This week we’re chatting to Josephine Hansom, Managing Director of Insights at research agency Youthsight, who’ll be joining us at YMS19 LDN this April to speak about the unexpected ways Gen Z is changing the world. She shares her views on what brands are getting right and wrong when targeting this powerful new generation of consumers.

For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.

Music: May the Chords be With You by Computer Music All-Stars