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October 12, 2019
In this episode, Dan Willis shares simple tips and tools to help you master – and dominate – Twitter video. He also describes the amazing success he has had from using 30-second video replies as part of his Twitter marketing strategy.
October 4, 2019
In this episode, Christine Gritmon tells you how to raise your Twitter conversations to an even higher level. These strategic tips will give your business the edge it needs to rock your Twitter marketing plan.
September 27, 2019
Enjoy this week's solo episode where I share helpful Twitter tips.
September 20, 2019
In this episode, Debra Eckerling and I talk about all things Twitter chats.
September 13, 2019
Enjoy this week's solo episode where I share helpful Twitter tips.
September 6, 2019
In this episode, Rachel Moffett shares her top tips to boost your Twitter engagement. She’ll tell you what actions you can take each day to build relationships and brand awareness.
September 3, 2019
Enjoy this week's solo episode where I share helpful Twitter tips.
August 31, 2019
In this episode, Tamara Tanney and I talk about the recent move by Twitter and other social media platforms to hide vanity metrics, such as likes and retweets.
August 28, 2019
Enjoy this week's solo episode where I share helpful Twitter tips.
August 23, 2019
In this episode, Kristin Smedley talks about the power of video on Twitter, using Twitter at conferences as a speaker, branding yourself consistently, and making an impact even if you have fewer than a zillion followers!
August 22, 2019
In this episode, I give you 8 super simple tips to help you stand out on Twitter.
August 16, 2019
In this episode, Dhariana Lozano and I talk about your Twitter bio, tweets, and Twitter analytics. You’ll hear her strategies on having a great presence on Twitter. And that includes what content to tweet and the importance of joining Twitter chats.
August 9, 2019
In this episode, you’ll hear Nika Stewart share her winning Twitter content strategy that includes a focused Twitter content formula, Twitter lists, outreach, and engagement.
July 19, 2019
In this episode, Tim Fargo and I talk about the power of Twitter automation and knowing your audience.
May 28, 2018
Garrett Moon is the CEO and Co-Founder of CoSchedule, a popular editorial calendar that helps you plan, promote and execute your marketing strategy. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 7,000 marketing teams stay organized in more 100 countries around the world. Garrett has a new book out called the 10x Marketing Formula, Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results. In this episode, he and I have a candid conversation about his 10x formula. He tells us we can take advantage of Twitter by using it more when it comes to publishing and resharing content. And that too many times we forget to keep that steady drumbeat going on Twitter. So that’s where the 10x formula comes into play. You’ll hear his strategies, that when applied, will help you get 10 times the results. Episode Highlights: Garrett’s Twitter tips: #1 thing people need to be doing to really take advantage of Twitter is using it more, publishing more and sharing more. Don’t undervalue how often you can share and re-promote on Twitter. Use it as a channel to constantly create a stream of attention to your evergreen content. One thing Garrett thinks people forget to do is keep that steady drumbeat going on Twitter. Don’t let it become under-prioritized. Garrett talks about ways to boost your content and engagement on Twitter by using the 10x marketing formula. Re-share your content on social media using a consistent schedule. Create a re-sharing plan. Garrett shares a 10x example: we wrote a blog post that got a 500-600% increase in engagement just by resharing it on a consistent schedule. We created a resharing plan so every time we publish a new piece of content, it goes out 60 days into the future. CoSchedule has a tool called ReQueue that finds good times to re-share evergreen content and it fill the gaps. In his book, Garrett calls this “smart-o-mation.” Social media is always evolving. Experiment with emojis, GIFs and videos. Send out 25 different social messages from one piece of content. When it comes to analytics on Twitter, look at your overall engagement. Look at your content to see how it’s converting. You want activity from your audience and ultimately your click-throughs. And be sure to look at your overall activity. My Favorite Quotes: “#1 thing people need to be doing to really take advantage of Twitter is using it more, publishing more, sharing more.” “There’s a real 10x marketing formula and we look at how you multiply the results that you’re getting from different marketing activities by 10 times.” Tools, Links and Apps Mentioned: TweetDeck – manage Twitter profiles CoSchedule – editorial calendar, try it free for 14 days ReQueue by CoSchedule – social automation intelligently designed to react, recalibrate and re-promote at just the right time (try free for 14 days) Headline Analyzer by CoSchedule – write headlines that drive traffic, shares, and search results (free) Social Message Optimizer by CoSchedule – create powerful social messages that convert (free) Garrett’s new book: 10x Marketing Formula: Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results (download chapter one for free!) Join my new private Facebook group. It’s called Madalyn’s (Shhh!) Private Secret Club. You’ll get a bonus tip from Garrett on 10x Projects vs 10% Projects. This is available only in this group. How to Reach Garrett: You can reach out to Garrett on Twitter and on LinkedIn. Your Call-to-Action: Check out Garrett’s new book 10X Marketing Formula. You can get the first chapter for free! His formula will show you exactly what to do to achieve tenfold marketing results. Read it and tell me what you think by sending me a tweet @MadalynSklar. I’d love to hear from you.   Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to post a tweet. Show Notes: We take the notes for you during the podcast episode. Go to www.madalynsklar.com/twittersmarter53
March 28, 2018
Kami Huyse is the CEO of Zoetica Media and the founder of Growth Hacks for Women, a community where she shares inspiring life, business and productivity hacks for entrepreneurs. In 2009 she started the Social Media Breakfast of Houston. And last year Kami and I started a new podcast together called Communities That Convert. In this episode, Kami shares her “BE FUN” secret sauce on Twitter. She stresses the importance of building a community by being community-minded and nurturing. Plus, she talks about how you can maximize the use of GIFs, Twitter videos and quick hashtags to make your tweets more engaging! Episode Highlights: Kami’s secret sauce is to “BE FUN” on Twitter Kami talks about ways to have a good Call-To-Action (CTA) Kami talks about ways to build your community on Twitter Use your GIFs strategically Twitter Video Hashtags My Favorite Quotes: “Don’t be a taker. Be a giver.” “Be community-minded. Think of yourself as a community manager rather than as a person who has an audience.” “My purpose in life is a community builder that builds communities. My goal is to help other people empower other people to build their own community.” How to Reach Kami: You can reach out to Kami on Twitter at twitter.com/kamichat and her website Zoetica Media, www.zoeticamedia.com Your Call-to-Action: Your call-to-action for this episode is to use GIFs strategically in your tweets. You can create your own GIFs on your phone using the Giphy Cam app (giphy.com/apps/giphycam). It’s available for both iPhone and Android. Make it a habit to play with GIFs in your tweets. It’s so much fun! Send me a tweet @MadalynSklar with a GIF, either one you created using the app, OR a fun one you found on Twitter or GIPHY. I want to hear from you. I’ll be waiting for your tweet. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to post a tweet.
December 27, 2017
In this episode we’re doing something a little different. I’m spotlighting two people who are using a new Twitter feature that allows you to have up to 50 character spaces for your display name. It was 25 spaces and now it’s doubled. This allows you to get really creative. On my profile it says: Madalyn Sklar. Speaker. Podcaster. Chat Host. It’s a way for people to know more about me. It’s bold and it stands out. I noticed two people who are using it in very creative ways and wanted to spotlight them here on the podcast. They are Jeff Higgins and Casie Shimansky. Jeff is doing something really cool that stood out to me. He’s changing his Twitter display name every few days. And they’re really witty, for instance one day it said: Jeff Higgins Only Wears Banana Republic Boxers. And now it says: Jeff Higgins Was In A Pretty Crappy Band. He’s having fun with this and getting lots of attention. Casie is doing something really cool and unique. Hers says: Casie [kay-cee; KC] = Going BALD for Kid’s Cancer. This really stood out to me because it’s cool and unique. It made me want to reach out and learn what she’s doing. In this episode Casie shares her story of raising awareness through Twitter for a great cause. Episode Highlights: On November 9, 2017, two days after Twitter expanded the 140 character limit to 280, they increased the Twitter display name from 25 characters to 50. Jeff Higgins uses the display name as a conversation starter. He’s been changing it up about every other day. It’s bringing people back to his Twitter because they want to know what it will say next. Jeff’s Twitter names are fun and witty. One day I noticed it said: Jeff Higgins Wears A Size 14 Shoe. And a few days later is said: Jeff Higgins Obviously Doesn’t Work Out. The day of this interview it said: Jeff Higgins Milked A Cow One Time. Jeff says this strategy is getting people communicating on Twitter, not just broadcasting. Jeff is checking his analytics regularly and noticing the spikes when he changes his display name. Casie is using the display name expansion to raise awareness for St. Baldrick’s, a charity for kids with cancer. Casie will be shaving her head, two days after she gets married in March 2018. Casie’s display name says: Casie [kay-cee; KC] = Going BALD for Kid’s Cancer. Casie is fundraising and bringing attention to the charity. The display name is in big, bold letters. Casie shares the same sentiment as Jeff, that the expanded display name is a conversation starter. Tools, Links and Apps Mentioned: Jeff Higgins on Twitter is @ItsJeffHiggins. Casie Shimansky on Twitter is @TheNameIsCasie. Mastodon – a social network where you control who sees your posts. It has a 500-character limit. And the best part is all posts are in chronological order, not “optimized” to push ads into your timeline. Casie first heard about Twitter’s display name expansion from Social Media Strategist @AnthonyQuintano. St. Baldrick’s – a childhood cancer charity funding the most promising research to help find cures for kids with cancer. Your Call-to-Action:  Your call-to-action for this episode is to experiment with the new expanded Twitter display name, great creative, and see what you can come up with. I’d like to see it so send me a tweet @MadalynSklar. I want to hear from you! Sponsor: This podcast episode is brought to you by audible - get a FREE audiobook download and 30 day free trial. I recommend Dorie Clark's new book, Entrepreneurial You. She shared lots of great insights! Shout Out to My Patrons! I would like to personally thank my patrons who support this podcast. Thank you Alesia, Samantha, ViviMar, Jim, Sinem, Lina, Tomas, Marilyn, Rick, Echo Twelve, Juli, Donna, Emma, Brandi and Kim. Find out how you can support this podcast too. Ask Me Anything! I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to post a tweet.
December 2, 2017
Jay Baer is the founder of Convince & Convert, a company that provides social media and content marketing strategies to top brands. He’s also a digital marketing expert, keynote speaker at events all across the globe, he’s a New York Times best-selling author, an investor in tech start-ups, founder of 5 multi-million dollar companies, and he’s also a blogger and podcaster. In this episode, Jay shares 3 strategies that helps him up-level his Twitter marketing. He talks about how GIFs are the ultimate snackable content, how a personalized URL shortener is great for branding, and why scheduling your tweets at the right time will improve its visibility and get you great results. Episode Highlights: Jay recommends using GIFs in your tweets. They get much more attention in the stream and a lot more interactivity in engagement from people. In his experience, Jay says GIFs are more engaging than a static image or even a short video. GIFs are visually interesting. The 3-second loop is the ultimate snackable content. Try this: the next time you’re on a Twitter chat, use GIFs in some of your tweets. You are sure to get noticed and will see an increase in your engagement. Jay talks about using two different URL shortener types in his tweets. For other people’s content, he and his team at Convince & Convert will use a regular bit.ly link shortener. For content he and the team creates, they use their own custom link shortener: candc.ly. If you’re tweeting at scale and with regularity of your own content, Jay suggests getting a custom URL shortener. It’s not expensive. And it’s a great way to be in tuned with your branding. Hear Jay talk about his posting strategy where he schedules tweets to go out a few minutes before or a few minutes after the top of the hour. If your audience is in business, their day is ruled by calls, meetings and appointments. Most of these start and/or end at the top or bottom of the hour. For instance, 1-1:30pm or 2-3pm, etc. Jay is publishing content in that short, micro-window like say 12:57pm, 2:02pm or 2:58pm. Jay says: “Be thinking about what is your audience likely to be doing in each minute of each hour.” Tools, Links and Apps Mentioned: Convince & Convert – Jay’s company provides social media and content marketing strategies to the world’s most interesting brands. Giphy - world's largest library of animated GIFs. BudURL – link management platform with custom short domains and custom shortened URLs. Bitly – link management platform. RiteTag – find the best hashtags for your images and texts. Buffer – social media management platform Insightpool – influencer marketing platform that helps identify relevant influencers in your market space. CoSchedule – marketing calendar for everything you need organized. Article: The Beginner’s Guide to URL Shorteners: How to Shorten and Track Links for Social Media How to Reach Jay: You can reach out to Jay on Twitter @jaybaer and his website jaybaer.com and at convinceandconvert.com. Your Call-to-Action: Your call-to-action for this episode is to experiment with the time of day you’re scheduling your tweets. Use the micro-window Jay talked about. Give it a try. Send me a tweet @MadalynSklar and let me know if you notice a difference. Are you getting better results? I want to hear from you! Sponsor: This podcast episode is brought to you by audible – get a FREE audiobook download and 30 day free trial. I recommend Jay Baer’s book, Hug Your Haters. It’s really good! Shout Out to My Patrons! I would like to personally thank my patrons who support this podcast. Thank you Alesia, Samantha, ViviMar, Courtney, Jim, Sinem, Lina, Tomas, Marilyn, Rick, Echo Twelve, Juli, Donna, Emma, Brandi and Kim. Find out how you can support this podcast too. Ask Me Anything! I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to post a tweet. Show Notes: We take the notes for you during the episode. Go to www.madalynsklar.com/twittersmarter50
November 14, 2017
In this brief, solo episode (yeah, it’s just me) I share my thoughts on the new expanded tweets. It’s an excerpt from my recent post, What Will Happen To Twitter’s Brevity With Expanded Tweet Count? I’d love to know your thoughts about this big change to Twitter. Feel free to comment at the bottom of the page. It’s official. Twitter has expanded its character length from 140 to 280 characters. They did a test launch back in September that received a lot of criticism because let’s face it, 140 characters is what made Twitter, Twitter. Many users argued that increasing the tweet size would make Twitter less readable as longer tweets filled up the feeds. And as I mentioned in a previous blog post, Twitter does not need to become another Facebook, LinkedIn or Instagram. Twitter Releases 280 Twitter decided to go ahead and roll out longer tweets on November 7. They did this everywhere except for those using Japanese, Korean and Chinese, because character length is not an issue for those languages. Twitter says it’s easier to tweet when given more space. And that with more room to tweet, there’s room for higher engagement, more followers and more time spent on the platform. That remains to be seen. My Take on the 280 I was granted access to Twitter’s new update right in the middle of the #SocialROI chat that I host every Tuesday at 5pm ET. I watched some participants post tweets that were definitely longer. I didn’t like it. It seems odd and out of place. Especially during a fast-paced chat. It’s hard enough to keep up, but now trying to wade through longer tweets would become nightmare. Luckily only a few people tried longer form tweets during that chat. Later that evening, I experimented. I tried a few longer tweets. At first it seemed weird. But what was even weirder is that Twitter does not give you the number of character spaces at the onset. As a matter of fact, you don’t know how many characters you’ve tweeted until you come upon the last 20 out of 280 characters. I found myself easily typing up longer tweets. Was this a ploy to get us to write out longer thoughts? Hmm, I wondered.  Accepting the 280 So it didn’t take long. A few nights ago I was busy prepping and promoting the #TwitterSmarter chat that I host every Thursday at 1pm ET. I came up with a really great tweet. I got creative with the space. It’s more compelling and attention grabbing.  What Will Happen To Brevity? Twitter’s best asset is its brevity. Sharing concise information is what drew me to Twitter, as I’m sure most of you. But I can also see beyond the 140 and that this change is not so bad after all. There will be times where we need that extra character space, or two or ten. But I am worried about spammers being more spammy. And Twitter chats being difficult to wade through. Twitter says that the excitement should wear off soon and people will go back to the concise. It will be interesting to see what happens. What Does This Mean For You? More space which gives you room to be creative. You can now share an expanded thought on Twitter and go far beyond what you were used to with just 140 characters. Many are on the fence about this new move, as I was. But as I spent more time experimenting, I realized there will be times where some extra space will come in handy. My Twitter Poll Says… I posted a Twitter poll to get an idea as to what people in my community thought about this major change. In just 24 hours, I received 566 votes! The results are quite interesting. 27% love it 29% hate it 44% are on the fence Click here to see the tweet. Your Call-to-Action: Your call-to-action for this episode is to experiment with your tweets. Try posting longer ones. See what the fuss is about! Send me a tweet @MadalynSklar and let me know what you think of it. I want to hear from you! Shout Out to My Patrons! I would like to personally thank my patrons who support this podcast. Thank you Alesia, Samantha, Jim, ViviMar, Courtney, Marilyn, Tomas, Lina, Brandi, Donna, Kim, Emma, Juli, Echo Twelve, Rick. Find out how you can support this podcast too. Ask Me Anything! I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Show Notes We take the notes for you during the episode. Get the show notes at www.madalynsklar.com/twittersmarter49.
October 9, 2017
Dorie Clark is a marketing strategy consultant and professional speaker who has worked with clients including Google, Microsoft, Morgan Stanley, Fidelity, Yale University, and more. She’s a regular contributor to the Harvard Business Review and many other great publications. She’s the author of a brand new book out this week called “Entrepreneurial You.” And she’s also written two other widely popular books, “Reinventing You” and “Stand Out”. In this episode, Dorie shares her insights on leveraging your content on Twitter. She talks about using Twitter to share “evergreen” content. When we talk about evergreen, we mean content that doesn’t expire or go stale. It’s good today, next week, or even 3-6 months from now. Timeless material is valuable and should be leveraged. Check your blog. You probably have content you can leverage on Twitter more than once. Dorie says the key is to look for the pieces that can continue to add value to new readers lives. What’s most important is to fully maximize the value of the content that you do create. We also talk about our favorite evergreen tools – Dorie uses Edgar and I use SocialJukebox. You’ll hear about all this and more. [Can I ask you for a HUGE favor? Would you take a moment to rate and review this podcast in iTunes? It would mean so much to me. Go here to review.] My Favorite Quote: “You need to build a drumbeat. We can’t, in terms of our time and sanity, keep creating new content all the time. Yes, new content creation is a discipline. But what I think is even more important is maximizing fully the value of the content that you do create.” Your Call-to-Action: Your call-to-action for this episode is to grab Dorie’s FREE resource:  88 Question Entrepreneurial You Self-Assessment. It walks you step-by-step through the process on how to become more entrepreneurial in your business and life and develop multiple income streams. Send me a tweet @MadalynSklar and let me know what you think of the assessment. I want to hear from you! How to Reach Dorie: You can reach Dorie on Twitter @dorieclark and her website, www.dorieclark.com. Shout Out to My Patrons! I would like to personally thank my patrons who support this podcast. Thank you Alesia, Samantha, Jim, ViviMar, Courtney, Marilyn, Tomas, Lina, Sinem, Brandi, Donna, Kim, Emma, Juli, Echo Twelve, Rick. Find out how you can support this podcast too. Ask Me Anything! I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Read the Show Notes: We take the notes for you during the episode. Get the show notes at http://www.madalynsklar.com/twittersmarter48
September 28, 2017
Joe Martin is the Head of Social Analytics and a Brand Evangelist at Adobe. He has 10 years experience managing various areas of marketing including research, media buying, social, and overall strategy. As the Head of Social Insights his team is responsible for using data insights from social to influence strategy, product development, monitor the brand, and improve content strategy. Basically Joe is an uber smart data guy. His analyses have been featured in the New York Times, Wall Street Journal, CNBC, Associated Press, and Forbes. In this episode, Joe shares helpful advice that will help you get heard. Whether it’s creating fascinating content for your blog, participating in Twitter chats or being featured on a podcast, it’s all about the conversation. You can build a following by going to where everyone is at, like trending topics and hashtags. You want to get active and share your point of view. Be engaging and have fun. My Favorite Quote: “Be engaging and fun. Be yourself.” Your Call-to-Action: Your call-to-action for this episode is to follow Joe’s advice and go to where there is high volume on Twitter. Find a Twitter chat that resonates with you like maybe #AdobeChat or #TwitterSmarter. Click here for my Very Best Twitter Chats for Social Media & Marketing. You can also find people to connect with on trending hashtags. Send me a tweet @MadalynSklar and let me know how this is working out. I want to hear from you! How to Reach Joe: You can reach Joe on Twitter @joeDmarti and on LinkedIn. Ask Me Anything! I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Read the Show Notes: We take the notes for you during the episode. Get the show notes at http://www.madalynsklar.com/twittersmarter47
September 9, 2017
Dan Gingiss is a Social Media and Customer Experience Executive, Author, Podcaster and Speaker. He’s currently working as Senior Director – Global Social Media at McDonald’s, responsible for global strategy and best practices sharing of social media marketing, listening, customer care, crisis management and insights/analytics. Dan is the author of the book “Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media” and the host of “Focus on Customer Service Podcast”, presenting brands that focus on delivering outstanding customer service with social media. In this episode, Dan shares actionable tips for using Twitter as a channel for great Customer Service and Social Customer Care and how to make the most out of Twitter as your best service channel. He stresses the importance of managing and exceeding customer expectations, both offline and online, always monitoring conversations and mentions of your brand. He reveals why it’s important to jump in, listen to what people are saying about your brand (even if they are complaining), and engage proactively in the conversation. My Favorite Quotes: “Twitter is really four things that other service channels are not – it’s public, searchable, shareable and permanent. That’s why Social Customer care is so important on this particular channel” “Expectations + emotions = a willingness to share.” “Setting your hours or availability is about setting those customer expectations. It’s OK if you’re not 24/7, but you need to tell people when you’ll be there to respond.” “Always show empathy for the situation and be friendly.” Your Call-to-Action: Your call-to-action for this episode is to start using Twitter for social listening. You need to jump in, see what people are saying about your brand and engage in the conversation. Make sure to respond to everyone, whether it’s a compliment, a question or a complaint. Follow the tips Dan discussed in this episode and start implementing them for better customer service. Send me a tweet @MadalynSklarand tell me how these tips have helped your business. I want to hear from you! How to Reach Dan: You can reach Dan on Twitter @dgingiss, LinkedIn or through his website, www.winningatsocial.com. And be sure to check out his podcast Focus on Customer Service and his book Winning at Social Customer Care. Ask Me Anything! I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Share Your Love For This Podcast: Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Read the Show Notes We take the notes for you during the episode. Get the show notes at http://www.madalynsklar.com/twittersmarter46
July 23, 2017
Rebekah Radice is an award winning marketer and writer, internationally recognized influencer, and entrepreneur with over 20 years experience in marketing and business development. She’s the founder of Rebekah Radice Media and RadiantLA, CMO of Post Planner and the author of “How to Use Social Media to Virtually Crush the Competition” and “Social Media Mastery: A Comprehensive Guide to Social Media Growth.” In this episode, Rebekah reveals her top tips for creating and sharing engaging tweets using video and repurposed content. Her tactics will help you stand out in the Twitter feed and get people interacting with you. She also shares helpful advice on how to be more productive using “automation in moderation.” She highlights how she uses IFTTT as a strategy to pinpoint high value followers to stay in touch with. Rebekah also shares with us a wide variety of tools and apps that can help you amplify your thought leadership and boost your Twitter engagement. My Favorite Quotes During the Interview: “If you pair video with your own creativity, these tweets can be the catalyst to increased attention. Attention turns into clicks and shares, and that turns people from leads into sales.” “Ask a question to encourage interaction. Ask a question with a screen shot sets your content apart, creating a conversation with your followers, positioning you as a thought leader.” “Tools are one of my absolute passions because if there’s a way to be more productive in what we do on a daily basis, I’m going to find it.” You Call-To-Action Your call-to-action for this episode is to venture into Twitter video. This is a great way to create compelling content that will attract attention in your feed. I’ve been on a quest to get more people using this feature. It’s incredibly underutilized. I even started a new initiative called #VideoReplyDay on Tuesdays. I’m encouraging people to reply to their tweets with a video each week. It’s a great way to get in the habit of using it. And it’s super easy to do. See my videos below. And with this call-to-action I want you to tweet both Rebekah and I a video tweet telling us what you think about this episode. Send to @MadalynSklar and @RebekahRadice. We want to hear from you! How to Connect with Rebekah You can reach Rebekah on Twitter @RebekahRadice. It’s her #1 go-to-place. You can also connect with Rebekah through her website, www.rebekahradice.com and learn more about her work in digital marketing, social media and strategy consulting. Ask Me Anything! I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Share Your Love for this Podcast Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Read the Show Notes We take the notes for you during the episode. Get the show notes at http://www.madalynsklar.com/Twittersmarter45
June 26, 2017
On Thursday, June 15, 2017, Twitter rolled out a new look. They made changes to the desktop version at Twitter.com as well as Twitter for iOS, Twitter for Android and TweetDeck. Some changes were applauded, and some were not. One of the listeners to this podcast, John Espirian, reached out to me and shared his thoughts about the recent Twitter update. You’ll hear it in this episode. And you’ll hear me do some ranting as well as some raving. I'd Love To Hear From You! What are your thoughts about these new Twitter changes? How can the app be improved? I want to hear from you. Send me a tweet @MadalynSklar or send me an audio message like John did at MadalynSklar.com/SpeakPipe. You can leave up to 90 seconds of audio. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the episode. Get the show notes at www.MadalynSklar.com/TwitterSmarter44.  
June 15, 2017
Lucy Rendler-Kaplan is a marketing veteran with nearly 17 years of experience in public relations, marketing management and social media. She’s worked on projects for Red Bull, ONE Coconut Water, Camel, Lipton and Ethos Water just to name a few. She founded her own boutique public relations agency, calling it Arkay Marketing. The company focuses on consulting small businesses and start-ups to design effective social media and marketing strategies. In this episode, Lucy discusses her best tips for using Twitter effectively and strategically, from starting with a plan and following through with it, to leveraging deeper engagement. She lays out the importance of joining Twitter chats and benefiting from community connections. She says, and I quote, “Twitter chats have revolutionized my social media life.” We talk about why Twitter is a valuable platform for Social Listening as well as the benefits of Advanced Search. This episode is full of advice that will help you improve your Twitter presence. My Favorite Quotes During the Interview: “Twitter chats have revolutionized my social media life.” “I think that people should take advantage of joining more chats and not just joining once a week, but making sure that you attend the same chat each week.” Your Call-To-Action Your call-to-action for this episode is to go to Twitter’s Advanced Search and look up something. This can be from a past conversation with someone or answers from a Twitter chat. Your homework assignment is to search for something and then let Lucy and I know. Click here to send us a tweet @MadalynSklar and @LUCYrk78. How to Connect with Lucy You can reach her on Twitter @LUCYrk78 or visit her website, www.arkaymarketing.com to learn more about her services. Ask Me Anything! I want to answer your questions about Twitter marketing. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Share the Love for this Podcast Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the episode. Get the show notes at www.MadalynSklar.com/TwitterSmarter43
May 31, 2017
Christin Kardos is the Social Media & Community Manager at Convince & Convert, a digital marketing consulting group founded by best-selling author and popular keynote speaker, Jay Baer. She’s well known as a digital cheerleader and bacon analyst – hey, it’s in her Twitter bio. LOL! I’ve known Christin for several years now. We first met on Twitter, and as you’ll hear in the interview, we got the chance to meet in person several months back at Social Media Marketing World in San Diego. There is nothing like meeting someone in person you first met online, and especially with someone you made an impressionable connection with. When Christin and I saw each other at the conference, it was as if we had known each other forever. That is the power of connecting on social media and it’s definitely the power of Twitter! In this episode, Christin talks about embracing Twitter and that taking an interest, being curious and playing with the platform can do so much for you. We talk about a lot of things including the power of Twitter chats and advice for newbies to the platform. You’re going to feel like a fly on the wall to a great conversation. My Favorite Quotes During the Interview: “Embrace Twitter itself and the power of Twitter. Understand what it can do for you.” “Twitter is like a big sandbox or cocktail party. Be observant. Be a good listener. Be a good citizen of the community.” Your Call-To-Action Your call-to-action for this episode is to follow Christin’s Twitter Tip when she said be a good citizen by being a good listener, being polite and try to add valuable feedback to others when they’re talking to you. I want you to set out to do this on a Twitter chat and let me know how it’s working out for you by sending me a tweet @MadalynSklar. If you need help finding some Twitter chats, check out my article: The Very Best Twitter Chats for Social Media & Marketing. You can reach Christin on Twitter @ChristinKardos and @convince. Ask Me Anything! I want to answer your questions about Twitter marketing. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the podcast. Get the show notes at www.MadalynSklar.com/TwitterSmarter42  
May 12, 2017
Lilach Bullock is a digital marketing consultant and trainer, social media expert and professional speaker. According to her LinkedIn profile, she’s a one-woman hurricane, blitzing her way across the web on a mission to save the world from drab landing pages and sales funnels that don’t convert. In this episode, Lilach shares insights on systems, strategies and tools to help maximize your Twitter presence. She says in order to be successful, you need to be active and be seen. And that it’s important to create systems that are scalable. She stresses it’s vital to have a strategy. So many times, people jump in with blinders and have no plan. In this interview, you’ll be a fly on the wall as Lilach shares ways you can take your Twitter marketing to a whole new level. My Favorite Quotes During the Interview: “You have to create systems that are scalable and more importantly, that you can maintain. I think that just goes what Twitter and social media is all about, it’s about being consistent. I think you have to keep that across your whole strategy and everything you do with your marketing.” “I think in order to maximize it [Twitter], you have to be super organized. You have to leverage the tools available.” Your Call-To-Action Your call-to-action for this episode is to put together a solid Twitter strategy. Know your goals and objectives. Are you wanting to generate more traffic? Get more leads? Do you want to use Twitter as a listening tool? Get clear on this and then send me a tweet @MadalynSklar and tell me about it. I want to hear from you! You can reach Lilach on Twitter @LilachBullock and through her website, www.lilachbullock.com where she has a FREE traffic cheat sheet. So be sure to sign up for that! Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the podcast. Get the show notes at www.MadalynSklar.com/TwitterSmarter41
April 29, 2017
Mindi Rosser is a Social Selling Strategist and Social Media Marketing Manager splitting her time between her own consulting company as well as The Conversion Company Network, a digital marketing agency that focuses on B2B marketing to engage prospects and generate leads. In this episode, Mindi shares helpful social selling strategies that she uses on Twitter. I love her advice on building trust and sharing great content. It’s all about getting prospects to Know, Like and Trust you. She recommends using Twitter as an indirect sales tool, like as a conversation starter to connect with people. You’re going to learn helpful tips from Mindi that will help ramp up your Twitter marketing and give you a fresh, new perspective. My Favorite Quotes During the Interview: “I feel like Twitter allows us to be more dynamic with our social selling strategy and implement our plan and get results and start talking to buyers.” “People really have to know you. They have to start liking you. And then they will begin to trust you. And you do that on Twitter by sharing great content, by talking with people, by answering questions, and using Twitter not as a direct sales tool, but a little bit more of an indirect sales tool and almost like a conversation starter and a way to connect with others.” “Building Twitter organically and being strategic about the type of content that you share will also attract the right followers to you.” “It’s not as much about the number of followers as it is about the engagement that I’m having with the followers and having the right followers. So I’ve stopped focusing so much on getting the biggest following and trying to gain massive amounts of followers. It’s more about the engagements that I am having.” Your Call-To-Action: Your call-to-action for this episode is to sell without selling. Yes, you heard me right. Sell. And whatever it is you sell – a product or service, whatever it is, I want you to first educate your buyers and prospects. Be a resource and help. Offer a demo or free trial. Do something that attracts their attention in a way that is not salesy. Try this and let me know how this works out by sending me a tweet @MadalynSklar. You can reach Mindi Rosser on Twitter @MindiRRosser, email mindi@mindirosser.com, through her website www.mindirosser.com or connect with her on LinkedIn at www.linkedin.com/in/mindirosser. Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the podcast. Get the show notes at www.MadalynSklar.com/TwitterSmarter40  
April 22, 2017
Leonard Kim is recognized by Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Red Letter Resumes as a Top Personal Branding Expert. He went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 250,000 people. Leonard is managing partner of InfluenceTree. He and his team teach people how to build their brand, get featured in publications and growth hack their social media following. In this episode, Leonard shares his insights on humanizing your brand by being genuine and real on Twitter as well as all your social media. We have a great discussion on this topic, which I think too often gets overlooked. My favorite quote during the interview was when Leonard said, "If it’s not humanized then people can’t connect with you, and if people can’t connect with you that doesn’t lead to more business, and if it doesn’t lead to more business then you’re kinda wasting your time on social media." Your Call-To-Action: Your call-to-action for this episode is to review your Twitter feed and see how often you share things that happen in your life. Are you being real and transparent? What can you do to improve your Twitter feed to reflect your personality into your personal brand so that it’s not all business all the time. Let me know what you think by sending me a tweet, @MadalynSklar. You can reach Leonard Kim on Twitter @MrLeonardKim, his website LeonardKim.com and by email hello@LeonardKim.com. Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the podcast. Get the show notes at www.madalynsklar.com/TwitterSmarter39
April 8, 2017
Michael Stelzner is the CEO & Founder of Social Media Examiner, the world’s largest social media marketing resource. I read his blog every day because it’s filled with the best, most up-to-date articles and information that pertain to the world of social media. Mike is the host of the Social Media Marketing podcast. He brings on expert guests discussing strategies and tactics that will help you take your social media marketing to a new level. Mike also hosts a weekly live video show called Social Media Marketing Talk with expert commentary on the latest news of the week. In this episode, Mike shares insights into cool ways you can market your events utilizing ClickToTweet, which is one of my favorite tools. He breaks it down and even shares a cool hack that allows you to include an image. This is something I’ve never seen done before. Mike walks us through the process and I have to say, it’s quite simple. I can’t wait for you to learn about this cool tip (see screen shots in the show notes) and so much more. Your Call-To-Action Your call-to-action for this episode is to take your marketing a step further by utilizing this method of ClickToTweet on your website. The best place is on a Thank You page. This can be for an event, like the way Mike uses it. Or when someone signs up for your webinars (I used it for that) and even purchasing your books or services. There’s no end to the ways you can use this method. It all start with ClickToTweet. Try this and let me know what you think by sending me a tweet @MadalynSklar. You can reach Mike Stelzner on Twitter @Mike_Stelzner and socialmediaexaminer.com. We take the notes for you during the podcast. Get the show notes at www.madalynsklar.com/TwitterSmarter38
March 31, 2017
In this solo episode I share my tips and strategies on how to leverage Twitter at conferences and events. As I was heading out to Adobe Summit [#AdobeSummit] and Social Media Marketing World [#SMMW17] last week, I was inspired to record this episode and share my thoughts and experience using Twitter at conferences. I love conferences and I love tweeting while attending. It's a great way to make valuable connections that will help you in your business.I want to share with you the power of tweeting at a conference. If you are looking to stand out and get seen and heard, this is for you. Live-tweeting is an amazing way to connect with lots of like-minded people. So let's talk about how to tweet your way through a conference. Your Call-To-Action:Your call-to-action for this episode is twofold: 1) At the next event or conference you attend in person, I want you to live tweet from there. I’d like for you to share what’s being said. Talk about what you’re learning. Get creative and do a live video after a workshop or panel and give your take on it. Even invite the speakers to participate. And 2) the next time there’s an event or conference you can’t attend in person, I want you to make time in your schedule, even if it’s just for 30 minutes, to follow the hashtag and participate in the conversations. You’ll make amazing connections. Let me know how this goes by sending me a tweet @MadalynSklar. You can reach me on Twitter @MadalynSklar or through my website at www.MadalynSklar.com. Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the podcast. Get the show notes at www.madalynsklar.com/TwitterSmarter37
December 3, 2016
Reid Robinson is a Social Media Business Strategist for Hootsuite. He leads social selling initiatives for both Hootsuite and some of the world’s largest brands. He’s also responsible for educating the global sales team on employee advocacy and leveraging the power of social selling to find more contacts, build better relationships, and ultimately close more business. In this episode, Reid shares with us some valuable Twitter insights that are focused on the importance of engaging with your contacts to create deeper and richer connections. He also talks about the concept of social selling and how you can integrate social media, especially Twitter, into your sales process. My favorite tweetable during our interview was when Reid said, "Twitter lists is my #1 favorite thing about Twitter. Create a list, call it 'Social Contacts,' and engage with at least three people daily." Your Call-To-Action: Your call-to-action for this episode is to set up a Twitter list called “Social Contacts” and add people you want to connect with. Each day I want you to look at your list and engage with at least 3 people. Find tweets to reply to and add your input. You’ll make great connections and you’ll see your results snowball when you connect with people every day. Please be sure to let me know how it’s working out by sending me a tweet @MadalynSklar. I want to hear from you! You can reach Reid Robinson on Twitter @HootReid and LinkedIn. Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the podcast. Get the show notes at www.madalynsklar.com/TwitterSmarter36
October 22, 2016
Brittany Berger is the Content and PR Manager at Mention.com, a media monitoring company where she takes charge of the site’s content creation as well as their PR outreach and strategy management. In this episode Brittany and I talk about a variety of ways to use Twitter lists like how to leverage them to help you interact with your target audience, how to monitor your competitors, create new business opportunities and ultimately reduce the noise and clutter. She shares great tips that will help you create and monitor your own Twitter lists. My favorite tweetable during our interview was when Brittany said, "I love nerding out about social!" Oh is that someone I can relate to! Your Call-To-Action: Your call-to-action for this episode is a two-parter. 1) Start creating Twitter lists and 2) Sign up for Mention. Set up at least 3 Twitter lists. One can be your priority list which contains the Twitter accounts of your friends and family. Another could be a competitor list or your favorite blogs. And for the third one, try creating the Notice Me list. Once you do that, sign up for Mention. Try all this out and then tweet me @MadalynSklar and let me know what you think of it. You can reach Brittany Berger on Twitter @bberg1010 and LinkedIn. Want an easy “one-click” way to Share The Love for this podcast? Go here:www.madalynsklar.com/love to tweet out your love. We take the notes for you during the interview. Catch the show notes at www.madalynsklar.com/TwitterSmarter35  
September 10, 2016
Kevin Garber is the CEO of ManageFlitter, a popular Twitter marketing platform that helps you manage and grow your Twitter account. He also hosts his own Podcast that covers a variety of tech topics and includes interviews with tech industry thought leaders. His website says: "ManageFlitter provides you with a set of easy to use tools to empower you to Work Faster & Smarter with Twitter." I love that! My motto is "work smarter not harder" so I’d say we are on the same page! In this episode you’ll learn how Kevin’s struggles led him to develop ManageFlitter. He talks about the need for us to go back to basics by having a great looking profile that includes a standout profile photo and header image and a compelling bio. He also shares techniques to help grow your following and discusses the power of Twitter lists. Tweetables: "A good place to start is to make sure that all the basics are in place." "Getting creative with Twitter is what we love about it. It’s so versatile, you can do so many interesting things with it." "Twitter list is a fantastic feature and a very powerful tool to organize your Twitter account." "We love providing a product that makes Twitter better and helps add so much value." Show notes at www.madalynsklar.com/TwitterSmarter34
June 20, 2016
Ross is the founder of Electric Kiwi, a design and marketing firm that specifically caters to the music industry. Based in Scotland, Ross applies his web design expertise to help bands and musicians around the world build an electrifying online presence. He is also the co-host of the podcast Bridge the Atlantic, along with Canadian musician and filmmaker Marcio Novelli, where they interview musicians and creative entrepreneurs. Quick FYI here. I’m in Episode #63 sharing Twitter tips, community building, my life as the leader of GoGirlsMusic and so much more.Click here to listen. Listen in as Ross shares with us his best Twitter tips and talks about the power of personalizing and organizing your Twitter lists. He also shares how a little bit of creativity can build your Twitter presence and increase interaction. Episode Highlights: Ross used to have a business-oriented approach in using Twitter and then realized the importance of being personal. Showing more of yourself gives a more rewarding experience. Use your own photo on your profile instead of a logo to show people that you’re real and to show a bit more of your personality. This equates to more interaction, more retweets, and more favorites. Really good conversations. Keep your feed organized by using Twitter lists. It’s simply a curated group of accounts. Viewing a list will show you a stream of tweets only from the accounts on a list. You can set them up to be either public or private. They can help you monitor your competitors, connect with industry leaders, engage with employees, stay on top of trends and so much more.Click here to learn how to use lists. Tip: Be creative in naming your lists to make it more interesting and to grab people’s attention. Example: I have a list called “Social Media Smarties” rather than “Social Media.” Tip: List names cannot exceed 25 characters and they cannot begin with a number. Tip: To remove yourself from a list, you will need to block the creator of the list. Ross recommends using the Buffer Chrome extension. You’ll love it because it’s so easy to share links, pictures and video from anywhere on the web. Tweetables: “Do not be afraid to be personal and social on Twitter because it is called social media.” “People buy from people.” “It’s not a one-way street. You can’t expect everyone to contact you. You have to be proactive and tweet them.” “I like to keep my feed organized by using lists.” “I use public lists to organize people I follow into different categories or subjects. It helps me keep things focused and organized. Links to Tools and Resources Mentioned in this Episode: Electric Kiwi – Ross’s company specializes in web design for artists, music businesses and creative professionals. Ross’s Twitter lists – check out Ross’s public Twitter lists Madalyn’s Twitter lists – check out Madalyn’s public Twitter lists Buffer – social media management tool, great for scheduling; excellent customer service Chrome extension for Buffer – Add tweets directly to your Buffer from any webpage. How to Use Twitter Lists for Business – step-by-step on creating Twitter lists and ways to use them for your business How To Create and Use Twitter Lists to Market Your Business – Helpful guide on how to use Twitter lists Staying Organized Using Twitter Lists with Mark Schaefer – If you missed Episode #14, be sure to check out my interview with Mark Schaefer. He shared a wealth of knowledge on being organized with your Twitter lists. How to Reach Ross Barber: You can reach Ross Barber on Twitter @ElectricKiwi and @Bridge_Atlantic. You can also connect with him on Facebook, Instagram and his website. Your Call-to-Action: Your call-to-action for this episode is to sign up for Buffer (if you’re not using it already). It’s free although you can also opt-in for some premium features depending on your needs. Also be sure to give Buffer’s Chrome extension a try. Let me know what you think of this episode by sending me a tweet @MadalynSklar. I’d also like to know what you think about Buffer. I’ve been a fan, using it for many years. No, I didn’t get paid to say that! But I’m interested to know your thoughts on all this. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here:www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks! Not sure how to rate & review a podcast? Click here to learn how. Sponsor: #TwitterSmarter Twitter Chat: Join our weekly Twitter chat where you go to learn and share Twitter tips. It’s every Thursday at 1pm ET/10am PT. We’ll also have Q&A’s with guests from the #TwitterSmarter podcast. Mark your calendar. You don’t want to miss this! Not familiar with Twitter chats? Click here to learn about them. Show notes at www.madalynsklar.com/twittersmarter33
May 2, 2016
Mike Kawula is the founder of Social Quant, a Twitter growth tool that helps companies and individuals grow their Twitter following quickly, specifically gaining quality followers so they’re able to get more engagement, more retweets, and more clicks back to their website. Mike is a die-hard entrepreneur with a knack for running successful businesses. He shares stories of using Twitter as far back as 2007 to listen and answer customers’ pains for his cleaning company and online office supply business. He tells us how he made a $27,000-order from building a solid connection on Twitter. Not to mention, having Gary Vaynerchuk as one of his customers. In this episode, Mike shares a ton of great tips that you can apply right now to help you start growing your Twitter following. As Mike explains, there is nothing better than Twitter to create a good marketing impact on your business as long as you engage and act on it accordingly. Of course, while having fun too! Episode Highlights: Use Twitter to promote your business and connect with customers. Add them to a prospect list then build relationships by tweeting them and sharing content. Many companies lack their own social media management team so they’re not able to pay attention to customer complaints. Mike attracted customers because he was using social media to answer their pain points. Mike shares the story of how listening to Gary Vaynerchuk on Twitter helped land him as a loyal customer. 12 Great Actionable Tips to Increase Your Twitter Following: 1. Have a really good header and change it from time to time based on the season or promotions. 2. Create a good profile image. Go for a face behind the brand. Mike uses a logo with himself as his personal headshot. 3. Make sure you have a good, catchy, fun bio that describes exactly who you are, what you stand for, and a little bit about what your business is. 4. Control your first tweet by having a pinned tweet. It can be a call-to-action, a promotion, or about anything that has to do with your brand. 5. Cross promote across other social medial channels. Share your Twitter profile on your blog, Facebook, LinkedIn, Instagram, etc. 6. Embed your tweets into your blog or use the Click-to-Tweet tool. Like this: 7. Use an automation tool for spreading out your tweets on a regular basis such as Buffer, Hootsuite, and SocialOomph. Michael tweets every half hour and I tweet every hour! 8. Follow what’s trending on Twitter. “The trend is your friend.” 9. Studies show 23% more Retweets (RT) when you spell out the word asking for a “retweet.” 10. Make use of hashtags to get folks the opportunity to find what you’re tweeting about. Use Hashtagify to show you different hashtags you could use. But do your research to check out if it’s being used and how it’s being used. “Don’t be a hash-hole” 11. Engage with the influencers. Share influencers content and tag them. Chances are, they might also tweet some of your content. 12. Join Twitter chat parties. Don’t be a lurker. Engage with people. Wait…. there’s actually more! But you gotta listen in to find out about more surprise tips. You can reach Mike on Twitter @MikeKawula or @TheSocialQuant. You may also email him at mike@socialquant.net. Your call-to-action for this episode is to try out Social Quant. It’s a great service to help you connect with new Twitter followers. I’ve been using it for months and I love it. If you use this link, you’ll get a 14-day free trial and if you decide you like it and continue on you’ll get it at half price. What a deal! Try it out and let me know what you think. Send me a tweet at @MadalynSklar. I look forward to hearing from ya! Show notes at www.MadalynSklar.com/TwitterSmarter32
April 1, 2016
Mara Olson is the founder of the social media marketing and consulting company, Smart Bee Social. I invited her to the show today because she’s got something really cool and unique to share – Twitter videos. If you haven’t used Twitter video yet or if this is your first time hearing about it, you’re in for a treat. Mara explains how she is utilizing it to build genuine connections with her audience. She has totally turned the way she communicates on Twitter up another level, in a more personal and engaging way. Learn how this simple tool will elevate your presence on Twitter. And then be prepared to start a Twitter video revolution with us! Episode Highlights: Mara uses Twitter video in connection with her consulting business which has resulted in more leads, connections and phone calls. Twitter video is the next layer of communication where it goes beyond just 140 characters. Twitter video requires a little more effort but it offers such a greater reward. Greater content = greater engagement = greater connections. You can do Twitter video on your phone to post or reply to people’s tweets. Just switch over to the video camera mode and voila! – you can start shooting video. What’s awesome about Twitter video? It shows that you’re actually a real person! It’s a new way of responding that grabs attention. Tweetables: It’s amazing what happens when you care about people, listen to them and give them answers to their questions. If I have any success on Twitter, I attribute it to just being real with people and answering questions. Video has changed the way I build relationships on Twitter. It definitely made that genuine connection with people so much easier. 140 characters is still just 140 characters.   How to Reach Mara: You can reach Mara on Twitter @SmartBeeSocial and her website www.smartbeesocial.com. Your Call to Action: Your call-to-action for this episode is to make a Twitter video. You simply open the native Twitter app on your phone (works on iOS and Android) and start by tapping on the tweet button and then the video icon. Once in video mode, start having fun making your first video tweet! Mara and I would love to see you in action so please tweet us a video. Send it to me @MadalynSklar and Mara @SmartBeeSocial. Let’s get this Twitter video revolution rollin’! Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! Show notes at www.madalynsklar.com/twittersmarter31
February 15, 2016
Today’s episode is a #TwitterSmarter first as we are bringing in a duo on the show. Let’s welcome Alan K’necht and Michelle Stinson-Ross, hosts of the wildly popular #SocialChat, happening every Monday at 9pm ET. Alan is the VP of Social Analytics at digital marketing company, Digital Always Media. With 20+ years experience in the digital marketing and internet space, Alan is also an author, consultant, and public speaker. Michelle is the Content and Outreach Goddess at Authority Labs. She has been a consultant, social media strategist, and digital marketing strategist for the last 6 years. She calls herself an omni-channel social maniac who has tried and tested everything that’s out there. #SocialChat sprung out of an idea Alan and Michelle got from the #SEOChat. Before they knew it, they were joined by 30-50 people per chat and now with over 200 episodes and counting. Listen in to get massive Twitter insights from this dynamic #SocialChat duo. Episode Highlights: Alan says, Think and Plan. Do your research. Know where your audience is and how they interact on the social platform. Form your plan then do your attack. Michele says, Humanize your brand. Engage in conversation. #SocialChat is 4 years old. It’s geared for social media marketers to discuss best practices. It’s grown and blossomed. It also attracts small business owners as well as college students who participate as a class requirement. A Twitter chat is like a conversation at a cocktail party. Don’t just jump in and say something. You have to listen first and then at the right time, pipe in if you’ve got something to add into the conversation. Check out the Noobs Guide to #SocialChat which lays out some good forum rules of engagement when participating in #SocialChat to make sure that guests and participants are able to leverage on the networking. Give love to the people you’re interacting with and mention one another. Tweetables: “A Twitter chat is being in a conversation at a cocktail party.” – @Aknecht “Think and Plan. Do your research. Know where your audience is. And how they interact on that social platform.” – @Aknecht “Humanize your brand. Engage in conversation.” – @SocialMichelleR Links to tools and resources mentioned in this episode: www.socialchatnetwork.com #TwitterSmarter chat Noobs Guide to #SocialChat tchat.io – Great Twitter chat platform TweetChat.com – Twitter chat platform Nurph – Twitter chat platform Tweetdeck – real-time tracking, organizing and engagement Hashtracking.com – hashtag tracker and transcription How To Reach Alan & Michelle: If you’d like to connect with them on Twitter, Alan is at @Aknecht and Michelle is at @SocialMichelleR. You may also find Alan K’necht on Facebook and LinkedIn. You can connect with Michelle Stinson Ross on Facebook and LinkedIn. Or simply use #SocialChat on Twitter and they’ll find you! Your Homework: Your homework for this episode is to check out their weekly Twitter chat. Just go to #SocialChat on Mondays at 9pm ET. Be sure to let me know what you think. Send me a tweet @MadalynSklar. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks!
February 2, 2016
Sarah Nagel is the Community Outreach Manager for Sprout Social and the host of the popular #SproutChat that takes place Wednesdays at 3pm Eastern. Sarah launched the chat in June 2014 and it quickly became a leading destination. She does an excellent job connecting people and brands together. Sarah has been working in social media for four years, and specifically with Sprout for over two years. Sprout Social is a social media management software company where customers can integrate various social media channels (Twitter, Facebook, Google +, LinkedIn, and Instagram) allowing you to manage them all from one place. The company prides itself on the Smart Inbox, a single stream column of all of your social media mentions, hashtags and keywords around your brand. In this episode, Sarah shares some do’s and don’ts on how to be effective on Twitter. She also gives out helpful tips and strategies that you can apply the next time you engage in Twitter chats. Episode Highlights: On your profile, have a really good photo. Your avatar is one way of telling people who you are. It paints a picture. A nice photo of your face is key. Shorten links. Make them nice and tight to make your tweet look really polished and professional. The power of research. Use Sprout Search to do boolean searches where you use a phrase or a couple of words that could lead to a tweet. The power of using first names in a conversation. The most beautiful sound is your own name so it’s a missed opportunity if you’re not using that every time or as often as possible. Twitter is a great opportunity for you to be a connector and through connecting you’ll find lots of opportunities for yourself. Tweetables: “Twitter is the place to build solid relationships. It’s so easy to keep in touch with people.” “Twitter is a great opportunity to be a connector.” “Tight links make your tweets look polished and professional.” Links to tools and resources mentioned in this episode: Sprout Social – social media management platform #SproutChat – a weekly Twitter chat hosted by Sprout Social Nurph – for Twitter chats TweetChat – Twitter chat tool tchat.io – Twitter chat tool About Sprout Social: Social media management platform More robust than some tools. It prides itself on the Smart Inbox, a single stream column of all your social media mentions, keywords, and hashtags around your brand that you want to consistently respond to. Features great collaboration tools that allow you to work with a large team. The platform scales well making it a great tool for small to mid-sized businesses and enterprises. Feedly integration Sort through all your Twitter lists Robust analytics A great way to not miss any singular message since native Twitter can get so clogged and it’s so easy for you to miss things. How To Reach Sarah: You can reach Sarah on Twitter at @sprout_sarah and you can send her an email atsarah@sproutsocial.com Your Call To Action: Your call-to-action for this episode is to sign up for a FREE account at Sprout Social. It’s a great, robust tool. So try this out and let me know what you think. Send me a tweet @MadalynSklar. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks!
January 17, 2016
Tim Fargo is the CEO of Tweet Jukebox, an amazing and powerful Twitter tool. It’s a personal favorite of mine which I use every day for marketing my brand on Twitter. It’s a free scheduling tool that allows you to load a “jukebox” with content, schedule when you want tweets to go out and then sit back and let it do the job for you. Tim is a bestselling author, a keynote speaker, an angel investor, and an entrepreneur. Back in the 90’s, he co-founded an insurance fraud investigation company that became the second largest in the US and which he later sold for $20 million. Listen in as Tim shares with us how Tweet Jukebox actually came about and what makes it so popular among Twitter users. Episode Highlights: Tim didn’t start with the idea of making Tweet Jukebox a business. It was actually a by-product of traveling, initially intended for his own personal use. Tim mentions that when you’re designing something for yourself with the kind of care and attention you put to it, it ends up becoming the kind of product that a lot of people want. Tweet Jukebox is a powerful tool that frees you from constantly scheduling your tweets. Now you can spend more time engaging with your audience which Tim considers as the most powerful element of social media. Tim’s goal for Tweet Jukebox is to be a multi-platform social media content manager and to make it a little ecosystem of itself. Watch out for more cool features that they’re currently working on. Tweetables: “Tweet Jukebox was a bit of an accident. It just kind of happened.” tweet this “The best way to use it is take the time you save and use that to engage with your audience.” tweet this “Feedback is a form of currency.” tweet this Links to tools and resources mentioned in this episode: Tweet Jukebox Hootsuite – social media management tool SocialBro – Twitter analytics and management tool Crowdfire – social media engagement app Buffer – social media management tool Check out Britt Michaelian’s Mass Amplify Show featuring Tim Fargo Listen to the #TwitterSmarter Podcast episode 15 with Britt Michaelian Check out the recent article on my blog, Twitter Chats – The Place Where Everyone Knows Your Name Tweet Chats Mentioned: #MediaChat #SocialChat #InfluencerChat #ViralChat #BlogElevated #TwitterSmarter Visit www.madalynsklar.com/twitterchats for more information. How To Reach Tim: You can reach Tim on Twitter at @alphabetsuccess and also through @Tweet_Jukebox. Or send him an email at tim@tweetjukebox.com. Your Call To Action: Your call to action for this episode is to sign up for a FREE Tweet Jukebox account at TweetJukebox.com. If you like tweeting motivational quotes, try out the Free Quote Jukebox. Simply turn it on, set the schedule, and you’re done. This tool is perfect if you’re sending out tweets regularly so you don’t have to spend time scheduling your tweets over and over and over. It leverages flexibility with your schedule. You can have up two “jukeboxes” for a free account. If you need more than two, you may sign up for their paid membership plan. So try this out and let me know what you think. Send me a tweet @MadalynSklar. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks!
December 22, 2015
Yann Ilunga is a content curation expert. He is the genius behind the amazing podcast 360 Entrepreneur which seeks to help entrepreneurs build their platform, grow their audience, and build authority. Yann also hosts a music business podcast, The Jazz Spotlight. I was privileged to be a guest on both of his shows where I talked about Twitter tips and marketing. Now it’s Yann’s turn to share some great and practical Twitter insights specifically about the power of content curation and how you can best use it in your marketing strategy. He also talks about leveraging different Twitter tools to help you automate things better, save more time, and work smarter. Episode Highlights: Focus on content curation. Yann believes that it’s one of the first things every entrepreneur should do when using Twitter. The trick to connecting with influencers on Twitter is to provide value and add a little bit of twist by taking a step further. Find out how Yann captured the attention of bestselling author Jeff Goins. Content curation is a critical component of content marketing strategy because it allows you to tap into other niches. Yann uses Twitterfeed to be able to keep up with active content creators. It also allows him to curate content even when he’s not logged in. Yann conversely uses Hootsuite to monitor Twitter lists because it’s more interactive. Learn how to repost tweets in different intervals within the day through a tool called SocialOomph. It also works with Facebook and LinkedIn. Tweetables: You want to share content that provides value and at the same time helps you build relationships. Go a step further to connect with industry leaders. It’s worth it! Links to tools and resources mentioned in this episode: 360 Entrepreneur – Yann’s website The Jazz Spotlight – Yann’s music business blog 360 Entrepreneur Episode 26 – Twitter Marketing with Madalyn Sklar The Jazz Spotlight episode 53 – Smart Twitter Marketing with Madalyn Sklar SMART Social Media Automation – Yann’s free training video Check out the recent article on my blog, Twitter Chats – The Place Where Everyone Knows Your Name Canva – simple and easy graphic design software for everyone Twitterfeed – allows you to feed your blog (and other people’s blogs) to Twitter Hootsuite – social media management tool Buffer – social media management tool SocialOomph – a professional Twitter tool that allows you to automate things Edgar – social media management and scheduling tool How To Reach Yann: You can reach Yann on Twitter at @Yannick_Ilunga or send him an email at yann@360entrepreneur.net. Your Call To Action: Your call-to-action for this episode is to sign up for Yann’s free training, SMART Social Media Automation and learn how to stand out in a noisy world and increase your engagement. Yann teaches you his step-by-step process and tools to help you become a Content Curation Ninja. Once you do this, please let me know what you think of it by sending me a tweet @MadalynSklar. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks!
December 11, 2015
Jonathan Abrams is the CEO and founder of Nuzzel. His company developed an app that has quickly become one of my faves. Nuzzel solves a problem we all have - overload of information on social media. It allows you to get personalized, relevant news from your friends on Twitter and Facebook without overwhelming you. Jonathan shares with us some insights into this amazingly helpful, free platform. It’s available to use on the web, mobile, and email. Jonathan holds an impressive career portfolio having worked at Netscape, started a few companies including Friendster, and having given a TEDTalk. He’s a true pioneer on the internet and in the social space. Episode Highlights: Nuzzel is a great content curation site that started off with Jonathan’s personal need for really good content. What makes the app unique is that it gets personally relevant news to you without having to do any work. Jonathan shares with us Nuzzel’s new feature which allows you to turn your Nuzzel feed into an automated newsletter with relevant content. Now you have a platform that automatically sends out your top 5 daily news stories to people who subscribe to you. Another feature is the Discover section where you can browse recommended feeds curated by Nuzzel and its users. Jonathan walks us through the process of using Nuzzel. It’s available for free on the web, email, Android, iPhone and iPad. It’s easy! Tweetables: We’re helping people solve their social overload and find the stuff they really need to know about. People can piggyback on your curation choices and get some of your top Nuzzel news without installing anything. Links to tools and resources mentioned in this episode: Nuzzel –  the super-easy way to see news from your friends. Buzzsumo – content curation tool Electoral – build, manage, and explore Twitter lists Feedly – RSS and blog reader TweetDeck – your personal Twitter browser Hootsuite – social media management tool Founders Den – coworking space in San Francisco and where Nuzzel is located Chris Sacca’s Periscope Skimm –  daily email newsletter REDEF – daily “interest remixes” which are curated information streams Drudge Report – Links to international news sources and columnists 99Designs – marketplace for graphic design, including logo design, web design and other design contests. How To Reach Jonathan: You can reach Jonathan on Twitter at @abrams or LinkedIn or visit his website at www.nuzzel.com. Your Call To Action: Your call-to-action for this episode is to check out Nuzzel and sign up for a free account. You can do this on the website or through the iOS or Android mobile device. It also works on Apple watch. It’s a great app! I definitely encourage everyone to get on it. Once you do this, please tweet me @MadalynSklar. I want to hear from you! Share your love for Nuzzel! www.madalynsklar.kcom/nuzzel Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks!
November 24, 2015
Kristi Hines is a freelance writer and is well known in the social media space. She writes for many of my favorite publications like Social Media Examiner, Sprout Social, Hubspot and many more. I love her blog. She has an amazing guide to over 160 Business & Digital Marketing Conferences for 2016. Kristi is a wealth of information and I am just thrilled to have her on the podcast. In this episode she shares her best Twitter tips like the importance of optimizing your Twitter bio and how Twitter search can help you locate new customers. Kristi also talks about some of her favorite tools like IFTTT and Rival IQ. There is so much helpful information jammed packed into this episode. I know you’re going to learn a lot. Episode Highlights: Optimize your Twitter bio for SEO just like you optimize your website. You are discoverable through the keywords you place into your Twitter bio. Hear Kristi share her advice on how to utilize this so you get discovered more easily. Check your privacy settings to make sure your location is turned off unless you want it displayed in your tweets. Click here for info about this on the Twitter blog. Twitter Search is a great place to find new customers. Automate using If This Then That (IFTTT). Kristi talks about a recipe she has in place to alert her when someone tweets based on a search. She also has it set up to connect her Feedly to Buffer. The only caveat is you need a Feedly Pro account to do this. Links to tools and resources mentioned in this episode: IFTTT – This is one of my favorite apps! Create time-saving recipes to connect products and apps. Feedly – RSS and blog reader Rival IQ – Digital marketing analytics SpiderQube – Powerful real-time social databases and insights SocialBro – Advanced segmentation and audience insights Article: IFTTT Recipes for Social Media Marketers How To Reach Kristi: You can reach Kristi on Twitter @kikolani and her website at KristiHines.com. Your Call To Action: Your call-to-action for this episode is to sign up for a free account at IFTTT. I want you to find 3 recipes that will make your life easier. Once you do this, please tweet me @MadalynSklar. I want to hear from you! Help Support This Podcast: I’m keeping this podcast ad-free and would love your support. You can help me for as little as $1/month. I’m using Patreon which is a cool platform similar to Kickstarter where you get rewards for your donation. What makes Patreon cool is that it allows you to make ongoing monthly donations rather than one time. Check it out at Patreon.com/MadalynSklar. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks! Did You Know I Run A Weekly Twitter Chat? #TwitterSmarter Twitter Chat:Join our weekly Twitter chat where you can connect, learn and share Twitter tips. It’s every Thursday at 1pm ET/10am PT. Each week we have a Q&A with guests from the #TwitterSmarter podcast. Mark your calendar. You don’t want to miss this! Show notes at www.madalynsklar.com/twittersmarter25
November 20, 2015
Mari Smith is an internationally renowned, seasoned public speaker with deep expertise in social media marketing – particularly Facebook; she is often referred to as “the queen of Facebook.” In fact, she has such extensive knowledge on the effective use of the platform that Facebook recently partnered with her to facilitate and teach at its Boost Your Business series events across the country. Forbes named Mari as a top ten social media power influencer several years in a row, and Fast Company described her as a “veritable engine of personal branding, a relationship marketing wiz, and the Pied Piper of the online world.” I am so pleased to welcome Mari to today’s #TwitterSmarter episode where she provides us with her best Twitter tips. Episode Highlights: Consistency through a content plan is the number one thing on Twitter. It’s also the top challenge faced by most SMBs… until they hear Mari’s interpretation of what content is/can be. When you are too close to your product or service, it can be difficult to know what your story is – much less how to effectively tell it. Mari explains why Twitter is the easiest platform for engagement. She also shares the one simple thing you can do to make sure your audience feels included. It is possible to convert engagement to profit on Twitter… if you follow “the Mari Effect.” There’s potential business in your DM inbox. Hear Mari’s suggestion for the folks at Twitter on how to make it easier for all of us to capitalize on it. Tweetables: You must have a content plan. No one wants to engage with a ghost town. Live streaming meets the fundamental need to connect with an audience. It is second only to face-to-face interactions. Don’t just be the voice that’s heard. Be the voice that’s remembered. Links to tools and resources mentioned in this episode: The New Relationship Marketing: How To Build A Large, Loyal, Profitable Network Using The Social Web by Mari Smith The Thank You Economy by Gary Vaynerchuk Hootsuite – social media management Buffer – social media scheduling Edgar – social media scheduling Feedly – content discovery Pocket – online bookmarking Tweetbot – Twitter management via mobile phone Echofon – Twitter management via mobile phone ManageFlitter – Twitter management tool How To Reach Mari: You can reach Mari on Twitter @MariSmith, or via her website atwww.marismith.com. She is also reachable on Facebook at www.facebook.com/marismith. Your Call To Action: Your call-to-action for this episode is to follow the 80/20 rule AND put a system into place for your content curation. My system is very similar to Mari’s. I use content curation tools to get articles into my Buffer. These tools are free so it’s a system you can put in place without spending a dime. I use Feedly, Nuzzel and Juice. All of these integrate with Buffer. Once you have a system in place please tag me @MadalynSklar. I want to hear from you. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks! Show notes at www.madalynsklar.com/twittersmarter24
November 11, 2015
Katerina Petropoulou at Twitter Counter is the community outreach and customer support manager. She has the unique role of seeing the product from users’ perspectives while also working on behalf of the brand to design interactions and features that continue to engage and delight its more than 2 million users. Helping to guide the ship as the first provider of Twitter user statistics and a leading service for Twitter analytics has helped Katerina amass an extensive collection of “lessons learned.” I’m so pleased that she’s agreed to share a few of them with us during today’s #TwitterSmarter podcast episode. Episode Highlights: Katerina begins the episode by sharing top benefits of community building and customer care on Twitter. Twitter’s openness and breadth of interesting users can make it a bit overwhelming at times. Katerina has found that Twitter lists help quiet the noise, and shares the ones she considers critical to have. There are three specific reasons that Twitter chats are marketing gold. Katerina explains each reason, and the chats she personally won’t miss. Content curation is the backbone of Twitter. During this episode Katerina breaks down her system for finding and sharing content that is valuable to her community. She also shares why she disagrees with Guy Kawasaki on one particular method. Tweetables: Twitter engagement is high on the weekend. Don’t neglect it. Third party content can be valuable for a brand’s audience. Follow the 80/20 rule for highest engagement. Visuals have been proven by social media science as good for engagement as well as clicks. Links to tools and resources mentioned in this episode: Tweetdeck – social media management Hootsuite – social media management Buffer – social media scheduling start A FIRE – brand each link you share Canva – pre-sized templates to support posts Twitshot – adds an image to tweets Feedly – content curation and discovery Nuzzel – content curation and discovery based on your own network Juice – content discovery How To Reach Katerina: You can reach Katerina on Twitter at @kat_petropoulou or Twitter Counter’s handle @thecounter. She is also accessible via the company’s blog at www.twittercounter.com/blog. Your Call To Action: Your call-to-action for this episode is to check out Twitter Counter’s blog. Katerina regularly writes great, insightful articles. Be sure to tag me @MadalynSklar and let me know what you think. Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks! Show notes at www.madalynsklar.com/twittersmarter23
September 21, 2015
Ryan Steinolfson, Periscope Ryan as he is also known, is the president of Accelerate Marketing, Inc. Based in San Diego, CA, this digital marketing agency specializes in accelerating clients’ brand recognition to help ensure maximum potential for increased sales and exponential growth. In fact, the company is currently on a mission to assist 1,000 organizations in just such a manner over the next five years. Given Ryan’s live streaming expertise, we’re going to take a slight departure on today’s #TwitterSmarter podcast episode. Instead of his best Twitter tips, Ryan will help us understand how to leverage Periscope (which is owned by Twitter) for business. Episode Highlights: Periscope amassed 10 million users in its first four months. By comparison it took Facebook nearly 10 months to garner 1 million users. In part, Periscope’s quick rise was because of its direct connection with Twitter. Therefore, it makes sense that Twitter is the perfect place to search for target audience pain points and hashtags that will resonate during your Periscopes. The reason Ryan and others have been so successful is because they understood right away that it’s not about being perfect. When it comes to live streaming, you just have to jump in. Ryan shares a number of great business successes – Applebee’s, Hootsuite, T-Mobile – with applicable lessons for businesses of all sizes. Having a place to send people immediately after your ‘scopes will enable to them to get to know you even better through the consumption of your content. Through the power of Periscope, Ryan attained 650 email sign ups for his “gadgets list” in just two months. Tweetables: We’re the media today. We are the camera crew and the host at the same time. Live streaming is the perfect medium to show the culture behind the brand – get personal. Links to tools and resources mentioned in this episode: Periscope – explore the world through someone else’s eyes (tagline on website) Zoom – video and web conferencing services How To Reach Ryan: You can reach Ryan on Periscope and Twitter @RyanSteinolfson, or via his website www.PeriscopeRyan.com. Your Call To Action: Your call-to-action for this episode is to download the Periscope app (it’s available for iOS and Android) and start scoping like a maniac! Be sure to tag me @MadalynSklar and let me know what you think. Share The Love: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks! Show notes at www.madalynsklar.com/twittersmarter22
September 9, 2015
Marty McPadden is a digital, video and audio content producer and strategist. He is the founder and CEO of PodJamTV Productions, which produces live and edited audio and video shows and conducts video workshops. Formerly with ESPN, Marty has over 18 years’ experience in television production and operations. His latest product, VideoChatOnAir.com, helps brands and businesses take advantage of the video revolution by producing and hosting live online video shows. In today’s #TwitterSmarter podcast episode, Marty talks about the two Ps of Twitter: participation and patience. Episode Highlights: Marty joined Twitter in 2007, but didn’t get serious about his use until 2009. Once he did, he immediately saw the quality of his relationships grow. He explains how in this episode. His six year history with Twitter has taught him valuable lessons about participation and patience. He goes into details on both, including actionable steps we can all follow. Twitter chats provide a low barrier to entry for new users who want to cultivate a presence. Marty’s tips will help get the ball rolling. Many people believe high follower counts equate to higher levels of credibility. Marty isn’t one of them. He’ll tell you what he believes does instead. Tweetables: Like a good chef, don’t be afraid to share you cookbook.  Don’t let fear hold you back. People genuinely want you to succeed.  Links to tools and resources mentioned in this episode: Google Hangouts on Air – live streaming automatically saved to YouTube How To Reach Marty:You can reach Marty on Twitter @MartyMcPadden, or via his website PodJam.tv. Your Call To Action: Your call-to-action is to not be afraid to share your cookbook. I loved this advice from Marty. I want you to think about your “cookbook” that you can share. As Marty says: “Don’t be afraid to share the good stuff.” For me, I share helping Twitter tips and advice regularly. Give it a try and tag me @MadalynSklar and show me your cookbook. Share The Love: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks! The show notes are at http://www.madalynsklar.com/twittersmarter21
August 30, 2015
Sue B. Zimmerman, the Instagram gal, is founder of Insta-Results (the world’s first comprehensive online Instagram course) and author of the #1 eBook “Instagram Basics for your Business.” She’s also a popular CreativeLive instructor, powerful speaker on prominent stages like SMMW15, and highly sought after business coach. Sue is passionate about teaching entrepreneurs, business execs, and marketing professionals how to easily leverage the power of Instagram for tangible business results. She uses her knowledge in social media, her lessons learned after starting 18 businesses, and her 30+ years of business experience to teach, mentor and empower others to be highly successful entrepreneurs as well. In today’s #TwitterSmarter podcast she talks about the importance of building a community, sharing her tips and advice about Twitter, Instagram and her fave new app, Periscope, which happens to be owned by Twitter. Episode Highlights: Being visible on Twitter requires a deep content well – curated or owned – balanced with live interaction. Sue shares her tips for doing both efficiently. Targeting messages is critical today. Sue’s explains why her Instagram strategy includes six separate accounts, with six different areas of focus… and why listeners should consider something similar. Want to know how to post Instagram photos natively to Twitter at the click of a button? Sue’s got you covered. Periscope has been a game changer for Sue. In this episode she details how it’s helped her expand her reach, engage more authentically, grow her community (faster than with any other platform, even her beloved Instagram), and monetize the results. Tweetables: Periscope is a powerful tool for authentically growth a community. My community has grown faster with Periscope than through any other platform – including Instagram. Links to tools and resources mentioned in this episode: IFTTT – create recipes to connect products and apps This recipe will automatically post your Instagram to Twitter Sprout Social – social media management #ViralChat – weekly Twitter chat hosted by PostPlanner Thursdays 9pm ET Periscope – live streaming app Meerkat – live streaming app Sue’s Content: @TheInstagramExpert – Sue’s Instagram account with daily tips, tools and strategies for small businesses YouTube channel Ready. Set. Gram! eCourse How To Reach Sue:You can reach Sue on Twitter @SueBZimmerman,  Instagram @suebzimmerman, or via her website www.suebzimmerman.com. While there, pick up a free copy of: “The Official Instagram Strategy Guide.” Your Call To Action: Go to Sue’s personal Instagram account, find a picture you like, and leave a comment. Be sure to mention you heard her on the #TwitterSmarter podcast and tag me @MadalynSklar in the comment. And as always, please be sure to send me a tweet @MadalynSklar and let me know what you think of this episode. Share The Love: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks! Show notes at www.madalynsklar.com/twittersmarter20
August 20, 2015
Joe Manna describes himself as a community leader whose passion rests in online media. At the time of this recording, Joe was helping small businesses succeed by planning, creating and measuring online content for CRM provider Infusionsoft, where he pioneered the company’s social media program and led it to profitability and sustainability. He was also focused on leading Infusionsoft’s corporate blog program, providing measurement and insights to its content marketing performance, and creating remarkable content designed for small businesses and entrepreneurs. Joe is currently the Social Media Manager for Local Motors, Inc in Chandler, AZ. He helps create and amplify the stories and experiences of the company on social media, blending his passions between automotive technology, entrepreneurship and social media management. Today, he joins the #TwitterSmarter podcast to provide insights on effective ways to listen and search with Twitter. Episode Highlights: Unfollowing people on Twitter is a normal and healthy practice. Joe provides suggestions to know when it’s time to remove the noise. The best way to manage Twitter is to take control of the experience. Joe breaks down several ways to do this with Twitter lists. For those just starting out, Joe suggests two things: create a great bio and start sharing content that’s relevant to your life and business. He explains how to do both. Twitter can be a powerful search engine for small businesses. Joe’s best practices for use cover everything from searching for unfiltered content with relevance to any niche to staying updating on industry trends to finding and engaging with influencers. Tweetables: Twitter’s undergoing a bit of user fatigue. Be comfortable unfollowing people. Twitter is whatever you make of it. Once you get a cool Twitter list going, it’s totally worth it. The big win on Twitter is to be specific and intentional. Links to tools and resources mentioned in this episode: Xefer – user search and analysis Topsy – advanced search, user analysis and trends BuzzSumo – trending content analysis Two ways to access Twitter’s advanced search feature: https://twitter.com/search-home https://twitter.com/search-advanced How To Reach Joe:You can reach Joe on Twitter @JoeManna. To learn more about Infusionsoft, visit www.infusionsoft.com. Your Call To Action: I want you to try out the tools Joe mentioned, Xefer and Topsy. Please reach out to @JoeManna on Twitter, give him a shout out. And be sure to send me a tweet @MadalynSklar and let me know what you think of these tools. Share The Love: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks! Show notes at www.madalynsklar.com/twittersmarter19
July 29, 2015
Brian Honigman is the CEO of Honigman Media, a content marketing consultancy that provides strategic counsel regarding content distribution and content production. As a content marketing and social media strategist, Brian is a regular contributor to the Wall Street Journal, Forbes magazine, the World Economic Forum and others. Brian has worked with a range of clients from growing startups like Sumall and Amerisleep to established brands like Dell and Marc Ecko. He is a frequent professional speaker at industry conferences and company events about social media, content marketing and related topics having spoken at UNICEF, NYU, HuffPost Live and elsewhere. Today he joins the #TwitterSmarter podcast to talk about Twitter chats. Episode Highlights: Value from Twitter chats comes in two forms: participant and host. Brian shares his thoughts on the best experience for each role. When hosting a Twitter chat, the pre-launch phase is the most critical. Brian offers in-depth insights on topic selection, promotional strategies, and frequency. Brian shares his number one pre-chat hosting tip for ensuring that he is able to fully participate in each chat. Third-party apps can provide convenience, but there are times when native use of social media channels makes more sense. Brian explains when to go native. Tweetables: Avoid being generic by focusing on long-term impact of your chat topic from the beginning. You have to work natively to give the best experience to the people viewing your content. Buffer’s Daily app is like Tinder for content. Links to tools and resources mentioned in this episode: Favorite Chats: Buffer chat — #bufferchat SEMrush chat — #SEMrushchat Best apps for participating in chats: Tweetdeck TweetChat Tchat.io App for scheduling posts as a host: Buffer – scheduling posts Best mobile apps for curating content: Daily – by Buffer Juice – by Juice.li Nuzzel How To Reach Brian:You can reach Brian on Twitter @BrianHonigman, or via his website. Brian’s Twitter chat, #InsiderChat, happens on the last Wednesday of the month at 1:00 p.m. Eastern. Click here to stay up-to-day with #InsiderChat. Your Call To Action: Check out Brian’s monthly Twitter chat – #InsiderChat – on the last Wednesday of the month at 1pm ET/10am PT. I’ve participated in it and I can say it’s a great community of people. Be sure to send me a tweet @MadalynSklar and let me know what you think of it. Share The Love: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks! Show notes at www.madalynsklar.com/twittersmarter18
July 24, 2015
Kim Garst is CEO of Boom! Social Media Marketing where she applies her 20+ years of experience to help small business owners, entrepreneurs, marketers and managers with building online traffic, increasing engagement, converting prospects into buyers and developing compelling content. Kim is a respected author, leader of a 500K social media community, and has been listed as a Forbes magazine Top 10 Social Media Women Power Influencer. In this #TwitterSmarter episode, she will share a few tips on social selling via Twitter to grow your bottom line. Episode Highlights: Social selling is all about relationships; use Twitter to strike up conversations. If you’re not talking with people, you’re not building relationships. Kim provides great tips for starting conversations in this episode. By setting aside time each day to build relationships, Kim shares how she has been able to do many unimaginable things, including sharing the stage with Star Jones, Martha Stewart and Ariana Huffington in one afternoon. Sharing good content and building a targeted following are two ways to attract the people you want to connect with to you. Kim shares excellent strategies and stories related to both – starting with her Christmas 2010 epiphany. Twitter is Kim’s number one referral source. Learn how she leverages it for profit every day. Periscope has introduced Kim to a whole new audience of people, while also enabling her to build a deeper connection with her existing community. Hear her insights on the potential future impact of this live streaming app. Tweetables: “Set aside time each day to build relationships. Spend 30 minutes reaching out to 10 people. Start a conversation.”  click to tweet “Make sure you are connecting with the right people. Don’t make it about the numbers.” click to tweet “Sharing good content is critical. It’s what attracts the right people to you.” click to tweet Links to tools and resources mentioned in this episode: ManageFlitter – Twitter management tool Sprout Social – management platform for social media Agorapulse – social media management platform SumAll – analytics tool How To Reach Kim:You can reach Kim on Twitter @kimgarst, or via her website: www.kimgarst.com. Kim’s Twitter chat, #SocialCentsChat, happens bi-monthly on Tuesdays at 1:00 p.m. Eastern. Visit www.socialcentschat.com to stay up-to-date. Your Call To Action: Following Kim’s example, reach out to ten people each day for at least one week to strike up a conversation. You’ll be surprised at how impactful this will be for your targeted growth strategy. Tweet me @MadalynSklar to share your results. Share The Love: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks! Show notes at www.madalynsklar.com/twittersmarter17
July 22, 2015
An active researcher and published author, Keith Quesenberry teaches marketing (traditional, digital and integrated) at Johns Hopkins University. Prior to that he spent 17 years as an associate creative director and copywriter for startups and Fortune 500 companies. In this #TwitterSmarter episode, Keith shares his insights on the importance of one-to-one conversations on Twitter, and how to tell great stories 140 characters at a time. Episode Highlights: Twitter is crowded, with lots of noise. Keith believes that to stand out it’s critical we engage with people genuinely via one-to-one connections. Direct messaging can be a powerful tool – if used in the right way. Keith explains why using automated services may not be the best option. Research shows that people want complete stories, even if they are delivered over time. Keith shares great examples on how best to accomplish this throughout the episode. When starting out, paid advertising, leveraging employee accounts and geo-targeting are three strategies that can help jumpstart efforts. Keith dives deeper into all three when discussing elements of a social media marketing plan. Tweetables: To stand out it’s critical we engage with people genuinely via one-to-one connections.  click to tweet People want complete stories on Twitter, even if they are delivered over time.  click to tweet Links to tools and resources mentioned in this episode: Can You Win the Content Marketing Arms Race? [click here to read] Keith’s favorite apps: Buffer – social media scheduling bit.ly – link shortener Hootsuite – social media management Word Swag – add text to your photos Over – add text to your photos New on Madalyn’s radar: Phonto – add text to your photos How To Reach Keith:You can reach Keith on Twitter @Kquesen, or via his blog: www.postcontrolmarketing.com. Your Call To Action: Think about ways you can storytell on Twitter. I want you to tell a larger story but in 140 pieces over time the way Keith described. Tweet me @MadalynSklar and share what you’re doing. Share The Love: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks! Show notes at www.madalynsklar.com/twittersmarter16
July 20, 2015
This episode’s #TwitterSmarter guest is writer, producer and entrepreneur Britt Michaelian. This proud wife and mom is the host of Mass Amplify, a podcast for social media brand builders, strategists and influencers who want to amplify content for intentional results. Episode Highlights: To find value from Twitter, it is important to be strategic in its use and to set measurable goals – this means mapping out the top three things to do on Twitter each day When starting out, commit to tweeting regularly, show up authentically, and curate and create content that is of value Know who you are and what your core goals are before determining how to integrate Twitter into your amplification strategy Twitter chats are great for building community – participate in 1-3 per week Tweetables: Map out the top three things you need to do on Twitter each day to be successful. Pay attention to what brought you into someone else’s community so that you’ll know how to do it for others. Links to tools and resources mentioned in this episode: Sprout Social – reports and analytics Tweet Jukebox – quote sharing Mass Amplify Show Episode 21: Tim Fargo of Tweet Jukebox [click here to listen] Tweet chats Britt mentioned: #MMchat – hosted by @MarketerMonday_ every Monday 8pm ET #AtomicChat – hosted by @Atomic_Reach every Monday 9pm ET #CollegeCash – hosted by @JodiOkun every Thursday 8pm ET #CMchat – the wildly popular country music chat hosted by @JessicaNorthey every Thursday 9pm ET #InfluencerChat – hosted by @influencerchat every Tuesday 8pm ET #BlogChat – hosted by @MackCollier every Sunday 9pm ET Tweet chats Madalyn recommends: #MediaChat – popular social and online media chat hosted by @kilby76 every Thursday 10pm ET #SproutChat – hosted by @SproutSocial every Wednesday 3pm ET #HootChat – hosted by the Hootsuite @HootCommunity every Thursday 3pm ET #ggchat – hosted by @MadalynSklar of @GoGirlsMusic every Thursday 3pm & 9pm ET. It’s the largest musicians Twitter chat. Brian Fanzo’s Twitter list calendar How To Reach Britt:You can reach Britt on Twitter @BrittMichaelian, or via her the website for her podcast: http://massamplify.com. Your Call To Action: I find a lot of value in the content Britt shares. If you’re trying to figure out your amplification strategy, I encourage you to subscribe to her Mass Amplify podcast and to also check out her curated lists on Twitter. Tweet me @MadalynSklar to share your new discoveries. Share The Love: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks!
July 16, 2015
In this episode I chat with Twitter guru, Mark Schaefer. He’s authored many books including my favorite, The Tao of Twitter. I’ve been following Mark for many years. He’s amazing and shares so much value. In this episode he dishes out great tips and then deep dives into Twitter Lists. He shares 3 excellent ways to best use lists. In this episode, here’s what Mark discusses: Mark says his favorite chapter in his book, The Tao of Twitter, is Chapter 5. It goes into how do you build a Twitter audience. “Twitter is the very best way to build a targeted, relevant audience quickly. It’s better than any other social media platform.” If you’re trying to build an audience for a blog or company website, Twitter is still the best way to make those connections. 3 different ways to use Twitter lists: Stay organized with lists Seek out lists created by others Curate lists that can be helpful to others Mark’s Tip: When you get notified you’ve been added to a Twitter list, take the time to thank them. Links mentioned in this episode: Mark Schaefer is @markwschaefer on Twitter. Mark’s book The Tao of Twitter. Fave App: ManageFlitter – Mark says it helps him keep his account neat and tidy. Can see if followers are inactive. Can detect possible spam accounts. How To Reach Mark: You can reach Mark at @markwschaefer on Twitter or through his website at www.businessesgrow.com. Your Call To Action:  I want you to follow Mark’s 3 tips on Twitter lists. 1. Use lists to stay organized. 2. Seek out lists curated by others. You can check out my curated Twitter lists at www.twitter.com/MadalynSklar/lists. You can easily subscribe to any of them. 3. Curate lists to help others. And be sure to visit the ManageFlitter app. There’s a free version. Tweet me @MadalynSklar and let me know your progress on all this. Did you find it helpful to you? Share The Love For This Podcast!Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode! Show notes at www.madalynsklar.com/twittersmarter14
July 7, 2015
In this episode I chat with my friend Brian Fanzo who is best known as @iSocialFanz in the social space. He’s been a rising star and really making a name for himself as a speaker, podcaster and Twitter chat host. Brian is everywhere and I love that! And like me he’s been an early adopter to Meerkat and Periscope. He’s broadcasting at least several times a day on both platforms and is always giving so much value to his followers. In this podcast he’ll be sharing the power of Twitter chats. In this episode, here’s what Brian discusses: “I do talk fast but I usually talk in 140 character clips.”  One of the tools that had the biggest impact on Brian is Buffer. He also loves Hootsuite. “Hootsuite allows me to do social listening.” Brian has built his brand around Twitter. He gives credit to Twitter chats. “A Twitter chat is a true essence of a community.”  “The hashtag that is used for Twitter chats is really that glue that bind the conversation.”  Twitter chats gave Brian the opportunity to find people with similar passions. Tune in to #SBizhour Mondays at 4pm ET for 200-300 friendly, engaging people you can connect with. Brian refers to Twitter chats as the “Cheers” of Twitter. When you start showing up every week, it truly is that community where everybody knows your name. Brian recommends Twitter chats if you want to grow your following. Links mentioned in this episode: Brian Fanzo is @iSocialFanz on Twitter. Brian’s Twitter Chat calendar is a public Google calendar that has lots of great chats to follow. Brian co-hosts #Sbizhour with Rachel Miller every Monday at 4pm ET. Favorite Twitter apps for Twitter chats are: TweetChat, Nurph, TweetDeck. He prefers Tweetdeck during a Twitter chat and has a column for his personal notifications, a column for the chat’s hashtag, and a column for the host of the Twitter chat so he can see what they’re tweeting. It allows him to engage in a real-time aspect. How To Reach Brian: You can reach Brian on Twitter @iSocialFanz and iSocialFanz.com. Your Call To Action:  Find a Twitter chat that resonates with you. Become a regular so over time “everyone knows your name.” And be sure to check out Brian’s Twitter chat calendar. You can also Google to search for Twitter chats. Tweet me @MadalynSklar and let me know what you think. Did you find it helpful to you? Share The Love For This Podcast!Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode! Show notes at www.madalynsklar.com/twittersmarter13
July 2, 2015
In this episode I chat with my longtime friend and colleague, Ariel Hyatt. We both got our start as entrepreneurs in the music business back in 1996. She founded Cyber PR and has made an incredible name for herself in the music business and has now expanded her reach beyond music to include entrepreneurs and a variety of businesses types. Ariel and I are a lot alike – our mission is to help people better grasp social media and develop strategies that work. And utilizing the power of Twitter. In this episode Ariel talks about Twitter Thematics. It’s a great way to hone in on your message. Listening to Ariel talk about it is fascinating! In this episode, here’s what Ariel covers: Create “Thematics” because Twitter can take you into too many directions. Thematic #1: What would your tribe/followers like? Thematic #2: What is perfect for your personality? Thematic #3: What is your business/message/brand trying to say? Thematic #4: What is your social proof? Ariel recommends these four to curate your thematics. Most of your tweets should stay within this realm. Keep feeding your community the thing they like. Twitter lists can be helpful when choosing your thematics. Your Call-To-Action: Apply these “thematics” when you’re tweeting. Curate your tweets using these four types that Ariel shares. Links mentioned in this episode: Ariel Hyatt is @CyberPR on Twitter. Favorite Twitter tools/apps: Hootsuite, Twitter Analytics, Twitonomy How To Reach Ariel: You can reach Ariel on Twitter @CyberPR and through her website at cyberpr.com. Ariel is offering a FREE 9 week online social media course. Details below.   Your Call To Action: Start using these four “thematics” when tweeting. Tweet me @MadalynSklar and let me know what you think. Did you find it helpful to you? Share The Love For This Podcast!Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast.  Show notes at www.madalynsklar.com/twittersmarter12
June 26, 2015
In this episode I chat with Christina Kehoe of Infusionsoft. If you’re not already familiar with Infusionsoft, they provides sales and marketing software for businesses. Christina works with small business owners to build and execute marketing strategies. She has also worked closely with the Twitter Small Business team and shares valuable insights that will help you right now. In this episode Christina takes a deep dive talking about Twitter cards. Did you know Twitter cards have 313% more engagement and 52% more retweets than those without them? It’s a great reason to use Twitter Cards! In this episode, here’s what Christina covers: Twitter cards are a great tool! Web site cards: drives traffic to your website Lead cards: click on call-to-action button that sources contact info. Integrates with lots of CRMs to pull leads. Example: sign up for newsletter Twitter cards appear as a regular tweet. You can pin Twitter cards like a tweet to the top of your profile. On mobile you get a lot of attention. Your Call-To-Action: Try Twitter cards. Access it by going into the Twitter Ads section. Then create your first lead generation card. Links mentioned in this episode:   Christina can be found at @ChristinaAKehoe on Twitter. Twitter Small Biz Team – business.twitter.com/resources/tweetsmarter Favorite Apps/Tools: Nuzzel, Canva   How To Reach Christina: You can reach Christina on Twitter @ChristinaAKehoe. Your Call To Action: Try Twitter Cards. Access it by going into the Twitter Ads section. Then create your first lead generation card. Tweet me @MadalynSklar and let me know how this goes for you. Share The Love For This Podcast!Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.   Thanks for the listen! I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode! Show Notes at www.madalynsklar.com/twittersmarter11
June 23, 2015
In this episode I chat with Robert Moore of oneQube Technologies. His company’s Spider platform is a powerful listening tool that let’s you measure, analyze and build scalable databases of customers, prospects and influencers. His company’s tagline is “We Build Solutions for Social Business.” They also own TweetChat.com, the largest free Twitter chat platform that powers 1000’s of Twitter chats every month. In this episode Robert discusses “Link Listening.” It’s a fascinating technique that will get you thinking about audience building in a whole new way. In this episode, here’s what Robert covers: His company coined “Link Listening.” It’s a powerful technique. Content attracts a specific audience. Connect with people who share your content. You can attract and engage with interesting profiles that are completely aligned with what your social business mission is. Find 100, 500 or 1000 of the right followers: provide them great content, engagement and amplification. It’s a key audience building technique. Link listening is a fail-safe method to make sure you’re engaging with the right people. Big proponent of active audience building, especially if you’re new to Twitter. You have to get out there and shake the trees. Be an active participant. Build your audience first. Build from quality. #1 go-to strategy for their clients is link listening. They find an existing audience that cares deeply and passionately about a similar product or service. Engage with those people. Relationship build with them. Actively create audience. Deliver great content to them. Instant results. His company is a big proponent and participant in Twitter chats. They want to create a better chat experience via TweetChat.com They are passionate about Twitter chats as a way for people to connect. It’s the best way for newbies to meet new, real people on Twitter. And form life changing relationships. Your Call-To-Action: Check out Spider by oneQube. It’s a powerful way to “link listen” and more. Also I want you to participate in a live Twitter chat and use TweetChat.com. Links mentioned in this episode: Robert Moore is @MediaLabRat on Twitter. Favorite Twitter tools/apps: Tweetdeck, Crowdfire app, Tweepi, SproutSocial, Spider by oneQube (link listening) Robert’s Advice: Find a mix of tools that help you get the job done. Experiment. Try everything once. See if it works for you. How To Reach Robert: You can reach Robert on Twitter @MediaLabRat and via email: rmoore@oneqube.com. His company’s website at oneQube. They love to do product demos. Love to talk strategy. Love to trade great ideas. Looking for guest bloggers for their blog. They love to guest blog for other blogs. Reach out and geek out with Robert. He’d love to hear from you! Your Call To Action: Check out Spider by oneQube. It’s a powerful way to “link listen” and more. Also I want you to participate in a live Twitter chat and use TweetChat.com. Tweet me @MadalynSklar and let me know how this goes for you. Share The Love For This Podcast!Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode! I’m releasing them every Monday, Wednesday and Friday. Show notes at www.madalynsklar.com/twittersmarter10
June 20, 2015
In this episode I chat with Pam Moore of Marketing Nutz. She describes herself as half geek, half marketing and 100% social nut! I can tell you, Pam is everywhere online. She constantly tweets helpful information and advice. She is the host of the super popular #GetRealChat on Twitter every Tuesday at 9pm ET. And she has a wonderful podcast I enjoy listening to called Social Zoom Factor. Pam shares 4 great tips that will help you “get real” on Twitter. In this episode, here’s what Pam covers: #1 tip: Be yourself on Twitter. She shares the story of how she came up with her Twitter handle @PamMktgNut. She also shares the story of how Mari Smith invited her to speak on a teleseminar. At the time she had only 300 Twitter followers. Within minutes of talking about branding & social media on the seminar, she had pages and pages of RTs of what she said. Within 6 months she co-authored a book with Mari. All of this success stemmed from being real and watching for opportunities. The power of Twitter, the tricks & tips, the magic sauce: it’s just as important what you do off of Twitter as what you do on Twitter. Blog, podcast, YouTube, Meerkat, Periscope – integrate Twitter into all of that. She found success combining Twitter with her blog. Do not let the tools & technology and the “geeky” side of Twitter own you. Tip #2: Have a plan. Understand what your purpose is. Who is your audience? Tip #3: Build your own plan. Don’t listen to what everyone says. Tip #4: Know who you are as a person and as a brand. Know the difference between authenticity and transparency. How much to share = transparency. Authenticity = making sure what you’re saying is true and that you are real. Learn why tweeting and blogging on Saturdays can pay off. Your Call-To-Action: Create a Twitter list of influencers in your industry. Keep a close eye on their tweets. Watch for opportunities. Links mentioned in this episode: @PamMktgNut on Twitter @MariSmith on Twitter #GetRealChat – popular social media Twitter chat every Tuesday 9pm ET. Be sure to check out their website at getrealchat.com. Favorite Twitter tools/apps: Sproutsocial, HootSuite, Buffer, Manageflitter,Tweetdeck, Tweetchat, Hashtracking, oneQube How To Reach Pam: You can reach Pam on Twitter @PamMktgNut, on her personal blog and her agency site. Your Call To Action: Create a Twitter list of influencers in your industry. Keep a close eye on their tweets. Watch for opportunities. You never know where it can lead! Tweet me @MadalynSklar and let me know how this goes for you. Share The Love For This Podcast!Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode! I’m releasing them every Monday, Wednesday and Friday. Show notes at www.madalynsklar.com/twittersmarter9
June 17, 2015
In this episode I chat with Matt Diederichs. He’s the Community Growth Coordinator at Hootsuite. He devotes his time on Twitter building engagement, loyalty and advocacy for the Hootsuite brand. He says Hootsuite’s #1 platform for customer engagement is Twitter. I have a soft place in my heart for the company because I’ve been using them since its inception many years ago. It makes using Twitter so much easier. Matt and I met recently on a great Twitter chat called #MediaChat Thursdays 10pm ET. We’re both big fans of Twitter chats. It will come as no surprise that Matt helps run the wildly popular Hootsuite Twitter chat #HootChat Thursdays 3pm ET. In this episode, here’s what Matt covers: Get really good at Twitter listening. Have a listening first perspective. At Hootsuite they listen for brand mentions: @Hootsuite, Hootsuite and misspellings. Before you build a content and publishing strategy, build a listening strategy and look for opportunities to join conversations. Twitter has matured to the point where everybody is pushing content. Everybody is using tools to schedule content. There’s a real content overload on Twitter. Your opportunity to differentiate yourself is in engaging. Get out from behind your brand on Twitter. Use Twitter as yourself in addition to your branded handle. This creates a personal touchpoint. More meaningful connection. Twitter chats are a strong example of true community on Twitter. You can get the most meaningful relationships within a short period of time. You can generate more quality authentic relationships in a one hour chat than you ever could from publishing for an hour a week. We want to be an enabler of conversations. We want our friends to make friends because of us. Twitter chats are a great way for us to do that. Go to where your customers and friends are. Engage in established communities such as Twitter chats. Your Call-To-Action: Sign up for a free Hootsuite account and try it out. It’s a great app! I use it everyday. Also try Followerwonk – Twitter analytics. Links mentioned in this episode: @mattddrchs on Twitter Hootsuite – manage social networks, schedule messages, engage your audiences, and measure ROI right from your dashboard. #HootChat – Hootsuite’s weekly Twitter chat every Thursday 3pm ET Twitter chats: #SbizHour Mondays 4pm ET and #CMGRhangout Fridays 2pm ET Twitter tools/apps: Hootsuite, Followerwonk, uberVU, Topsy Twitter chat tools: Hootsuite dashboard with targeted streams. See Matt’s article for tips on: How To Rock A Twitter Chat With Hootsuite Matt’s article: Everything You Need to Know to Set Up Your First Twitter Chat How To Reach Matt: You can reach Matt on Twitter @mattddrchs and be sure to check out his blog at Medium. Your Call To Action: Sign up for a free Hootsuite account and try it out. It’s a great platform for listening like Matt discussed. Also try Followerwonk – Twitter analytics. Tweet me@MadalynSklar and let me know what you think of these apps. Share The Love For This Podcast!Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode! Show notes at www.madalynsklar.com/twittersmarter8
June 16, 2015
Welcome to the #TwitterSmarter podcast, Episode 7. I was a recent guest on#SocialChat. It’s a great Twitter chat that I highly recommend. It’s run by Alan K’necht @aknecht and Michelle Stinson Ross @SocialMichelleR.  Their website says, “Bringing together the web’s most forward thinking social media marketers.” It’s held every Monday at 9pm ET. In this episode I’ll answer and expand on questions they asked me as a guest during the chat. Twitter Chats are great but they do move fast. In this episode, I’ll give broader answers and share links to sites I discuss. Click here for the show notes. In this episode, here’s what I cover: My expanded answers to the @SocialChat Twitter chat questions. 1. How much time should we spend each day on focused Twitter activity for growth? You can get tremendous results if you spend 30 minutes a day focused on your growth. I like Hootsuite for listening and Buffer for scheduling. I teach this in my online #TwitterSmarter training course 2. How do you choose who to follow in order to grow a following? You get the best results when you target people and businesses that are relevant to your purpose on Twitter. Best way to increase followers is to participate in Twitter chats. I like the Twitter “Who To Follow” recommendations. My article: How I More Than Doubled My Number of New Twitter Followers In One Week 3. What activities are involved when you’re “listening” on Twitter? It’s important to have a pulse on what’s being said about you and your company. I track and monitor my mentions on Hootsuite. Great listening tool – Spider by oneQube I like using Mention and Google Alerts 4. How does engaging with new people help grow your following? Twitter is the big cocktail party. It’s all about engaging. Engagement pushes you out there into the Twitterverse. The more you engage, the more you grow your followers. Be active. Listen. Engage. 5. How can users leverage Twitter Chats for follower growth? Chats are amazing. I run the largest Twitter chat for musicians – #ggchat every Thursday 3pm ET and again at 9pm ET. Participating in Twitter chats will get you lots of exposure. The key is to do it consistently. Make time to join in as many chats as you can. Be a regular. You’re visible. You’re active. You will see follower growth and get results. Mindset: connect with like-minded people. Retweet the most important tweets in the discussion. It will add to your visibility. Share others. Let them have the spotlight too. If you want to leverage the power of a Twitter chat: Start your own chat. Find a niche. Be consistent. Watch it grow. You’ll be amazed. Your Call-To-Action: Join the #SocialChat Mondays at 9pm ET. It’s a great place to meet other people in social media such as Social Media Managers and experts. It’s also a great place to learn about social media. Links mentioned in this episode: #SocialChat website Building a Twitter Power Following (#SocialChat 213) Noobs Guide to #SocialChat Spider by oneQube Mention – social listening Google Alerts – social listening TweetChat – participate in Twitter chat Call To Action:Join the #SocialChat on Mondays at 9pm ET. It’s a great place to connect and learn. Tweet me @MadalynSklar and let me know if you plan to join in the chat. When you reach out to me, be sure to use the hashtag #TwitterSmarter. Was this episode helpful? Tweet me and let me know! Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode! I’m releasing them every Monday, Wednesday and Friday. Show Notes for this episode at www.madalynsklar.com/twittersmarter7
June 12, 2015
In this episode I chat with author and social media marketing pro Peg Fitzpatrick. She works closely with social rockstar Guy Kawasaki (ex-Apple, now with Canva) and Pinterest recently named her as one of their top experts. She has built a social media platform (or shall I say empire?) of over 1,000,000 followers across Google+, Twitter, Facebook, LinkedIn, Instagram and Pinterest. Peg is an avid writer who shares her knowledge of social media daily through her blog, tweets and posts across various networks. I encourage you to check out her book The Art of Social Media: Power Tips for Power Users that she co-authored with Guy Kawasaki. It’s a must read for both beginners and seasoned professionals. They provide a “ground up” strategy with over 100 practical tips, tricks and insights. In this episode, here's what Peg covers: Read great blogs and listen to podcasts. Getting the basics under your belt so you can join in the conversation. Be a participant in Twitter chats. Don’t just watch Twitter, jump in. Start a conversation. Hashtags tie conversations together into one event. Her favorite Twitter chats: #BufferChat, #SproutChat and #ViralChat Juice is an app that analyzes your Twitter account and finds content for you to share. Your Call-To-Action: Try apps Juice, Tweetdeck and Buffer and also seek out Twitter chats. Links mentions in this episode: @PegFitzpatrick on Twitter Peg’s book The Art of Social Media: Power Tips for Power Users Twitter chats: #BufferChat, #SproutChat and #ViralChat Twitter tools/apps: Tweetdeck, Buffer, Sprout Social, Hootsuite, Juice How to reach Peg: You can reach Peg on Twitter @PegFitzpatrick and PegFitzpatrick.com Your Call To Action: Try apps Juice, Tweetdeck and Buffer and also seek out Twitter chats. Tweet me@MadalynSklar and let me know what you think of these apps. Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. The show notes for this episde can be found at www.MadalynSklar.com/twittersmarter6 Thanks for the listen! I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode! I’m releasing them every Monday, Wednesday and Friday.
June 10, 2015
This week's listener question comes from musician Rorie Kelly. She's currently running a crowdfunding campaign for her new album. (Congrats Rorie!) She wants to know how can she use Twitter to help her campaign without sounding like a spammy, self-promotional jerk. She wants to make it easy for her Twitter friends to help. I share these strategies: *Make a private Twitter list of everyone who's contributed to your crowdfunding campaign. *Do individual and group tweets thanking your contributors. *Your contributors are your super fans. *Send your super fans/contributors pre-written tweets to make it easy for them to help. *Use Bit.ly to shorten and track the pre-written tweet links. *Use Click to Tweet to create a pre-written tweet. *Use Advanced Twitter Search Show notes for this episode can be found at www.madalynsklar.com/twittersmarter5 If you have a question about Twitter you'd like me to answer on this podcast, please go to MadalynSklar.com/speakpipe You can reach out to our guest @RorieKelly on Twitter and her website. CALL TO ACTION: Create a list of your Super Fans. This will help you easily keep tabs on them so you can favorite and retweet their tweets. This also makes it easy to jump into their conversations. I also want you to try out the Twitter Advanced Search. You can reach me on Twitter @MadalynSklar and my website at MadalynSklar.com
June 9, 2015
In this episode we take a look at your Twitter profile. This is a step-by-step, walking you through it because it’s so easy to miss things. You want your Twitter profile to be great and compelling, painting a picture of who you are and what you do. Your Images: Header photo - 1500x500 Profile photo - 400x400 Pick a profile photo where people will be able to recognize you if they bump into you somewhere like say at a conference. Bio: You get 160 characters to tell your story. Make it descriptive and compelling. Resources: My Twitter Profile @Madalyn Sklar Article: Customizing Your Profile Show notes for this episode can be found at MadalynSklar.com/twittersmarter4 You can reach me on Twitter @MadalynSklar and my website at MadalynSklar.com
June 1, 2015
In this episode I chat with Pat Flynn from SmartPassiveIncome.com. He shares his favorite Twitter apps. Be sure to check these out. IFTTT (If This Then That) - a cool app that let's you create recipes that automate actions between internet connected services. Edgar - content curation and post rescheduling Click to Tweet - create fast "tweet about this" links Be sure to reach out to Pat on Twitter at @PatFlynn. And subscribe to his amazing Smart Passive Income podcast. I've been an avid listener for years. I think you'll love it too! Show notes for this episode can be found at MadalynSklar.com/twittersmarter3 You can reach me on Twitter @MadalynSklar and my website at MadalynSklar.com.
June 1, 2015
Welcome to my long awaited #TwitterSmarter podcast! I'll be sharing my Twitter tips and resources as well as interviewing amazing movers and shakers in the world of social media and online marketing. I'm talking to industry leaders like Pat Flynn, Mari Smith, Mark Schaefer, Pam Moore and luminaries at Hootsuite, GoDaddy, Infusionsoft and even legendary rocker Kathy Valentine of The Go-Go's!I'm asking them one simple question: "What are your best Twitter tips?"I hope you'll join me on this podcast journey that will help you become #TwitterSmarter.You can reach me on Twitter @MadalynSklar and my website at MadalynSklar.com.
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