Podcast: Listen for free wherever you listen to podcasts! Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jeremy Green is a developer and founder of Zeen 101. They created an interesting product called Leaky Paywall, which is a plugin that allows you to put content behind – you guessed it – a paywall. Jeremy also has some really interesting insight on how people consume information. And, of-course, we get into some development details. Show Notes * Jeremy Green |  Twitter * Leaky Paywall * Zeen 101 * Jeremy on Post Status Draft * Beka Rice and Jilt Be sure to check out: * The new t-shirt shop * The Facebook Group Question of the week: Have you considered adding a paywall to your site? Let us know on Twitter @jcasabona or via email, joe@howibuilt.it.View Transcript
September 11, 2018
Sponsored by: Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Closing out this miniseries on SEO is Lindsay Halsey. She’s the co-founder of Pathfinder SEO and in this episode we talk about how her product basically combines a lot of what we talks about over the past month – automated tools and stats, with a coaching component that can really help you up your SEO game for you or your clients. She has a really great analogy for it that I don’t want to spoil! Show Notes * Lindsay * Pathfinder SEO * WebShine * Zeek Interactive * Landing Page School Podcast Be sure to check out the new shop: https://howibuilt.it/shop/ and the Facebook GroupView Transcript
September 4, 2018
Sponsored by: Traitware: A faster, more secure way to login with WordPress Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. So far this season we’ve looked at starting an SEO agency and an SEO product. But what we haven’t looked at was a good strategy – especially when it comes to Pay per Click and the like. Well that changes this week with our guest, Pam Aungst. She’s an SEO expert with her own agency that wants to make sure SEO is a personalized strategy. She tells us how in this episode. Show Notes * Pam Aungst * Pam on Twitter * Stealth * Hallway Chats * Episode 21: Liam Dempsey and WordPress Meetups * Lighthouse for Chrome View Transcript
August 28, 2018
Sponsored by: GravityView: Use code HOWIBUILTIT for 15% off! Traitware: A faster, more secure way to login with WordPress Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. John Doherty is the founder of Credo. I met John at CaboPress, an incredible business mastermind week, and we got to talking about the marketing and SEO side of things. Know I don’t know much about that, but Credo is definitely something that can help me in a unique way. In this episode we talk all about the importance of finding the right people to help you in your business. Show Notes * John Doherty * John on Twitter * Credo * CaboPress * Episode 12: Chris Lema and Beyond Good * Jennifer Bourn and Profitable Project Plan * Episode 1: Jason Coleman and Paid Memberships Pro Question of the week: Have you ever had a business coach or mentor? Let me know on Twitter at @jcasabona or email me, joe@howibuilt.it.View Transcript
August 21, 2018
Sponsored by: GravityView: Use code HOWIBUILTIT for 15% off! Traitware: A faster, more secure way to login with WordPress Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jeremiah Smith is founder of SimpleTiger, an SEO company that focuses on SaaS companies. This episode is going to kick off a miniseries about SEO and I’m happy that Jeremiah is starting it off. He offers so much incredible advice about SEO and life in general. I love his story, and I think you will too. Show Notes * Jeremiah Smith * SimpleTiger * Danny Sullivan / SEO Land * Sara Dunn and Niching Down * Nick Eubanks Check out my new show, Creator Toolkit and join our Facebook community. Question of the week: What’s the best piece of SEO advice you’ve ever gotten? Let me know on Twitter at @jcasabona or email me, joe@howibuilt.it.View Transcript
August 14, 2018
Sponsored by: Traitware: A faster, more secure way to login with WordPress Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Today we’re talking to Zach Tirrell from Modern Tribe. We talk all about how they re-imagined that plug-in as Software as a Service called Loxi. We go over how they decided on which features to support, the importance of good design, and the tech stack, like using React. Speaking of React, We also talk a bit about Gutenberg. Show Notes * Zach Tirrell * Modern Tribe * Loxi * Gutenberg * Gutenberg Courses * React Article by Sam * Creator Toolkit View Transcript
August 7, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Bryce Adams is creator of one of my favorite tools, Metorik. Bryce tells us about the path the led him to making Metorik, his view on e-commerce, GDPR, and how he’s using some cutting edge tools. We also talk engagement and stats. Be sure to stick around until the end of the episode – I have a new show I want to tell you about! Show Notes * Bryce Adams * Bryce on Twitter * Metorik * WooCommerce And be sure to check out my new show, Creator Toolkit, on Apple Podcasts or wherever you get your podcasts.View Transcript
July 31, 2018
Sponsored by: The Events Calendar: Save 20% on any premium add-ons using code HOWIBUILTIT. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Tessa Kriesel is a developer, community advocate, and educator. In this episode we get into our approaches to teaching, why it’s important, and the importance of giving opportunities to underserved areas and groups. We also discuss our “aha” moments – that time where programming suddenly clicked for us. Show Notes * Tessa Kriesel * Pantheon * Outspoken Women * Coders of Tomorrow * Coder Dojo * CodePen * W3Schools * Josh Koenig and Pantheon View Transcript
July 24, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Jennifer Bourn is the founder of Bourn Creative and creator of the Profitable Project Plan. She’s also a freelancer who’s doing it right. She has worked out the perfect system to get and manage client projects; in this episode we’re going to talk all about how she built it. Show Notes * Jennifer Bourn * Profitable Project Plan * Bourn Creative * Jen’s A/V Setup * Blair Williams and MemberPress * Episode 18: Pippin Williamson & Restrict Content Pro * Delightful Downloads * Zoom Webinars * InfusionSoft * Rev * Volt Heated Slippers View Transcript
July 17, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Abbey Perl started the Diverse Gaming Coalition to help combat online bullying through video games and modern pop culture. In this episode, I talk to her about why she started it, how she went about starting a non-profit organization, and much more. Show Notes * Abbey Perl * Diverse Gaming Coalition  * Twitch.TV * @Ninja View Transcript
July 10, 2018
Sponsored by: Creator Courses: Access every course, now and in the future, with a membership. Plus, get 15% off for listening. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Seth S. Scott’s story is an interesting one. He up and moved to New York City to pursue a career in game development. He tool a game design boot camp and left with his first commercial  game, Membrane. In this episode we talk about risk and how he built a video game. Show Notes * Seth S. Scott * Seth on Twitter * MEMBRANE * MEMBRANE on Twitter * Unity View Transcript
July 3, 2018
Sponsored by: MailPoet: Check out their FREE newsletter plugin in the WordPress repo. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Scott DeLuzio is a WordPress plugin developer who likes to scratch his own itch on some pretty heavy topics, and his latest is no exception. We talk about one of this summer’s hottest topics: GDPR. Scott and I spoke about this just days before the regulation took hold, so we were working through what it is, how it affects us, and of-course how his plugin can help. I should remind you that we are not lawyers. Show Notes * Scott DeLuzio * PrivacyWP * What is GDPR? * How to Prepare for GDPR * Rian Kinney and Trademarks * CARROT Fitness * FightCamp View Transcript
June 26, 2018
Sponsored by: The Events Calendar: Save 20% on any premium add-ons using code HOWIBUILTIT. Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. Rachel Cherry is a front end developer and lead organizer of WPCampus, a WordPress conference focused on Higher Education. In this episode, we talk about what goes into putting on this conference, from scouting a location to day-of logistics. Show Notes * Rachel Cherry * WPCampus * Chris Lema on How I Built It * Liam Dempsey on How I Built It * CrowdCast View Transcript
June 13, 2018
Sponsored by: WordSesh: A must attend virtual conference on July 25th 2018 with highly curated speakers and virtual swag, for just $25. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. So we just wrapped up Season 4 a couple of weeks ago and it was my favorite episode for a lot of reasons. I got to talk to great people, the sponsors were fantastic, and we even had a miniseries on starting your own business. Plus, there were a lot of takeaways. I got a lot of immediately actionable advice from my guests. So hopefully you did too. Here’s some my favorites. View Transcript
May 29, 2018
Sponsored by: WordSesh: A must attend virtual conference on July 25th 2018 with highly curated speakers and virtual swag, for just $25. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Closing out Season 4 is Beka Rice, Head of Product at Jilt! After an entire season about hearing about Jilt, Beka and I dig deep into how it was built, how to be effective with your abandoned cart emails, GDPR, and much much more. It’s a great way to close out the season and I’m very excited to have her on the show! Show Notes * Beka Rice * Jilt * SkyVerge * Product Cart Titles * Memberships * Prospress * GDPR View Transcript
May 22, 2018
Sponsored by: WordSesh: A must attend virtual conference on July 25th 2018 with highly curated speakers and virtual swag, for just $25. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Thomas Umstattd is a plugin and agency owner who’s has great success in crowdfunding his products. His take is a fantastically interesting one and he offers lots of great advice – so much that we even have a bonus over on Patreon. This is definitely one of my favorite conversations – I learned a ton here that I was able to immediately apply to my own crowdfunding efforts. Show Notes * Thomas Umstattd * Author Media * My Book Table * Thomas’ original Kickstarter * The WordPress Philosophy Get Part 2 of our interview with Thomas on PatreonView Transcript
May 15, 2018
Sponsored by: WordSesh: A must attend virtual conference on July 25th 2018 with highly curated speakers and virtual swag, for just $25. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Stacy Kvernmo is a UX/UI Developer at OddBird. I met Stacy on another podcast and was really excited to talk to her about a number of tools and views she has about creating good code while working on a team. We talk about process, UX, and more in this episode. She and here team are doing some really cool things in Frontend Development, and it was very interesting hearing about all of it. Show Notes * Stacy Kvernmo * Stacy on Twitter * OddBird * Lunch with Brad * Herman | on Github * True * Embracing Code Reviews – WP Sessions photo creditView Transcript
May 8, 2018
Sponsored by: WordSesh: A must attend virtual conference on July 25th 2018 with highly curated speakers and virtual swag, for just $25. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Evan Calkins created Hoban Press & Hoban Cards after he bought his first letterpress machine. He’s a master of his craft and I was really excited to talk to Evan because I’m very interested in that creaft. He creates fantastic looking business cards and sationary, and even did my cards! We’ll talk about what it’s like doing a highly specialized thing in the real world – a physical product, and hear some good stories along the way. Show Notes * Hoban Cards * Evan on Twitter * Hoban Press * Briar Press Support the show on PatreonView Transcript
May 1, 2018
Sponsored by: Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Nancy Hildebrandt has a lot of experience in documentation and software systems, starting back in the Sun/Java days. In this episode, we talk all about building out a good support system and what that process looks like. We also talk about the importance of creating good documentation, listening to your customers, and so much more. It’s a great conversation, and one that everyone can benefit from, no matter what the role. Show Notes * Nancy * Beaver Builder Knowledge Base * Episode 54: The GiveWP Team * Help Scout * How I Built It Patreon View Transcript
April 24, 2018
Sponsored by: Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Dejan Markovic and Tina Todorovic are two halves of the Social Web Suite dream team. They are some of the hardest working, passionate folks I know in the WordPress community and an absolutely joy to talk to. I love the tool and and hearing the evolution of the project and how they work was fantastic. Show Notes * Social Web Suite (use code JoeLoveSWS for a discount) * Laravel Spark * WordCamp Toronto View Transcript
April 17, 2018
Sponsored by: Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Craig Hewitt is a guy who knows podcasting, so I was super excited to talk to him about his acquisition of Seriously Simple Podcasting. He took a relatively focused WordPress plugin and turned it into a SaaS, and that’s what we talk about in this episode. Lots of great advice here! Show Notes * Craig Hewitt * Craig on Twitter * Castos * Podcast Motor * Interactive Advertising Bureau (IBA) Podcast Guidelines  * Libsyn View Transcript
April 10, 2018
Sponsored by: Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Beth Soderberg is a self-taught Front End Developer and speaker, and in this episode I get to talk to her about how she learned her craft. It was fun exchanging stories of our different learning experiences. Beth offers truthful and encouraging words for if you want to start on your journey to web development. Show Notes * Beth Soderberg * I Learned to Code Through WordPress and So Can You (slides) * DCFemTech * John Duckett’s Books: HTML & CSS | Javascript & jQuery * Joe’s HTML & CSS Course * Javascript30 by Wes Bos * Lynda.com * Web Hosting for Students View Transcript
April 3, 2018
Sponsored by: Checkout for WooCommerce: Stop leaving money on the table and create a better, beautiful WooCommerce checkout experience for your customers Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Brad Williams of WebDevStudios knows a thing or two about client relationships. In this episode, We start at the beginning with finding a client, the proposal process, and touch on things like having a Discovery phase. It puts a nice cap of what we’ve been talking about for the last 3 weeks – the importance of building relationships. Show Notes * Brad Williams * Brad on Twitter * WebDevStudios * Lunch with Brad * How Much does a Website Cost? * Check out Brad’s bonus episode on Patreon View Transcript
March 27, 2018
Sponsored by: Checkout for WooCommerce: Stop leaving money on the table and create a better, beautiful WooCommerce checkout experience for your customers Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Jen Jamar is a marketing strategist who currently works for Modern Tribe. Jen really knows her stuff, which I loved because I learned a ton. And the best part? We talk about a strategy for marketing that won’t cost you thousands of dollars in Facebook Ads! In this episode we cover all sorts of stuff like Field of Dreams marketing, how to properly connect with people, and establishing your authority online. Show Notes * Jen Jamar * Jen on Twitter * Modern Tribe * Rebecca Gill & DIY SEO Courses * Freemius * ROI of WordCamps View Transcript
March 20, 2018
Sponsored by: Vast Conference: Get instant conference calls that have crystal-clear audio quality and tons of great features. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Nicole Kohler is a Growth Marketer at Automattic; most of her job revolves around building and publishing content for her team and her main product, Jetpack. So in this episode, I talk to Nicole about Content Strategy. This is something I struggle with, and usually just publish when I think of stuff. Nicole provides us with some great advice from her time at Automattic, working with both the Jetpack and the WooCommerce teams! Show Notes * Nicole Kohler * Nicole on Twitter * Jetpack * WooCommerce * Buffer * WP Tavern * Nathan Ellering & CoSchedule View Transcript
March 13, 2018
Sponsored by: Vast Conference: Get instant conference calls that have crystal-clear audio quality and tons of great features. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Rian Kinney is an intellectual property lawyer and today we talk about the legal side of starting a business She’s been on Office Hours to discuss contracts so I wanted to talk about IP – copyright and trademark. How it works, what the process for getting a trademark is, what the right text for your footer is, and more! It was a very educational episode for me and I hope it is for you too! Show Notes * The Kinney Firm * Rian on Twitter View Transcript
March 6, 2018
Sponsored by: Beaver Builder: A drag and drop page builder and a platform you can trust with your business. They do page building the WordPress way. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Continuing our series on How You Build a Business, today I get to talk to Sara Dunn about niching down. She’s been pretty public with her process, starting a YouTube channel to discuss her decision making. I loved chatting with her about this because it can be tough and scary to decide to limit your potential client pool, but I think Sara is doing it the right way. Show Notes * Sara Dunn * Sara on Twitter | Instagram * Sara’s YouTube Channel * Sara Does SEO * Sara on Office Hours * Rebeca Gil * StudioPress Check out our Patreon!View Transcript
February 27, 2018
Sponsored by: Beaver Builder: A drag and drop page builder and a platform you can trust with your business. They do page building the WordPress way. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. This is Part 1 of our mini series, “How You Build a Business” In today’s episode, I get to talk to Dr. Sherry Walling. She’s kicking off our miniseries on how to build a business and she helps us answer a very important question: “Am I ready to start my own business?” Sherry is a fantastic person to talk to and a wealth of knowledge. We talk self-publishing, self-knowledge, podcasting, and much more. Show Notes * Zen Founder * Zen Founder Podcast * The Entrepreneur’s Guide to Keeping Your Sh*t Together: How to Run Your Business Without Letting it Run You * ZenTribes * Episode 34: Shawn Hesketh Check out our Patreon!View Transcript
February 19, 2018
Sponsored by: Beaver Builder: A drag and drop page builder and a platform you can trust with your business. They do page building the WordPress way. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Josh Koenig is the founder of Pantheon. He is energetic, passionate, and knowledgable in his field. That’s a killer combination you love to see in company leaders. We talk all about the technologically cool stuff Pantheon is doing, so if you’re a developer, you don’t want to miss this one. Show Notes * Josh Koenig * Pantheon * Mythical Man Month * Think with Google * Fastly * Course: Hover & the DNS View Transcript
February 13, 2018
Sponsored by: Beaver Builder: A drag and drop page builder and a platform you can trust with your business. They do page building the WordPress way. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. In today’s episode, I chat with Blair Williams, a WordPress veteran with lots of great plugins. We’ll talk specifically about MemberPress and what it’s like creating that, the decision making that went into their pricing, wp-cron, and lots more. Show Notes: * MemberPress * Blair’s other plugins * wp-cron() * COBOL Tutorials * Pledge on Patreon View Transcript
February 6, 2018
Sponsored by: Event Espresso: An Event Management System for WordPress that powers over 40,000 event websites. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Peter Hollens is an incredible artist and creator. You may have seen some of his videos on YouTube. Today we’re going to talk about what goes into making them, as well as his online courses at Hollens Creator Academy. Peter’s incredibly passionate about this project and it shows. I feel like we’re both cut from the same cloth (minus the singing – I wish!) so this is a great (albeit it slightly longer) episode. Show Notes * Peter Hollens * Hollens Creator Academy * Peter on YouTube View Transcript
January 30, 2018
Sponsored by: Event Espresso: An Event Management System for WordPress that powers over 40,000 event websites. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Patrick Rauland is a WooCommerce expert who joins us today to talk through everything you need to think about when setting up an e-commerce site. So this is less asking, “how did you build that,” and more, “how would you build that?” It’s a great conversation and Patrick offers some great advice and insights when making an online store, especially with WooCommerce. We discuss building trust, content marketing, conversion rates, and more. Show Notes * Patrick Rauland * WooCommerce * Let’s Encrypt * Stripe * Mailchimp * Convert Kit * WP Engine * Liquid Web Managed WooCommerce Hosting * WP101’s WooCommerce Quick Start Guide * Product Lighting Box * Storefront * Premium Themes by StudioPress * Lift Off Summit Content for How I Built It Listeners View Transcript
January 23, 2018
Sponsored by: Event Espresso: An Event Management System for WordPress that powers over 40,000 event websites. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Brady Dowdy is a podcast, manufacturer, and most important, pen addict. I’m a big fan and Brad and everything he does, and in this episode, we’re wading into very non-techie waters. Brad and I talk about what it’s like building a physical product – from prototyping to manufacturing. It’s a fantastic conversation and I definitely learned a lot. I like it so much, that we did a bonus episode, for Patrons only. Hear more about that in the show! I think you’ll love it. Show Notes * Brad on Twitter * Nock Co. * Pen Addict Blog * Pen Addict Podcast * BOgear Bullpup * Tom Bihn Travel Bags * Get the bonus episode on Patreon View Transcript
January 16, 2018
Sponsored by: Event Espresso: An Event Management System for WordPress that powers over 40,000 event websites. Jilt: The easiest way to recover abandoned shopping carts on WooCommerce, easy digital downloads, and Shopify. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Cody Landefeld is the co-founder and director of Mode Effect, a company that specializes in WooCommerce. In this episode we talk about how he and his company built those Disney quizzes that are so addicting. On top of that, we discuss working with Enterprise level clients like Disney and of course, e-commerce. This episode kicks off a 5 episode set of e-commerce-based episodes! Show Notes * Cody on Twitter * Mode Effect * Disney Quizzes on Oh My Disney! * WPwatercooler This is Episode # 64, the first episode of Season 4.View Transcript
December 22, 2017
Sponsored by: Pantheon: Get ready for Gutenberg. Sign up for a FREE account today. In this very special live episode, I had the opportunity to interview WordCamp US attendees and ask them 3 questions: * What advice for Frontend Development optimizations do you have for us? * How do you level up your skills? * If you could go back in time and tell your younger self one thing, what would it be? Special thanks to everyone I interviews, and to Pantheon for sending me to WordCamp US and making this episode possible!
November 28, 2017
Sponsored by: LifterLMS Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Morten Rand-Hendriksen is an incredible developer and teacher who brings it all to his online courses. In this extra long Season 3 Finale, Morten and I run the gamut on topics, including courses, empathy, technology, WordPress, and more. I strongly recommend you give this one a good listen because it’s a great episode. Thanks so much for a great Season – see you in January! Show Notes * Morten Rand-Hendriksen * Morten on Twitter * Lynda * Morten in LinkedIn Learning * Episode 5: Carrie Dils * Javascript Essential Training Course * Javascript and jQuery * Javascript for Web Designers * How I Built It on Patreon * How I Built It Facebook Group
November 21, 2017
Sponsored by: LifterLMS Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Neill is the President of SiteLock, and has spent a lot of time building a successful company. They are not only good at what they do, but deeply dedicated to the community. In this episode, we talk all about security for your website, who’s most at risk, and what can happen if you ignore simple site security. Of-course, we also talk about prevention. Show Notes * SiteLock * Deleting 3 million spam comments from your WordPress database * How I Built It on Patreon * How I Built It Facebook Group
November 14, 2017
Sponsored by: WP-CRM System Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. I met Nathan at WordCamp DC over the summer. We got to talking about a really cool project of his, Staging Pilot,  so I asked him to be on the show. It’s a very interesting conversation because we get pretty developery, which I totally love to do. We talk about this smart algorithm to figure out differences between the production and the staging site, and a whole bunch of other things. Make sure to put your developer hat on for this one because it is a doozy! Show Notes * Nathan on Twitter * Staging Pilot
November 7, 2017
Sponsored by: ProsPress Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Jeff and I talk about one of my favorite topics: podcasting. Jeff is a professional podcaster; he does it for other brands, so he doesn’t just have his own. He is hired to help people set up their own podcasts. Whether it be to promote their brand or other things that you could do with your podcast that don’t necessarily make direct sponsor money. We also geek out about hardware and stuff like that too, so it’s really really fun episode. Show Notes * Jeff Large * Come Alive Creative * 9 Ways to Determine ROI of Your Podcast * The Absolute Beginners Guide to Podcasting: Equipment * Bonus episode with Jeff on Patreon
October 31, 2017
Sponsored by: ProsPress Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Jack McConnell of Made with Fuel talks about his plugin, Better Notifications for WordPress. We talked about scratching your own itch, and getting in there and coding. We also talked about the long game a little bit, so he talked about how he front-loaded a lot of research to make sure that the plugin was worth pursuing. He also talks about hiring out. It’s a nice take that developers are sometimes resistant to, but he wanted to make sure he didn’t waste as much time spinning his wheels. Show Notes * Jack on Twitter * Made with Fuel * Better Notifications for WordPress Want to engage with other listeners? Check out the Facebook Group!
October 24, 2017
Sponsored by: SIteLock Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Amir Salihefendic is the founder and CEO of Doist, maker of the popular Task Management app, Todoist. Today we are talking about their new chat app Twist, which was create as a way to combine email and Slack-like functionality. We talk about all sorts of great topics, but most notably, Work/Life Balance and how always being connected with apps like Slack are unhealthy. Thus, the idea for Twist came to be. It’s a great episode, and if you like it, you can catch Part 2 over on Patreon, where we talk more about the making of Todoist and adapting in an ever-changing technological landscape. Show Notes * Amir Salihefendic * Doist * Twist * Part 2 on Patreon
October 17, 2017
Sponsored by: SIteLock Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Gravity Forms is one of, if not the, oldest premium form builders for WordPress. Alex Cancado, one of the founders, and I talk about the research that went into creating such an integral part of any website. We also talk about refactoring, automated testing, what it was like creating add-ons for Gravity forms and a whole lot more. If you like this episode, you can catch a bonus episode with Alex where we talk about business, copyrights, and more over on Patreon. Show Notes * Gravity Forms * Gravity Form Add-ons * Jeff Matson’s How I Built It Episode * Bonus Interview on Patreon: Alex and I go deeper about pricing model, the price of support, copyrights, the importance of Paypal, and more.
October 10, 2017
Sponsored by: SIteLock Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. GiveWP is a plugin that helps you accept donations on your WordPress site. I got to talk to Matt and Devin about all sorts of other stuff though, like collaboration on a large team and the importance of great support.  Show Notes GiveWP  GiveWP on Twitter  Scaling your WordPress Support for Growth 
October 3, 2017
Sponsored by: Access Aerial Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Ben Meredith is a WordPress man about town, working with lots of great folks in the community like GiveWP, and putting out his own plugins. In this episode, Ben and I talk about Better Click to Tweet, a fantastic and free WordPress plugin he created. Show Notes * Ben Meredith * Ben on Twitter * Better Click to Tweet * GiveWP * In Memory of Jesse Petersen * Episode 34: Shawn Hesketh and WP101
September 26, 2017
Sponsored by: The Events Calendar: Save 20% on any premium add-ons using code HOWIBUILTIT. Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Brian Hogg is a Canadian, WordPress Plugin Developer, Educator, and more. He has a few great courses on how to create WordPress plugins and a very informative newsletter to go with them. In part 2, we talk all about what to put in free vs. paid, build tools, and more.  Show Notes * Brian Hogg * Event Calendar Newsletter * Brian’s Courses * Using Git with the WordPress Plugin Repository * Ways to Handle Pro and Free Versions of Your WordPress Plugin * Episode 43 – Justin Ferriman & LearnDash
September 19, 2017
Sponsored by: StagingPilot Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Brian Hogg is a Canadian, WordPress Plugin Developer, Educator, and more. He has a few great courses on how to create WordPress plugins and a very informative newsletter to go with them. In this 2 part episode, we discuss his plugins as well as general plugin development; this includes build tools, SVN, submitting to the WordPress repository, and more.  Show Notes * Brian Hogg * Event Calendar Newsletter * Brian’s Courses * Using Git with the WordPress Plugin Repository * Ways to Handle Pro and Free Versions of Your WordPress Plugin
September 12, 2017
Sponsored by: Seriously Simple Podcasting: Use code BUILTIT for 1 month free! Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Mike Rohde is a designer and founder of the Sketchnotes Army! He’s also a twice-published author and Green Bay Packers fan. In this episode, we talk about how he came up with sketchnotes, why it helps with retention, getting published, and tons more! Show Notes * Mike Rohde * Mike on Twitter * Sketchnotes * The Pen is Mightier than the Keyboard
September 5, 2017
Sponsored by: Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Project Panorama: Use code howibuiltit for 20%! Andy and I continue our conversation from last week, about general theme development. We discuss our favorite tools and learning resources, plus much more! If you’re interested in making WordPress themes, these episodes are must-listens! Show Notes * Part 1 * Andy Wilkerson * Parallelus * UpThemes * Theme Forest * Google Trends * WordPress.org * Jade * Grunt * Episode 10: Beaver Builder * Runway * Underscores * Creating a WordPress Theme * Joe’s WordPress Theming Course * Some Nutsi Fan Theories – Stuff You Should Know
August 29, 2017
Sponsored by: Liquid Web: Fast, Managed WordPress hosting whether your users are logged in or logged out. Get 50% off the first 2 months. Project Panorama: Use code howibuiltit for 20%! Andy Wilkerson is a theme developer and theme shop owner that made a name for himself on Theme Forest. Now he’s working on all sorts of projects, not just for themes, but for podcasts and more! In this 2-parter, he and I talk about his story and general theme development. This episode, Part 1, focuses primarily on how he built his business. Show Notes * Andy Wilkerson * Parallelus * UpThemes * Theme Forest * Google Trends * WordPress.org * Jade * Grunt * Episode 10: Beaver Builder * Runway * Underscores * Creating a WordPress Theme * Joe’s WordPress Theming Course
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