USIC Brands is a music management & consulting, production, marketing, and entertainment company dedicated to inspiring and empowering independent artists domestic & internationally through innovative products & services.Officially founded itself in Columbus, Ohio as USIC Brands LLC in 2017, Usic was conceived in Los Angeles, California by independent recording artist Von Graves inspired by the stories & lifestyles of struggling artists in the metropolitan area.“Most of us were poor,” says Graves as he described his experience upon moving there after college. “I lived in Air BnBs with a group of people and we would move every week. I met a lot of different artists–everyone trying to ‘make it’.”The experience shaped his view of the music industry, its barriers, and the subjective and vague concept of success for the artist/ entrepreneur. He and his longtime business & music manager Brian Williams began research & development of USIC (a play on Undiscovered Music). The USIC Brands official offices are located in Whitehall, Ohio.--- Send in a voice message: https://podcasters.spotify.com/pod/show/onchainexperiments/messageSupport this podcast: https://podcasters.spotify.com/pod/show/onchainexperiments/support