Ken Avery is the Vice President of product and marketing for Vittoria, the world’s leading producer of bicycle tires. As an industry insider for many years, Ken has a wealth of knowledge on everything from mountain bike product design to marketing.

In this episode, we talk about how mountain bike tire design and technology evolved over the years, the tradeoff between tire weight and traction, and how preferences for lower tire pressures have influenced tire design. Ken goes over the basics of tire construction and talks about current demand for various widths and diameters. We also discuss tire inserts, sealant, and get the inside story about Ken’s involvement in the introduction of the original Maxxis Minion.

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