Detailed
Compact
Art
Reverse
June 4, 2020
In episode #1403, we talk about five alternative ways to promote content in 2020! From a bunch of online tools like Zest and Taboola, to texting and Twitter, there are still ways to upend the system and get eyeballs on your content. Tune in hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Alternative Ways to Promote Content in 2020. [00:31] Using Zest for simple content promotion. [00:48] Utilizing Pinterest adverts and combining this with affiliate links. [01:19] Making Taboola and Outbrain work for you! [01:38] The power of push-notifications for higher visitor numbers. [01:59] Twitter's untapped advertising potential. [02:20] The promotional options available through review sites. [02:38] Collecting phone numbers on your website for more reach.  [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Zest Subscribers Taboola Outbrain Andrew Wilkinson G2  Capterra Gary V Toolio   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
June 3, 2020
In episode #1402, we share seven unconventional tactics to scale any agency or consulting business right now! From better project management practices to using copywriting skills and niching down, these strategies can help you now, wherever you are. Tune in to hear about taking your consulting business to the next level. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unconventional Tactics to Scale Any Agency or Consulting Business Right Now. [00:34] Making a no-brainer offer to a company that can help them save. [01:16] Good project management for better efficiency on the work you do. [02:00] The power of persuasive copywriting and doing less with more. [02:50] Facilitating new deals and consistent customer flow through reaching out to new businesses. [03:35] Don't forget to niche-down! Target a specific sector of the market in the beginning. [04:22] Streamlining your reporting process to save time and work. [05:00] Pricing on value and performance. [06:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Crunchbase SEMrush Ahrefs Agency Analytics  Raven Tools Google Data Studio   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
June 2, 2020
In episode #1401, we share how to get a good digital marketing intern! If you, like us, want hungry, humble and smart new members on a growing team, hiring interns is a great way to do this and can benefit everyone in the process! Tune in to hear about the best avenues to explore to find promising talent and committed new team members. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get a Good Digital Marketing Intern. [00:31] What makes a good marketing intern? [01:04] Offering value to founders and CEOs through surprising things. [01:51] The growth of interns into something important in a company. [02:15] Posting to AngelList, colleges and forums for talent-scouting. [03:39] Hiring processes, smart training techniques and setting interns up for success. [04:47] Keeping a great intern on the team through a full time offer. [05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: USC Pepperdine AngelList Gary V Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
June 1, 2020
In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has received from his 500K+ subscriber list! Eric also shares a great strategy for re-engaging a cold subscriber before deleting them from your list. Tune in and hear some best practices for curating your list to get the best yields from it. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We’ve Learned by Sending Out 41.1 Million Marketing Emails. [01:10] The value of scrubbing your list for keeping deliverability, open, and click rates high. [02:26] Neil’s open, click, and deliverability rates after sending a recent email to 547,639 people. [02:53] Open, click, and deliverability rates for Neil after sending a more successful email. [03:28] How Neil judges when to remove a person from his email list. [03:41] When to stop worrying about re-engaging people before scrubbing your list. [03:44] An easy way to check if a subscriber wants to remain on your list before deleting them. [04:15] That’s it for today! [04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode: ConvertKit   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 31, 2020
In episode #1399, we talk about seven unknown tools that will double your revenue. You’ll definitely want to check out these tools that do everything from getting celebs to shout out your company to helping you upsell more effectively and eliminating background noise from your podcast recordings! Tune in to hear about them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unknown Tools that Will Double Your Revenue. [00:30] Use Zest as a promotion tool to get more qualified clicks. [00:54] Book personalized video shoutouts from celebrities using Cameo. [01:10] Pay to have someone evaluate your copy using copytesting.com. [01:35] Add more payment options using FastSpring, Recurly, or Bolt. [02:10] Eliminate background noises during podcast recordings using Krisp. [02:44] Increase your revenue using sales platforms that add upsells. [03:08] Simplify your reporting using Supermetrics.  [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Zest Cameo copytesting.com ConversionXL Bolt FastSpring Recurly PayPal Krisp Shopify ReferralCandy SamCart ClickFunnels Supermetrics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 30, 2020
In episode #1398 we give you seven unique blog post angles that drive a flood of traffic. From creating visualizations of other popular posts to hosting expert interviews and documenting how you solved a particular problem, you’ll hear how to get more eyeballs than ever on your site today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unique Blog Post Angles that Drive a Flood of Traffic. [00:35] What a blog post angle is: a type of blog post. [01:00] Utilizing the consistency of how-to style blogs to get returning hits. [01:10] Using Canva to make visualizations of data on research-based blogs. [01:52] Collaborating with data providers to get leads and form partnerships. [02:35] Taking a popular post and turning it into a visual post. [03:12] Getting more view counts by conducting expert interviews. [03:37] Roundup posts: asking many experts the same question.  [04:16] Posting about how you solved a specific problem. [04:42] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   eHow Canva Ubersuggest Ahrefs BuzzSumo Infogram First Round Capital Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 29, 2020
In episode #1397, we talk about seven simple ways to save money on your marketing! Almost everyone is looking to cut costs at the moment and your marketing budget should be no different. Tune in to hear about you can save money through wage-reduction, outsourcing, free tools and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Simple Ways to Save Money on Your Marketing. [00:32] Cutting costs in other areas to boost your marketing budget. [01:19] Using Truebill to negotiate your own subscription rates. [01:45] Changing your payment methods to slightly cheaper ones can save a lot! [02:18] Outsourcing marketing, finding contractors and making a saving! [02:49] Finding free tools to replace your paid services. [03:32] Utilizing influencers at the current discount rates. [04:01] Reducing wages for staff and contractors if you are struggling.  [04:43] That’s it for today! [04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: GSVLabs Stripe Salesforce Truebill ClickFlow Content Decay Ubersuggest Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 28, 2020
In episode #1396, we talk about where the good investment opportunities are right now. In the middle of the current pandemic, the only safe action would be putting some money into the stock market, everything else is just too unclear at the moment! Tune in to hear about Warren Buffett's strategy and why you should a wait a while before moving. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where the Good Investment Opportunities Are Right Now. [00:38] Thinking about where we are right now and where you can put your money. [01:04] The stock market and why it is always a safe bet. [01:32] Price drops over the next six months to a year. [02:01] Waiting and watching; taking a leaf out of Warren Buffett's book. [02:56] Unemployment rates right now in the US and abroad. [03:50] Now is not the right time to invest; playing the long game and lowering expectations. [04:40] That’s it for today! [04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Amazon Waymo Warren Buffett Berkshire Hathaway Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 27, 2020
In episode #1395, Eric and Neil respond to a bunch of diverse questions from their audience. From questions about purchasing expired websites and ranking well without backlinks to ones related to social sharing plugins and the best strategies to grow a podcast. Tune in to hear how splintering your main product into smaller affordable segments can help you get more customers in the door!  TIME-STAMPED SHOW NOTES: [00:00] The context for today’s Ask Me Anything episode and how you can get in!  [01:03] YouTube and other resources to learn more about marketing and branding. [01:38] What to do if your CEO does not have the list of top 100 customers/accounts. [01:58] Don’t wait for the approval or permission of another.  [02:34] Does buying expired or premium domains work? [02:51] Advice about the most important focus areas in SEO. [03:53] Buy websites now since you can get good deals at the moment. [04:16] The best way to rank a page if you don’t have backlinks.  [04:47] Does using social sharing plugins increase your page load speed? [05:05] Thoughts on whether search engines can crawl video content and rank accordingly.  [05:54] The number one strategy we’ve used to get listeners for our podcast.  [06:21] Leveraging Instagram and other platforms where your ideal customers hang out.  [07:14] Why you might want to splinter your main product and sell it to get people in.   [07:34] That’s it for today! [07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   Marketing School  The 22 Immutable Law of Marketing DigitalMarketer Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 26, 2020
In episode #1394, we share how to use your digital marketing skills to climb the wealth ladder. Keep in mind that there are no shortcuts to sustainable wealth, so take the longer-term approach and build your skills before getting in over your head. Tune in to hear how dropshipping can be a key step in getting up the wealth ladder! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Use Your Digital Marketing Skills to Climb the Wealth Ladder.  [00:41] Resources for learning more about what the wealth ladder involves. [00:56] The wealth ladder outlines the process of developing skills and building your business.  [01:27] Understanding that you have to level up into different sections of the ladder.   [01:51] Using affiliate programs to generate revenue. [02:14] Hear how you can get a cut from each e-commerce transaction that you drive.  [02:35] Developing the right habits and skills before you jump into dropshipping.  [03:30] Examples of the many options ahead after you’ve done dropshipping.  [03:37] Remember that what goes up fast also comes down fast—be patient.  [03:53] That’s it for today! [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Nathan Barry  ConvertKit Amazon Shopify Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 25, 2020
In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more effective. Tune in to hear the best strategies for engaging with large corporations and how to get hold of their email addresses!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Most Successful Cold Email That We’ve Written.  [00:33] A while ago we talked about Dean Jackson’s 9-word email. [00:42] What the 9-word email comprises and an example of how it works.  [01:06] How this email drives engagement by evoking curiosity and examples of success.  [01:39] Be wary of overcomplicating your marketing and sales emails. [01:53] Why you might consider emailing large corporations and how to get hold of their details.  [02:01] Advice for phrasing these emails to be concise and effective.  [02:43] Hear about the time we reached out to the CEO of Zynga.  [03:12] Find out what people are interested in and use that as your best angle.  [03:32] Why it’s a good idea to reach out to people when they’re in a tight spot.  [03:46] That’s it for today! [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   Dean Jackson Hunter Zynga Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 24, 2020
In episode #1392, we speak about how you can 10x your headline success rate! A good headline can go a long way and is almost always how you can capture traffic and the first step towards engagement. Tune in to hear about great copy, where to find inspiration and the types of things that get people's attention! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to 10x Your Headline Success Rate. [00:41] How we use headlines for this podcast to get more clicks! [01:01] What a swipe file is and how can you use them. [01:41] Evoking curiosity instead of going straight for clickbait. [03:03] Useful resources for finding inspiring advertising. [03:37] Using numbers and case studies to get people engaged. [04:21] That’s it for today! [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: David Ogilvy Swipe Worthy Facebook Ad Library Adbeat Land-book Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 23, 2020
In episode #1391, we speak about how to find great marketers during hard times. The crisis in which we find ourselves currently means that a lot of people are out of jobs, at least in the US. But how do you go about finding good marketers and connecting with them in this strange new world? Tune in to hear about a few ways we have found to be useful for attracting great talent to your company! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Find Great Marketers During Hard Times. [00:33] The difficult context many business find themselves in right now. [00:54] The tech perspective and finding companies that have been laying off staff. [01:47] Starting conversations with people at the right companies. [02:05] Browsing forums and blogs for engaged employees for problem-solvers. [03:06] The relationship between great writing and marketing - looking for strong writers. [03:45] Approaches that do not work so well in this regard! [04:02] That is it for today! [04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Layoffs Patreon FreshBooks TripActions Lambda School Caspar ConsenSys Magic Leap Nextiva   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 22, 2020
In episode #1390, we talk about what a "challenge" is and if you should do one. You may or may not have heard about challenges and how your business can run one, we are here to shed some light on this interesting topic! Tune in to hear about some great examples and how they can help you grow! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What a "Challenge" is and If You Should Do One. [00:38] Our experiences running marketing challenges. [00:57] What do we mean when we say "challenge" in this context? [02:18] Neil's 100k challenge and how he set things out for it. [02:49] Indoctrinating and offering value to an audience. [03:16] That’s it for today! [03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Russell Brunson The One Funnel Away Challenge Roland Frasier Leveling Up Podcast   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 21, 2020
In episode #1389, we talk about seven keyword research secrets that will help your content rank faster. From finding out what’s working for your competitors to getting your URL crawled more quickly and using helpful terms to increase click flow, we discuss all the tools you’ll need to get more people not just visiting your pages but clicking through them too!   TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: Seven Keyword Research Secrets that will Help Your Content Rank Faster. [00:31] Using the skyscraper technique to mimic high ranking competitor keywords. [01:06] How to learn about keyword difficulty and SERPs. [01:55] Boost your rankings by using the FAQ page schema technique. [02:29] Getting high ranking keyword permutations using AnswerThePublic [02:43] Have your URL crawled more quickly by sending it into Google Search Console. [03:26] Getting up and coming trending keywords using a keyword explorer. [03:50] Adding in helpful terms other than high ranking keywords to increase clickthrough. [05:00] Bonus tips for words to add into titles to increase click flow. [06:08] That is it for today! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Ubersuggest AnswerThePublic Google Search Console Keyword Explorer by Ahrefs Clickflow Backlinko Clickflow Analysis   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 20, 2020
In episode #1388, we talk about how to send Seinfeld emails. What are Seinfeld emails though? When you send a Seinfeld email to your subscribers, you write about something that has an arbitrary relationship to your product or service in a way that helps you sell that product or service. We talk about how to come up with these types of emails, how to send them to your list, and the pros and cons of this strategy today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Send Seinfeld Emails. [00:30] What our hosts mean by Seinfeld emails: emails that contain nothing, like Seinfeld. [01:06] Relating content about daily qualms to your product as a way of pitching it. [01:50] Pros and cons to sending Seinfeld emails: conversions versus unsubscribes. [02:31] Sending educational or sales-based content rather than Seinfeld content. [03:00] Remembering not to flood your audience with frequent Seinfeld emails. [03:28] Using the soap opera strategy to take your audience through emotional roller coasters.  [04:34] That’s it for today! [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Seinfeld Delta Airlines Ben Settle Ryan Deiss Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 19, 2020
In episode #1387, we talk about how to go from total newbie to SEO expert in record time. Eric takes listeners through the three websites he made as a beginner, highlighting the importance of learning by making mistakes while building one’s own projects. Other topics include how to build your first WordPress site, how to use keywords, and how to get hired within six months as an SEO expert! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Go from Total Newbie to SEO Expert in Record Time. [00:36] Practicing on your own website, a faster approach than learning from resources. [01:03] How to start a WordPress website and tweak it to gain SEO insights. [02:02] Lessons Eric learned making a website to showcase light shows. [02:33] Don’t build your business around one targeted keyword. [03:10] The necessity of taking a few blows while experimenting to truly learn the game. [03:44] Why you should pick a brand-based rather than keyword-rich domain name. [04:38] The six month timeline in which Eric built three websites and then got hired. [05:18] Taking grey and black hat strategies and applying them to white hat sites. [05:29] That’s it for today! [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Moz Search Engine Journal WPBeginner ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 18, 2020
In episode #1386 we talk about how to live stream the right way. Topics we cover include the platforms we live stream to, how to live stream to all your outlets at once, apps that can help, and the bare minimum of what you need to get going!  Right now even the Gary Vs of the world have switched to working remotely, so tune in to find out how to optimize your process! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Live Stream the Right Way. [01:11] The number of channels that Eric and Neil live stream to. [02:03] Benefits of live streaming to all our channels at once for impressions, views, and ROI. [02:52] Apps like Restream, Zoom, and Repurpose that aid mass streaming and repurposing. [03:40] Remembering that your recording setup does not have to be perfect. [04:22] That’s it for today! [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary Vaynerchuk Restream ZoomRepurpose Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 17, 2020
In episode #1385, we share our number one paid ad campaigns and why you should copy them! We look at the amazing risk and reward that Eric experienced at Treehouse a few years back and Neil's use of webinar-based solutions to customer problems. Both of these examples are easy enough to incorporate into your business, so tune in to find out how! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number 1 Paid Ad Campaigns We Have Run and Why You Should Copy Them. [00:43] The risk that Eric took while working at Treehouse! [02:24] Pulling a rabbit out of a hat and saving the company at the last minute. [03:23] Neil's strategy for using video to offer a solution through a webinar. [04:31] Staying focussed on strategy and the effect that this can have. [05:13] Using AI to optimize your ads — the new way to do things. [06:06] That is it for today! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Treehouse Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 16, 2020
In episode #1384, we talk about our favorite marketing books of all time! We unpack why Breakthrough Advertising, Influence, Traffic Secrets and Ogilvy on Advertising can make a big difference to your marketing. Tune in to hear about the centrality of great copywriting and the timeless nature of of certain marketing strategies!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite Marketing Books of All Time. [00:44] The power of Russell Brunson's new book Traffic Secrets! [01:28] Eric's two favorites: Breakthrough Advertising and Influence. [02:20] Neil's all time favorite: Ogilvy on Advertising. [03:17] The importance of great copywriting and how this ties to success. [04:15] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Russell Brunson Traffic Secrets Expert Secrets DotCom Secrets Breakthrough Advertising Influence Robert Cialdini Ogilvy on Advertising Mad Men Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 15, 2020
In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect these can all have on your traffic and SEO. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Do Headings Really Impact Your Rankings? [00:35] The surprising test results that sparked this conversation. [01:42] The four groups of headings that Neil used to measure efficacy. [02:29] Which groups improved traffic and which groups declined — what does Google like? [03:19] Same font sizes result in shorter visits to your site. [04:05] Pulling snippets from headings and making it easier for search engines. [04:17] That is it for today! [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 14, 2020
In episode #1382, we are going to talk about the most impactful marketing article that we have read for 2020! That's right, we each share the most valuable piece of content for marketing we have encountered this year. We describe the experience spectrum and making better content before diving into one-time offers and how to improve your up-sell strategy. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Most Impactful Marketing Article that We Have Read for 2020. [00:35] The experience spectrum and the overload of garbage content. [03:02] One-time offers and making money through up-sells. [04:34] Bonus — Russell Brunson's book, Traffic Secrets! [04:41] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Jay Acunzo The Experience Spectrum Ahrefs Ubersuggest Russell Brunson The OTO Bump ClickFunnels Traffic Secrets Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 13, 2020
In episode #1381, we talk about how to structure a performance deal. Finding performance-based agencies can take you and your business to the next level! Tune in to hear about how to connect with the right people, moving on from deals that are not serving you and challenges you might encounter in this area. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Structure a Performance Deal. [00:37] What is a pay-for-performance or affiliate deal? [01:28] Finding individuals that already have your traffic. [03:01] Performance agencies that are available for your benefit. [04:03] The hardest part of working with a performance-based agency. [04:35] Moving on to a new agency if criteria are not met!  [04:56] That’s it! [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Centerfield Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 12, 2020
In episode #1380, we talk about the future of blogging as a marketing channel. While blog posts drive a huge percentage of many business’ conversions, competition is steep now and the old strategy of posting widely to gobble keywords no longer works! Tune in to hear how you can differentiate your post using infographics, free tools, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Future of Blogging as a Marketing Channel. [00:31] How many blog posts are being released currently in the crisis. [01:03] The percentage of customers that find you through blogging: above 20%! [01:27] Challenges to getting your blog post seen: standing out in the competition. [01:35] Why certain bloggers get seen more than others: being in the game for long. [02:27] Strategies to stand out in a competitive space as a newbie. [02:35] Using the advice in the Experience Spectrum to take an audience on a journey. [03:44] The value of creating infographics and tools to make a blog post stand out.  [04:10] Other strategies: carousels and repurposing content. [04:39] Remembering to stay diverse and not just focus on blog posts for traffic. [05:29] Different sites that posted widely to gobble keywords that have since died. [05:57] That’s it for today! [05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest Stephen A Smith The Experience Spectrum Backlinko Infogram Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 11, 2020
In episode #1379, we talk about if you should run paid ads to get consulting and agency clients. We hear two of Eric’s strategies which show how effective running paid ads are, one called the Evergreen Traffic Machine, and secondly the Agency Accelerator program. Tune in to catch these amazing programs and find out how to get consulting clients and grow your agency today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Run Paid Ads to Get Consulting and Agency Clients. [00:26] Eric’s two programs for getting consulting clients and accelerating agencies. [01:31] Running ads and the Evergreen Traffic Machine. [02:09] How effective Eric’s strategy on the agency side is. [02:52] Driving people to accelerate their agency even more through Eric’s second strategy. [03:28] That’s it for today! [03:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Stefano Romero Evergreen Traffic Machine Agency Accelerator Program Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 10, 2020
In episode #1378, we talk about five ways to learn from your competitors and shortcut your marketing success. We cover tips from how to work with the best people out there to learning from your competitors’ mistakes on podcasts they featured on! Tune in to hear how to optimize your business by keeping an eye on the winners in your space! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Ways to Learn from Your Competitors and Shortcut Your Marketing Success. [00:34] Finding your Dream 100 and people to work with using SparkToro. [01:39] Using Built With and Wayback Machine to track a competitor’s strategy evolution. [02:45] Checking how successful a competitor’s ads are using Facebook Ad Library. [03:24] Learning from a competitor’s mistakes on podcasts they featured on. [04:44] Using Adbeat to see what kinds of ads competitors are using on Google. [05:24] That’s it for today! [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SparkToro Chet Holmes Built With Russel Brunson ClickFunnels Hotjar Crazy Egg Wayback Machine Facebook Ad Library Leveling Up Nathan Latka Adbeat Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 9, 2020
In episode #1377, we share two free Ubersuggest features you can use to grow your traffic today! Top Pages and Site Audit are both free and can help you get your numbers up immediately. Tune in to hear from Neil about why he chose to keep Ubersuggest almost completely free and how it can help you and your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Two Free Ubersuggest Features You Can Use to Grow Your Traffic Today. [00:38] A recap on Ubersuggest and how you can use the tools! [01:12] The multitude of free ways to use Ubersuggest. [01:31] The Top Pages report from Ubersuggest for surveying your competitors [02:44] Choosing between Ubersuggest and other services, such as Ahrefs. [02:54] The Site Audit report; fixing problems with maximum impact! [03:44] The pricing at Ubersuggest and Neil's payment model currently. [04:51] That is it for today! [04:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest Brian Dean Ahrefs Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 8, 2020
In episode #1376, we ask what happens if your startup has exhausted all of its cash and you slash your marketing spend to zilch? Marketing is often the first expense to get cut when money is low, and in some ways this makes sense. Tune in to hear our thoughts on the best ways to cut marketing costs without losing vital income! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Happens If Your Startup Has Exhausted All of Its Cash and You Slash Your Marketing Spend to Zilch? [00:41] The first expense that goes out of the window: marketing. [01:06] Keeping the profitable marketing budget and cutting the rest. [01:49] The story of ConversionXL and the idea of paid trials. [03:22] Look for partnerships for a cheap alternative to traditional marketing. [04:27] Playing the long game, adapting and taking some inspiration from Gary V. [05:54] Using SparkToro to find your ideal partnership!  [06:20] That is it for today! [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ConversionXL Gary V SparkToro Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 7, 2020
In episode #1375, we talk about two free features on ClickFlow that you can use to grow during tough times! ClickFlow has been serving more and more companies of different sizes over the last few years, why not give it a try? Tune in to hear about the Content Decay and Content Editor features and how they can help you and your businesses during this crisis! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Two Free ClickFlow Features You Can Use to Grow During Tough Times. [00:34] The evolution of ClickFlow and the audiences it serves. [01:15] The Content Decay feature on ClickFlow for reigniting traffic for your content. [02:24] How often to update your content for best results. [03:30] Using Content Editor to make your pieces and post more appropriate. [04:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   ClickFlow HubSpot Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 6, 2020
In episode #1370, we share four unorthodox social media hacks that will double your social traffic! Social media is not all about likes and retweets, it is also about comments! Learn this and more on today's episode as we help you increase your reach, engagement and ultimately your conversation rates! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 4 Unorthodox Social Media Hacks that will Double Your Social Traffic. [01:12] Doubling down on the all-important first window of time that a post is live. [01:53] Posting on multiple channels and making the most of your content. [02:43] The value of comments; asking questions takes your content so much further! [03:35] Using ego-bate to get more retweets and reach. [04:28] That’s it for today! [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ben Horowitz Andreessen Horowitz Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 5, 2020
In episode #1369, we share five secrets to growing your e-commerce sales and paid advertising! This list of tips and tricks can take you from moderate to booming and they really are pretty straightforward and easy! Tune in to hear about product reminders, one time offers and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Secrets to Growing Your E-commerce Sales and Paid Advertising. [00:32] Re-marketing customers through video advertising. [01:13] Product reminders through text-messaging and email. [01:40] Notifications around stock numbers; creating a sense of urgency helps! [02:35] Customer data platforms to maximize your business' reach and scope. [03:15] One time offers for e-commerce: up-sells upon checkout! [04:26] That’s it for today! [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Fabletics Kate Hudson Hull Lytics OTO Script Russell Brunson Traffic Secrets Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 4, 2020
In episode #1368, we share five tips to increase your click-through rates. Higher click-through rates mean more traffic, more data and better opportunities to grow, all things that you should want for your business, today! Tune in to hear about updating posts, powerful copywriting, refreshing ads and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Tips to Increase Your CTR! [00:59] Updating the dates on your posts to boost your numbers. [01:31] The reason for higher click-through rates; ranking on search engines. [02:07] Evoking curiosity and using suggestive and interesting titles to lure in visitors. [02:35] The power of copywriting and how to persuade the human mind. [03:07] How to go about on-SERP SEO; enticing an audience to visit your site. [04:03] Using FAQ Schema markup; drawing more attention and high ranking. [04:45] Avoiding ad-fatigue through rotating and refreshing things.  [05:31] That’s it for today! [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ClickFlow Breakthrough Advertising The Boron Letters Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 3, 2020
In episode #1371, we tell you how to start a wildly successful podcast from scratch in 2020! With more people staying home with more time on their hands, now is a better time than any to build a podcasting platform for your business! Tune into this episode to hear how you can use data, keywords and a bunch of helpful tools to get out there and capture a huge audience! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Start a Wildly Successful Podcast from Scratch in 2020. [00:37] Why now is a better time than any to start a podcast! [01:30] Interesting current data from the podcast world. [02:32] Ease of entry with standard tools on your computer or phone. [02:58] Showing an audience all your episodes for more traffic! [04:24] The importance of keyword research to find relevant terms. [04:44] Finding trending topics to discuss and boost traffic. [04:55] Shorter, daily episodes versus longer, less frequent posts.   [05:21] Using the facility of show notes as a means to higher ranking. [06:08] There's not too much to podcasting; why not give it a try? [06:32] Sticking it out and reaping the rewards after some time. [06:53] That’s it for today! [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Hot Pod News QuickTime Libsyn Spotify Transistor Ubersuggest Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 2, 2020
In episode #1366, we give you seven tools that will help push you through the tough times! In the current global pandemic, we know that things in your business are probably taking a bit of strain so we decided to share this list of affordable tools that can make things that little bit easier. From email marketing to optimized routines, you are going to want to check these out! Tune into hear about how you can make it out the other end intact and thriving!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tools that Will Help Push You Through the Tough Times. [00:41] Cutting costs on software through AppSumo! [01:03] ClickFlow's Content Decay feature for recovering traffic. [01:26] Free help from ProfitWell around your data and analytics. [01:41] Affordable email marketing with SendFox. [02:09] Neil's own Ubersuggest and the offer he has on it at the moment. [02:22] Optimizing your day and better time management with RescueTime. [02:51] Screen casts and simpler demonstrations using Loom!  [03:33] That’s it for today! [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: AppSumo Content Decay ClickFlow ProfitWell SendFox Ubersuggest RescueTime Zoom Loom Slack Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
May 1, 2020
In episode #1369, we talk about how to attract and close your first six-figure consulting deal! As we sit in the midst of the coronavirus pandemic, consulting and side-hustle work is more important than ever, so we thought we would give you a little help in finding that amazing deal you have always been hoping for. Tune in to hear about where to look, how to reach out and what to offer, in order to get it done! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Attract and Close Your First Six-Figure Consulting Deal. [00:39] The current job climate and why this topic is so relevant right now. [01:02] Eric's experience as a SEO strategist trying to add more value. [01:55] Reaching out through multiple means and finding clients. [02:51] Looking at recently funded companies and contacting them to help. [04:26] Getting into the psyche of CEOs and investors. [05:54] That’s it! [05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Brick Media Data.com Salesforce Quora Upwork Crunchbase PitchBook TechCrunch Zynga Loom Mixmax Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 30, 2020
In episode #1374, we talk about how you can skyrocket your search traffic without spending a cent! With more and more people staying home and spending time online, it is up to you to make sure they visit your site, and in today's episode we show you how! Tune in to hear about refreshing content, news-jacking and power-pages! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Skyrocket Your Search Traffic Without Spending a Cent. [00:35] Increases in users spending time online at the moment. [00:54] Updating your pages that have been doing well recently. [01:20] How ClickFlow can help you improve your keywords and up your numbers. [01:39] The idea of news-jacking; creating a widget that services a need. [02:27] Finding trends and creating content on those subjects. [03:14] The usefulness of power-pages for consolidating your traffic to a single point. [04:21] The crazier the design, the harder it is to update! [04:37] That’s it! [04:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   ClickFlow Google Trends BuzzSumo Brian Dean Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 29, 2020
In episode #1373, we talk about how you can find a job during tough times. As many people lose their jobs and unemployment rates skyrocket, there are still ways to find work. You may not find your dream job right now, but something is better than nothing! Tune in to hear about following the money, providing value and building relationships that can be capitalized on! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get a Job During Hard Times. [00:31] The current, unprecedented rates of unemployment in the US. [01:29] Companies that are currently hiring despite the crisis! [02:19] Reaching out, offering value and building rapport quickly. [02:44] Using your skillsets and applying them to a venture-funded company. [03:04] Ways to find companies that could use your help at this point in time. [04:09] That’s pretty much it for this episode! [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Goldman Sachs Amazon CBS Walgreens Instacart Walmart We Work Remotely Upwork Freelancer Crunchbase Candor Hiring Freezes Bird Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 28, 2020
In episode #1366, we talk about the best type of content to create during rocky times! As the landscape continues to shift and change with the uncertainty of the coronavirus pandemic, it is important for your business to stay agile and responsive. Tune in to hear how you can adapt your content to suit the current situation! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Type of Content to Create During Rocky Times. [00:35] Responding to the current climate and the difficult circumstances in which we find ourselves. [01:08] The helpful service of well-presented, useful data. [01:51] Looking at the last year of trends to point you in the right direction. [02:40] Using Twitter, Ahrefs and BuzzSumo to explore trends and content. [03:15] Neil's early coronavirus blogpost and its popularity. [04:01] Creating infographics and creating links to the original source. [04:20] The list of priorities at the moment and appealing to what people need now.  [05:02] Remaining flexible and responding to the specific day. [06:04] That’s it for today! [06:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   ProfitWell Within Ahrefs BuzzSumo Infogram Canva Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 27, 2020
In episode #1365, we talk about how your business can survive during the coronavirus. As the global pandemic grows in scope and seriousness there is no longer any doubt that this will massively affect all businesses. Tune in to hear our suggestions of measures you can take today in order to stay afloat! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Your Business Can Survive During The Coronavirus. [00:37] Placing this conversation within the continuum of the virus and our episodes on the subject. [01:09] Applying for small business financial aid and disaster relief from the government. [01:51] Staying in the know and up to date on information and resources. [02:36] Cutting costs and renegotiating your contracts and wages. [03:27] The best ways to let people go from your company and lead well. [04:45] Checking your leading indicators; sales conversations and conversions. [05:29] Get flexible; now is the time to rethink your offers and opportunities for the short term.  [06:20] That’s it for today! [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 26, 2020
In episode #1364, we share the five social media strategies that you should stop doing in 2020! Social media platforms are constantly evolving and that means your strategies need to too. What worked last year or even last month might not be effective today. From posting to links to repurposing content across platforms, we give you the lowdown on what should be flushed from your practice! Tune in to hear about what really works, now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 5 Social Media Strategies That You Should Stop Doing in 2020. [00:32] Output for output's sake; you need an audience to have reach. [01:13] Links do not work as well as they used to! [01:48] Losing track of your numbers — you need to keep an eye on your analytics. [02:32] Reusing content from different platforms; post manually on each! [03:30] Lack of engagement and response breaks down the goal of community building. [04:12] That is it for today! [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary V Sprout Social Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 25, 2020
In episode #1363, we give you five SEO strategies you should stop using in 2020! From buying links and product pages to publishing content for the sake of it, these are no-nos in today's marketing world, so beware! Tune in to hear which strategies you should stop wasting your time on! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 5 SEO Strategies You Should Stop Doing in 2020. [00:34] Why buying links is outdated and a waste of time. [01:20] Publishing content for the sake of it; you need to stand out. [02:17] It's not about word count, it's about quality! Stop counting words! [03:20] Don't disrupt the user experience, keep it smooth and user-friendly. [04:07] Staying away from product pages; those days are gone. [05:16] That is it for today! [05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: OLAY Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 24, 2020
In episode #1362, we share Neil's favorite new growth strategy of 2020 so far! A recent experience filming a video on a boat with Rovert Herjavec showed Neil the power of the stars. If you can attach a big name to your product and marketing, conversion rates go through the roof. Neil has found that Cameo is a great way to easily access celebrities without much work or many middlemen, tune in to hear all about it!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil's Favorite New Growth Strategy of 2020 So Far. [00:32] The video that taught Neil a big lesson about conversion rates. [02:01] Using Cameo to get great celebrity affiliations! [02:35] Using this strategy on a smaller scale with your own staff and friends. [03:04] That’s it for today! [03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Robert Herjavec Shark Tank Money Map Press Kylie Jenner Kylie Cosmetics Cameo   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 23, 2020
In episode #1361, we share Eric's favorite new growth strategy of 2020 so far! Eric has been testing the power of podcasting for a while now and is seeing just how far he can take this medium into monetization and beyond. With tools like Supercast, there are ways that you can turn loyal followers into paying subscribers and the results are almost in! Stay tuned to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Eric's Favorite New Growth Strategy of 2020 So Far. [00:44] Continual testing with podcasts; subscription, advertising and events. [02:15] The macro strategy for getting paid subscriptions to a podcast. [03:07] What you can do to help Eric in his testing! [03:21] That is it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Leveling Up Supercast Kylie Jenner Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 22, 2020
In episode #1360, we share seven simple tricks for running more profitable ads. Wherever you are placing your ads, you are going to want to check out these easy strategies for improving your clickthroughs and conversions. Tune in to hear about social media stories, retargeting, educational content and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Simple Tricks for Running More Profitable Ads. [00:32] Running engagement ads first! Increased clickthrough rates are exponential! [01:16] Using landing page content on social media stories. [01:55] The importance of retargeting on different platforms and focussing on reach. [02:35] Using different pitches and pages when retargeting an audience. [03:30] Refreshing ads quickly and batch production of your content. [04:12] Using educational content and product pitches within this. [05:10] Finding inspiration for your advertising from the best out there! [06:04] That is it for today! [06:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: OLAY Facebook Ad Library Swiped Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 21, 2020
In episode #1359, we give you five tools to help you run a remote team. In the midst of the coronavirus pandemic, working remotely is a more important topic than ever before, so we wanted to give you these five things to boost your ability to excel! From communication tools and note-taking to project management and beyond, tune in to get it all!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 5 Tools You Need to Run a Remote Team. [00:34] The current remote climate and what this means for businesses. [01:38] The great service provided by Zoom! [02:32] Downturns in the economy and why they are never what you expect. [03:10] Communication and connection on Slack and Microsoft Teams. [03:42] Flexible and improved note-taking on Notion. [04:12] Project management on platforms such as Asana. [04:56] Feedback and connection to the pulse of organization through 15Five.  [05:51] That’s it! [05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Zoom Slack Microsoft Teams Skype Notion Evernote Asana 15Five   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 20, 2020
In episode #1358, we share five unusual hacks to convert more inbound traffic into customers for your business! From surveys and freemium experiences to retargeting and pic snippets, these are all worth you attention. Tune in to get these strategies that you may not have heard of yet. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Unusual Hacks to Convert More Inbound Traffic into Customers. [00:44] Using surveys to funnel traffic on your site to specific campaigns. [01:34] Creating a freemium experience with exciting elements and features. [02:35] Everywhere retargeting; higher conversion rates and lead generation. [03:40] Pic snippets for better email open rates. [04:15] Customer data platforms and weaponizing your collected data! [05:31] That’s it for today! [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: The Ask Method Ryan Levesque Bucket.io Hull Clearbit HubSpot Outreach Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 19, 2020
In episode #1357, we give you seven new and emerging growth channels that aren't saturated yet! We talk about tools, social platforms, podcasting and more. There is so much out there that you can utilize for your company's growth, so listen in to hear how you can get your numbers way up! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 New and Emerging Growth Channels That Aren't Saturated Yet. [00:36] Leveraging the power of tools; acquiring new customers affordably. [01:05] The power of LinkedIn and its organic reach! [01:47] Using landing page content for stories on social media platforms. [02:34] Podcasting versus blogging; it is still a great time to start. [03:44] Expanding your geographic reach; new regions means more money. [04:18] Customer data platforms and creating a marketing machine from what you have. [05:06] Using live platforms for selling as well as education.  [05:54] That’s it for today! [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode: HubSpot Grader Ubersuggest John Lee Dumas Pat Flynn Ahrefs Upwork Hull Lytics Tai Lopez Grant Cardone   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 18, 2020
In episode #1356, we share five ways to stand out and get noticed as a marketing employee! From writing out great content to fearlessness and work on the side, these are the five things to get you a raise and a promotion. Tune in to hear how you can get ahead of your peers and up your game! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Stand Out and Get Noticed as a Marketing Employee. [00:36] The interest in boosting your career; the reason for today’s topic! [01:04] The power of writing in sharing your particular type of thinking. [02:00] Coming up with new and fresh marketing strategies to use at your company. [02:53] Fearlessness in the face of a challenge; speaking out and using research. [03:51] Finding ways to cut costs and save money. [04:35] Bringing in learnings from a side-hustle to your main employer! [05:24] That is it for today! [05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary V Andrew Chen Law of Shitty Clickthroughs   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 17, 2020
In episode #1355, we talk about how to rank your content on a new website for less than one thousand dollars! When starting out with a new site, it can be tricky to get higher up in search engine rankings at first, but with these few strategies and simple tools, you can get there in no time. Tune in to hear about renewing old content, converting existing content and using ego bait! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Rank Your Content on A New Website for Less than $1K. [00:41] Google's ranking system and which signals to boost for them. [01:17] Utilizing Google Search Console and making it easier for search engines. [02:07] Finding articles to convert into infographics for more links. [02:48] Content Explorer on Ahrefs; searches for traffic-heavy keywords. [04:04] Renewing decayed content and boosting dropping traffic. [04:41] Using ego bait to reach out to powerful people in a particular space. [05:29] That’s it! [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Yoast SEO All in One SEO Rank Math WordPress Google Search Console BuzzSumo Ubersuggest Dribbble Ahrefs Backlinko Exploding Topics Content Decay ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 16, 2020
In episode #1354, we talk about when you should go beyond basic SEO tactics. This means creating things like tools and widgets, using some helpful plugins, posting linkable content and more! Tune in as we unpack the ways that you can take your traffic and reach that much further with these advanced strategies! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Go Beyond Basic SEO Tactics. [00:35] What do we mean by the term 'basic SEO tactics? [01:01] A great SEO plugin for WordPress that you should be using! [01:20] Going above and beyond what everyone else is doing. [01:55] The power of building a tool or a widget; finding something that you can provide. [02:55] Linkable content; the work that goes into infographics. [03:29] Using a 'power page' to up your ranking in many different areas. [04:10] Transcribing and translating content to reach different markets.  [04:36] Updating old content to keep it alive and ranked. [05:08] A-B testing your title tags for increased traffic and more persuasion. [05:29] Using FAQ Schema and covering all your bases on Google. [06:14] That is it for today! [06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: WordPress All in One SEO Omni Calculator HubSpot Ubersuggest Backlinko Ahrefs Content Decay FAQ Schema Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 15, 2020
In episode #1353, we discuss all the reasons why you should start a side hustle to level up your marketing skills. While some employers prohibit employees from doing work on the side, it can be a significant advantage to any company. Tune in to hear why employers should grab the opportunity to invest in upcoming entrepreneurs!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Start A Side Project to Level Up Your Marketing Skills? [00:36] Thoughts on allowing employees to have side hustles.[00:52] Why we encourage side hustles at Single Grain.[01:09] Feel good if your employee ends up leaving you to pursue their side hustle full-time. [01:34] Wanting the best for people even if it doesn’t produce the best outcome for you.[01:44] A side hustle is the best way to learn marketing because you are keen to experiment. [02:02] Find a job that gives you the autonomy to experiment and allows you to fail. [02:59] Keep in mind that people will make more effort to learn things they care about.  [03:35] People will apply what they learn to your business, and thus you benefit indirectly. [04:25] Employers should see potential entrepreneurs as people worth investing in. [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Marketing School Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 14, 2020
In episode #1352, why this is the number one reason why your traffic is not growing! Our biggest message is that marketing channels become crowded so to keep being different you need to use an experimentation/innovation model. By applying this strategy you can test the waters before taking big shots at differentiating yourself. Hear more by tuning in today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why This is the Number One Reason Why Your Traffic is Not Growing.[00:33] The idea that all good marketing channels eventually become less effective.[01:15] Rejuvenating a marketing channel by conducting mostly failed experiments.[02:51] Conducting small experiments that lead to large innovations.[03:47] Why people don’t grow: they aren’t taking big enough shots.[04:06] Getting into the mindset of experimentation, or else.[04:22] That’s it for today![04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Andrew Chen TikTok Instagram ‘The Law of Shitty Clickthroughs’ Andy Johns Ubersuggest Clickflow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 13, 2020
In episode #1351, we talk about the top seven marketing tools that you should pay for! We cover everything from back end analytics and CDP software to the best platforms for editing videos and finding templates on the cheap. Tune in to hear how you can make attractive campaigns and know exactly how they are doing! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Top Seven Marketing Tools that You Should Pay for.[00:35] Paying the price for the use of Sprout’s great reporting to plan based on its data.[01:03] Skipping expensive designer hires by using Canva templates.[01:37] Using Slack’s integration capabilities to shares insights with your team.[02:24] The effectiveness of videos; using frame.io for editing.[03:05] Webinar software capabilities enabled by Livestorm.[03:31] How Supermetrics acts as an API between ad platforms and Google Data Studio.[04:02] The automated CDP that Hull enables.[05:00] That’s it for today![05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Sprout Social Canva Slack GA Insights Asana Frame Livestorm Supermetrics Google Analytics Google Data Studio Hull Clearbit Outreach Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 12, 2020
In episode #1350, we talk about how you can hire incredible designers for cheap! We touch on pointers like reaching out to designers in countries with a lower cost of living, what platforms to use, and all the different ways you can vet one to see if they are a good match! Get it all right here! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Can Hire Incredible Designers for Cheap.[00:33] How to reach out and confirm designers on Dribble or Behance.[01:08] Finding permanent designers in areas where the currency is weaker than the US.[01:49] Using filters to vet designers on Upwork.[02:40] The value of paying your regular designer per project vs per hour for quality control.[03:49] A pro tip: use Dribbble’s talent program to find new designers you didn’t know before.[03:58] Testing designers with small initial projects using clear descriptions.[04:39] The more similar a designer’s past work to your brief, the better they will do.[04:55] That’s it for today![04:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Dribbble Behance Instagram 99designs Upwork Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 11, 2020
In episode #1349, we talk about where social media marketing is headed in 2020 and beyond! We look at the rise of stories, moving away from landing page conversion and why you should be pumping all your money into video! Tune in to get the latest for your social media strategy! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where Social Media Marketing is Headed in 2020 and Beyond.[00:36] The increase of the concept of stories across the different platforms.[00:55] Monetization will move from landing pages to native social media pages.[01:50] The gift of working your sales pitch into normal copy and conversation.[02:57] Increases in conversion numbers when utilizing cheap influencers.[05:02] The importance of video; better relatability, conversion and engagement.[05:29] Spending a small amount of money every day to boost your reach.[06:02] That’s it for today![06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Traffic and Funnels Seinfeld Cameo Kim Kardashian FameBit Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 10, 2020
In episode #1348, we share seven crazy sales tactics that work surprisingly well! From personalized webinars and cold texting people using their first names to the idea of the 'dream 100', we cover some great ways to boost your sales. Tune in to hear how these can help your business and get you ahead. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Crazy Sales Tactics that Work Surprisingly Well.[00:34] Personalized webinars and reaching out to specific companies with solutions.[01:31] Using PicSnippets to trick people into opening a link you want them to access.[02:19] Retargeting based on reach and boosting traffic and action.[03:24] Cold texting with someone’s name to improved response rates.[04:53] Laying out your dream people to work with and giving direction to your work.[05:25] Calendarising calls and appointments to increase show-up rates.[06:10] Dinners and events to make connections (after coronavirus!). [07:13] That’s it for today![07:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest PicSnippets Twilio Dream 100 Calendly  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 9, 2020
In episode #1347, we talk about how you can write a very effective chat marketing sequence! Chat is proven to do well with converting people, especially when it comes to a product, so we are going to talk about how to structure it to get the conversion results you’ve been looking for. We cover how to funnel a customer down on web-based chat experiences and the value of educational pitches when it comes to text-based ones. Enjoy! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Can Write a Chat Marketing Sequence that Works.[00:33] What is chat marketing? Chat-based platforms that convert![01:44] Web-based chat tactics: firstly find out the reason a customer has visited your website.[02:39] Mapping which of three main activities a visitor can be funneled down into.[03:11] Making the transition from bots to human-assisted smooth by using LTVplus.[03:48] Text-based strategies: the first message should be the ‘first name question mark’.[04:27] Make the chat educational: customers want a problem solved.[04:51] Increases in Ole’s ROI and conversions after releasing an educational article.[07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ManyChat MobileMonkey Twilio Intercom Drift LTVplus Ole Henriksen Google Ads Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 8, 2020
In episode #1346, we talk about Neil’s crazy Instagram strategy for 2020! Eric had his turn on the last one and now it’s time to hear from Neil! This great tip session includes the results of a testing process Neil has been conducting to find out which content types get the best responses. The main takeaway from today is using Instagram’s Live format to drive web traffic and how to optimize that process. Don’t miss today’s tips to get your Instagram popping in 2020! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil’s Crazy Instagram Strategy for 2020.[00:53] One step further than the Instagram carousel: the LinkedIn carousel![01:00] The result of Neil’s content testing: people respond to family-related content.[01:32] Driving leads to your website using Live rather than Instagram posts.[02:50] Using the Q&A format rather than spitballing in Live sessions.[03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Neil Patel on Instagram Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 7, 2020
In episode #1345, we talk about Eric’s crazy Instagram strategy for 2020! By crazy we don’t mean going out there and doing anything that outlandish, but simply that these tips will have crazy good outcomes if implemented! We highlight things like using peer carousels, how to accurately run contests to reach the right audiences, and ways to repurpose content to put it to maximum use. Tune in for all the best Instagram strategies for 2020! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Eric’s Crazy Instagram Strategy for 2020.[01:06] The use of carousels which have proven to up engagement with posts.[01:34] Using guest carousels in which a friend posts your carousel their account.[02:25] When running contests, make the prize geared towards those you intend to reach.[03:30] Better CPA which can be gained through Instagram story ads.[04:09] Repurposing YouTube content to share to other platforms.[04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Eric Siu on Instagram Chris Do on Instagram RafflePress KingSumo Giveaways Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 6, 2020
In episode #1344, we advise you on approaching your marketing in times of uncertainty. Rather than making irrational decisions based on fear, keep doing the things that have already proven to work and keep going it as long as you are making a profit. Tune in to hear why it’s wiser to keep investing in your business than turning to the stock market in times of crisis.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What To Do with Your Marketing In Times of Uncertainty. [00:39] Marketing is ROI-centric so do not let the economy throw you off. [01:16] If you spend $1 and make $2 – it’s still worth your while! [01:36] Look at the data instead of responding irrationally to fears.[01:45] Make sure Google Analytics or Google Data Studio is set up correctly.[01:57] VCs look for a formula when deciding whether they want to invest. [02:21] Why you should rather invest in your business than the stock market. [03:06] Go back to the basics and double down on what works. [03:29] As long as you continue to see a profit, the economy should not worry you. [03:50] Dial down the experiments and pull in the guaranteed profits. [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Analytics  Google Data Studio  Tesla Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 5, 2020
In episode #1343, we compare making content for specialist versus generalist audiences. Big brands have the budgets and other resources to do well with generalist content, but for smaller companies, it is best to specialize and focus on a very specific market. Tune in to hear how you can also increase your revenue through subscriptions by opting for content that speaks to a niche audience.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Generalist vs. Specialist: Who You Should Make Content For and Why. [00:39] What we mean by “generalist” and “specialist” and examples of each. [01:32] Why the majority of those listening should specialize as much as possible. [02:26] Specific content that targets specific problems will end up performing better.[03:00] The traffic to specialized blogs and podcasts seems to be increasing too. [04:05] The more you specialize, the more you can ask for subscriptions. [04:39] The many benefits of focusing on a specialist audience rather than a generalist one. [05:05] That’s it for today![05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: The New York Times The Atlantic The Information Hot Pod News Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel 
April 4, 2020
In episode #1342, we share how Google might be stealing half of your potential traffic and how to get it back. The key is to diversify by having several different channels through which traffic can flow and thus not relying solely on SEO. Tune in to hear how you can keep gaining traffic despite Google’s competing efforts!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Google Might Be Stealing Half Your Traffic and How To Get It Back. [00:53] A recap of Jumpshot’s study about SERPs and Google redirecting traffic.  [01:45] Keep in mind that Google will continue to direct traffic for their benefit. [02:11] Stick to the fundamentals and best practices like driving traffic through SEO. [02:21] Focus on your own destiny by creating something independent of other channels. [03:02] Diversify and go omnichannel so that you have several streams of traffic. [03:41] Optimize what you are ranking for or the text in your featured snippet.[03:45] Consider optimizing your title and meta description by using Clickflow.[04:06] Test out your copy and make it as persuasive as possible using Twitter. [05:12] How the FAQ page schema can improve your ranking and increase traffic. [06:30] That’s it for today![06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SparkToro Rand Fishkin Moz Ubersuggest Clickflow Google Search Console Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 3, 2020
In episode #1341, we share four secrets to rapidly increase your traffic with long-tail SEO. There are several resources and tools that can help you find relevant keywords and thereby improve your SEO. Tune in to hear how monitoring the performance of your posts can help you to remain proactive!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Four Secrets to Skyrocket Your Traffic With Long-Tail SEO. [00:33] Look for all the related keywords that people are searching for. [01:13] Blend the keywords in with the rest of your text so that it flows well. [01:26] Monitor the traffic from your high and low performing posts.  [02:00] Check out The Beginner’s Guide to SEO by Moz and structure your content this way. [02:50] Use power pages and pillar pieces and how they differ. [03:31] The tools you can use to find keywords and add them to your content. [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Content Decay Clickflow  The Beginner’s Guide to SEO by Moz  Backlinko Ubersuggest    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 2, 2020
In episode #1340, we share how you can safeguard your marketing during an economic downturn. A crisis like the COVID-19 can have an astronomical impact on the economy, but if you make smart decisions now, you can thrive in a recession while everyone else is having a hard time. Tune in to hear why this is not a time to invest in long-term strategies and why you should stockpile as much cash as possible.    TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: How to Safeguard Your Marketing During An Economic Downturn. [00:31] The impact that COVID-19 is having on the global economy.[01:01] Even if your company is not being affected, the stock market is. [01:11] Avoid investing in long-term strategies and focus on anything related to performance.[01:48] During the previous recession, budgets shifted from TV ads to pay-per-click. [02:12] Be sure to diversify and go omnichannel and keep doing SEO and content marketing. [02:33] A downturn is no time to test out new unproven channels.[02:50] You might have a bigger pool of talented employees and get them at lower costs. [03:05] Mergers and acquisitions will go for better deals. [03:39] Stockpile cash so that you can act quickly when the recession is over. [04:28] Have contingency plans in place and cut on nonessential expenses. [05:27] When things are uncertain, there are opportunities for you to thrive. [05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Warren Buffet  Antifragile  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
April 1, 2020
In episode #1339, we discuss how you can maximize the revenue you make from podcasting. Rather than simply focusing on all the direct ways you can monetize your podcast, think about the various indirect ways that your podcast can increase your revenue. Tune in to hear how doing affiliate marketing for other companies can be an easy way to make your show more profitable!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Maximize Your Revenue From Podcasting. [00:43] When you should start thinking about making revenue from your podcast. [00:59] How you can make money by running ads on your show.[01:25] Think about linking a high-ticket event to your podcast. [01:45] Use the opportunity to pitch any product or service your sell in your company.[02:35] Consider all the indirect ways your podcast can make you money. [02:53] How Supercast can help you create subscriptions for your podcast. [03:38] Do affiliate marketing for other products and services to get a cut of their sales.  [04:04] Test out all the strategies but avoid spending too much on any one of them. [04:24] That’s it for today![04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Leveling Up Podcast  Supercast Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 31, 2020
In episode #1338, we talk about how to really get your site ready for voice search! We have already covered just what a big deal voice search is and will be in the near future. It is already making up a large portion of the way that users are interacting with search engines. Tune in today to hear about how you can make the most of these developments in order to increase your ranking and traffic. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Really Get Your Site Ready for Voice Search.[00:35] We know voice search is a big thing, how can it work for you?[00:53] Getting a featured snippet; aiming for rank zero![01:41] Keeping your answers short and to the point for increased ranking.[02:05] Domain authority and starting with the basics of SEO.[02:44] Monetizing your voice search traffic using tools like Jetson.[03:04] Using your ranking to creatively include your brand in results.[03:45] That’s pretty much it for today![03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Jetson Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 30, 2020
In episode #1337, we talk about how original research can supercharge your content marketing! Creating content based on your own findings and research has proven to increase traffic and backlinks over recycled and old data available elsewhere. Tune in to hear how conducting these studies and posting them in the right way can boost your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Original Research Will Supercharge Your Content Marketing.[00:35] What do we mean by original research in this context?[01:19] Once the data has been collected and compiled, post something accessible.[01:41] The increase in backlinks when using original data over someone else's.[03:33] Look for hot topics; you want to write about things that people want to read![04:01] Data points often signal utility to readers and will get more clicks and traffic.[04:37] Well-presented data; graphs and graphics with tools like Canva.[04:52] Outsourcing this job to others if you do not have time to do it yourself! [05:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ClickFlow Backlinko Ubersuggest Ahrefs Canva Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 29, 2020
In episode #1336, we chat about how AI will impact the future of digital marketing. Artificial intelligence is arguably the biggest looming area of modern technology and the future of this field of development will undoubtedly have a huge impact on the course of human history. This will translate into the marketing field as well, with companies being about to offer increasingly impressive services thanks to the data-ingesting abilities of AI systems. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How AI Will Impact the Future of Digital Marketing.[00:35] The current AI climate and big players in the game right now.[01:26] Smart devices, IOT and increasingly integrated systems.[03:01] The abilities of machines to sift through massive amounts of data.[04:23] Suggested products and service; leveraging your tastes and those around you.[04:52] How this translates into the marketing game right now.[05:38] That’s pretty much it![05:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SoftBank Masayoshi Son ClickFlow TensorFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 28, 2020
In episode #1335, we share seven places that you should invest in as a digital marketer. Investing in people, branding, and education is almost always guaranteed to deliver an ROI. Tune in to hear why email and webinars are not dead but still worth the investment! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Places to Invest As a Digital Marketer. [01:07] Invest in people and consider how you can delegate tasks to scale your business. [01:55] Prioritize branding, whether a personal or corporate brand. [02:35] Go omnichannel so that all your eggs are not in one basket. [03:19] Start investing in education through conferences and meetings with likeminded people. [03:55] Don’t be afraid of putting money towards ads if you have a working funnel. [04:18] Choose a reputable email provider that allows you to regularly scrub your list. [05:09] Why it is still worth doing webinars and teaching people. [06:13] That’s it for today![06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Kylie Jenner Kylie Cosmetics ConvertKit SparkPost Mailchimp Livestorm EverWebinar Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 27, 2020
In episode #1334, we discuss seven common mistakes people tend to make when it comes to Facebook ads. Selling through your educational content is a better strategy than simply directing prospects to your product page, and keeping your ads fresh and alternating them is sure to capture the attention of your target audience. Tune in to hear how video can help you achieve your Facebook marketing goals!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Deadly Facebook Ads Mistakes to Avoid in 2020. [00:36] Take advantage of lookalike audiences on Facebook.   [01:29] Do not send customers back to the same landing page that they did not convert from. [02:18] Be sure to think through your funnel carefully. [03:23] Sell through your educational content rather than take people directly to a product page.[04:24] Keep your ads fresh by putting out new ones frequently and alternating them. [05:30] Don’t be afraid of using video ads – it outperforms image and text-based ones.[06:10] Ensure that you target broadly enough.  [06:53] That’s it for today![06:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Olay Traffic and Funnels Sam Ovens Marie Forleo Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 26, 2020
In episode #1333, we talk about five proven marketing emails you need to be sending your list today! From resending unopened emails to annual surveys and holiday offers, we give you five essential things that you can do today to boost traffic and revenue. Tune in to hear what they are and get things moving! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Proven Marketing Emails Your Need to Be Sending Your List.[00:34] Asking your list questions, preferably with a yes or no answer.[01:17] Scrub your list about once a quarter; find who is active and who is not.[02:00] Sending out offers and linking these to special occasions and holidays.[02:23] Annual surveys and getting feedback from your audience.[03:08] Resend emails to recipients who have not opened the first one![04:02] That’s it for today![04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode: ConvertKit Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 25, 2020
A Weird Growth Experiment! In episode #1332, we talk about a weird growth experiment that Neil carried out in which he vastly improved his wardrobe and started dressing really smartly. Neil wanted to see if he could up his conversion rates by spending a lot more money on high-end clothing. Tune in to hear about the lessons he learned and the influence that they way you dress can have on your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Weird Growth Experiment.[00:38] Neil's experiment with dressing more nicely and charging higher prices.[01:23] The types of clothes that Neil wore and how he picked them out.[02:20] How Neil dresses now and the importance of showing up nicely.[03:00] Neil's experiences before and after purchasing expensive clothes.[03:55] Location-specific expectations around clothing and the role of age.[04:23] Eric's own experiences in the realm of attire and his thoughts on backpacks.[05:21] The lesson from today's episode, dressing well in your range! [05:52] That’s it for today![05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Dolce & Gabbana Tom Ford Burberry Reid Hoffman Mark Zuckerberg TUMI Zara Uniqlo Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 24, 2020
In episode #1331, we are discussing what happens when you spend over one hundred million dollars a month on TV Ads! This is the story of Michael Bloomberg, the media and business mogul who is aiming for election. Tune in to hear how much coverage all that money can get you and how you cannot underestimate the importance of a clear message. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Happens When You Spend Over One Hundred Million Dollars a Month on TV Ads?[00:33] The presidential elections and the amount that Bloomberg is spending on ads.[01:58] Comparing the four most prominent candidates at present.[02:22] Building awareness through spending money and the importance of a message.[04:36] The problems with an excessive ad-budget for your messaging.[03:20] That’s it for today![05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Michael Bloomberg Bernie Sanders Elizabeth Warren AdBeat Donald Trump Hillary Clinton Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 23, 2020
In episode #1330, we chat about how Peloton turned a failing model around to become a billion-dollar business, using only one marketing tactic! That's right, we are talking about pricing. If your products or services are priced to high or too low your sales can easily suffer. Tune in to hear about ways to intelligently price your offers in order to maximize sales for your company and keep growing!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Peloton Went from Failing to Becoming a Billion-Dollar Business Using One Marketing Tactic.[00:34] Quick information on Peloton and what the company offers.[01:09] The initial struggles that the founder of Peloton had with investors.[01:48] Too cheap or too expensive — both bad for sales.[02:39] The impact of intelligent pricing; signaling quality through the price tag.[04:17] Current prices on Peloton's products and financing options they offer.[04:50] Starting with high-end pricing and then moving down-market with cheaper items.[05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: PelotonNike Allbirds Patrick Campbell Price IntelligentlyProfitWell Tomasz TunguzAffirmTesla Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 22, 2020
In episode #1329, we talk about why Brandless failed and if this means the end of SoftBank. We explain what Brandless were, their presumable opposition to Amazon and reasons they ended up going bust. Tune in to hear the lessons we can learn from Brandless and similar stories of failure. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Brandless Failed![00:35] The context; who was Brandless and what did they do?[01:24] SoftBank's past investments with Uber and more before Brandless.[02:55] Why Brandless failed; not figuring out the unit economics beforehand![03:47] The importance of proving a formula before diving in; slow and steady is best.[04:09] The story of SoftBank and the internal struggles and scandals.[05:11] That’s it for today![05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Brandless SoftBank TechCrunch Uber Debt is Coming Blogpost Wall Street Journal WeWork Wag! OYO Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 21, 2020
In episode #1328, we discuss where voice-search is going! We look at the current market landscape, the big players in the game and imagine what the imminent improvements will mean for user experience and increased traffic. To get to the latest on a big sector of the future market, make sure to tune in. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where is Voice-Search Going?[00:32] The current landscape and where it might be headed soon.[01:22] Questions around how to capitalize on increased traffic.[02:03] Statistics on the current usage and ownership of voice-tech.[03:49] The voice experience, improvements and how it might begin to operate.[04:35] A new way to think about voice tech; looking at the example of mobile.[04:56] That’s it for today![04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Alexa Apple Home Google Home Jetson Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 20, 2020
In episode #1327, we talk about new features that Google Search Console has recently released! Google Search console is only going to get stronger, so now is a great time to get on it if you aren't already. We talk about how it shows you your overall site speed, the great Discover section, and some other new pieces that relate to mobile usability. Our conversation also covers how it will make your site more searchable and how schema mark up is broken into subsections now. If you have software that leverages Search Console or if you're looking for a quick introduction to the platform, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Some New Features that Google Search Console has Recently Released.[00:54] The new visibility of overall site speed and tweaking site speed using it.[01:54] AMP pages in relation to site speed and pages which support mobile.[02:10] How great the Discover section is, provided you get a lot of traffic.[02:27] New sections to take a look at: the APM section, mobile usability pages.[02:45] How Google will make your site more searchable to job seekers.[03:06] Other new features: a video section, structured data, site links, FAQ, etc.[03:45] Faster arrival time that search data is shown in and the ability to change the date range.[04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Search Console Google Discover Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 19, 2020
In episode #1326, we talk about how you should measure your SEO efforts. You can no longer build your company through one channel, whether pay per click, social media, or SEO, and it’s important to understand how to think about these things together as well as separately. We speak to different metrics that can be used to keep track of SEO, which offer varying degrees of accuracy. Our conversation also covers how the relationship between paid marketing and SEO can either work in your favor or not. Lastly, we share some of our favorite tools for interpreting data, so for this and a whole lot more tune in to today’s episode! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Should Measure Your SEO Efforts.[00:38] How modern SEO involves a multichannel approach to converting traffic.[01:18] Gauging SEO by looking at impression count, click count, revenue, and conversions.[01:51] Whether to combine SEO with other marketing or keep it as a separate channel.[02:07] Erroneously measuring SEO by rankings and keyword volume.[03:12] Looking at traffic vs conversions as a good way of measuring SEO.[03:18] Why looking at SEO blended with other metrics is inaccurate.[03:41] Correlations between paid and SEO; when one benefits the other and vice versa.[04:10] Tools for making use of your data: Google Analytics and Google Data Studio.[04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Andrew Chen Google Analytics Google Data Studio Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 18, 2020
In episode #1325, we talk about seven unconventional ways that we run our companies. There are so many different ways to organize and direct a company and we share just seven that have helped us gain some of the success we have experienced. Tune in to hear about remote-friendly offices, direct feedback, lunch and learns, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unconventional Ways We Run Our Companies. [00:36] The hybrid-remote model and staying remote-friendly in today's economy. [01:10] Putting a CEO in place to run the ship and make sure things are working. [01:48] The usefulness and efficacy of direct feedback with your team. [02:45] Implementing a profit sharing pool for key members of your company. [03:41] Encouraging employees to have their own side projects for extra creativity. [04:12] Using 'lunch and learns' and taking on useful topics for the team. [05:25] The Jeff Bezos-inspired idea of memos for more thoughtful communication.  [07:00] Getting away from needless meetings and the impact of more time for client work. [07:58] That’s it for today! [08:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Acceleration Partners Jeff Bezos HackerNews Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 17, 2020
In episode #1324, we talk about the difference between 'A', 'B' and 'C' SEO players! We all want the best team we can build and dead weight in your company is not only a waste of money but can also bring down the boat. Tune in hear how to find or become the best player possible! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Differences Between A, B and C Players SEOs. [00:55] What is a 'C' player and how does it apply to the SEO game. [02:31] The 'B' player definition and the place they hold in a team. [03:19] What makes an 'A' player? The priorities of high performers. [04:29] Testing new waters and changing the game in regards to SEO. [04:58] How attending conferences and finding community can up your level. [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 16, 2020
In episode #1323, we talk about how pricing can be one of your biggest levers. In crowded and competitive markets, you can use your pricing model as a way to get an advantage over your peers and capture the audience that is up for grabs. Tune in to hear some examples of how companies you know are doing this smartly! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Pricing Can Be One of Your Biggest Levers. [00:39] Examples of big companies using reduced rates to grow. [01:38] Understanding your market and pitching at the right level. [03:05] Pricing as a differentiator from competitors in a crowded market. [03:39] The biggest winners in the online startup game at the moment. [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Netflix Uber Disney+ Amazon Prime Apple Jeff Bezos OptinMonster ProfitWell BareMetrics ConvertKit Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 15, 2020
In episode #1322, we share advice for dealing with declining traffic. While the volume of traffic varies from month to month, there are means of ensuring that your traffic increases steadily over time. Tune in to hear how you can learn from your competitors and why you have to compare the performance of your different channels.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What To Do If Your Traffic Keeps Declining.  [00:30] While traffic is not always steady, it should not be declining for months on end.  [00:54] Don’t fret: declining traffic is a common problem. [01:01] Use Google Analytics or Google Data Studio to see which channels are declining.  [01:21] If your traffic is going down but your revenue is growing, there is no problem.  [01:47] See which of your top posts are losing traffic and take action.  [02:04] Keep your top pages fresh by adding some new content to them.  [02:37] See what your competitors are doing and experiment with new channels.  [03:33] Compare the channels that are performing well with those that are not. [04:04] Consider hiring an agency that specializes in traffic.  [04:36] Send out a survey to test the popularity of your content.  [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Analytics Google Data Studio Dr. Axe ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 14, 2020
In episode #1321, we advise you on dealing with team members who are not leveling up as expected. Before simply firing someone, call them in for a few conversations and try to help them rise to their full potential. Tune in to hear how bringing in outside experts can help with the mentoring process! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What To Do If A Team Member Isn’t Leveling Up.  [00:37] On the topic of leveling up, check our Eric’s Leveling Up podcast!  [00:41] When someone is not improving or growing stronger over time. [00:51] Hiring someone and learning that they are not growing into new roles/responsibilities.  [01:14] It could also be that a person is failing to hit the required numbers.  [01:52] Having a straightforward conversation with an underperforming team member. [02:06] Calling someone in the second time and when it might be time for them to go. [02:18] Keep in mind that it takes some people longer to find their groove in a new role.  [02:44] Advice for talking to people during high-stake conversations.  [03:19] Lead with facts first and then say how you feel — no one can argue with emotions.   [03:30] Give people three chances and have the appropriate documentation in place.  [04:15] Check out Robert Glazer’s stuff on Mindful Transitions when letting someone go.  [04:38] Remember the employees have financial obligations and can’t just be cut off.  [05:15] What to do if someone is not leveling up but they have the potential for it.  [06:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Leveling Up  Crucial Conversations Robert Glazer Mindful Transition Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 13, 2020
In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even greater impact when they are used together! Tune in to hear how Dropbox, Uber, and Salesforce created waves with optimization and innovation.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Difference Between Optimization and Innovation.  [00:38] A definition of optimization and relevant examples from the marketing world.  [01:30] Innovation: doing things that are outside the box – like Dropbox! [02:09] Think about innovation as disrupting the industry and messing up people’s plans.  [02:20] A good example of this kind of disruption is what Uber did to the transportation industry. [02:39] The exponential growth that happens when you combine optimization with innovation.  [03:00] The lack of innovation in the marketing tool and SEO world. [03:21] How Salesforce changed the landscape of CRM's with innovation.  [04:08] Read the optimization versus innovation article by Andy Johns.  [04:28] That’s it for today! [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Dropbox Ubersuggest Uber  Salesforce Andy Johns Article on optimization and innovation Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 12, 2020
In episode #1319, we discuss whether influencer marketing works for B2B companies. While there are usually higher success rates for B2Cs, there is still an opportunity for B2Bs to benefit from this type of marketing – it’s all about finding the right influencers. Tune in to hear which tools you can use to find up and coming influencers!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Does Influencer Marketing Actually Work for B2B Companies?  [00:33] An example of B2B marketing: A marketing agency doing business with Uber.  [00:41] By the way, we are currently doing our Growth Accelerator in San Francisco! [00:50] How you can make influencer marketing work for B2B.  [01:32] Consider Andreessen Horowitz’s two influencers in the tech world.  [02:12] Many people have sought help from Neil because of his large audience.  [02:35] You need to find the right influencer to optimize this kind of marketing.  [02:52] Use tools like Social Blade to find up and coming influencers. [03:14] That’s it for today! [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Uber Kylie Jenner TechCrunch Microsoft Andreessen Horowitz DreamHost Social Blade Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 11, 2020
In episode #1318, we are going to talk about the top marketing geniuses to watch in the 2020. In marketing it is key to surround yourself with those are thinking outside the box, trying out novel ideas, and taking on the most creative approaches to the everyday marketing tasks. Stay tuned to hear our list of who we are following and why they are worth your time. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Marketing Geniuses That You Need to Pay Attention to in 2020. [00:33] Eric Siu: avid reader with a lot of information to offer. [01:09] Neil Patel: always tries new, unconventional things - choose non-consensus and right. [02:13] Ryan Bonnici: strategies on where marketing is going, the long-term view. [02:59] Syed Balkhi: entrenched in the WordPress ecosystem. [03:50] Brian Dean: tactical approach, testing new ways to grow without producing a lot of concent. [04:21] Yaniv Masjedi: building a good marketing team, and treating them like family. [05:02] Grant Cardone and Gary Vanerhuck: keeping a pulse on the social web. [05:35] Matthew Barby & Kevin Indig: understanding SEO and newsletters. [06:16] Russell Brunson & Ryan Deiss: implementing sales funnels and monetizing email lists. [06:56] Patrick Campbell: creative approach to content creation and customer response. [07:52] Erik Rivera: thinks outside the box with novel ideas. [08:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ryan Bonnici G2 Syed Balkhi WPBeginner OptinMonster Brian Dean Backlinko Yaniv Masjedi Grant Cardone Gary Vaynerchuck Matthew Barby Traffic Think Tank HubSpot Kevin Indig Russell Brunson Ryan Deiss Patrick Campbell ProfitWell Erik Rivera Honest Paws Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 10, 2020
In episode #1317, we discuss the number one way to get noticed and promoted as a marketer within your company. Most high-level marketers are so good at what they do that they often break out and start their own companies. However, if you are looking to get promoted in-house, stay tuned to find out why it is crucial to show your worth and understand what it means to be an A-player on your team. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number One Way to Get Noticed and Promoted as an In-House Marketer. [00:31] Understanding the three levels or three types of marketers. [00:57] Learning to notice problems, create solutions, and own it. [01:25] Importance of always having a reason behind why you deserve a raise. [01:58] Why the easiest way to get a promotion is by making your boss more money. [02:15] Adopting the mental model of being worthy of being paid more. [03:14] Getting noticed by saving your company more money. [03:29] How to be an A-Player in your company: proactive, solution-oriented, execution.  [04:18] Why the best marketers are often found running their own companies. [05:02] Choosing to be a long-term investor rather than a short-term investor. [05:44] That’s it for today! [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 9, 2020
In episode #1316, we talk about the five overlooked SEO tweaks that will ultimately help you grow your organic traffic faster. A lot of times we tend to forget about the organic growth we can gain by consistently repurposing and linking old content on our own blogs. Tune in as we go over these five simple tweaks you can apply today to grow your organic traffic in no time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Overlooked SEO Tweaks That Will Grow Your Organic Traffic Fast. [00:31] Tweak #1: Look for Google pages that have a high impression count to tweak your title. [01:05] Tweak #2: Find three old blog posts relevant to your new piece and link to the new one. [01:42] Tweak #3: When updated older pieces of content, add new keywords. [02:12] Tweak #4: Make sure you have a sidebar on your blog - add in pillar pages. [03:21] Tweak #5: Make a power page - consolidate your existing content. [04:26] That’s it for today! [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 8, 2020
In episode #1315, we discuss which industries provide the most opportunities for digital marketing. Often times, it’s not about picking a specific industry, but rather knowing which trends to look out for as digital marketers. Stay tuned to this episode to hear more about what your core focus should be and why industry disruption is key. TIME-STAMPED SHOW NOTES: [00:27] Today’s topic: Which Industries Have the Most Opportunities for Digital Marketing. [00:45] Why you should go after a disruptive trend rather than one specific industry. [01:52] Understanding why Health is an industry that is right for disruption. [02:02] The three waves of the Internet and how it relates to industry disruption. [03:21] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Uber Tripadvisor Steve Case AOL Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 7, 2020
In episode #1314, we share seven simple hacks that can increase your mobile conversion rates!  From pages and apps to avoid, to boosting user experience and compatibility, we cover it all. Tune to hear how you can get your mobile site making you more money, today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Simple Hacks that Will Increase Your Mobile Conversion Rate. [00:32] Speed up your mobile website! User experience is important! [00:46] Why to avoid using AMP pages on your mobile site. [01:11] Using OptInMonster's TrustPulse to gauge whether people are buying. [01:25] Including an attractive offer in a bottom bar for mobile. [01:51] Creating a seamless experience from start to finish for your customers. [02:29] Aligning mobile and desktop experiences for high conversions. [03:09] Bonus hack! Tools for personalization for better user experience. [03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: AMP OptInMonster Bounce Exchange Proof Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 6, 2020
In episode #1313, we share how to scale your branded search traffic and stay within your budget! From Instagram to free tools and calculators, there are a bunch of ways you can get more traffic without spending a lot of your money. Tune in to hear the ways you can boost your visibility today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Scale Your Branded Search Traffic Without Spending a Fortune. [00:43] Using Instagram as a great way to grow a brand on a budget! [01:09] How free tools can aid your growth from your website. [01:46] Other tools and calculators that can boost your ranking and traffic. [02:02] Using a catchy name to increase searches and add to your profile. [02:50] Fostering patience for the results of these tactics. [03:04] Multipurpose brand names that might catch other keyword searches.  [03:46] That is it for today! [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest CodeCanyon 1kprojects Omni Calculator  Outgrow Backlinko Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 5, 2020
In episode #1312, we list five underrated marketing conferences that you should attend this year! Getting great marketing inspiration shouldn't be limited to strictly marketing conferences, so we look at five different places to be to get the most for your money and time. Tune in to hear about which five make our list! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Underrated Marketing Conferences That You Should Attend in 2020. [00:33] Why you should check out Traffic Think Tank Live in Miami in May! [01:08] Using TechCrunch's approach to disruption as a marketing strategy. [01:47] Baby Bathwater events and the array of personalities you will find there. [02:12] The amazing lessons in growth you can get from Affiliate World! [02:55] Paying the price and attending the TED conference for great perspectives. [03:58] That’s it for today! [04:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Traffic Think Tank Live Slack HubSpot TechCrunch Baby Bathwater Affiliate World TED Larry Page Ray Dalio Bridgewater Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 4, 2020
In episode #1311, Neil shares what he would do differently if he had to start all over again in 2020. From his years of experience, he learned that tools tend to generate far better traffic than personal brands do, so it is worth creating or buying a tool to get quick traction. Tune in to hear how you can save time and money by going straight for a good product! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Would Do if Neil Was Starting From Scratch in 2020. [00:41] Why tools are so much better than content.  [01:05] Don’t worry about building a personal brand – a product is better. [01:40] Start off with a tool because paid advertising and SEO is expensive. [01:55] How a free tool ends up generating more traffic without having to market it. [02:28] Free products market themselves and are easier to do. [02:39] Go to CodeCanyon and buy a semi-decent tool in B2B or B2C.  [03:13] How Neil is now spending far more time and energy on tools.  [03:50] ClickFlow is proof that tools get more attention that personal brands.   [04:09] That’s it for today! [04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Backlinko Brian Dean on LinkedIn  Tony Robbins  Gary Vaynerchuk Elon Musk on Twitter Bill Gates Ubersuggest CodeCanyon  ClickFlow Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 3, 2020
In episode #1310, we give you some insight into what we would do if Eric had to start his whole business from scratch. Doing consulting work is a quick way to make cash and starting a podcast the best means of rebuilding your network. Tune in to hear how creating a course can be your ticket to success!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Would Do if Eric Was Starting From Scratch in 2020.  [01:06] Do consulting work to get some cash coming in to cover living expenses.  [01:22] Start a podcast first before you think about blogging and build your network this way. [01:46] Build a team around the consulting work and find a partner who will help you scale.  [02:08] The goal would be to build an info or software product. [02:19] Create and sell a high-ticket course and run some ads to market it. [03:02] An example of how a course can help you generate income.  [03:35] You can also start by working for someone first while building your knowledge.  [03:59] Go watch a Simon Sinek video and find out why you are doing what you do!  [04:46] What you can do if you want to start with software.  [05:09] That’s it for today! [05:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Simon Sinek Start with Why  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 2, 2020
In episode #1309, we share three ways to increase your traffic with international SEO. Even if you have high domain authority, it is still necessary to go out there and build localized links in these regions. Tune in to hear whether using a subfolder, a top-level domain (TLD), or a subdirectory is best! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Three Ways to Double Your Organic Traffic with International SEO.  [00:46] Why international SEO is important and what kind of results you can expect.  [01:06] A list of top five countries Neil gets SEO traffic from, including India and Brazil.  [01:44] Reaching Mexico, Spain, Argentina, Chile, Columbia, etc. by doing SEO in Spanish.  [02:10] Go out there and build links in these local regions and translate the content manually.  [02:30] Even if you have high domain authority, you still need localized links. [02:45] Why it is easy to build links in non-English-speaking markets.  [03:04] Choosing between using a subfolder, a top-level domain, or a subdirectory.  [04:23] Increase your rankings by getting brand queries in these localized regions.  [04:54] That’s it for today! [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
March 1, 2020
In episode #1308, we discuss the different agency models that you can choose from. Whether you pitch you work at a high level or aim for smaller, local business, the way you choose to promote yourself and capture customers will have a huge effect on your results. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Different Agency Models You Can Choose From. [00:33] The low-end model services small business and charging low amounts. [00:58] The affiliate or pay for performance model; rewards for good results. [01:59] A project and hourly basis model with less consistent income. [02:40] Increasing charges versus high churn rates and numbers of clients. [03:28] Going after big enterprise companies and where to find them. [04:20] An easy way to grow your agency today! [04:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest Agency Accelerator Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
February 28, 2020
In episode #1307, we explain how to land big agency clients when you are just starting out! From over-delivery and over-communication to posting regularly and valuably on the right platforms, there are bunch of simple ways you can land some big fish when you are still a small fry! Tune in get the inside scoop. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Land Big Agency Clients When You are Just Starting Out. [00:42] Eric's first professional gig in Philadelphia and how he overdelivered. [01:45] Providing value in online spaces where your audience is present. [02:33] A simple model for landing clients; break down recently funded companies. [04:28] Sending specific emails to companies in order to get responses from CEO's. [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Quora Crunchbase Loom The Ultimate Sales Machine Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
February 27, 2020
In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Spotify Acquired The Ringer.   [00:42] The solid financial results for Spotify in Q4 of 2019. [00:56] How Spotify recognized exponential growth in podcast hours streamed. [01:24] Realizing that they needed to acquire a big podcast to double down on opportunities.    [01:53] The impressive retention rates of the Marketing School podcast. [02:09] Why Spotify’s decision makes a lot of sense.  [02:39] Keep in mind that all good channels eventually become crowded.   [03:09] Spotify’s market share around podcasting and how they’re more aggressive than Apple.  [03:48] The number of downloads The Ringer podcast is getting.  [04:07] Start comparing your Apple Podcast and Spotify analytics for your podcast.  [04:50] How our podcasts and Eric’s own podcast are performing.   [05:56] The proposed price for The Ringer stated by Bill Simmons: $100 million.  [06:25] That’s it for today! [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Spotify  The Ringer Apple Leveling Up Podcast Bill Simmons on Twitter Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
February 26, 2020
In episode #1305, we share the secrets to selling high-ticket courses with paid advertising. Live webinars often lead to successful conversion and you can even leverage your recorded webinars to gain traction from your audience. Tune in to hear all the ways you can follow up with prospective customers after a webinar! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Secrets to Selling a High-Ticket Course with Paid Advertising.  [00:41] Why you want to choose live webinars rather than evergreen ones.  [01:07] Up the traction to your recorded webinar by making it appear live. [01:31] Different ways you can follow up with prospective customers after a webinar.  [02:37] Offering a free trial when all the other hooks have failed to work on a customer.  [03:36] Drive your audience to a video which they can access immediately.  [04:24] Why you might strongly consider dropping the price of your info product.  [05:43] Learn how to scale a campaign from Alex Becker or others in your field. [06:36] Why having as many products as possible is key to making it with info products.  [07:58] That’s it for today! [08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: John Maxwell Consulting.com Udemy  Alex Becker’s Channel Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
February 25, 2020
In episode #1304, we share the top e-commerce trends for 2020 that you also want to tap into. We tell you how to use up and down-sales in your funnel, allow users to buy through chat, employ push notifications, and much more! Tune in to hear how the landscape of paid ads in e-commerce is changing! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven E-Commerce Trends for 2020.  [00:31] Maximize your revenue by adding up-sales and down-sales throughout your funnel.  [01:08] Get users to buy through chat by using applications like ManyChat or MobileMonkey.  [01:36] How paid ads are changing in e-commerce, just look at Google and Olay’s partnership.  [02:58] Leverage the data that you have to personalize the customer experience. [03:31] Use push notifications to send people back to your e-commerce site. [04:21] Create seamless experiences in-store and offline. [05:04] Consider a re-marketing ad for those who don’t buy or abandon their carts.   [05:44] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ManyChat MobileMonkey Olay  Ezra Firestone Leave Some Feedback:   What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu
Loading earlier episodes...
    15
    15
      0:00:00 / 0:00:00