In this episode, Michelle Goodall, Chief Marketing Officer at Guild talks about the opportunities available to comms professionals in online community and how the pandemic has highlighted the importance of online communities. Michelle tells us about the community platforms which are gaining traction and also answer the question, are social platforms the best space for communities?  You’ll find out what skills are required different from social media community management. Michelle talks about Community Based Marketing (CBM) and a white paper she co-authored on the subject and shares some great advice on how you convince clients or stakeholders to invest in community.

Twitter: @greenwellys
Linkedin: Michelle Goodall

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