] Today’s Topic: Marketing School Live Q & A Part III [01:03] Are SEO techniques different in different countries? [01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere. [01:50] Are books good marketing and branding tools? [02:00] The economics of publishing weren’t great for Neil. [03:00] Neil felt his publisher was unecessarily pushy. [04:02] Eric had a different goal than Neil did, when publishing his book. [04:25] Being able to leverage an audience is a powerful outcome. [05:20] The site Muscle for Life does well, because the site’s creator published kindle books and only pays for advertising on Amazon. [07:05] Why do Eric and Neil like Intercom best? [07:20] Intercom has greater functionality than MobileMonkey and ManyChat. [08:25] The biggest threat to the agency model is automation. [09:15] Incentive models are misaligned. [09:30] When they pay for performance, the incentives are much more aligned. [10:29] That’s it for today! [10:37] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.