EP034: How to Launch a Book — Episode 1
Published March 27, 2017
25 min
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    This special solo-cast is the first in a 5-part series on how to launch a book. These episodes, full of behind-the-scenes techniques and strategies, will function as a learning tool to prepare you for your epic project launch.

    For my team to reach our goals of selling 30,000 books, attracting the attention of 100 million people, and making this book a New York Times bestseller, we are going to be hitting it hard until Ditch Your Average Job, Start an Epic Business, and Score the Life You Want launches, on May 2, 2017. This episode outlines the Wave structure I designed to keep us on track and how we will create a viral storm of traffic to my social media outlets and websites.

    All you need to do is pre-order the book today.


    Key Takeaways:

    [:20] How to get on the bonus list, when pre-ordering the new Rich20Something book.

    [5:15] The Wave Structure — Wave 1 is the seed wave in developing a long-form content strategy.

    [9:27] The official launch of the book will be made to the email list March 20, 2017.

    [10:48] It’s surprising how many people want to offer their support to this project.

    [12:59] Wave 2 includes dropping the mixtape bonus bundle.

    [18:25] Wave 3 is dropping a unique book trailer designed for social media.

    [19:39] Wave 4 is a special 48-hour wave.

    [20:09] Wave 5 is book promotion.


    Mentioned in This Episode:


    Rich20Something Book


    Under 30 CEO

    Rich20Something: Ditch Your Average Job, Start an Epic Business, and Score the Life You Want, by Daniel DiPiazza

    99 Designs


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