Creating a partner ecosystem can be a challenge. How do you start, and what are the steps?

In this 2nd session with Edouard, we go deeper into the 5 steps to build a solid channel partner program, covering:The Discovery step - Where we identify the Ideal Partner Profile and identify what territory we need partnersThe Building step - which is the operational side, including onboarding The Managing step - when you have created the first community of partnersThe Measuring step - analysing the results of the partner strategyThe Optimising step - where you look to optimise every stepFurthermore we look at the type of commitments you need, including of the executive team, the need to specialise internally and spend enough attention to the partners, including people, marketing, training… Enjoy this episode!