Right now, social media represents an unprecedented growth opportunity. But tapping into this new paradigm won’t be easy, especially so for B2B businesses. B2B’s have historically been behind the curve and guilty of seeing social media as just another ‘channel’ to distribute their content. But, if B2B's want to power growth in this new era, this mindset needs to change. The fastest-growing and most-loved businesses on the planet all have realised the transformative potential of s...