As a client or customer, have you ever felt disappointed after a business transaction? Like your expectation wasn’t met? Have you ever felt like a business is all about the owner and never about you, the customer?

This is often the result when a business isn’t focused on delighting customers. It’s very difficult for a business like that to sustain brand loyalty. Whether you’re a product-based or service-based business owner, delighting your customers is such an easy way to build and sustain brand loyalty.

In this episode, we walk you through the step-by-step process of how to delight your customers, and consequently, increase customer retention.

Key points in this episode…

• Lauren onboards a new client.
• Meg attends the Success Society Retreat and makes valuable connections.
• Delighting your clients and customers is about going the extra mile to make their experience a little more sparkly.
• Delighting your clients and customers helps your brand stand out and builds customer loyalty.
• Ways by which service and product based business owners can delight their customers.
• 2 very important points in customers’ journey to delight.
• Get them excited about your product or service immediately after purchase, and avoid instant buyers remorse.
• Leave them feeling great about working with you or buying your product.
• Ways to delight your clients digitally.
• Celebrate them on social media.
• Attend their live social media streams and engage / ask questions.
• Treat anyone who works for you like gold.
• Offer special perks and discounts to encourage repeat business.
• How to blow someone away as a service provider.
• Overdeliver when it comes to service.
• Make the process of working with you as easy as possible.
• How to blow someone away as a product-based business owner.
• Impressive packaging.
• Tiny gifts.
• Fast shipping.
• Provide fantastic and friendly customer service.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram